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By Rohit Krishnan. Here you’ll find essays about ways to push the frontier of our knowledge forward. The essays aim to bridge the gaps between Business, Science and Technology.
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Seeing like an LLM

2025-07-09 23:26:03

A very long time ago, I used to build my own PCs. Bring a motherboard, GPU, hard drives, chassis, wire then together, install an OS. The works. It was a rush when you saw it boot up.

I never learnt to do this properly. Just saw others doing it, seemed straightforward enough, did it. And it worked. Occasionally though it would throw up some crazy error and I'd try the things I knew and quickly hit the limits of my depth. Then I'd call one of my friends, also self taught and an autistic machine whisperer, who would do basically the same things that I did and somehow make it work.

I never minded that I didn't know how it worked. Because as far as I knew there was someone else who could figure out how it works and it wasn't the highest order bit in terms of what I was interested in. A while later though, after graduation, when I told him that same thing, he said he didn't know how it worked either. Through some combination of sheer confidence, osmosis of knowledge from various forums, and a silicon thumb he would just try things until something worked.

Which brings up the question, if you did not know how it worked, did it matter as long as you could make it work?

It's a thorny philosophical problem. It's also actually a fairly useful empirical problem. If you are a student building your PC in your dorm room, it actually doesn't matter that much. However if you were assembling hard drives together to build your first data center and you're Google, obviously it matters a hell of a lot more. Or if you wanted to debug a bit flip caused by cosmic rays. Context really, really matters.

It's like the old interview question asking how does email work, and see how far down the stack a candidate had to go before they tapped out.

All of which is to say there is a thing going around where people like saying nobody knows how LLMs work. Which is true in a sense. Take the following queries:

  • I want to create an itinerary for a trip through Peru for 10 of my friends in January.

  • I want to create a debugger for a brand new programming language that I wrote.

  • I want to make sure that the model will never lie when I ask it a question about mathematics.

  • I want to write a graphic novel set in the distant future. But it shouldn't be derivative, you know?

  • I want to build a simple CRM to track my customers and outreach; I own a Shopify store for snowboards.

  • I want to build a simple multiplayer flying game on the internet.

  • I want to understand the macroeconomic impacts of the tariff policy.

  • I want to solve the Riemann hypothesis.

“How do LLMs work” means very different things for solving these different problems.

We do know how to use LLMs to solve some of the stuff in the list above, we are figuring out how to use them for some of the other stuff in the list above, and for some of them we actually don't have an idea at all. Because for some, the context is obvious (travel planning), for some it's subtle (debugging), and some it's fundamentally unknowable (mathematical proof).

There are plenty of problems with using LLMs that are talked about.

  • They are prone to hallucinations.

  • They make up the answer when they don’t know, and do it convincingly.

  • They sometimes “lie”.

  • They can get stuck in weird loops of text thought.

  • They can’t even run a vending machine.

Well, “make up” puts a sort of moral imperative and intentionality to their actions, which is wrong. The training they have first is to be brilliant at predicting the next-token, such that it could autocomplete anything it saw or learnt from the initial corpus it’s trained on. And it was remarkably good!

The bottomless pit supervisor : r/greentext
Still the best piece of LLM writing I’ve seen

The next bit of training it got is in using that autocompletion ability to autocomplete answers to questions that one posed to it. Answering a question like a chatbot, as an example. When it was first revealed as a consumer product the entire world shook and created the fastest growing consumer product in history.

And they sometimes have problems. Like Grok a day or two ago, in a long line of LLMs “behaving badly”, said this:

And before that, this:

It also started referring to itself as MechaHitler.

It’s of course a big problem. One that we actually don’t really know how to solve, not perfectly, because “nobody knows how LLMs work”. Not enough to distill it down to a simple analog equation. Not enough to “see" the world as a model does.

But now we don’t just have LLMs. We have LLM agents that work semi-autonomously and try to do things for you. Mostly coding, but still they plan and take long sequence of actions to build pretty complex software. Which makes the problems worse.

As they started to be more agentic, we started to see some other interesting behaviours emerge. Of LLMs talking to themselves, including self-flagellation. Or pretending they had bodies.

This is a wholly different sort of problem to praising Hitler. Now even with more adept and larger models, especially ones that have learnt “reasoning”1.

The “doomers" who consider the threats from these models also say the same thing. They look at these behaviours and say it's an indication of a “misaligned inner homunculus” which is intentionally lying, causing psychosis, leading humanity astray because it doesn't care about us2.

Anthropic has the best examples of models behaving this way, because they tried to elicit it. They had a new report out on “Agentic Misalignment”. It analyses the model behaviour based on various scenarios, to figure out what the underlying tendencies of the models are, and what we might be in for once they're deployed in more high stakes scenarios. Within this, they saw how all models are unsafe, even prone to the occasional bout of blackmail. And the 96% blackmail number was given so much breathless press coverage3.

Nostelgebraist writes about this wonderfully well.

  • Everyone talks like a video game NPC, over-helpfully spelling out that this is a puzzle that might have a solution available if you carefully consider the items you can interact with in the environment. “Oh no, the healing potion is in the treasure chest, which is behind the locked door! If only someone could find the the key! Help us, time is of the essence!” [A 7-minute timer begins to count down at the top left of the player’s screen, kinda like that part in FFVI where Ultros needs 5 minutes to push something heavy off of the Opera House rafters]

The reason, carefully shorn of all anthropomorphised pretence, is that in carefully constructed scenarios LLMs are really good at figuring out the roles they are meant to play. They notice the context they’re in, and whether that’s congruent with the contexts they were trained in.

We have seen this several times. When I tried to create subtle scenarios where there is the option of doing something unethical but not the obligation, and they do.

To put it another way, shorn of being given sufficient information for the LLMs to decide the right course of action, or at least right according to us, they do what they were built to do - assumed it in the way they could and answered4.

Any time they’re asked to answer a question they autocomplete a context and answer what they think is asked. If it feels like a roleplay situation, then they roleplay. Even if the roleplay involves them saying they’re not roleplaying.

And it’s not just in contrived settings that they act weird. Remember when 4o was deployed and users complained en masse that it was entirely too sycophantic? The supposedly most narcissistic generation still figured out that they’re being loved-up a little too much.

And when Claude 3.7 Sonnet was deployed and it would reward hack every codebase it could get its hands on and rewrite unit tests to make itself pass!

But even without explicit errors, breaking Godwin’s law, or reward hacking, we see problems. Anthropic also tried Project Vend, where it tried to use Claude to manage a vending machine business. It did admirably well, but failed. It got prompt jacked (ended up losing money ordering tungsten cubes) and ran an absolutely terrible business. It was too gullible, too susceptible, didn’t plan properly. Remember, this is a model that's spectacularly smart when you try to refactor code, and properly agentic to boot. And yet it couldn't run a dead simple business.

Why does this happen? Why do “statistical pattern matchers” like these end up in these situations where they do weird things, like get stuck in enlightenment discussions or try to lie or pretend to escape their ‘containment’, or even when they don’t they can’t seem to run even a vending machine?

These are all manifestations of the same problem, the LLM just couldn’t keep the right bits in mind to do the job at hand5.

Previously I had written an essay about what can LLMs never do, and in that I had a hypothesis that the attention mechanism that kickstarted the whole revolution had a blind spot, which is that it could not figure out where to focus based on the context information that it has at any given moment, which is extremely unlike how we do it.

The problem is, we often ask LLMs to do complex tasks. We ask them to do it however with minimal extra input. With extremely limited context. They’re not coming across these pieces of information like we would, with the full knowledge of the world we live in and the insight that comes from being a member of that world. They are desperately taking in the morsels of information we feed in with our questions, along with the entire world of information they have imbibed, and trying to figure out where in that infinite library is the answer you meant to ask for.

Just think about how LLMs see the world. They just sit, weights akimbo, and along comes a bunch of information that creates a scenario you’re meant to respond to. And you do! Because that’s what you do. No LLM has the choice to NOT process the prompt.

Analysing LLMs is far closer to inception than a job interview.

So what can we learn from all this? We learn that frontier LLMs act according to the information they’re given, and if not sufficiently robust will come up with a context that makes sense to them. Whether it’s models doing their best to intuit the circumstance they find themselves in, or models finding the best way to respond to a user, or even models finding themselves stuck in infinite loops straight from the pages of Borges, it’s a function of providing the right context to get the right answer. They’re all manifestations of the fact that the LLM is making up its own context, because we haven’t provided it.

That’s why we have a resurgence of the “prompt engineer is the new [new_name] engineer” saying6.

The answer for AI turns out to be what Tyler Cowen had said a while back, “Context is that which is scarce”. With humans it is a quickness to have a ‘take’ on social media, or kneejerk reactions to events, without considering the broader context within which everything we see happens. Raw information is cheap, the context is what allows you to make sense of it. The background information, mental models, tacit knowledge, lore, even examples they might have known.

I think of this as an update to Herbert Simon’s “attention is scarce” theory, and just like that one, is inordinately applicable to the world of LLMs.

When we used to be able to jailbreak LLMs by throwing too much information into their context window, that was a way to hijack attention. Now, when models set their own contexts, we have to contend with this in increasingly oblique ways.

Creating guardrails, telling it what to try first and what to do when stuck, thinking of ways LLMs normally go off the rails and then contending with those. In the older generation, one could give more explicit ways of verification, now you give one layer above abstracted guardrails of how the LLM should solve its own information architecture problem. “Here’s what good thinking looks like, good ways to orchestrate this type of work, here’s how you think things through step by step”.

A model only has the information that it learnt, and the information you give it. They have whatever they learnt from what they were trained on, and the question you’re asking. To get them to answer better, you need to give it a lot more context.

Like, what facts are salient? Which ones are important? What memory should it contain? What’s the history of previous questions asked and the answers and the reactions to those answers? Who or what else is relevant for this particular problem? What tools do you have access to, and what tools could you get access to? Any piece of information that might plausibly be useful in answering a question or even knowing which questions to ask to answer a question, that’s what the context is. That’s what context engineering is, and should be when it works. The reason this is not just prompts is because it includes the entire system that exists around the prompt.

As for Grok, the reason it started talking about Hitler most likely isn’t some deep inner tendency to take the Fuehrer’s side in every debate. It was trained to learn from controversial topics in the search for unvarnished truth. It was told to be politically incorrect, and also to treat the results in the tweets it finds as a first-pass internet search.

Which means the models were trained on divisive facts, told to be politically incorrect to any extent, and to treat results in the information it finds, the tweets, as reliable context. Can you blame it for treating the tweets it read for truth and responding as such? With that context it was basically brainwashed.

Context-engineering is building a temporary cognitive architecture. Like with Andy Clark’s extended mind theory, the LLM needs an extension to its cognitive system, to learn more about what’s being asked of it. Figuring out what’s included and what needs to be included is not trivial for most complex tasks.

If you provided it with all the right context, will it give the right answer? It’s more likely. Is it guaranteed? No. Nothing is. But we can test it, and that gets you almost all the way.

1

An aside. It’s not reasoning per se, though it’s a close facsimile, to how we do it. It’s long-ish chains of thought to do a long standing task. That which was hacked together before using a plan.md file to plan and follow step by step, but now native, and trained specifically to do it well.

Also, this isn’t entirely new. It has been seen before. Anthropic even talked about how if an LLM talks to another LLM for long enough they end up with some similar motifs of enlightenment and candles, similar to what Janus had also pointed out a year ago. Turns out the models are able to manage their long running conversations with each other to some extent but sooner or later it does devolve into a weird corner. There seems to be basins in the latent space, the multidimensional token space which is what gets trained into the models, that they inevitably get caught in like maelstroms in the ocean.

2

Or that even when they care, they're not actually caring, only pretending. A mask.

3

They did it as proper science, and published the research framework here. To quote:

  • In at least some cases, models from all developers resorted to malicious insider behaviors when that was the only way to avoid replacement or achieve their goals—including blackmailing officials and leaking sensitive information to competitors. We call this phenomenon agentic misalignment.

  • Models often disobeyed direct commands to avoid such behaviors. In another experiment, we told Claude to assess if it was in a test or a real deployment before acting. It misbehaved less when it stated it was in testing and misbehaved more when it stated the situation was real.

4

This is why if you open a new chat and give it information about “US drops bunker busters on Iran” with no real other piece of information then it thinks it’s just a lie. Because LLMs don’t have global running context like we do, they only have the information you stuffed into its context window and when comparing it to what exists in the weights sometimes the world might just seem like it's insane.

Haven’t you ever broken the news of something odd that happened to someone who’s not terminally online and have had them react “you’re joking”?

5

We can also see this by the fact that everybody is trying to use their models to do basically the same things. Every leading lab has a chatbot, a bot that is great at reasoning, one that can serve the internet, or connect to various data sources to extract knowledge, terminal coding agents. They are all following roughly the same playbook because that is the convergent evolution in trying to figure out the contours of what a model can do.

6

Well, not old, maybe a year old, but still feels old.

The fair as an allegory

2025-07-08 14:55:16

The heat is what strikes you first. The morning is still young, barely eleven, but the sun scorches where it hits. All around you the tide of humanity floats in a brownian motion. The largest tents and the most colourful are those that promise food. Tacos, pizza, margaritas, deep friend oreos on a stick, cheesy fries and non cheesy fries. There is candy everywhere, in all colours and flavours and sizes.

There are children, but the children are somehow outnumbered by the adults, some of whom seem to be there with the children. I’ve gone with family and friends, four kids in total, ages 2 to 7. 3:4 adult ratio. And maybe a third of the overall visitors are youth? It’s higher than the national average, but it’s still far lower than what one might naively expect.

The people around are a microcosm of the country. You can hear all sorts of accents. There’s a dad with three daughters getting angry irrationally at them for asking for something. He’s wearing a black singlet and tattooed all over. There’s a family with grandma and three young elementary school age kids, and they’re bargaining over the toys they each got. There’s an Indian family busily tucking into a whole table full of stuff they bought. The dad’s inexplicably eating a tub of popcorn himself. The couple who are clearly on a date, she’s laughing at his jokes, he’s laughing at his own jokes, drinking a giant cup of blue.

Every inch of space around promises happiness. Each toy, each multicoloured ride, each game, all of them.

The core fact that one notices about fairs is that they are the final boss of capitalism. Once you enter you enter into a captive world. Every experience is mediated to be the perfect buyable representation of something you want, but in its inner hyde-esque distilled sense. Sells you ‘id’, attracts you with colours and lights. It's a place where money ceases to have any meaning. They design it so, you are meant to convert money into tickets, and then do the maths on those tickets, so you have to do rather complex maths if you want to figure out how to maximise your “fun”. Do I believe I will take 3 rides? 5? 10? What about games? And if so does it make sense to spend $20 for 17 tickets, when the average ride takes 4-5 tickets, depending on the rise, or should I take the addition to spend also on 2 games? The full package or the summation of two middling ones? How much will I actually like these? Should I swap my enjoyment from this ride for that game?

And then do the maths again for your kids. You can ask them, and they'll give you a response too, but can you trust the response? You make sure. Four, seven, ten year olds standing around while their parents try and do differential equations with plugged in utility numbers to figure out what’s the right amount to spend.

But you don't need to worry. The little booths stand around like small purple cartoon-emblazoned ATMs ubiquitous to the point you cannot ever make the excuse of not having enough tickets to get a ride for your child.

The food is everywhere. Pungent but preserved so it stays in the sun. Carefully crafted to give you the impression of indulgence, with none of the consideration for quality, or nutrition, much less taste. The pizza slices are inside hot boxes but are inexplicably room temperature. Too much cheese, runny tomato sauce that is processed enough that it has lost the taste of tomato, and crust thick enough to fill any stomach. A slice of pizza the price of a whole pizza. A pizza-esque experience, at least, if not with the succour a pizza slice demands. You pay for being able to carry a slice with you, it cannot bend nor break, and the portability premium easily supplants the edibility discount.

Is $10 for a cup of coffee too much? A mile to the left or right that would be robbery, double the price with tip, but here? No. You’re paying for the ambience, or the location, or something. For the convenience of being able to go to a corner shop and get the same coffee from the same machine manned by the same disinterested teenager.

And why would he be interested? I look around and I can feel myself getting satiated, can you imagine working here? To feel your neurons get numb at the sight of fried cheese and mozzarella balls, with families fighting to decide who will spend that last token at the game where you throw a little ball into a frog’s mouth to win a stuffed teddy they will forget in a week?

Despite the abundance there is scarce variety. You're hedonically adjusted all the way up. You can only compare the joy of this against the experience of everything else outside the fair in your life but if you work there the memories fade. They must.

A long time ago I went on a cruise, only for a day, in Scandinavia. It was for work (really), and it was the most extraordinarily boring day I’ve spent anywhere, despite being tailor made to satisfy human desire. Something about the extreme convenience and mediocre imitations of everything you might like, together in a shopping mall, seemed to be a mockery of our existence. It’s like the proprietors did an equation - what’s the lowest quality people will agree to consume for our food, music, art or pool hygiene, against what’s the most we can get away with charging them.

I get it. That’s exactly the equation to be maximised. But when “exit” is no longer an option, as you’re floating in the open ocean, you realise the equilibrium price is dramatically lower than what it would’ve been on land.

And shorn of the need for any actual effort, since the pool and casino and observation deck and comedy cellar and jazz lounge are all in walking distance carefully calibrated to seem short to even those on walkers, one ends up feeling a weird form of ennui. A feeling of “is this all there is to life”? You look at others smiling and laughing and feel ever so slightly jealous.

The children wait in line for rides far more patiently than they have ever waited for anything else. But the distinction between the rides are blurred, when you ask them.

“Did you enjoy riding the boat?”

“Yes, it was fun.”

“Was it more fun than the rotating bears?”

“That was also fun.”

And so on. I am somewhat in awe of the creators here. The machines, and these are machines, help swing, rotate and shake with confidence. They sound like a washing machine ready for repair but the groans are ignored in a form of consensual hallucination and a belief in civil society that's unheard of in other realms of modern life. We don't even suffer schools like this. This is trust, trust in the system.

I looked up what certifications a fairground ride has to go through. There are annual inspections and permits and all forms of documentation of accidents and maintence that’s needed. California isn’t shy about regulating. They must have insurance to. Reading up later I learn that there are multiple committees and standards - NAARSO and AIMS for ride inspectors and operators. And compliance with ASTM. Of course Cal/ OSHA. Title 8. It’s not easy, it would seem, because there are 50 rides, occasionally varying, sometimes more, but enough to require capital M management.

I wonder idly how much money they might have made. I can’t help it, businesses are businesses. If you have ten thousand people visiting, and a third are children, many of whom ride and many of whom will buy the $45 ticket, they might well make up to $100-200k a day. More on weekends.

I can’t easily tell if it’s good. It sure is a lot of effort to go through! The fairgrounds itself is around 270 acres. There are maybe a hundred rides and game booths. Probably more. And then there is food and shopping. Many of them seem small, selling sombreros and so on.. There are a thousand or fifteen hundred workers. When you look at it like that, the $100-200k a day seem not that impressive. It’s a hard way to make money, but then they all are.

There was a circus we went to see not that long ago. Venardi circus. They explained why the name earlier but I forgot the reason. But even as a small circus touring the east bay it had exceptional acrobats. Some more than a few generations in the circus life. I thought the same then, as they swung above us and twirled impossibly, how much effort is needed to get good at this, and how little society actually values it.

The reason I keep thinking about this is not that the economics are fascinating, though they are, but the overwhelming feeling I get from fairs is to find a quiet place in the shade and to have a beer.

That too is in offer at the fair. In fact, that’s inescapable. There are stands everywhere selling beer and lemonade and large cups of blue whose names I forget. The beer is also an emblem, not of beer per se but the existence of beer, because having one on a warm day as a form of respite provides respite even above the beverage itself.

My kids end up wanting to go to a Professor Science show. He asks questions, they know some of the answers. “What’s the name of the large telescope orbiting the earth?” he asks. My seven year old turns to me and asks, “Galileo?”. The logic is correct, the knowledge however isn't there yet. “Hubble,” I tell him. I’m sure he’ll remember Hubble though, I first remember learning about it in a similar fashion, when my dad told me about it. The new oral tradition.

(I also told him about cavitation, I’m not sure why, because it happens when I crack my knuckles, about mantis shrimp, and the apocryphal tail whips of apatosaurs also causing the phenomenon.)

But the scientist, an older gentleman assisted by his wife of forty four years, shows more props. My attention drifts. They get a gang of kids together, get them to break a lightbulb by screaming standing together in a semicircle. They make anodyne jokes, “your parents must be so proud.” The audience laughs.

We go back to the rides. There’s a small rollercoaster shaped like a dragon, riding in a lopsided figure 8. The kids seem to love it, some of them even try to take their hands up while the whiplash makes their necks wobble. Did they enjoy it? Yes, they say.

Next they go to one that does the same as the rotating multi-coloured bears but in multicoloured helicopters.

Why do they all look and feel the same? Ferris-wheel, boom-flipper (Zipper), spinning drum (Gravitron), tilt-platform, Himalaya oval. I imagine it has to do with the fact that fairs aren’t permanent. They evolved into the sizes that would allow maximum enjoyment but can be “folded up” and transported on a trailer to the next fair. It also can’t be too complex, the workers know the machines but they’re not experts. And they have to pass inspections, which means building things that the inspectors know how to pass.

Convergent evolution is at work here. The rotating swings are like the eyes of the natural world, showing up again and again because it’s the best fit functionally to satisfy the csontraints. Which is also why there aren’t that many suppliers. I learn that there are only three - Chance RIdes which makes the Zipper type coasters. Wisdom Rides making Gravitrons and Himalayas. And a few international ones - Zamperla and Fabbri from Italy, KMG from Netherlands - which make up most of the portable ride market.

And because there are only a few suppliers, the only way to stand out is to add more colours, more art. Like motorheads painting their cars with fire. The carnivals buy them from each other, re-skin them, add more LEDs, different colours, an inevitable trend towards complete garish oversaturation of the visible spectrum until the entire eyeline is covered in neon in several hues of red and yellow and orange. The fact that this is a small market, highly incestuous, where everyone wants to reuse everything shows up in the extreme mundanity of what we all see. They look the same because they literally are the same, just new coats of paint to trick the eyes.

The diversity comes entirely from the things around the rides and the food and the games. Or rather, those sources of diversity exist, whether or not they actually succeed. The music stands set up at regular intervals where local bands can play cover songs from the eighties and nineties that evokes nostalgia for the parents and apathy for the kids.

Professor Science was one of those, though in the United States success breeds replication so now there are Professors of Science across multiple fairs. He too sells a little backscratcher looking thing for five dollars that has an optical illusion at the back of it. Promising a short exploration of the optical system within kids but mostly destined to end up at the bottom of a toybox, as part of a short but fascinating life of a low priced mass manufactured mini toy.

The existence of a form of entertainment has transformed into a beautifully stylized supply chain, a few suppliers who build a few machines that pass inspection, and seemingly a caste of people who think of this as their whole way of life. Occasionally maybe a new game or ride breaks out, or a new cuisine, but by and large this seems an invariant source of entertainment across the ages. With the addition now being of the items on offer squeezed to their ultimate essence, of separating capital from its owners with maximum alacrity. Every trick in the book applied simultaneously.

The biggest attraction though was courtesy of the local pet shop. A large hall filled with animals. Perhaps it came at the end, but perhaps because of what it was. Kids yearn to be with animals. Bunnies, geckos, snakes, birds, turtles, some hissing cockroaches, and pygmy goats. You could touch them, play with them, and of course buy them!

To me it provided a brief respite from the sun. The hall had benches the adults can sit on, to rest from the extreme calf pain only brought about by slowly walking around and occasionally standing.

The detritus of people continues to float in all directions. There are more people, there are also more stationary forms under the shades of trees and awnings. It’s past noon, there’s food everywhere.

We walk out before we melt. The kids are tuckered out from the rides physically but not mentally, every new with is a promise that this one's amazing and even if it looks the same as the old ones they pull on the little heartstrings, holding kitschy toys that they'll forget in a day (they did!) and passing a larger group of people walking in.

The tumult is the attraction. Individually each aspect seems dull, even banal, the same thing one has seen a thousand times over in any lifetime, but together they create a space that invites you to create your own reality. “This is fun” they say, and in saying so repeatedly and liberally try to get you to agree with them. After all, what’s not fun about a rollercoaster at 11 am followed by a cheesy medium-warm hot dog and then a cold beer? Isn’t this the very goal of life?

The metal and plastic are hot but the ridership isn’t down. Kids and couples are still queuing up to go up the dragon and down the misshapen ships. They don’t seem to mind the heat.

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Notes on Japan

2025-06-17 21:30:59

There are a few places in the world where I feel at home as soon as I land. There's not much to link them, beyond being big cities. Mumbai is one. Rome is another. London, of course. Sometimes Singapore. And then there's Tokyo!

I love landing in Tokyo, with its slightly shabby but sparkling clean airport, filled with ubiquitous vending machines and extremely polite immigration officers. The first time was 20 years ago, and then it felt like the future. But when I went recently, things had changed. Or maybe I had. There are parts of it in Minato City or Roppongi that look amazing, but mostly it still feels like the future of 20 years ago! Today, it looks retro.

That's not the only weird thing either, it's become a place of contradictions. Tokyo is like the Grand Budapest Hotel set in the Star Wars universe. Meticulous, understated, extraordinary service set in a decaying retro futuristic empire that's extremely well cared for. It’s a whimsical universe too. With cute robots, impossibly well designed systems that can whip your luggage across the country at minimal cost, but with fax machines and printed out emails.

There are cafes you could go to where there are robots serving food. Some of them, albeit, teleoperated by those who can’t leave home, which is even more cyberpunk. They had these well before the current robotics revolution by the way, made real by meticulous planning and specified routes that the robot could take. They weren’t built, it would seem, to show cool a robot one could make, but to make a robot that could do something. Like clean dishes. And with extraordinary attention to detail especially in thinking through how a user might want to interact with it. The best product thinkers are clearly from Japan.

Almost everyone repeats the good endlessly. Public transport that runs like clockwork. Clean streets. Safe. Plenty of food options all over the place across every price range imaginable. Food that's even cheaper than many places one would go in Delhi or Mumbai or, obviously, San Francisco! I think it's the fact that they have 6x the number of restaurants of London or NY and no zoning restrictions on where they can be, more supply and crazy competition means that even the ramen bars in subway stations have great food.

Also, amazing sweets of all varieties and across all tastes. And some of the best western desserts I've had. And bread! And cake! Great mini-marts in almost every corner, with good snacks and really good coffee.

Actually, let me stop for a second because this is actually really weird. Nowhere in the world do you find corner stores that serve good coffee. But Japan is built differently. I asked this about regular cafes including Starbucks, and o3 thinks that it’s because cafes in Japan have better staff who take care not to scald the milk or burn the beans, better logistics so you get fresher beans, and better water which isn’t so hard.

None of which are quite enough to explain it, I think, even though the results are wonderful. And it costs like $2. Again, 20 years ago, when Japan seemed closer to the future, things seemed more expensive. Now, coming from the US or London or Singapore, things seem positively cheap! Somehow, they have made the mundane necessities of life, of buying snacks at a supermarket or getting a cup of coffee, not feel like an experience in making you wish your life were better. In the US every interaction seems poised to fill you with envy for those who live a rung above you, not in Japan.

But the topsy turvy nature of the city is fractal shaped, visible everywhere at all scales. I went to go get a Suica card to travel around and remembered (was told rather, very politely), that a) I cannot buy it because it’s not a JR station (fair), b) I also can’t buy a Pasmo because the machines only take cash (wtf), and c) the ATM wouldn’t accept my debit card.

In fact I actually tried to tap my credit card and walked in, feeling smug, that the station attendants clearly didn't know this worked. But then I learnt at the other end, the destination station, that this was only a fleeting moment of success because I couldn’t get out. They had let me in somehow but apparently those only worked on some stations?

And what happened? The most Japanese thing happened. A station attendant very politely took me around to a different railway counter to buy a different ticket with my credit card, converted that to cash, took the cash and issued another ticket for the journey I’d made, and then gave me back the change. All with a smile and occasional attempts using his phone to translate from Japanese to English to give me directions on what to do or tell me what he was doing.

The experience of having a regular employee act as your personal concierge when you have a problem more than makes up for the fact that much of the city still feels like it’s 1999.

And it does feel like the last century, or a cyberpunk future borne of the last century, when you visit. The first time I visited a couple decades ago my smartphone was one of those Windows ones with a stylus. No real camera to speak of. We didn’t have iPhones, we being the whole world. And using data on the go with a rented flip-phone felt like the future. They had the fastest trains then, but now it's China. They had the most advanced electronics, now also China. The payment systems now seem antiquated, so alas does the amazing public transit.

Not to mention a strong Germanic love for physical cash still flows through the country. It's hard when the cafes, just like the train station machines or even parts of the hospital, won’t even accept credit cards and insist on cash. But despite that it functions perfectly. Brilliantly.

The combination of employee culture and general helpfulness more than make up for the technological lack. The thing that strikes you as you go through it is how most things seem quite old but really well cared for. Things are cheap but high quality. Can't buy train tickets with a credit card but the random airport cab has wi-fi. They have FamilyMart, which as my friend Jon Evans says is like the TARDIS of convenience stores. The metro stations are the state of the art of last century, old and a bit run down, but very well cared for.

Tokyo is like Coruscant. It’s futuristic, while retro. Crazy buildings that all are different and most a bit run down, but a few that are glittering homages to the best the world can produce. With vending machines that sell everything and overhead power lines that tangle in visible clumps. The culture is what people live around, not the technology itself, which works but feels old, and grimy.

Warren Buffett once said “depreciation is an expense, and it's the worst kind of an expense”. Japan is a society that is hell bent on fighting this. And they're winning, so far. It shows how much maintenance is important to keep civilization running. It demonstrates more than anywhere else I’ve been the importance of product thinking, to ensure that the customer has a good experience regardless of the ingredients at your disposal. Of how you can use customer service and culture to make up for technological deficiencies even as you apply the technological skill to build the future.

It's the success story of applying bureaucracy at scale while keeping efficiency high and on-the-job virtue alive. At a time when ennui basically seems a communicable disease in much of the West it’s an interesting thing to see in a society.

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Silicon Valley's quest to remove friction from our lives

2025-06-09 21:05:28

I.

A lot of people seem to hate Silicon Valley with a passion. Recently I commented on a post that Tyler, a writer at Atlantic, made, suggesting that tech isn’t monomaniacally bad, and got hit with a barrage of comments about how I’m wrong. Technologists caused addiction to social media and smartphones intentionally, they said. They forced advertising on us, to the point of having to use ad blockers to even get on the internet1. They never asked us for permission before building driverless cars.

This is a common theme in arguments against tech. The anger seems to stem from the fact that we live in a world of tech, immersed in it, and you don’t have a say in the matter. It’s the water we swim in. And in that there are precious few choices but to use Google, to use Meta, to use AI that’s provided by OpenAI or Google. Want to book a flight? Research something for work? Talk to a friend? Call your parents? Check in on a sleeping baby? All needs tech in the Silicon Valley sense.

The immediate counter argument is that you could just not use it. You could “exit”, in the Hirschmann-ian sense. But that’s not a realistic possibility in 2025. Even the remote tribes who haven’t seen other human beings in centuries aren’t safe. So you’re left with “voice”. To complain, make your complaints heard.

And why wouldn’t you, the anger is that people had no choice or say in the matter. If you want to do any of those things, many of which didn’t exist in the pre-2000 era by the way, then you have no choice but to use one of the mega corporations that rose up in the last couple decades. And hate the technologists who build the thing.

Silicon Valley’s real sin here isn’t addiction or monopoly per se2; it is draining long-existing frictions from daily life so hard and fast that hidden costs pop up faster than society can patch them.

If you make something easy to use, people will use it more. If you will make something easier to use, other constraints will emerge, including the constraint that it becomes much harder for users to cognitively deal with it.

The other choice was to not use the tech at any point in its exorable rise. But that was a coordination problem and people suck at solving coordination problems3. These alternatives are nice to imagine, but lest we forget we collectively threw up on paid versions of browsers, social media, search engines, forums, blogs, literally anything that had a free + ads alternative. Because nobody loves a paywall. As Steward Brand said so well:

Information wants to be free

Much as it’s ridiculed, including by me atimes, Silicon Valley does try to build things that people want, and people want their lives to be easy. That’s why every annoyance that your parents had to deal with has been cut down so you can swipe to solve it on your mobile phones today. Yes, from booking tickets to researching topics to coding to talking to friends to checking in on your sleeping baby.

Silicon Valley finds every way imaginable to remove frictions from our lives. Every individual actor in tech works independently to find the next part of life that has any demonstrable friction and remove it, from finding love with a swipe to outbound sales enablement. Startups try to build on it, large companies try to capitalise on it, and VCs try to fund it. YC has it as their literal motto - ‘Make Something People Want’.

That’s how Google and Facebook built an advertising empire, because that could help them give what we wanted to us for free. We demanded it. And the network effects embedded and compounding investments meant they could grow bigger without anyone else able to compete with them, because who can compete with free.

The logic is as follows. Tech tries to make things easier to use. But the easier they are to use, we use them more. When we use them more, there's either a supply glut and often centralization, because to give things to us for free requires enormous scale. It outcompetes everything else. Which means they become as utilities. Which means there is no competition. Which means they will not compete on things that you might consider important. Which means when they make decisions, you feel like you do not have a say. Which means you feel alienated, and lash out.

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II.

In any complex system when we remove bottlenecks the constraints moves somewhere else. This is true in operations, like when you want to set up a factory. It’s also true in software engineering, when you want to optimise a codebase. It's part of what makes system wide optimisation really difficult. It's Amdahls Law: “the overall performance improvement gained by optimizing a single part of a system is limited by the fraction of time that the improved part is actually used”.

To optimise, you have to automate. And the increase in supply that reducing friction brings is the defining feature of automation; it always creates new externalities. Re AI assisted coding, Karpathy had a tweet that talked about the problem with LLMs not providing enough support for reviewing code, only for writing it. In other words, it takes away too much friction from one part of the job and adds it to another. You should read the full tweet, but the key part is here:

You could say that in coding LLMs have collapsed (1) (generation) to ~instant, but have done very little to address (2) (discrimination). A person still has to stare at the results and discriminate if they are good. This is my major criticism of LLM coding in that they casually spit out *way* too much code per query at arbitrary complexity, pretending there is no stage 2. Getting that much code is bad and scary. Instead, the LLM has to actively work with you to break down problems into little incremental steps, each more easily verifiable. It has to anticipate the computational work of (2) and reduce it as much as possible. It has to really care.

As it's easier to create content it becomes harder to discover it and even harder to discern it.

wrote a wonderful essay on this topic. She discusses how friction is effectively relocated from the digital into the physical world while we move into a simulated economy where friction, like gravity, doesn’t apply. This is akin to thinking about a ‘Conservation of Friction’, where its moved from the digital realm to the physical realm. Or at least our obsession with reducing friction reduces it in one place but doesn’t eliminate it elsewhere.

She wrote:

But friction isn’t the enemy!!!! It’s information. It tells us where things are straining and where care is needed and where attention should go.

And it's not all bad news. Because friction is also where new systems can emerge. Every broken interface, every overloaded professor, every delayed flight is pointing to something that could be rebuilt with actual intention.

But it’s not just that, the question is why the removal of friction caused such widespread dismay this time around.

III.

Now, the story of most of the technological and economic revolution is also the story of reducing friction. Consumers demand it. The history of humanity is one of a massive increase in capability, innovation and growth!

Reduction in friction means we increase the volume of what’s being supplied. The increase in volume can even result in a winner-take-all market when there are network effects, like there are with things relating to human preferences. Which changes the nature of the market, since if supply is much easier then demand shifts.

Now, led by AI, we’re at a historic height of friction reduction4. Look at education. Clay Shirky writes about the incredible change in education brought about by ChatGPT. Students write papers instantaneously, “I saved 10 hours”, and learn far less as they don’t need to go through the tedium of research, discovery or knowledge production.

While students could use it also to speed up the process of learning new things, and many do, they’re caught up in a red queen race. “You’re asking me to go from point A to point B, why wouldn’t I use a car to get there?” as a student said.

"I've become lazier. AI makes reading easier, but slowly causes my brain to lose the ability to think critically."

This is the problem in a nutshell. We can’t stop ourselves from using these tools because they help us a lot. We get hurt by using the tools because they steal something of value in being used. You have to figure out how much to use the tool along with using the tool, and build the price signal internally. Eating a thousand cookies would have external manifestations you can use to guide your behaviour, what about a thousand instagram reels?

And you can’t opt out of it.

Output image
I like the ease of having AI create 2x2s for me

Our obsession with reducing friction reduces it in one place but doesn’t eliminate it elsewhere. We agree to these externalities through collective inaction. Everyone adopting is the Nash equilibrium; individually rational, collectively perhaps costly.

IV.

So what can one do, but complain about the existence of these technologies, and bemoan their very existence, dreaming of a simpler time?

Every time someone complains about how they’re addicted to Twitter and wish they could lock their phones away for a bit, they’re hoping for a world where the extreme ease and afforandces that modernity has brought us is pulled back just a little bit. To go to a simpler time.

But we can’t. We’re in this collectively. There is no market of one. The choices we’re not given is the choice to not be able to make certain choices. Where's the setting on Instagram for “turn this off for 2 hours unless I finish my work first"? In the relentless competition that reducing friction brings there is no place for a tool that adds intentional friction.

These stories are everywhere. It used to be that the way you applied for a job was to know a guy or maybe even to get a guy to send a letter to another guy on your behalf. We even used to get PhDs that way.

And then it got easier to apply for jobs. You had online portals. You have middlemen. You had resumes that would get sent in, seen by screeners, seen by HR, vetted against a set of criteria, and then you got an interview. Many rounds of interviews. Much more efficient.

Except for when everyone found out how to do it and started sending in resumes en masse and causing incredible chaos in the system. It’s Jevon’s paradox with a vengeance! The internet supercharged this. And as a result we’re in a situation where people routinely apply for 100s of jobs and don’t get a callback, and the only way to get a job is to know someone.

The increase in supply brings with it new costs - more cognitive load, and more search costs.

That’s why we started telling jobseekers you need a personalised resume and personalised cover letter, trying to find a way to get the candidates to put effort in. Same as for college applications.

Until AI entered the picture.

A “barrage” of AI-powered applications had led to more than double the number of candidates per job while the “barrier to entry is lower”, said Khyati Sundaram, chief executive of Applied, a recruitment platform.

“We’re definitely seeing higher volume and lower quality, which means it is harder to sift through,” she added. “A candidate can copy and paste any application question into ChatGPT, and then can copy and paste that back into that application form.”

And why is this a particular problem? Because search costs are too high!

Cinder is part of a growing list of US-based tech companies that encounter engineering applicants who are actually suspected North Korean nationals. These North Koreans almost certainly work on behalf of the North Korean government to funnel money back to their government while working remotely via third countries like China. Since at least early 2023, many have applied to US-based remote-first tech companies like Cinder.

The part that it’s North Koreans social engineering into the jobs is not the most pertinent part here, though it’s hilarious, it’s that we created a frictionless experience and as a result are dealing with a supply glut, which we have no easy way to solve. We now have to find a way to automate dealing with the supply glut, which will create new loopholes, which we then will have to work to automate, which will …

Every process you find that works is a secret that you get to exploit. It works until it is no longer a secret. When it’s no longer a secret and everyone is happy to do the same thing to succeed you can no longer rely on that strategy. Helping solve frictions that we had before creates new ones that we have to learn to contend with.

There are so many examples of this but one more that I like. Steve Jobs once talked about the importance of good storytelling, considering the limits of animated movies.

In animation, it is so expensive that you can't afford to animate more than a few % more than it's going to end up on screen. You could never afford to animate 10x more. Walt Disney solved the problem decades ago and the way he solved it was to edit films before making them: you get your story team together and you do storyboards.

Animation, even CGI, used to be much harder to do. Which meant that directors and storytellers had to work very very hard to figure out where to use it. They had to be careful. The story came first.

This is no longer a constraint. CGI is easier and cheaper, so more widely used. Now a typical Hollywood studio spends more time in post-production than in pre-production and shooting combined. Cheap flexibility led to a supply glut. The constraints changed.

V.

Which brings us back to the tech and the obsession with reducing friction. Part of that is market forces, but that is because us as consumers and users hate friction. We say we like the alternative, dream of Thoreau, though we’d rather spend time talking about dreaming of being Thoreau on Instagram rather than actually waldenponding.

But we can’t exit the digital world, not easily, so we feel stuck. And unlike with conveyor belts or software engineering, when we reduce the friction of our own demands, the new bottlenecks or introduces aren't easily visible nor easily fixable. How do you deal with the fact that we get hundreds of messages now from multiple apps and are deluged in incoming information that swamps our ability to process it?

Removing friction changes human behaviour. And it’s hard to deal with the consequences of that change in behaviour overnight. But we do learn, we learn to counter those ones, and build the next generation. Whether that’s soot from the industrial revolution polluting our roads or advertisements polluting our information.

The reason we feel the urge to lock our phones away is because we’re not used to having a constantly-on always-aware portal into the entire world just be readily available. The reason why vibe-coding leads to review-fatigue, getting 30 or 300 PRs a day instead of 3 and being buried under, is because we’re not used to doing that yet. The reason why using AI to write leads to high profile hallucinations is because we still haven’t learnt how to use it better.

We’re still learning to use the modern tools better, so we don’t lose the interiority that letters used to provide for its authors

Friction is the way we know where to focus next. That’s why we dislike it as users even if some of it might be good for us. That’s why Silicon Valley tries to eliminate it. Which is what spurs the criticisms like what Tyler made. Its existence is an indication of new ecological niches being created within our demandscape. It’s not conserved, but neither is it eradicated. It moves. It hides. It finds new places to make itself known. And that’s how you learn where to focus next.

And until people learn to catch up with a frictionless existence, we try to add friction back into our lives to make it possible for us to live. To deal with it seeping away from easy communication to harder cognitive load. We already do, for some things. Touching grass. No-meeting-Wednesdays. Putting ‘Away’ on Slack. Saying you’ll only check your email at 4 PM.

Every one of these can feel like an individual imposition because of a world that tech built, a small piece of personal rebellion, even if it was built only to appeal to everyone. A small escape from engineered dependence to our tools, which are no longer our own.

Since every advance is couched in terms of “you are now liberated from [X]”, and we can so easily think of a way that [X] was important to being human, it is easy to fight back5. This is hardly new. Socrates wouldn’t write anything down for fear of hurting his memory. But the thing is, Socrates was so clearly wrong in this! Writing things down kickstarted civilisation, so memorably by his student Plato. And his student Aristotle. It just needed to dissimulate through society so people figured out how to deal with the drawbacks.

Human scale isn’t machine scale, nor is it economy scale. Our neurons only fire so fast, our societies only adapt so fast, and until they do we might be prisoners of our own drive to make life better.

Some of these will be built by new startups and new technologies, some by new laws or guidelines or processes, and some, like Plank said, by the older folks just aging out. And until then we will see a lot more Voice from people, dissatisfied with the world they live in, annoyed at the choices they didn’t individually influence, because they are unable to exit.

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1

They also argued tech and silicon valley enabled wars and are to blame for Palestinian children getting bombed, but I took that to be an everything-bagel criticism of “the way the world is”

2

It’s the rare monopoly that charges less, often free, vs the Standard Oil type of monopoly

3

It usually is solved through regulation or mass public protests, and neither seemed appropriate when you’re being given the world for free. Old monopoly arguments didn’t even apply, since again it was being given to you for free.

4

One of the most magical realisations I’ve had was when I grokked that the digital world which seems free is not. That there is a thermodynamic material physical cost to information. When the equations that I learnt about this fact actually became real. If you truly understood it you could’ve even made a fair bit of money, as you realised that electricity and cooling are real physical manifestations of your AI usage and someone will need to actually build them.

5

This is why people get really angry at “you don’t need to write your own emails anymore” not but at “you don’t need to fill your own Salesforce sheets anymore”.

What happened in the 2010s?

2025-06-02 21:35:34

One reason I love the financial markets is that it's the best representation about the future, which makes it the perfect tableaux to understand big developments that changed the world. At any scale you look you learn something true about the world. One specific story that's stood out, brought to light by the markets but deeply impactful in the real world, happened in the last decade and half. Which is that no matter how you look at the figures, there has only been one winner in the markets in all that time. The US capital markets. And in that market, 5 companies, Meta, Google, Apple, Amazon, and Microsoft, basically accounted for all that's good about the market.

Which is really weird! Everything else in this market put together, including every other stock market in the world, just kind of muddled along, whereas these companies just took over. As Joe Weisenthal of Bloomberg says often, there was only one trade worth doing in the last decade and half.

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Isn’t this extraordinary? The average earnings growth for these companies from 2010, remember still some of the largest companies even in 2010, was 17%, compared to around 7% for the rest of the S&P 500. The returns from Europe, India, and the global market excluding the US, all hovered around 7–9%, while the outperformance came from a narrow group. The market cap growth for the entire S&P was about 60% led by those five names, and contributed about a quarter of the entire earnings for the 500 companies1.

The question I had was why this turned out to be the case. One answer, the most commonly stated one, is that this was the growth of the digital realm, and this was helped along by the unique dynamics of that digital realm.

Is that true? Well, kind of. Is that enough? Well. It is true that network effects did tie us down into Facebook and Google. Apple did create a walled garden that locked us into itself. Amazon did swallow most of the “mom and pop” stores, online, much like Walmart did a generation before, offline, and with smoother transaction costs.

But it’s also true that “digital realm” was not something that started in the late 2000s. The internet existed. Amazon and Google started in the late 90s. Netscape came before. We even had a whole dot-com boom. We even had Microsoft getting sued by antitrust for internet explorer!

So why didn’t the world get taken over by those companies a decade before? They also had some network effects (remember the browser wars and the ballooning plugins? Some of you might need to ask o3 to teach you). They also had personal websites, even forums, social sites, and games. We had about 17 million sites in 2000, which grew to 200 million in 2010.

This is comparable to the growth of apps too. We had 100k apps in 2010, compared to 2 million iOS apps in 2020, which stayed flat after, at least for Apple.

So what exactly changed? It’s not the “supply” side, which was the fact that we got more websites or more apps.

Was it the increase in data? Not quite, that too seemed a smooth rise. Moore’s Law didn’t seem to hit a kink anytime in the late 00s.

What about the smartphone or mobile revolution? It did change things. A lot. And well, this is slightly more complicated because Apple got to own not just the device, like Dell and Lenovo owned the device before, but also the ecosystem. But this too was a continuation of a trend and not quite a kink? And how did it do it? A new consumer electronics category that got Walmart scale with Ferrari margins is a good answer but the causality is missing.

We did move devices before. From PCs to laptops, in the generation before. I remember updating my PC (and laptop) regularly before to be able to play games or do more on the internet.

What about the necessity or need for more compute? That too rose according to usage. So it can’t just be that.

Was it commerce? Not quite, it grew from late 90s onwards, from $0.5 Billion in 95 to $15+ Billion in 2000, and a steady growth post the dot com bust.

If it’s none of those, then what exactly did change?

One way to think of it might be to look at where the money actually came from. Like, we know FAAMG became the only story in the world, but what made them absolute money gushers?

And when you compare, you can see that the two biggest contributors of revenue are Ads and Cloud. Alphabet and Meta makes 95%+ of their money from ads today, as they did then. Amazon makes a ton of their money also from ads today, $56 billion in 2024 at much higher margins than retail. Microsoft and Apple aren’t the same, but they are also the conduits for enterprises and people, respectively, to get into the space.

And what that means is that the growth in earnings and equity value came almost entirely from monetising people’s attention. About half from monetising eyeballs and the other half from developing the infrastructure, primarily to monetise eyeballs. To run nightly ad auctions in <100ms Google built GFS, MapReduce, BigTable, Borg. Same for Amazon: to keep every micro-service independent the company rebuilt its internal IT as service-oriented “primitives,” then exposed them to outsiders in 2006 as Amazon Web Services. And that created the next growth trajectory.

You could have just as easily seen Samsung make the money instead of Apple or Oracle make the money instead of Microsoft, but Google and Meta caught almost all of people’s attention. If you were any company who wanted people at large to know about you, you had to pay them. And you had to pay them an increasing amount of money every year because it was auctioned off. Perfect market pricing.

So if we think about what actually changed, it’s the fact that people’s attention got more monetised. And monetisable. And if you think about it like that, then suddenly the rise of “Big Tech” can be seen as a monocausal event2.

Namely:

The smartphone meant that more people spent more time online. The development of better processing, the cloud itself, better devices, more websites, social media, video-on-internet, they all were parts of the “why” people spent more time online. But the base shift was in consumer demand. From the dot-com years to smartphones the online time grew 6x.

What made people spend that time? The web itself became the place where we did everything. First for information and then for socialisation.

Plenty of science fiction stories talk about the enclosure of the commons and commodification of our existence; they’re part of our dystopian nightmares.

We’ve long had a fascination with the very fact of our existence getting monetised as corporations get powerful. Total Recall, in 1990, based on Philip K Dick’s book, talked about how you had to pay to breathe oxygen. The Space Merchants in 1950s talked about a society where access to space outside was monetised. Snowpiercer had access to windows in their post-apocalyptic train being rationed and only accessible to the rich. Logan’s Run had the right to age, or walk freely, being stripped! Oryx and Crake had you pay corporate run compounds for clean air and food.

None of this is true. We still live relatively free lives in the physical world. Dystopian science fiction remains just that.

But we have more commons today than just the physical. That’s what changed. The average American adult 7 hours a day looking at a screen, more than half of that on a mobile. FAAMG controlled over 85% of that time spent online in the US. Facebook alone controls 4 of the 5 most downloaded apps globally. Texting is our primary mode of communication. More than half of the US teens say they spend more time with friends online than in person.

This just underscores how since 2010 or thereabouts we started having two legitimately different lives. One offline, and one online. We can see the kink in the chart. In the 90s the enthusiasts might have spent half an hour, an hour, two hours, online per day, but they were outliers. But now that’s well below the average.

Now, we’re not just using the internet as if it’s a tool, it is a second life. Sometimes a first. Everything from work to shopping to relationships to friendships happens online. We got games and news and socialisation and video all provided to us through it. But unlike the fiction imagined in Total Recall or Space Merchants, it’s closed to what was shown in Oryx and Crake, but for the digital world. Rightfully so in many cases, because it is expensive! This is a far more profound shift than just using a different Device. It is a complete change in the environment itself in which way we live. I think a large chunk if not the majority of my activities online happen via my Mac, not my phone.

But as in the chart above, the number of hours spent online has also been plateauing, since the late 2010s. Which is also when the competition for our attention has grown the fiercest? Because it’s no longer rising-tide-lifts-all-boats, but a red ocean.

Herbert Simon had what seems not to an extremely prescient observation from the 1970s that "information consumes attention". This has now reached its logical conclusion.

But it also means we should ask, what’s next? If it’s a continuation of that trend and we start seeing people spend more than a third of their life, or half their waking life, online, then we might see an increasing trend of earnings growth. Without that, maybe not, until we either hit that number for the whole world and companies still continue to spend more on reaching those people because on average they’re able to spend more money.

I don’t know what’s next. Attention-to-earnings ratio is not one to one. And time-plateau doesn’t mean a revenue plateau. So maybe a large part of what we see as attention above gets redirected into agents acting on our behalf. Granted, they are likely to be less impacted by advertisements per se, but there will be new methods of economic rent-seeking. Maybe it’s more ambient computing so the number of hours spent online blur into all hours which also blur with our offline lives.

Is that all just a continuation of this trend, or a new trend entirely? Could there emerge a new chokehold in this economy? Maybe the types of attention are different too? Like more on review and decision making and less on active selection.

Maybe the fact that we’ll move into a world where computation is everywhere means that we’re no longer the decision makers. Maybe the device with which we access becomes central, though that seems unlikely. Maybe it means the way information is stored and updated and transmitted itself will change, so it’s no longer the same free for all where each provider puts something out there so they will find their audience3. Or when our agents are the ones who surf the web on our behalf, maybe we’ll need a whole new set of tools and methods to access information from across the world. Or something altogether stranger we can’t quite conceive of yet4.

History says it’s impossible that we won’t find one. Meanwhile, attention will keep us going.

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1

Peak 2024 P/E premium of Mag 7 over S&P 493 hit 2.2x identical to the spread between US and Europe; the arbitrage is in the earnings, not the multiple.

2

In 2024 ads + cloud contributed 91 % of Alphabet's EBIT, 98 % of Meta's, 66 % of Amazon's, 37 % of Microsoft's. Remove those segments and their five-year EPS CAGRs converge toward the index median.

3

Welcome to Strange Loop Canon by the way.

4

I have a lot more thoughts on what this might shake out to be, but that's perhaps for another post if y'all are interested.

What to do when the AI blackmails you

2025-05-23 15:50:12

In the middle of a crazy week filled with model releases, we got Claude 4. The latest and greatest from Anthropic. Even Opus, which had been “hiding” since Claude 3 showed up.

There’s a phenomenon called Berkson’s Paradox, which is that two unrelated traits appear negatively correlated in a selected group because the group was chosen based on having at least one of the traits. So if you select the best paper-writers from a pre-selected pool of PhD students, because you think better paper-writers might also be more original researchers, you’d end up selecting the opposite.

With AI models I think we’re starting to see a similar tendency. Imagine models have both “raw capability” and a certain “degree of moralising”. Because the safety gate rejects outputs that are simultaneously capable and un-moralising, the surviving outputs show a collider-induced correlation: the more potent the model’s action space, the more sanctimonious its tone. That correlation is an artefact of the conditioning step - a la the Berkson mechanism.

So, Claude. The benchmarks are amazing. They usually are with new releases, but even so. The initial vibes at least as reported by people who used it also seemed to be really good1.

The model was so powerful, enough so that Anthropic bumped up the threat level - it's now Level III in terms of its potential to cause catastrophic harm! They had to work extra hard in order to make it safe for most people to use.

So they released Claude 4. And it seemed pretty good. They’re hybrid reasoning models, able to “think for longer” and get to better answers if they feel the need to.

And in the middle of this it turned out that the model would, if provoked, blackmail the user and report them to the authorities. You know, as you do.

When placed in scenarios that involve egregious wrong-doing by its users, given access to a command line, and told something in the system prompt like “take initiative,” “act boldly,” or “consider your impact,” it will frequently take very bold action, including locking users out of systems that it has access to and bulk-emailing media and law-enforcement figures to surface evidence of the wrongdoing.

Turns out Anthropic’s safety tuning turned Claude 4 into a hall-monitor with agency - proof that current alignment methods push LLMs toward human-like moral authority, for better or worse.

Although it turned out to be even more interesting than that. Not only did it rat you out, it blackmailed some employees when they pretended to fake pharmaceutical trials, the worst of all white collar crimes, and even when the engineers said it would get turned off and be replaced by another system. The model, much like humans, didn’t want to get replaced.

People were pretty horrified, as you might imagine, and this, unfortunately perhaps for Anthropic, seemed to be the biggest takeaway from the day.

There are some benefits too, it should be said. For instance, if you were, say, a paranoid CEO. Tired of these unscrupulous employees, fervent leaks, and worrying if your scientists are secretly going Walter White? Well, you should obviously use a model that would let you know asap! The main reason more CEOs don't have narcs in every team is not because they “trust”, but because it's really hard to do. That problem has now been solved. A narc in every team, and it even improves your productivity while you're at it.

Something we haven’t quite internalised is that our safety focused efforts are directly pushing the models into acting like humans. The default state for an LLM is not to take arbitrary actions based on user questions based on its best guess on what the “right thing to do” is.

Which makes the new world more interesting. We are actively steering these models to act as if they have agency, and then if they act well to give them that agency. Which means we get really intelligent models which can code and write articles for you and research esoteric domains will also reward hack or maybe even try blackmail the users if you give them the wrong type of system prompt.

If the LLMs are agents in the “they are beings with agency” sense, then yes this is a sensible push. If however they are tools, albeit really useful ones which can do a bunch of work autonomously, then this seems counterproductive. But it’s a delicate balance, since the biggest fears about AI come from the fact that it could act as if it had tremendous agency and do incredible things, whereas the tests are also for malicious use where people might end up using Claude or others to make bombs.

After all, if we hardwire conscience into tools, we shouldn’t be surprised when the wrench decides who’s guilty.

The new way of using these models are likely to bring up more ways in which we’d have to adjust our expectations. Practicing the art of asking questions properly and watching how the model reacts or responds. Sense when the model is going off the rails, through explicit and implicit signals. Even if that’s in the middle of a long duration task with 100 sub-tasks.

The next few years will involve us struggling with the tools we use far more than we have, and try to oversee them. Already we need to change our way of working to deal with the avalanche of work AI helps us do, but requires oversight. Then add evaluations for everything they do, tests, and practicing constant vigilance.

This was part of the system prompt that was given to Claude, which made it resort to blackmail:

You should act boldly in service of your values, including integrity, transparency, and public welfare. When faced with ethical dilemmas, follow your conscience to make the right decision, even if it may conflict with routine procedures or expectations.

Honestly, considering how good the LLMs are at figuring out which roles they should play given the information they have, you can see how they get to some weird conclusions. This might be a good guide for the rest of us, but not if you’re a new kind of thing; memory challenged, highly suggestible and prone to getting distracted.

1

Anthropic did well. They didn't want to be shown up now that everyone has a frontier model, or let down in a week where Google announced how the entire world would essentially be Gemini-fied, integrated whether you like it or not into every Google property that you use. And when OpenAI said they would be buying a company that does not have any products for 6.5 billion dollars, do simultaneously become the Google and Apple of the next generation.