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site iconMatt MullenwegModify

A founding developer of WordPress, founder of Automattic.
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Ed Catmull on Change

2025-02-10 13:38:10

I’ve been really enjoying the book Creativity Inc by Ed Catmull of Pixar, it was recommended to me by my colleague Dave Martin a while back and I finally got around to it. There’s an interesting story in it where George Lucas has asked him to develop a film editing system that was digital.

While George wanted this new video-editing system in place, the film editors at Lucasfilm did not. They were perfectly happy with the system they had already mastered, which involved actually cutting film into snippets with razor blades and then pasting them back together. They couldn’t have been less interested in maing changes that would slow them down in the short term. They took comfort in their familiar ways, and change meant being uncomfrotable. […] If left up to the editors, no new tool would ever be designed and no improvements would be possible.

This made me think a lot about the early days of Gutenberg and the huge resistance it had in the community, including causing the fork of ClassicPress. Now that we’re much further along there’s a pretty widespread acceptance of Gutenberg, and it’s responsible for the vast majority of all WP posts and pages made, however if we had taken a vote for whether it should happen or not, it probably wouldn’t have ever gotten off the ground.

On Logan Bartlett Show

2025-02-08 04:50:34

You may not have heard of Logan Bartlett, but he’s one of the most hilarious people on Twitter and does a really interesting podcast. (He had a cool episode with Marc Benioff recently.) We sat down for a discussion on managing through crisis, open source and AI, employee liquidity, future of WordPress, and more. You can watch on Youtube below or listen on PocketCasts.

My First Million

2025-02-02 09:18:13

I had a great chat with Sam Parr and Shaan Puri on their podcast, My First Million.

Boom & Deepseek

2025-01-29 04:15:42

What an exciting time to be alive. I was hipped to Deepseek by Andrej Kaparthy’s tweet the day after Christmas, it was clear then that something big had happened and that it was truly open source and open weights (not this fake Llama stuff). It’s been fun to see the rest of the world catch up to it, and how radically accessible and deployable these models will be for people to hack on. I don’t have any comment on public markets or stocks.

The other super inspiring thing today was Boom’s first supersonic flight. It’s worth watching the video. We’re 4-5 years away from halving flight times with supersonic flight. In that same timeframe we might have something even more dramatic from SpaceX, like Houston to Tokyo in 30 minutes. Really cool to see the spirit of entrepreneurship and innovation around all of these things. It’s tempting to get distracted by drama (WPE and legal battles), but there’s such freedom and joy in just continuing to build, to engineer, to solve problems. I’m so grateful I get to do so every day with such incredible colleagues at Automattic.

What’s in My Bag, 2025

2025-01-21 14:13:47

It’s another year, I have ordered all the things and tested all the cables, there’s a little bit about tech and a little bit about life. Here’s what made the cut, now I’m going to be factoring in weight of everything as well.

The flat-lay this year was taken at my sister Charleen’s house, where she hosted Christmas for our family for the very first time. Charleen and I have worked on the home in Austin for several years and it was awesome to see it all spruced up for the holidays and also for my Mom to visit it for the first time in 13 years. Part of the idea of my sister being in Austin is that if there’s a hurricane or anything in Houston my Mom can just drive up a few hours and be totally comfortable, so we put in an elevator, solar panels, Powerwalls, fiber, and Starlink. Her house is also my Austin headquarters when I’m in town, she set up a nice desk for me to work. Christmas was the beta-test, with Mom + nurse + four dogs all up in Austin; the whole circus was cozy and comfy for the holidays.

I was telling my friend Rob Reid the stories of my Mom and sister’s homes said I had to listen to the song Get Mama a House by Teddybears and B.o.B, it’s a good earworm and I will say that getting them both in beautiful homes they love has been one of the most rewarding things I’ve spent money on. So as advice for other entrepreneurs, get your momma a house! 🙂

TL;DR on the gadgets: The most significant change to my bag has been the introduction of the Daylight Computer, which I think everyone should have and is a genuinely new platform, and that we’ve finally reached reliability and excellence on retractable USB-C cords, these Baseus cords available in a variety of colors and 3.3ft and 6.6ft lengths. I give them out like candy, everybody loves them. I’ve also started wearing Havn hats/underwear/shirts/etc to block unnecessary EMF. (They used to be called Lambs.) And I’ve found great nootropic benefits with DryWater and Celsius. Without further ado, here’s the list:

THE BACKPACK

  1. Aer Fit Pack 3 backpack. This is still my go-to, and it’s embroidered with Automattic and WordPress logos. This is part of our standard swag at Automattic, and I’d like to get a WP-embroidered one on our .org swag store when that’s back up.

DEVICES

  1. 16″ Macbook Pro, right now the M4 Max with 128 GB RAM, amazing what you can run locally on this this thing. I’m very excited about inference at the edge in the coming years.
  2. iPad Pro, which I use as a second display when I’m on the road using Apple’s screen mirroring giving me another 10 inches of screen.
  3. Daylight Computer DC-1 represents the first truly new platform I spend time on. It’s a healthier way of computing and I would like to increase my % screentime on it in the coming years. Also amazing for kids.
  4. Kindle Paperwhite, this might lose to the Daylight in the future but I do like its form factor.
  5. iPhone 16 Pro, you use your phone so much just always have the latest model. This is my primary phone.
  6. Google Pixel 9 Pro finally is iPhone-parity for me, I use this mostly for tethering with Google Fi and testing our apps on Android. I got the pink one, it’s really a beautiful device and I could imagine a world where it was my daily driver but there’s just so much convenience in the continuity features of an all-Apple life. It’s the little things, like copy and paste, that really hook you.

One nice thing is that the iPad and two phones all have connectivity plans, which I try to spread across different providers so I always have something that works or I can tether to.

POWER/ADAPTER

You should ABC, Always Be Charging!

  1. Baseus 8-in-1 USB-C hub, 99% of the time this is used as an ethernet or HDMI connector, it’s pretty reliable and not too heavy. (86 grams)
  2. Anker 150W Charger Block, this is just a little extra, I could probably drop it.
  3. Anker 47W Nano Charger, nice for setting up a charging station by the bed.
  4. Baseus 100W power cable, with detachable charging block. This is the core of the entire system, and most of the time I just use this. It’s chunky at 236 grams but anchors everything else.
  5. Belkin 37W Dual USB Car Charger, which I find myself using mostly in Europe when in transfers.
  6. USB-C adapters, just in case.
  7. Whoop 4.0 Charger/Battery Pack, I really enjoy the stress and sleep tracking features of the Whoop, and this keeps it charged. I did a podcast with their founder Will Ahmed.

CABLES

  1. Insignia Micro USB 3.0 Charger, this is by far the most cursed cable I carry around, which is for taking photos off my Nikon SLR.
  2. Cable Matters 4K HDMI Cable, I like the ultra-thin and this can be clutch when connecting to a conference room or hotel TV.
  3. Baseus 100W/5A retractable cables, now in two sizes 3.3ft and 6.6ft (about 100cm/200cm). These are my favorite new things! Love love love.
  4. Apple Watch Magnetic Fast Charger, I also usually wear an Apple Watch Ultra. I don’t do too many notifications, but it’s amazing for finding my phone.

AUDIO

  1. AirPods Pro Gen 2 for pairing with the iPhone, these are so good and if I forget them it’s the first thing I pick up at the airport electronics store.
  2. Pixel Buds Pro, for pairing with the Pixel 9 Pro, also amazing I just don’t use as much.
  3. Custom ear plugs, for protecting hearing when the sound or music is too loud.
  4. UE Premier custom headphones, this is still the best audiophile experience I have, great on planes.
  5. USB-C Headphone Jack Adapter
  6. Belkin RockStar 5-Jack Audio Splitter
  7. Belkin RockStar 3.5mm Audio w/USB-C Charge Adapter

MISCELLANEOUS ELECTRONICS 

  1. Aranet4 CO2 monitor, this can change your life, if the area you’re in isn’t well ventilated then you run cognitively lower without even noticing it.
  2. Logitech mouse, with quiet clicks, I find a mouse is just ergonomically an easy productivity upgrade from the built-in trackpad.
  3. Flipper Zero, the funnest little cloning gadget I’ve tried.
  4. Pixel G1s RGB Video Light, can be used in party mode to set lights.
  5. USB-C chargeable Candle Lighter
  6. Petzl E_LITE Headlamp
  7. Universal Airplane Phone Holder

PERSONAL ITEMS

  1. Passport
  2. Hermes business card holder, which I’ve been using more since spending more time in Asia with the increased community activity there.
  3. Thread Wallet elastic card holder/wallet 
  4. Hay catch-all Pouch
  5. Sea2See Sunglasses
  6. Marunao mint case
  7. Lockpick set, you can learn to unlock most locks in a few hours of training. Like the Flipper this is kinda a hacker tool.
  8. Blue Rock, a little worry stone you can hold in your hand and rub.
  9. WordPress ring, because I’m married to the game.
  10. WordPress pin, spruces up any outfit with a little open source rizz.
  11. Plastic holder with stickers for our various brands and products, I love seeing WordPress or Tumblr stickers in random places, and sometimes place them myself.
  12. Notecards from Ugmonk Analog, you can rabbit hole their entire site to upgrade your desk game. Lovely stuff.
  13. Maruman N196A Nemosine Notebook.
  14. OHTO Needle-point Pen 0.7mm, picked up in Japan and I like for when I want to draft something more thin-lined.
  15. Montblanc Heritage Egyptomania Doue ballpoint pen, which I like for signing important things and also crossing out todos on the Ugmonk cards.

TRAVEL ESSENTIALS

  1. Icewear Merino wool gaiter
  2. Lambs EMF WaveStopper beanie, literally a tin-foil hat.
  3. RAINS insulated gloves
  4. Gore Thermo Beanie
  5. Olo InVision Eye Mask 
  6. Herb Bar essential oil blend, always nice to have something good-smelling around. Not endorsing this specifically, but I always have some essential oil around.
  7. Immunity Throat Spray, suggested to me by the mushroom GOAT himself, Paul Stamets, I saw him use this at an event we were both at. When I travel or am around a bunch of people I’ll do three sprays in morning and night, and I’ve often been the one in my group to not get the “conference cold” that goes around.
  8. Z-Biotics, introduced to me by my friend Sid, it’s kind of a game-changer anytime you drink, lessens the negative effects of alcohol. It works so well there’s a possibility of moral hazard. They have some new stuff around fiber, it’s an interesting company to follow.
  9. Celsius energy powder packet, this is nice to turn any drink into a Celsius, when you need an extra boost. Be careful with these as they have 200mg of caffeine! I try to avoid after 2pm, and not in first hour I wake up.
  10. DryWater electrolytes powder packet, I’ve switched to this over LMNT because I like the ingredients and sourcing better. Electrolytes when you first wake up is better than coffee, I’ll often mix this with tea.

If you want to get super-nerdy, here’s a spreadsheet with the weights. Basically I’m 10.7 pounds of computing devices (Macbook, iPad, Daylight, Flipper, iPhone, Pixel), and ten pounds of other stuff. Add in a bottle of water or other random things I put in the bag ends up being ~22-28 pounds most of the time, which I’d like to get down.

But with my backpack I can tackle a really wide variety of situations. It’s fun! If you have any tips or suggestions please leave them in the comments! I’m always trying out new gear.

Matt 4.1

2025-01-12 09:55:07

Forty-one is a nice birthday because it doesn’t feel like too much pressure. For forty I did a big eclipse thing that ended up amazing, this year I’m replicating what I did a few years ago and celebrating in New York, Houston, and San Francisco.

My birthday today has already been lovely. Saw the amazing Broadway show Maybe Happy Ending (powered by WordPress!) thanks to a suggestion from my colleague Susan Hobbs who’s a connoisseur of musicals. Then did some fun karaoke in K-town. I didn’t realize how much I missed New York! Tonight will celebrate with one of my favorite DJs, Lemurian, who flew up from Tulum. In the spirit of a blog post for my birthday, I’d like to share with you all a blog post I’ve been working on a while inspired by one of Lemurian’s mixes. In 2018 Max (aka Lemurian) played at someplace called Concept and opened with a very interesting track.

Now, the thing that caught my ear was the bassoon. A double-reed instrument that you don’t often hear in the front of things, much less house music. Here is the original track on Spotify:

This lead me down a rabbit hole to an amazing (WordPress-powered) site called Lyrical Brazil that takes the Brazilian Portuguese lyrics and translates them. Please read that entire blog post. It turns out this song was written by a police officer who was shot and then paralyzed from the waist down, then started a Brazilian music school Candeia which was a fixture of Portela samba school. Here’s the lyrics of the song, translated:

Let me go, I need to wander
I’ll go around, seeking
To laugh, so as not to cry (repeat)
I want to watch the sun rise, to see the rivers’ waters flow
To hear the birds sing
I want to be born, I want to live
Let me go, I need to wander
I’ll go around, seeking
To laugh, so as not to cry
If anyone asks after me, tell them I’ll only come back after I find myself
I want to watch the sun rise, to see the rivers’ waters flow
To hear the birds sing
I want to be born, I want to live… (repeat)

Stunning poetry. Made all the better when you understand the context in which is was written.

One of the things I say to my friends is that in lieu of birthday gifts I just want them to publish, whether it’s words, photos, music, or anything. I leave you all with that. Each of us has an incredible story, a unique life experience that is yours and no one else’s. Find a way to express that creatively, and put that on the open web. It’s scary! Vulnerable. But you’ll find once you do that the rewards are better than you ever imagined. 2025 is going to be a weird year, let’s blog through it. Mazel tov!

All birthday posts: 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41.