2025-01-29 04:15:42
What an exciting time to be alive. I was hipped to Deepseek by Andrej Kaparthy’s tweet the day after Christmas, it was clear then that something big had happened and that it was truly open source and open weights (not this fake Llama stuff). It’s been fun to see the rest of the world catch up to it, and how radically accessible and deployable these models will be for people to hack on. I don’t have any comment on public markets or stocks.
The other super inspiring thing today was Boom’s first supersonic flight. It’s worth watching the video. We’re 4-5 years away from halving flight times with supersonic flight. In that same timeframe we might have something even more dramatic from SpaceX, like Houston to Tokyo in 30 minutes. Really cool to see the spirit of entrepreneurship and innovation around all of these things. It’s tempting to get distracted by drama (WPE and legal battles), but there’s such freedom and joy in just continuing to build, to engineer, to solve problems. I’m so grateful I get to do so every day with such incredible colleagues at Automattic.
2025-01-21 14:13:47
It’s another year, I have ordered all the things and tested all the cables, there’s a little bit about tech and a little bit about life. Here’s what made the cut, now I’m going to be factoring in weight of everything as well.
The flat-lay this year was taken at my sister Charleen’s house, where she hosted Christmas for our family for the very first time. Charleen and I have worked on the home in Austin for several years and it was awesome to see it all spruced up for the holidays and also for my Mom to visit it for the first time in 13 years. Part of the idea of my sister being in Austin is that if there’s a hurricane or anything in Houston my Mom can just drive up a few hours and be totally comfortable, so we put in an elevator, solar panels, Powerwalls, fiber, and Starlink. Her house is also my Austin headquarters when I’m in town, she set up a nice desk for me to work. Christmas was the beta-test, with Mom + nurse + four dogs all up in Austin; the whole circus was cozy and comfy for the holidays.
I was telling my friend Rob Reid the stories of my Mom and sister’s homes said I had to listen to the song Get Mama a House by Teddybears and B.o.B, it’s a good earworm and I will say that getting them both in beautiful homes they love has been one of the most rewarding things I’ve spent money on. So as advice for other entrepreneurs, get your momma a house!
TL;DR on the gadgets: The most significant change to my bag has been the introduction of the Daylight Computer, which I think everyone should have and is a genuinely new platform, and that we’ve finally reached reliability and excellence on retractable USB-C cords, these Baseus cords available in a variety of colors and 3.3ft and 6.6ft lengths. I give them out like candy, everybody loves them. I’ve also started wearing Havn hats/underwear/shirts/etc to block unnecessary EMF. (They used to be called Lambs.) And I’ve found great nootropic benefits with DryWater and Celsius. Without further ado, here’s the list:
THE BACKPACK
DEVICES
One nice thing is that the iPad and two phones all have connectivity plans, which I try to spread across different providers so I always have something that works or I can tether to.
POWER/ADAPTER
You should ABC, Always Be Charging!
CABLES
AUDIO
MISCELLANEOUS ELECTRONICS
PERSONAL ITEMS
TRAVEL ESSENTIALS
If you want to get super-nerdy, here’s a spreadsheet with the weights. Basically I’m 10.7 pounds of computing devices (Macbook, iPad, Daylight, Flipper, iPhone, Pixel), and ten pounds of other stuff. Add in a bottle of water or other random things I put in the bag ends up being ~22-28 pounds most of the time, which I’d like to get down.
But with my backpack I can tackle a really wide variety of situations. It’s fun! If you have any tips or suggestions please leave them in the comments! I’m always trying out new gear.
2025-01-12 09:55:07
Forty-one is a nice birthday because it doesn’t feel like too much pressure. For forty I did a big eclipse thing that ended up amazing, this year I’m replicating what I did a few years ago and celebrating in New York, Houston, and San Francisco.
My birthday today has already been lovely. Saw the amazing Broadway show Maybe Happy Ending (powered by WordPress!) thanks to a suggestion from my colleague Susan Hobbs who’s a connoisseur of musicals. Then did some fun karaoke in K-town. I didn’t realize how much I missed New York! Tonight will celebrate with one of my favorite DJs, Lemurian, who flew up from Tulum. In the spirit of a blog post for my birthday, I’d like to share with you all a blog post I’ve been working on a while inspired by one of Lemurian’s mixes. In 2018 Max (aka Lemurian) played at someplace called Concept and opened with a very interesting track.
Now, the thing that caught my ear was the bassoon. A double-reed instrument that you don’t often hear in the front of things, much less house music. Here is the original track on Spotify:
This lead me down a rabbit hole to an amazing (WordPress-powered) site called Lyrical Brazil that takes the Brazilian Portuguese lyrics and translates them. Please read that entire blog post. It turns out this song was written by a police officer who was shot and then paralyzed from the waist down, then started a Brazilian music school Candeia which was a fixture of Portela samba school. Here’s the lyrics of the song, translated:
Let me go, I need to wander
I’ll go around, seeking
To laugh, so as not to cry (repeat)
I want to watch the sun rise, to see the rivers’ waters flow
To hear the birds sing
I want to be born, I want to live
Let me go, I need to wander
I’ll go around, seeking
To laugh, so as not to cry
If anyone asks after me, tell them I’ll only come back after I find myself
I want to watch the sun rise, to see the rivers’ waters flow
To hear the birds sing
I want to be born, I want to live… (repeat)
Stunning poetry. Made all the better when you understand the context in which is was written.
One of the things I say to my friends is that in lieu of birthday gifts I just want them to publish, whether it’s words, photos, music, or anything. I leave you all with that. Each of us has an incredible story, a unique life experience that is yours and no one else’s. Find a way to express that creatively, and put that on the open web. It’s scary! Vulnerable. But you’ll find once you do that the rewards are better than you ever imagined. 2025 is going to be a weird year, let’s blog through it. Mazel tov!
All birthday posts: 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41.
2025-01-11 10:38:47
I wrote over on WordPress.org about breaking the status quo with a Joost/Karim fork. It’s a perfect time as Automattic is re-focusing its work while the legal stuff is going on.
2025-01-09 02:23:17
WordPress.com launched a new update to Studio this week, and we’re already seeing some buzz.
Studio is our free and open source app for local WordPress development, enabling you to spin up unlimited WordPress sites on your personal computer.
Through its newest feature, Studio Sync, you have complete freedom to:
Studio is an excellent tool to have in your development arsenal, and you can download it for free, explore the docs, and become a contributor on GitHub.
2024-12-20 01:09:02
When Inc Magazine reached out to have David H. Freedman (website powered by WordPress) write a feature piece I was excited because though Inc wasn’t a magazine I have read much since I was a teenager, David seemed like a legit journalist who usually writes for better publications like The Atlantic. I opened up to David with a number of vulnerable stories, and allowed the photo shoot in my home in Houston.
Whether it was him or his editors, unfortunately the piece has turned out pretty biased and negative, even to the point of cherry-picking negative photos from the photo shoot they did in my home. It also has a number of basic errors which make me question the fact-checking and editorial integrity of Inc in the first place. Let’s go through it.
Although they have dozens of photos of me smiling, it starts with one where I look pretty morose. At least I got some Sonny Rollins and Audrey Hepburn in the background.
The article starts with a conversation David had with me while we were both in the bathroom, away from his recorder, where he remarked that the bathroom was really nice. I talked about visiting Google in 2004 when I first came to San Francisco and thinking they had cheap toilet paper, and how given that Automattic’s offices are barely used there’s no reason not to spend a few extra bucks on nice soap and toilet paper to give a better experience to employees and visitors. (For those curious, we use Aesop soap and Who Gives A Crap toilet paper, a brand that donates 50% of profits to charity.) I chose these brands because it’s what I use in my home, and I want people in our offices to have the same quality. David spins it thusly:
I ask him who at Automattic, the estimated $710-million company of which Mullenweg is CEO, is responsible for toilet paper and soap quality control?
“Me,” he says, beaming.
Of course, Mullenweg’s control of Automattic extends well beyond the bathroom walls.
Now you know how the rest of the piece is going to go! Factual errors mixed with bias. First, no credible business publication would put Automattic’s valuation at $710 million, our last Series E primary round was at $7.5 billion. That was 2021 and we’d probably trade closer to $5B now with current multiples, but still the article is an order-of-magnitude off.
David asked if there was a person responsible for choosing toiletries: of course not! We have better things to work on. The entire thing took probably 30 seconds of my time, from going to the bathroom in our New York office to sending a Slack message, and I haven’t thought about it since until David commented about our bathrooms being nice, while we were both in the bathroom and I was washing my hands. Okay, back to the article.
And it all began when Mullenweg got very annoyed, very publicly, at a $400 million company called WP Engine.
Once again, Inc is unable to distinguish between revenue and valuation.
On September 25, more than 1.5 million websites around the world suddenly lost the ability to make some routine software updates.
First, WP Engine doesn’t host 1.5 million WordPress sites. This was easily checked on our website WordPressEngineTracker.com, which as best we can tell from crawling the web, looking at domain registrations and public data from BuiltWith and W3Techs, they probably had ~745k sites on September 25th, so the second number in the piece is off by 2x. Second, those sites could still do software updates using WP Engine’s tools or by uploading new versions, it was just the connectivity between WP Engine’s datacenters and WordPress.org’s that was impacted for a few days.
WP Engine had royally pissed off Matt Mullenweg for not contributing enough to the open-source community, in his opinion. Mullenweg claims he had been in negotiations with WP Engine for months to get them to cough up their fair share one way or another, but finally decided the company had dragged its feet for too long, leading him to break off talks and go public with his ire.
No, the negotiations, and what they were doing wrong, was abuse of the WordPress and WooCommerce trademarks. I also think it’s lame how little they’re involved in the software their entire business is built on and their ability to serve customers was dependent on free server resources and bandwidth from WordPress.org, but our negotiations were about trademark use.
Mullenweg controls the WordPress Foundation, the non-profit that oversees WordPress’s open-source software, the website that serves as the gateway to WordPress resources, and the WordPress trademark.
False, false, false. First, I do not control the WordPress Foundation. I am one of three board members, so by definition am not in control. The other two board members could remove me at any time. Second, the Foundation does not oversee the core software, or the WordPress.org website! This is super clear in WPE’s legal filings, in the about pages of the respective websites, by talking to anyone who understands this. Really shoddy journalism.
The nearly 1,700 employees—a number that reflects the more than 150 who have left in the past few months—are scattered officeless across 90 countries.
As you can see on our about page, Automattic has 1,750 employees, not “nearly 1,700.”
In person, Mullenweg comes off as surprisingly chill when we meet on October 22, given all the angry online noise and employee turmoil surrounding the WP Engine beef for the past three weeks. He is a young-looking, animated 40 with a near-constant grin, and his neat beard and shawl-collar cardigan sweater contribute to his laid-back air.
I’m quoting this just to show they would occasionally say something nice before twisting the knife or going back into inaccuracies. A “near-constant grin” they couldn’t capture in photos.
Two days later, a comment popped up under the post from a U.K. coder named Mike Little: Would he like some help?
Three obsessive days later, Mullenweg released the results and followed a friend’s advice to name it WordPress— only after checking to make sure the domain names WordPress.com and WordPress.org were available. This domain ownership would prove critical.
It’s true that Mike Little commented a few days after my blog post in January 2003, but WordPress’ first release wasn’t until May 27th, 2003. Not “three obsessive days later.” This fact could have been easily verified by digging deep into obscure sources like the Wikipedia entry for WordPress.
Though there are different versions of open-source licenses, the general idea is that anyone can freely download and use the software, and anyone can modify it as they see fit, and then release it as their own version. But the original developer of the fork retains the trademark rights. And when it comes to WordPress, the rights belong to Mullenweg.
I’m not sure where to start… The WordPress trademark doesn’t belong to Mullenweg, it belongs to the WordPress Foundation. David has clearly not been able to figure things out at this point. But again, this is easily checked by looking at the WordPress trademark on the USPTO site.
A 2020 study commissioned by WP Engine calculated the value of all business driven by WordPress to be $600 billion, and growing rapidly. No one gets a bigger piece of that pie than Automattic.
Okay, now after saying Automattic is worth $710M and WP Engine is worth $400M, you’re now breathlessly quoting WPE’s PR slop claiming the WP ecosystem is $600B (it’s not, probably closer to $10-15B/yr) and then immediately pivot into saying that Automattic gets the biggest piece of that pie, something clearly not true based on our revenue versus everyone else in the ecosystem.
Mullenweg had another complaint: WP Engine was violating Automattic’s trademark rights over the WordPress name, based on the fact that WP Engine freely used the abbreviation “WP,” and that “WordPress” appeared throughout their website.
I’m quoting this just to point out how bad the quality control is at Inc Magazine: the link for “another complaint” doesn’t work, it has the code <a href="http://@photomatt">another complaint</a>
. They can’t even make sure all the links work in their published articles! I presume this was trying to refer to a tweet of mine, but no one reading the article will be able to know what it was. I would like to know, because our trademark complaint had nothing to do with “WP”, it was about the use of “WordPress” and “WooCommerce.”
Inc Magazine already runs on WordPress, though they use a needlessly complex and expensive custom front-end instead of just serving the site natively. Maybe in their next re-architecture they can take the money they save by getting rid of their lame headless implementation and put it towards fact-checkers and better editors.
Whenever Mullenweg is accused of being too controlling, he often points out he turned over control of WordPress software to a non-profit called the WordPress Foundation. He created the Foundation in 2010, and did indeed assign it all WordPress rights.
I have never said that, and it’s not even factually accurate or possible for me to assign all WordPress rights.
But few people who have looked at the Foundation take its independence seriously. Mullenweg is chairman of its three-person board. Little is known about the other two members, and their names don’t appear anywhere on the Foundation’s website.
The names of the other directors do appear on the Foundation website, for example in this October 17 blog post that says “WordPress Foundation Directors: Mark Ghosh, Matt Mullenweg, and Chele Chiavacci Farley.”
Now the article includes a picture of me at the computer, and out of the hundreds they have with my eyes open, they for some reason chose this one where my eyes were closed.
Like most theme vendors in the early years of that small sub-industry, it sold its themes under a proprietary—that is, non-open-source—license. But in 2008, Mullenweg cleaned house of all theme vendors who refused to switch to an open-source license. Only Thesis held out.
In response, Mullenweg offered to pay Thesis users to switch. He also reportedly paid $100,000 to acquire the domain name “Thesis.com” from a third party and had the name direct to an Automattic blog about theme design.
Themes in WordPress are linked and integrated in a way that the GPL license applies to the PHP code, so if you publish and distribute a WordPress theme the PHP needs to be GPL. There has only been one person to dispute this, Chris Pearson from Thesis, no lawyer or the thousands of successful themes since then have tried to violate the GPL license. Chris is a clown, and the only source for saying that 100k was paid for the Thesis.com domain, I will say now that the domain was bought for a small fraction of that. Again, no fact checking or citing sources.
Thesis eventually gave in. But many in the WordPress community were put off by what they saw as Mullenweg’s vindictive, bullying behavior, and some eventually even left WordPress for other publishing platforms because of it.
It’s funny to talk about the last big controversy in WordPress world being in 2010, I think it actually speaks to our stability. Since 2010, when “some eventually even left WordPress”, the platform has grown market share from under 10% to 43%. I think in a few years we’ll look back at WP Engine as inconsequential as Thesis, and Heather Brunner as credible as Chris Pearson.
Some are leaving WordPress entirely. Cernak of Northstar Digital Design has already decided to abandon WordPress (and WP Engine) for a much smaller, rival website-development platform called WebFlow. “I can’t depend on WordPress if Matt is going to make changes based on whatever he happens to want at the time,” he says.
Wow, they found one person leaving WordPress for Webflow. Is that cherry-picked, or a trend? Again, you can go to third parties like W3Techs to see the relative market share, and see that we’ve gained share since September and Webflow has been flat. Northstar Digital Design “is a creative agency specializing in digital marketing, blockchain technology, web development & design” with 5 followers on X/Twitter. Their website lists no clients or portfolio. It’s unclear how many sites they are responsible for. But this Cernak character is quoted like he’s some authority or representative of a trend. Maybe he’s more credible on blockchain technology.
When I ask Mullenweg if he is feeling traumatized by the pervasive criticism, he tells me about the time he was playing in a Little League game when his teammates saw, through his thin white pants, that his underwear had cartoon characters on them. “They started laughing. That was traumatic for me. But now it’s a funny story,” he recalls. “Tragedy plus time equals comedy.”
Whether or not anything about the current crisis ever seems funny to him, he insists it will all end up as a beneficial experience. “The best things come out of adversity and clashes,” he says. “We’re going to come out of it way stronger.”
This is a true story, I was very open and vulnerable with the journalist.
In a prepared statement emailed to Inc., a WP Engine spokesperson said that “we are encouraged by and supportive of the ideas we see being shared by leaders within WordPress and adjacent open-source platforms to reimagine how key elements of the WordPress ecosystem are governed and funded….” It is a clear plug for pushing Mullenweg out of his BDFLship.
Oh finally, WP Engine talks to the press after months of avoiding interviews and conferences. This is a great statement given WP Engine can barely fund and govern itself, much less the broader WordPress ecosystem, and I doubt the broader WordPress hosting ecosystem would prefer Silver Lake and WP Engine holding the reins of WordPress.
There’s more slop in the article but I’m not going to go through everything. I know a lot of entrepreneurs follow me and I don’t want your takeaway to be “don’t talk to journalists” or “don’t engage with mainstream media.” When Inc reached out I thought back to when I was a teenager reading Inc and Fast Company, and how those magazines were inspiring to me, I didn’t think as much about their decline in editorial quality and relevance. I read David’s other pieces and thought he had some great insight, but this is a good example of where a decent journalist can’t overcome a crappy editor and quality control. I probably wouldn’t be excited to work with Inc Magazine again while Mike Hofman is in charge as editor-in-chief, he’s clearly overseeing a declining brand. But I will continue to engage with other media, and blog, and tweet, and tell my story directly.
If you’d like to see how much editorial bias can shape a story, I will say that Inc just published a great profile, with flattering photos, of my good friend Stacy Brown-Philpot. When an editor wants to make you look good, they can! If they decide they want to drag you, they can too. Everything in my interactions with David and Inc made it seem this would be a positive piece, so be careful. I’ll also contrast it with the excellent cover article University of Houston published a few days ago.
We’ll see if Inc Magazine has any journalistic integrity by their updates to the article.