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site iconSeth GodinModify

Coordinator of The Carbon Almanac. Founder of Akimbo, home of the altMBA. Author of THE PRACTICE and THIS IS MARKETING.
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Tip for tap

2026-02-12 18:03:00

There is plenty of unintentional harm in our world. We’ve all been bruised or derailed by someone who had no ill intent.

We often respond with intentional harm, to make a point and to teach a lesson.

The alternative is clarity. Shared understanding instead of intentional pain.

Tap is going to keep coming. It’s the tip that’s up to us.

Time well spent

2026-02-11 18:03:00

What an admirable goal. Perhaps the overriding goal of all goals.

How often do we measure this? Do we even know how?

Do the systems we’re in push us from considering this? I wonder why.

A starting point for the blog

2026-02-10 18:03:00

The challenge of the library is the card catalog. If you don’t know what you’re looking for, it’s hard to find much of anything.

The challenge of the web is the search box, for the same reason. It’s efficient once you’re on a mission, but it requires you to go first.

And the chat interface of Claude and ChatGPT is more of the same. Faced with infinite choice, what we really need is a guide.

By request then, ten places to start on this blog:

“Notes to myself” — 65 principles distilled from 10,000+ posts.

“The smallest viable audience” — This will reframe how you think about mass, about scale and about marketing.

“Seeking yoyu 余裕” — Perhaps we need more humanity and less more.

“Energy and systems complexity” — Systems thinking that connects beans to bureaucracies to solar panels.

“Failing in the trough” — A practical, visual framework anyone with customers can use immediately.

“The AI effort gap” — Six sentences that reframe the entire AI conversation.

“Enrollment” — The deep dive into how change actually happens — not through authority or money, but through people choosing the journey.

“Better than the cheap alternative” — What sort of work is worth doing? Particularly by you?

“The Strategy Questions” — 53 questions from “This Is Strategy.”

“This is number 10,000” — The meta-post.

It would be great if there were a similar service for your project, your work and your interactions with empty search boxes.

One approach: ask the AI what you should be asking about. A good librarian is priceless.

Process thinking

2026-02-09 18:03:00

Sure, you made it work this time, but will it work next time?

Can you teach the method to someone else?

Do you have a protocol for what to do when it doesn’t work?

How can someone else contribute to your process to make it better?

Free agency

2026-02-08 18:03:00

Unrestricted free choice is a myth.

There are always boundaries and trade-offs.

But being fully stuck is also a myth. We might not like the trade offs, but we also have a choice.

Since we always live in between, the work isn’t waiting until we have free agency. The work is deciding and acting when we think that we don’t.

Vessel size

2026-02-07 18:03:00

“May your cup runneth over…”

This begs the question: how big a cup?

The logistics of vessel size determine how much money we need to raise, how big a team we need, how many customers are necessary to break even. When we’re on the hook to fill an Airbus transatlantic flight with passengers, the business is fundamentally different from a small commuter airline in Rhode Island.

And it’s not simply the financial and organizational mechanics that matter.

We can’t help but compare.

Is a million dollar sale a big deal? Not if your organization was counting on something ten times as big.

It turns out that the absolute size of our cup isn’t nearly as important as getting the relative inputs and outputs in sync.