On January 3rd, in Palm Beach, Florida, Donald Trump stood behind the lectern at a press conference, to regale members of the media about the capture of Nicolás Maduro, the Venezuelan President. Tan and hoarse, sloshing his syllables together imprecisely, Trump looked and sounded like someone who’d rushed away from a sedate moment of his vacation to take a work call. He gave a short speech about the operation in Caracas, sometimes looking up from his prepared text to offer seemingly impromptu annotations: “It was an assault like people have not seen since”—here he took a pause, searching the air for an apt point of reference—“World War Two.” The military officers’ work there and in other recent actions was “all perfectly executed and done.”
You could tell that Trump found the mission just plain cool. “It was dark,” he said, narrating the adventure. “The lights of Caracas were largely turned off, due to a certain expertise that we have.” What expertise? He didn’t say. Conveying helpful information wasn’t really his aim. The point was to project his own power and, perhaps, to inspire in his listeners a pang of jealousy at his great big chest of war toys.
The Trump Administration, seizing upon the opportunity of untrammelled time to brag and hold attention and boldly reframe and bend the truth, has made the press conference its signature rhetorical form. Even more than in Trump’s famously long, digressive, “weaving” rally speeches, he and his spokespeople have used the formerly staid tradition of speaking to and taking questions from the media to set forth their distorted vision of the future—and, maybe more subtly, to let slip their estimation of the public. Throughout January, the members of the Trump regime welcomed the New Year by blitzing the podium: they took the chaos they’d created—the sudden power vacuum in Venezuela, the fatal incursions of ICE in Minnesota, a spun-up territorial crisis over Greenland—and tried to wrestle it into the shape of a story in which they would prevail.
On January 9th, still basking in the glory of his gangsterism in Venezuela, Trump gathered the press at the White House, where he’d convened a gaggle of oil-company C.E.O.s. The President’s personality resembles an id livid with tropes and types. He knows as well as anybody that the oil executive—tight-jawed and genteelly conservative—embodies ideas that play lastingly along the edges of the American imagination. Both Bushes spent time tapping Texas oil fields for crude before successfully running for President—as much to establish strong images as to earn a family fortune. These are the ultimate capitalists, pecking ruggedly at the earth’s skin and turning its lifeblood into piles of cash. The men surrounding Trump were the kinds of guys he always seems to want to impress.
Now Trump, having asserted control over Venezuela’s resources as well as its immediate political fate—an arrogation he has taken to calling the “Donroe Doctrine”—had something to offer them. He started to deliver his remarks without having turned on the microphone in front of him; his Vice-President, J. D. Vance, leaned over unstealthily and pressed a button that activated the audio and made a green light on the microphone glow. Trump didn’t skip a beat. Now amplified, he was already midsentence, rushing off urgently, like a burbling river. Leaders of all the “biggest” countries had called to congratulate him about nabbing Maduro. “They’re all impressed,” he said, implying that the oil guys should be, too.
Playacting for journalists standing in an unruly huddle just off camera, Trump asked questions of the oilmen, wondering how soon they could suck the ground under Venezuela dry. “And you’re very much set up for the heavy oil, right?” he asked at one point. There was an implicit cruelty behind the exercise. He wanted the cameras to see him place Venezuela on the table like a celebratory goose and start slicing.
The White House press-briefing room, a small theatre for an increasingly sick show, sits atop what used to be a swimming pool. The pool was installed during the Administration of Franklin Delano Roosevelt, who swam to maintain his strength after his paralysis. Today, the room is the central site of the Trump Administration’s ritual humiliation of the American media. Karoline Leavitt, the White House press secretary, presides over the space, transmitting the spleen and the constantly shifting imperatives of the President.
She’s good at the job. Some press secretaries show hints of strain, managing the dual tasks of carrying the boss’s message and playing it straight with the press. Leavitt—who ran for Congress, in 2022, and lost—betrays no such struggle. She has a placid, open face and often, when she’s in a jovial mood, jokes around behind the lectern. When a wonky issue like health care comes up, she tends to read deftly and quickly from a sheet of talking points. When one of the President’s favored hot-button issues arises, she speaks fluently off the cuff, as she did recently when describing undocumented people being hunted by ICE as “criminal illegal-alien killers, rapists, and pedophiles.”
Even when Leavitt is acting enraged, she does so with a small smile. Case in point: a fracas with Niall Stanage, a columnist from The Hill, who wanted to know how the Administration could possibly believe that ICE’s activity was going “correctly,” as the President had enthused, when, for instance, one of its officers had been filmed shooting and killing Renee Nicole Good.
Leavitt took on the strict tone of a teacher: “Why was, uh, Renee Good unfortunately and tragically killed?”
“You’re asking me my opinion?” Stanage asked.
“Yeah!”
“Because an ICE agent acted recklessly and killed her unjustifiably.”
Leavitt pounced. “Oh, O.K., so you’re a biased reporter with a left-wing opinion.” She said “left-wing opinion”—referring to an opinion she’d solicited just a second ago—with a slight, taunting singsong in her voice. She continued, “Yeah, because you’re a left-wing hack, you’re not a reporter, you’re posing in this room as a journalist, and it’s so clear by the premise of your question. And you and the people in the media who have such biases but fake like you’re a journalist—you shouldn’t even be sitting in that seat.”
This short diatribe, delivered with a raised voice (but, still, that smile) was a characteristic sample of the Administration’s verbal style. Its members apply names and labels—illegal, criminal, alien, left-wing, agitator—in order to dehumanize the people to whom those words are supposed to refer. If you fit into this ever-growing lexicon of categories, you shouldn’t have your job, or sit in your seat, or try to protect your neighbors, or even, in Good’s “unfortunately and tragically” illustrative case, be left alive.
A few days earlier, Vance had given a press conference to shame the media about its reporting on Good and her killer, Jonathan Ross, and to slant the story in a more Trump-friendly direction. Vance showed off a way with words quite similar to Leavitt’s, and to Trump’s. He made sure to note that Minnesota was under siege by fraud, perpetrated mostly by “Somali immigrants.” Without the benefit of a thorough investigation, he nonetheless asserted that Good had been trying to ram Ross with her car, called her a “deranged leftist,” and, admitting that her death was a tragedy, deemed it “a tragedy of the far left.” So many names for nonpersons, emitted with such ease!
And yet Trump doesn’t always sound so pleased with the promotional efforts of his team. On January 20th, to mark a year since he retook office, the President made a guest appearance at Leavitt’s briefing. She’d teased the spot on her X account with QVC-ish good cheer: “A very special guest will be joining me at the podium today. . . . TUNE IN! 👀🇺🇸.”
Trump showed up with a thick sheaf of papers, listing the “accomplishments” of the year. He’d turned the United States into the “hottest country anywhere in the world” and wanted to get some credit. “We’ve had the best stock market in history,” he said. “I mean, I’m not getting—maybe I have bad public-relations people, but we’re not getting it across.” ♦



















