2025-06-30 22:45:36
The $10,000 grant period from Verizon Small Business Digital Ready is over, but the real value of Digital Ready remains solidly in play.
The program is humming in July with a long list of benefits. Many of Digital Ready’s tools and resources, like online courses, are available immediately, on demand.
Digital Ready virtual events and community networking gatherings, meanwhile, take place on a regular schedule. See the July lineup below.
The program is free and easy to join. So, register here to get started.
Small business chat
Brand building on a budget: Scaling your vision smartly
Mindset and mindfulness in entrepreneurship
Understanding your numbers: How to read financial reports
Joyful budgeting: Achieve your money goals this year
To register for the program, click this link.
To find an online event, click this link.
To find an online course, click this link.
Define your brand: Stand out and speak to your audience
Pitch perfect: Crafting your capital quest
Peer to peer check-in: 2 sessions in one day
Tech stack strategy: Building a scalable digital foundation
Black Friday – Are you ready?
The best conversions: Email marketing, lead magnets, and landing pages
Website usability review
Mastering Job Descriptions: Crafting Clear, Compelling, and Effective Roles to Make Your First Hire with Confidence
Small business chat: Diego’s Photography, Perfectly Kept Books
5 ideas to build community in person & online
Peer to peer check-in: 2 sessions in one day
Writing grants
Joyful budgeting: Outline Your Budget to Achieve Your Goals Automatically
Subscription-ready: Transform your website for predictable revenue
To register for the program, click this link.
To find an online event, click this link.
To find an online course, click this link.
Peer to Peer Check-in Series: A dynamic interactive on-going series, designed to help small businesses stay on track and break through roadblocks. Connect with a community of like-minded individuals bi-weekly in either the morning and/or the evening sessions to share your goals, receive guidance and encouragement from your fellow Digital Ready small business peers.
What can you expect to take away from a peer to peer review?
The post Free Events and Digital Courses to Drive Your Business: The July Lineup appeared first on StartupNation.
2025-06-30 12:30:00
Unfortunately, time is up for the latest $10,000 grant period from Verizon Small Business Digital Ready. But, fortunately, the benefits that Digital Ready offers have no end in sight. You can join, for free, at any time.
Many of Digital Ready’s tools and resources, like online courses, are available immediately, on demand. Digital Ready virtual events and community networking gatherings, meanwhile, take place on a regular schedule. (See the July lineup here.) And the program is free and easy to join.
The $10K grants are great, and they will be back later in the year. But the real value of Verizon Small Business Digital Ready lies in what the program provides small businesses so they can thrive in today’s digital economy. Taking advantage of all Digital Ready offers is a smart investment in your future, grant or no grant.
Register here to get started.
To learn more about Digital Ready, StartupNation spoke with Brianna Ellison, director of community engagement for Verizon. Ellison elaborates on the work Verizon is doing to help entrepreneurs and on the benefits of the Small Business Digital Ready program, including:
But first you have to register.
As Ellison explains, Verizon is actively partnering with Michigan small businesses to help them succeed in the digital economy, including:
Below is the full Q&A with Ellison, which StartupNation conducted in September 2022.
Verizon has actively partnered with Michigan small businesses. We are members of numerous chambers of commerce and associations from across the state that work with small businesses (such as the Detroit Regional Chamber, Grand Rapids Chamber, Dearborn Chamber, The Right Place, MI Chamber, Automation Alley, Metro Detroit Black Business Alliance, MI Business Incubator Assoc.). Verizon participates in a number of thought leadership events with these organizations to share expertise and resources with their membership.
In 2021, we extended a grant to Grand Valley State University’s Veterans Entrepreneurship Lab. Veterans and/or military spouses work on their business launch over a three-month period. MVE-Lab equips participants to identify their target customers, network with others, and find the resources they need to launch profitably and successfully. It concludes with a Pitch Showcase awarding at least $25,000 in prize money. Guests include other veteran entrepreneurs, mentors, and experts like attorneys and marketing specialists, including the leader of Verizon’s veteran employee resource group who shared information about Verizon support for small business owners along with his own personal experience as an entrepreneur.
In 2021, we also established a partnership between Verizon’s Pro Bono Program and the Metro Detroit Black Business Alliance’s Capital Connect Program. This program is preparing and connecting Metro Detroit Black-owned businesses to various funding resources to ensure their sustained success. If any of these businesses need further legal assistance or one-on-one support, the Verizon Pro Bono Program team has agreed to work directly with these businesses to identify additional legal services.
Finally, in September, Verizon launched Small Business Digital Ready. This online curriculum is designed to give small businesses the personalized tools to succeed in today’s digital world. The program includes learning modules, expert coaching, peer networking and a marketplace of tools and solutions. The free online resource is available to any small business across Michigan (and nationwide) and will be utilized by Verizon partners such as the Black Business Alliance’s Capital Connect Program.
Digital readiness is about making sure businesses have all the tools and resources they need to thrive in today’s economy. The COVID-19 pandemic has imposed unforeseen challenges on entrepreneurs and further accelerated a shift to digital ways of working. More than 75% of small businesses pivoted their operations due to the crisis and more than 50% of SMBs say their online interactions with customers have increased. To stay competitive in the new economic environment, small businesses must be agile and adapt to shifting consumer preferences.
Small business entrepreneurs understand the importance of utilizing digital tools in their day-to-day operations, but find it challenging to implement meaningful digital transformation. According to data published from Morning Consult and Verizon in their September 2020 report, “more than two in five decision makers say it is likely that their business will expand through digital technologies and rely more heavily on communications.” At the same time, more than two-thirds of respondents acknowledged that adding or transitioning to digital/online operations has been challenging for their business to address. How do we bridge this gap? Entrepreneurs need easy access—wherever they are—to personalized learning and coaching resources in order to successfully implement digital strategies into their businesses and have the confidence to succeed in the post-pandemic future.
Home to various research organizations and anchor institutions, along with a vibrant and multicultural entrepreneurial ecosystem, Detroit’s rich roots embody the hardworking and innovative ethos of its diverse small business owners. Detroit has roughly 50k small businesses owned by entrepreneurs of color and the city is committed to ensuring residents are gaining equal access to educational and economic opportunities of the emerging high-growth economy. According to a 2021 Detroit Ecosystem Assessment, Detroit has 23% of all startup companies in Michigan and has all of the necessary resources to launch and grow businesses that are digital ready. As Verizon seeks to connect BIPOC business owners across the country with this valuable resource and create more equitable pathways for entrepreneurs to thrive in the digital economy, we view the small business owners in the greater metro Detroit area—and Michigan—as a critical user base in the effort.
Verizon’s Small Business Digital Ready program was built by (mostly BIPOC) small businesses for small businesses. Jamiel Robinson, the executive director of Michigan-based business development organization, Grand Rapids Area Black Businesses (GRABB), was a prominent voice in the Small Business Advisory Committee that helped shape the program and its offerings. Diverse subject matter experts drive our content, interactive video modules, and coaching events. In short, entrepreneurs in metro Detroit will be equipped with digital strategies and relevant learnings—through curated curriculum topics, coaching events, and community groups—to apply to their businesses!
We know generally that small business owners are interested in learning more about financing, digital marketing, and operational efficiency. Our users have told us they’ve received tremendous value from the educational resources and in connecting directly with experts–through both one-on-one mentoring and group coaching events. Fifty-eight percent of users on the platform are interested in connecting with a finance expert and 64% of users on the platform are interested in connecting with a marketing expert. The most popular topic areas are accessing capital, digital marketing, and improving online presence. Business owners would also prefer to be a part of a community where they can learn from one another, as 52% of users want to connect with peers with similar interests.
Verizon Small Business Digital Ready is built to be a valuable tool to the BDOs, Small Business Development Centers, CDFIs and other organizations that are on the ground helping small businesses every day. We are partnering closely with these types of organizations and working with them to integrate our resources into their offerings. Small Business Digital Ready’s community section also lets businesses connect with other businesses and resources by city so that they can connect to support in their local area!
At the onset of the COVID-19 pandemic, Verizon began the grassroots work of hosting virtual community dialogues focused on small businesses in communities from across the state. The purpose of these dialogues is to hear about the great work small business owners and small business development organizations are currently engaged in, the current and ongoing challenges small business owners are facing, and to discuss how Verizon can be supportive moving forward. Attendees have included small business owners, small business support organizations and chambers of commerce.
Now more than ever, we at Verizon will continue to build on the incredibly valuable relationships with the communities we serve. These dialogues are only the beginning of what we hope will be long-term partnerships where we can continue the conversation and explore future opportunities to be supportive.
As a local liaison between Verizon and small business owners, I work to build bridges of connection with my peers, internal business partners and external stakeholders to champion policies that enrich lives and enable a digital future that serves all Michigan communities. I am able to leverage relationships within Verizon and with business support organization partners to form coalitions to tackle the challenges small businesses face, amplify successes and best practices, and disseminate information about Verizon tools and resources. Reflexively, I meet with businesses to listen to their needs and drive the way in which we deposit goodwill in our local communities and innovate to build the networks that move the world forward for everyone.
Q&A originally published in September 2022.
Find free courses, mentorship, networking and grants created just for small businesses.
The post How Verizon Digital Ready Can Help Your Small Business. For Free. appeared first on StartupNation.
2025-06-29 17:30:34
When considering “unconventional sales tactics” and doing so with a particular focus on startups, the entire issue can be summed up in a simple rule: startups need to use sales best practices as opposed to intuition, demonstrations and ego. Given that this rule by itself is of no help to anyone, let’s break it down to understand how sales best practices can be adapted to the unique situations that startups find themselves in.
Having trained and consulted with a wide range of startups over several decades and having researched how hundreds of startups have approached their market, it is confounding to see how often the same mistakes are repeated time and time again. It is equally remarkable to see how successful startups can be if they embrace how best to penetrate their market with speed to generate profitable results. Perhaps the best place to start is to describe what “conventional sales tactics” look like for most startups.
In most cases, startups are founded by the creators of products/services and not by sellers trained in sales best practices. It is not surprising, therefore, that when founders go to sell their wares, they rely heavily on description and demonstration. It is almost as though they are unconsciously exercising the “better mousetrap” philosophy. This tendency is exaggerated when the new offering is disruptive or innovative. Using product or service descriptions with the expectation that a “demo” is going to generate sales is a fool’s errand. During our research, we identified more than 50 companies where the founders proudly declared they have done “more than one hundred demos.” In each case, the answer to the question, “how many did you close?” the answer became all too predictable: zero. While many established companies still train sellers to rush potential customers into a demo, with the belief that “the demo sells the deal,” this myth is particularly fatal to a startup. Every single company that rushed to demo eventually closed the business. A startup without customers is either an expensive hobby or a complete waste of energy, time and often a good product/service.
While a thorough discussion of the failures “conventional sales tactics” create for startups is beyond the scope of this blog, suffice to say it is the “unconventional sales tactics” that constitute the road too seldom taken yet the approach that is usually the most important factor in the race to succeed. Consider the following five tactics that underpin successful unconventional sales tactics startups should adopt.
What is different about the product/service the startup is offering? Are you entering a mature market where your offering is better, cheaper, faster or some other factor that your potential customers will define as desirable? Forget how proud the founders feel about their new offering. Does it align with what the potential market will recognize as addressing something they want to fix, accomplish or avoid? If so, it is vital to derive how a customer will be better off using this new offering. Will it reduce expenses, improve margins, grow revenue, reduce headcount, better establish the customer’s brand promise, etc.? Don’t answer that question with assumption and starry-eyed expectation. Be rigorous and collect data that support any of your assumptions.
If the offering is truly innovative and/or disruptive, this first step is even more vital. Here, market penetration will depend heavily on helping prospects see a vision of a future/outcome that they did not know was possible. Sellers will need to hone their ability to help prospects create a vision of how the innovative/disruptive offering will create benefits that were heretofore unavailable. It is essential to avoid depending on demonstrations to make this happen.
The first meeting with a prospect (and often several subsequent meetings) should be conversations, not presentations or demonstrations. The focus of this/these conversations is to understand the prospect’s view of their “need to change.” Specifically, is there something about their current solution they articulate as falling short of optimal? To get this information, the seller needs to understand the tactical difference between conversational inquiry and self-serving interrogation. Planning what to ask, who to ask and knowing how to create value for the prospect during the sales call (as opposed to being a great talking brochure) is the key to moving the opportunity forward.
This too is a bit more difficult if the offering is viewed by the prospect as innovative and/or disruptive. The problem arises from the market’s lack of familiarity. Those selling into a mature market with a differentiated offering approach a market where the prospects are familiar with what they want to fix, accomplish or avoid and the options for doing so. Therefore, the challenge for the seller in this case is to show how the seller’s alternative provides a clearer path to a better result. Those selling innovation face the challenge that prospects are unfamiliar with why the innovation will produce an outcome they have always assumed to be impossible. This means that the initial discussions need to revolve around getting the prospect to articulate a vision of how the innovation will create benefits that heretofore have been unachievable.
In either case, relying on demonstrations to provide the starting point for considering the startup’s solution is severely limiting in terms of achieving a successful sale.
The third tactic that sellers introducing a startup’s solution need to master is the ability to recognize what we distinguish as voters vs voices. Specifically, the ability to determine who would be contributing a vote on the buying decision vs those with a strong interest in the purchase being made. Too often, startup sellers are overly enthralled by people who appear to be advocates and make the natural but often incorrect conclusion that these strong voices have a vote. Strong vocal advocates can be very helpful. But getting to those with the power to purchase is essential.
The fourth and equally valuable tactic is to focus on uncovering, validating and sometimes influencing the evidence that an opportunity exists. Assumptions and good feelings are fine as a starting point, but only two verified pieces of information validate that an opportunity exists:
(a) there is more than one potential voter who articulates something they want to fix, accomplish or avoid
(b) they are willing to take a buying journey right now.
Potential buyers who express interest or even enthusiasm but are not able to take such a journey currently, qualify as candidates for Marketing to nurture. In such cases, these should not be entered into the sales funnel as viable opportunities. They may become a viable opportunity in the future, but they are not appropriate entries into the funnel at this time.
Do the potential decision makers demonstrate a willingness to continue to engage? In other words, does each meeting end with their committing to another action. Responses such as, “that is very interesting, let us think about it and we’ll get back to you” is not demonstrating a willingness to continue to engage. The more discipline a startup seller can apply to this important issue the greater will be their ultimate success.
The key here is for sellers in a startup to get training on how to master these skills. Be certain that whatever company you turn to for help has experience with training startups. Dig past their reassurances. Ask for references, dive into what they can tell you about how selling for a startup is different and be sure they have adequate resources to help you practice and master the necessary skills. Developing a skill is very different from merely gaining an understanding of best practice. A training event will never do the job.
Image by freepik
Find free courses, mentorship, networking and grants created just for small businesses.
The post Sales Best Practices vs. Intuition in Startups appeared first on StartupNation.
2025-06-27 16:23:08
You didn’t launch your startup to feel like a shell of yourself. However, somewhere between the endless pitching, tight cash flow and back-to-back 14-hour days, your spark started fading.
You’re not lazy. You’re not failing. You’re burned out. And you’re not alone — research shows that burnout is common among high achievers, including founders, who are juggling constant uncertainty and responsibility.
The good news is that burnout isn’t a dead end — it’s a detour. You can reroute from survival mode to passion-fueled growth with the right strategies.
As a startup founder, you know that burnout can sneak up on you. You’re constantly pushing yourself, feeling like you need to be everywhere and do everything. The signs are often subtle, like exhaustion that never seems to go away, a sense of cynicism toward your work or a feeling of dread every time you log into your inbox.
You also might be less creative when burned out, leaving you struggling to develop new ideas or solutions. Burnout often leads to emotional fatigue and decreased performance, slowing your business’s progress. If you’re experiencing these signs, addressing them before they evolve into a deeper problem is crucial. Don’t wait until you hit rock bottom — acknowledging burnout early can help you take the necessary steps to recover and regain your energy.
One of the biggest contributors to burnout is the constant pressure to meet external expectations. As a founder, it’s easy to get caught up in chasing a version of success that doesn’t align with your values or your business’s true purpose. It’s time to redefine success on your own terms. Take a step back and reassess your why. What motivated you to start your business in the first place? What drives you now, and what do you want to create moving forward?
Henry Ford is reported to have said, “Most people think that faith means believing something; oftener, it means trying something, giving it a chance to prove itself.” This isn’t about keeping up with the Joneses. Instead, it’s about finding fulfillment in what you do. When you realign your goals with your passion and values, you’ll naturally reignite the sense of enthusiasm that made you start your business in the first place.
Founders often feel they need to be “always on” to succeed. However, in reality, that’s a fast track to burnout. One of the most effective ways to regain control of your energy and passion is by setting clear boundaries for your time and emotional well-being.
Start by defining your working hours and stick to them. It’s tempting to check emails late at night or work through the weekend, but that constant hustle leaves little room for rest and recharge. Set aside time for yourself, whether a walk outside, a good book or just time to do nothing.
Additionally, learn to delegate effectively. You don’t have to do everything yourself. In fact, trying to be the sole driver of every aspect of your business can hold it back. Lean on your team, invest in systems and embrace outsourcing when necessary.
At the start of your journey, you probably felt exhilarated by the idea of building something new. However, as the pressure of day-to-day operations took over, the joy of creating might have faded. One of the most effective ways to reignite your passion is to get back to the parts of your business that initially excited you.
What aspects of your work lit you up when you first started? Was it the product development, the connection with the customers or the innovative challenges? Spend more time on those areas. Creativity thrives when you’re doing what you love.
Remember, it’s OK to pivot. If you’re feeling disconnected from your original vision, make space for new ideas. The best businesses evolve. Some of the most successful founders started with one vision and ended up somewhere completely different, driven by their passion for creating.
It’s easy to get consumed by your startup, but to truly reignite your passion, you need to draw energy from places outside of work. Hobbies, relationships, nature — these are all essential for refueling. As a founder, you know that your well-being directly impacts your professional performance.
It’s important to find activities that allow you to disconnect and recharge. Whether fitting in a 30-minute exercise session, traveling, spending quality time with loved ones or exploring creative outlets, these moments of respite will help restore your energy.
Consider joining a support group of other founders or working with a mentor. Sometimes, sharing your experiences with others in similar situations can help you gain a fresh perspective and remind you that you’re not alone on this journey. Taking a break doesn’t mean you’re failing. It’s a strategy for sustainable success.
The road to success is rarely a straight line, and as a founder, you’ll face challenges that will test your resilience. However, this doesn’t mean working harder until you burn out. It’s about adapting, recovering quickly and learning from setbacks.
When you encounter obstacles or experience failures, reframe them as opportunities for growth. Instead of seeing stress as a constant burden, view it as a temporary state you can navigate and overcome. If all else fails, making time for self-care can help prevent burnout effectively, so take a bubble bath and relax.
Burnout doesn’t have to end your entrepreneurial journey, and it can be a turning point. By recognizing the signs early, redefining success, setting clear boundaries, reconnecting with the joy of creation and seeking support outside of your business, you can reignite your passion and return to your purpose with renewed energy.
Remember, the path to success is unique for every founder.
Image by pressfoto on Freepik
The post From Burnout to Breakthrough: How Founders Can Reignite Their Passion appeared first on StartupNation.
2025-06-25 15:26:26
When I was swept up in the 2023 tech layoffs, I could have chased another executive role at a big firm. Instead, I pivoted, hard, into construction. Today, I own and operate an Ideal Siding franchise in Boston with multiple territories, that’s already generating seven-figure revenues. But more importantly, my journey is part of a larger movement— white-collar professionals like me swapping cubicles for hard hats and discovering untapped opportunity in the trades.
The Rise of White-Collar Migration to Blue-Collar Work
My story isn’t unique. I’m part of a growing trend of professionals leaving traditional office jobs for careers in skilled trades and home services. Several factors are driving this shift:
How My Corporate Background Became an Advantage
One of the most surprising things about my transition is how my corporate experience gave me an edge in the construction business, a field where I had no prior experience. Ideal Siding seeks franchisees from corporate backgrounds, believing that skills like sales, operations management, and customer service can set us apart from traditional contractors. They choose franchisees who are good business owners, regardless of construction expertise.
For me, this approach has paid off. In less than two years since launching my franchise in August 2023, I have completed several high-value projects such as a $230,000 commercial renovation and plan to expand my territory further in the Greater Boston area. My ability to plan and manage operations efficiently and communicate professionally with clients has helped me stand out in a competitive market. Our 25-year warranty combined with a customer-centered approach that makes us look super professional, is a winning combination.
The Home Services Industry: A Growing Opportunity
My success also reflects broader trends within the home services industry. According to Housecall Pro’s 2024 report, 77% of home service professionals expect their businesses to grow in 2025, driven by rising demand for skilled labor and the essential nature of their work. The industry’s resilience during economic uncertainty makes it an attractive option for entrepreneurs seeking stable and profitable ventures. The demand is there, and it’s consistent.
Moreover, the trades are increasingly seen as viable alternatives to traditional college paths. With vocational enrollment on the rise and skilled labor shortages creating high demand for workers, blue-collar careers offer long-term job security. For professionals like me, these factors make industries like construction not only stable but also highly lucrative.
Lessons I’ve Learned Along the Way
My career pivot has taught me valuable lessons, especially for aspiring entrepreneurs and side hustlers considering similar transitions:
Find free courses, mentorship, networking and grants created just for small businesses.
A Broader Shift Toward Blue-Collar Careers
My journey is not just an individual success story; it represents a broader cultural shift toward valuing skilled trades as viable career paths for professionals at all stages of life. As economic uncertainties persist in white-collar industries, I think more workers will likely follow in my footsteps by bringing their expertise into fields where they can make tangible impacts while enjoying greater stability.
For all the side hustlers, sole entrepreneurs, and family business owners out there, my story serves as both inspiration and proof that career reinvention is possible at any point. I moved to the United States for a job opportunity, but I found the most success branching out on my own. Whether you’re considering franchising or exploring opportunities in blue-collar industries, now is the perfect time to take the leap.
By embracing change and leveraging your unique skills, you too can turn challenges into opportunities, and perhaps even find greater fulfillment along the way.
Image by pressfoto on Freepik
The post From Corporate to Construction: How My Career Pivot Reflects a Trend appeared first on StartupNation.
2025-06-24 16:42:32
Close your eyes for a moment and allow yourself the indulgence of picturing your dream future a few months after you have sold your business. What are you doing, and how much money do you have to enjoy it with? Are you still involved with your business or are you out of it entirely? Do you care about who’s running it now, and if so, do you like the way they’re going about it? Thinking about these things will move you closer to deciding what kind of deal you want – in other words, what a successful sale looks like for you.
I’ve come to the conclusion that successful deals are a blend of:
To help you see what I mean, let’s look at an example scenario with two alternative options. Let’s say you put your business up for sale and the total offer you’re given is $5 million. This is structured into an immediate payment of $2.5 million, with the rest split into three equal payments over the following three years.
In Option One, these payments are dependent on the future performance of the business. If it doesn’t hit the agreed targets, the installments you’re paid are reduced accordingly. Alternatively, if the business exceeds the targets, it may well yield a higher overall price for the business. How would you feel about that? Is it what you want?
In Option Two, you receive the offer above, but instead of having to hit performance-related targets, you’re paid instalments regardless of performance. While this sounds more reliable, it has its pros and cons. If you miss your targets, you’ll have the benefit of receiving the payments regardless, but if you over- shoot them, you may well end up foregoing a higher overall payout.
That’s why the deal you strike needs to be dependent on both your market growth and on how confident you are in your business’s ability to become more profitable in the future. To complicate matters, you might also feel strongly about what kind of buyer you want to take over your business, especially if you have employees whom you want to see well looked after. If this is important to you, it can make a difference to how you approach the sale.
One of the biggest mistakes I see owners make is leaving exit planning too late. It really is important that you take the time to ready your business to be put on the market. The more time you give yourself, the more leverage you retain.
However, I don’t just suggest that you only plan for your business – make it about you as well. It’s easy to be so focused on the sale that you forget to think about what you’re going to do afterwards. You might assume you can work that out when the time comes, and maybe you will, but it never does any harm to prepare for life after the sale. Dare to dream.
Think about the impact your newfound wealth will have on you and your family. While you might assume this will be positive, it isn’t always the case. Ahmed was a business owner I worked with who sold 60% of his business to his management team six years ago. His vision had always been to buy a new house, and he had an exact picture in his mind of what it would look like and where it would be. Sure enough, as soon as he sold his share of the company, he moved out of the small, terraced place he’d been living in for twenty years and into a $1.5 million new-build on a large plot of land. You’d think that would be a happy ending, but five years down the line, there’s still ongoing tension between him and his wife because she continues to find the transition to their newfound wealth difficult.
Another thing to think about is what you’ll do with acres of free time. While your other half may have been begging you to sell so they can spend more time with you, now you’re at home more, you might both find the space a bit crowded. Planning how you’re going to live a more comfortable lifestyle will help to reduce tensions and minimize regrets after the event.
When you know why you want to sell, have a realistic idea of what your business is worth, have envisioned what kind of sale you want it to be, and how you’re going to live after the sale, you will have maximized your chances of success. Ultimately, you will understand what success means for you, and the planning you’ve done will give you the best opportunity to make it a positive and fulfilling experience.
This is an adapted book extract from The Exit Roadmap by Chris Spratling.
Find free courses, mentorship, networking and grants created just for small businesses.
The post The Recipe for a Successful Sale Goes Beyond Price appeared first on StartupNation.
