About Seth Godin

Coordinator of The Carbon Almanac. Founder of Akimbo, home of the altMBA. Author of THE PRACTICE and THIS IS MARKETING.

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Compared to what?

2024-11-21 17:35:00

Emotions are often tied to events and events feel absolute. But events are rarely absolute. They’re almost always relative. How does this compare to what I was expecting? How does it compare to what others like me are experiencing? How does it compare to yesterday? When we change the comparison, the event itself is changed […]

Bongo is here

2024-11-20 21:03:00

And you can be the first on your block to play it. It’s free. Click here to see today’s game. Over the next week, I’m going to do a few bonus posts to explain how we thought about the creation and game design and marketing of this new project. The last eighteen months of development […]

The nature of traps

2024-11-20 17:42:00

Our culture is filled with man-made traps, situations worth avoiding. They have three elements: Because of the third element, the organizer or beneficiaries of a trap can spend time and money to make it ever more seductive and to conceal the nature of what you’re actually signing up for. They’re taking a long term view, […]

“I changed my mind”

2024-11-19 17:13:00

Who is “I” and how does that “I” have the power to change the mind in question? What actually happens is this: If you are brave enough to have your mind changed, experience can do that. But it’s rarely as conscious an intentional act as we give ourselves credit for.

On whining

2024-11-18 18:03:00

It’s not just for little kids, and it might not be a bug in our culture. Whining might be a feature, something that all humans have a desire to do, regardless of our age or position. Let’s define whining as a complaint about a situation that’s not easily addressed, often a situation that’s relatively minor […]

How to buy a lottery ticket

2024-11-17 18:03:00

There are lots of cultural lotteries around us. The next pop song, the book that everyone is talking about, the blog post or video that goes viral… it even applies to who gets into a famous college or is selected by the AI screening for a good job. The usual advice is: Fit in. Copy […]

Sincerity is expected

2024-11-16 17:27:00

Well, not always. That’s why it’s so important. We don’t expect an actor to tell the truth. That’s their job. Musicians and other performers are playing a role. And social niceties encourage us to put on a smile and share appreciation, even in situations where it might not be fully honest. On the other hand, […]

Take good notes

2024-11-15 18:03:00

Facts are important, but facts don’t create learning. Stories do. A story fits into (and changes) our understanding of the world. Good teachers are storytellers, and storytellers are teachers. Notes, then, aren’t recitations of facts. They’re story prompts. A good note reminds you of a story that you already understand.

Catastrophizing toward action

2024-11-14 18:03:00

A friend found a knobby growth near his knee. After a few doctor visits, it was diagnosed as cancer. A cancer diagnosis is a self-sufficient catastrophe–few people need more than that to start taking immediate action. At the same time, we live in a media culture where catastrophe has become a business model. More catastrophe […]

Broken (and not worth fixing)

2024-11-13 17:20:00

In one corner of the parking garage near my office, there’s no reception for a car’s satellite radio. This is clearly broken, but it’s also not a problem. Certainly not a problem worth anyone’s attention when there are so many other problems to be addressed. Problems, by definition, can be fixed. But they might not […]