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Rss preview of Blog of David Heinemeier Hansson

Give me AI slop over human sludge any day

2025-10-07 21:02:38

We're fed an endless stream of consternation over AI slop these days. The content apocalypse is nigh! It'll rot your brain! Okay, sure, maybe, but have you seen the kind of content sludge that perfectly ordinary humans are capable of producing? It's thrice as tragic.

The web is full of it. Garbage writing and brain-dead shorts. Content mills pumping out nonsense pages and gagging videos to appease whatever the high priests of SEO now think they've divined will please Lord Google or Master TikTok.

It's been infecting websites everywhere with "calls to action", "white paper available upon sign up", and "10 ways to supercharge your productivity". Links stuffed into every crevice to juice rankings, capture "most searched for" keywords, and convert, convert, convert.

It's an affront to humanity to make sentient beings do this work. Turning human potential, creativity, and ingenuity into content sludge is a process no more dignified than turning pink slime into chicken nuggets.

I'll take AI slop over human sludge any day. Let the little robots barf up tokens to unlock the next basis point of incremental conversion. Better them than us, I say. This is exactly the soul-crushing, creative drudgery that machines were made to munch through without complaint.

But couldn't we do without sludge or slop, you say? Sure, right after we reach a shared state of nirvana. As soon as the average 4.5 hours of screen-on time is turned into real reading, real making, real pursuits. So that'll happen exactly never.

Case in point: the most important attribute of a phone for most people is still the battery life. These little content slop and sludge faucets can already spew out nearly an entire day's worth of nonstop eyeball junk, and yet you crave more. More! MORE!

So stop whining about the AI slop. You're already steeped in human sludge. And the door to exit both was always there. But you're not going to open it, are you?

Pay yourself first

2025-10-04 16:12:02

There'll always be more emails in need of reply, more meetings to attend, and more updates to read. A person can fill the entire workweek with these tasks over and over again. But to stay sane and sharp, you must pay yourself first by doing the work that actually means something to you.

I feel this acutely as someone responsible to employees, customers, followers, and readers. I could do nothing all day but check up on projects, people, and posts, but my brain would quickly check out if it was just doing that.

So quite frequently, I just don't. Don't check in, don't check up, and instead dive into the work that checks my own intellectual boxes. Programming for the love of it. Experimenting for the hell of it. Researching for the fun of it.

In another age, I might have been tempted to apologize for such privilege, but screw that. Privilege is wonderful. You should do your best to earn more of it. Even if you have to carve it out of the bare rocks around you.

Ironically, the best way to do that is also to choose to always pay yourself first, however little at first. By solving your own problems, tickling your own interests, chasing your own curiosity. That's where you'll find the motivation to elevate your talent. To turn interest into competency.

And once you've developed some competency, you'll be rewarded with more privilege to build it further. This is the virtuous circle of merit.

There'll always be an endless list of work that could be done. You'll never get through it all and onto your own priorities, if you continue to put them at the bottom.

We've all had enough of this nonsense

2025-09-26 15:27:27

Every few years, the same sad contingent of Ruby malcontents tries to cancel me from Rails. At the peak of the woke era, back in 2022, they were actually successful in getting Ruby Central to uninvite me from doing the yearly keynote at RailsConf. But now RailsConf is dead, Rails World is thriving, and the cancellation nonsense is over.

Only I guess nobody told that same sad contingent! Because three days ago, they tried yet again, with the same trite grab bag of accusations: "he holds racist and transphobic views, as well as a number of other traits undesirable". And to add to the outrage theater, they named their little letter after a French resistance action fighting the Nazis during WWII. Subtle!

Except this time, nobody cared. In fact, quite the opposite. Thousands of people have taken to X and elsewhere to reject this nonsense, and that's apparently making one of the organizers very sad:

So far though, my experience has been that there are many more negative responses than positive. Maybe the Ruby community isn’t the place I thought it was, and MINASWAN was always a lie. That makes me sad. 😢

I guess I would be sad too if I had named my group after THE GOOD GUYS and then it turned out that everyone thought I was THE BAD GUYS. But that's exactly what happened. The outpouring of support from all sides has been overwhelming.

This is what it looks like when preference falsification finally falls. When normal people are no longer afraid to say no to these people. Then it's revealed just how small and isolated these aggrieved individuals actually are.

Tobi from Shopify said it best:

It’s such a terrible mental tax on builders that divisive clowns just ride in and spew these bullshit terms that they clearly don’t understand themselves in bad faith. Ignore & keep building.

That's exactly what we're going to do. We're going to reject and ignore these nut jobs. Then we're going to keep building.

Calling someone a "nazi" is a permission slip for violence

2025-09-25 07:27:33

The last loonies on tech's woke island are getting desperate. It used to be that a wide variety of baseless accusations of racism, misogyny, or white supremacy could inflict grave social and professional consequences for the accused, but that's no longer true. So now they've had to up the ante, and that's why everyone is suddenly a nazi to these people.

Because if you can't intimidate people into silence and compliance with the woke orthodoxies by threatening their job or their social circle, you might be able to threaten them with actual violence or worse. That's what the "nazi" accusation is there to convey: That violence has been authorized.

The slogan has been around for a while: Punch a nazi. It has a sorta quaint, winking phrasing, so you'd be forgiven for thinking that maybe it wasn't actually meant as a real threat. But I think that theory has gone out the window. Just look at what happened to Charlie Kirk.

This is a natural consequence of all the lost terrain. The DEI bureaucracies in tech have been decimated or dismantled. The tone-setting social media, X, can no longer be wielded for narrative control (and Bluesky keeps shrinking from purity purges). And finally, the American administration went from blue to red in 2024.

Lost terrain means lost leverage. Which means the usual threats have stopped working because they relied on that institutional and broad social leverage to be effective. And these loonies know that.

The threat of violence, however, is evergreen. It's the final resort of a movement that has lost a political and philosophical path to victory in the public square. It's sad, it's pathetic, but you're not wrong to be worried when political assassinations are justified and exalted in reference to the "nazi" threat.

But that's just all the more reason you can't give in, you can't give up. The defeat of wokeism in the workplace should give you comfort. These people are not invincible. The wheels have been falling off their political project for years now. You can and should say "no" when they come with the "nazi" nonsense too.

The great falls of Boeing, Intel, and Apple

2025-09-22 20:13:11

It takes ten years for the culture of a great company to fall apart once the CEO seat is given to someone without an engineering or product background. That's been the story of Boeing, Intel, and now Apple. Legendary American companies that all got lost when a bean counter, marketing man, or logistics hand took over.

Boeing's troubles started when they were taken over by McDonnell Douglas in 1997, but really accelerated after 2005 when they installed their first CEO with no aerospace background. The result, after ten years of cost-cutting and outsourcing, was the 737 MAX MCAS tragedies, and an organization gutted of ambition and engineering pride.

Intel did the same thing, and almost at the same time. In 2005, they too installed their first CEO without an engineering background. Ten years later, they were stumbling with delayed nodes, stalled progress, and no answers on mobile. Now the entire business is teetering.

Finally, Apple. Steve Jobs handed the reins to Tim Cook in 2011, but such was the strength of the product pipeline and culture that Jobs left behind, that it initially looked like Cook could break the spell. Show that it was possible for a logistics man to steer one of the great ships of American ingenuity and tech supremacy.

But now the ten-year curse is hitting Apple with an eerily familiar thud. They wasted a decade chasing a self-driving dream without direction, and ended up with the worst possible car interface to show for it. They completely missed the boat on AI, and embarrassed themselves with Genmoji and vaporware ads. And the Vision pro has been an expensive tech demo that nobody actually wanted to wear three months after they bought it.

The profits still gush from glories past, and the tollbooth operation on the App Store, but the soul has left the machine.

While these three stories are different, they're drawn from the same archetype: Great companies need bold, hands-on leaders who live and breathe the stuff they make or they'll eventually hollow out.

It's tempting for boards of public companies to think that all care and competence around product can be delegated down the org chart. That someone who can hit the numbers is all you need at the top. But it's not.

You need an Andy Grove, Phil Condit, or Scott Forstall. You need someone so professionally invested in the work and the culture that they'll refuse to let the search for surface-level efficiencies drain the foundation of its strength. You need an engineer or a product person as CEO.

As I remember London

2025-09-15 16:19:00

As soon as I was old enough to travel on my own, London was where I wanted to go. Compared to Copenhagen at the time, there was something so majestic about Big Ben, Trafalgar Square, and even the Tube around the turn of the millenium. Not just because their capital is twice as old as ours, but because it endured twice as much, through the Blitz and the rest of it, yet never lost its nerve. I thought I might move there one day.

That was then. Now, I wouldn't dream of it. London is no longer the city I was infatuated with in the late '90s and early 2000s. Chiefly because it's no longer full of native Brits. In 2000, more than sixty percent of the city were native Brits. By 2024, that had dropped to about a third. A statistic as evident as day when you walk the streets of London now.

Copenhagen, by comparison, was about eighty-five percent native Danes in 2000, and is still three-quarters today. Enough of a foreign presence to feel cosmopolitan, but still distinctly Danish in all of its ways. Equally statistically evident on streets and bike lanes.

But I think, what would Copenhagen feel like, if only a third of it was Danish, like London? It would feel completely foreign, of course. Alien, even. So I get the frustration that many Brits have with the way mass immigration has changed the culture and makeup of not just London, but their whole country.

That frustration was on wide display in Tommy Robinson's march yesterday. British and English flags flying high and proud, like they would in Copenhagen on the day of a national soccer match. Which was both odd to see but also heartwarming. You can sometimes be forgiven for thinking that all of Britain is lost in self-loathing, shame, and suicidal empathy. But of course it's not.

Recently, a projection that Danes would be a minority in their own country by 2096 caused an enormous stir in Denmark. Politicians across the spectrum decried what a catastrophe that would be for this world's oldest continuous monarchy. But a demographic nightmare worse than that has already enveloped London!

So it's tough to blame the Brits for being pissed. No matter how hard they voted one way or the other, Brexit or no Brexit, the erosion of their national identity kept marching forward at an ever-greater pace. Not due to some unavoidable cosmic destiny, but due to equal parts policy and apathy. The boats kept coming, the migrant hotels kept expanding, and the British authorities kept cracking down on anyone who dared criticize that trajectory or the present-day reality.

Which brings us back to Robinson's powerful march yesterday. The banner said "March for Freedom", and focused as much on that now distant-to-the-Brits concept of free speech, as it did on restoring national pride.

And for good reason! The totalitarian descent into censorious darkness in Britain has been as swift as its demographic shift. British police are now making 30 arrests a day for wrongthink, wrongspeech, and other online transgressions against "the regime narrative", as the BBC would have reported, if this were a statistic from a foreign nation.

Most recently, five officers(!) came to arrest comedian Graham Linehan for illicit tweets. When much of the media reports a story like this, it's often without citing the specific words in question, such that the reader might imagine something far worse than what was actually said. So you should actually read the three tweets that landed Linehan in jail, and earned him a legal restraining order against using X. It's grotesque.

The easy way out of this uncomfortably large gathering of perfectly normal, peaceful Brits who've had enough is to tar them all as "far right". That's not just a British tactic, but one used across Europe, and previously in the US as well. It used to work very well, because the historical stigma was so strong, but, like hurling "nazi" and "fascist" at the most middle-of-the-road political figures and positions, it's finally lost its power.

I really feel for the Brits because it's not obvious how they get themselves out of this pickle. They're still reeling from the Pakistani rape gangs that were left free to terrorize cities like Rotherham and Rochdale for years on end with horror-movie-like scenes of the most despicable, depraved abuse of British girls. Unlike Linehan's tweets, I actually implore you not to peruse these stories too closely, though, because they'll make you sick. So how do you even begin to correct course?

I don't know. But I'm glad that there clearly are many Brits who are determined to find out. Unwilling to just let their society wither away while their bobbies chase bad tweets instead of the rampant street thefts or those barbaric rape gangs. Unwilling to resign the rest of the country to the kind of demographic replacement that befell London over the last two decades.

You can rest assured that I'd be in the streets waving a Danish flag if these were my conditions in my native country. I think that's a pretty universal sentiment. There's absolutely nothing racist or xenophobic in saying that Denmark is primarily a country for the Danes, Britain primarily a united kingdom for the Brits, and Japan primarily a set of islands for the Japanese.

Here's how the Danish Prime Minister, Mette Frederiksen of the Social Democrats, recently put it in an interview:

There are really a lot of us Danes who believed that when people came to this ‘world’s best country’ and were given such good opportunities, they would integrate. They would become Danish, and they would never, ever harm our society. All of us who thought that way have been wrong.

This is the challenge before not just the British establishment, but much of the European one too: To come to the realization of the Danish Prime Minister. Someone nobody could credibly charge with being "far right".

Which should give the Brits some solace. The Social Democrats in Denmark were once staunch believers in unfettered immigration and thought it dirty to even talk about the problems, but eventually reality and public pressure led them to better ideas. Why shouldn't that be possible in the UK?

Don't give up. You survived the Blitz. Britain will be back.

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