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The SEO, SEM, PPC and Content Marketing blog for SEMrush users.

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The 6 Best SEO Tools for Small Businesses

2024-07-26 23:17:00

The 6 Best SEO Tools for Small Businesses

The top SEO tools for a small business include Semrush, Google Search Console, Yoast SEO, and ChatGPT.

New SERP Features to Find Growth Opportunities

2024-07-26 21:39:00

New SERP Features to Find Growth Opportunities

We’ve made a lot of changes to help your site grow. Evaluate a site‘s organic rankings and SERP feature rankings separately with more organic research data.

How to Find and Target Your Social Media Audience

2024-07-26 17:42:00

How to Find and Target Your Social Media Audience

Learn how to identify and target your social media audience to get your campaigns seen by the right people.

Search Terms: Definition & How to Use Them (with Examples)

2024-07-26 17:23:00

Search Terms: Definition & How to Use Them (with Examples)

Search terms are the exact words or phrases users enter into search engines to find what they want online.

What Is Emarketing? Exploring Types & Tactics

2024-07-25 19:44:00

What Is Emarketing? Exploring Types & Tactics

Emarketing (electronic marketing) is the practice of marketing products or services through the internet.

8 Effective Marketing Channels in 2024 (+ How to Get Started)

2024-07-25 19:28:00

8 Effective Marketing Channels in 2024 (+ How to Get Started)

Top marketing channels include social media, emails, organic search, and digital advertising.

What Is a Good Cost per Click? [Formulas & Tips]

2024-07-25 18:33:00

What Is a Good Cost per Click? [Formulas & Tips]

A good cost per click (CPC) is one that allows you to achieve your return on investment (ROI) target.

10 Link Building Strategies That Work in 2024

2024-07-25 18:16:00

10 Link Building Strategies That Work in 2024

These 10 link building strategies can help you build quality backlinks to your website.

Keyword Search Volume: What It Is & How to Find It

2024-07-25 17:51:00

Keyword Search Volume: What It Is & How to Find It

Keyword search volume usually refers to the average number of monthly searches a keyword gets in Google.

How to Use AI for Facebook Ads: Tips and Tools

2024-07-24 22:11:00

How to Use AI for Facebook Ads: Tips and Tools

If you advertise on Facebook, your reach could go further than ever before with the help of AI.

Competitor Ad Spend: How to Uncover Your Rival’s Budget

2024-07-24 20:43:00

Competitor Ad Spend: How to Uncover Your Rival’s Budget

Ever wonder what your competitors are spending on ads? Knowing this can boost your budget strategy and keep your marketing ahead of the game.

The API: What It Is and How It boosts Your business

2024-07-24 03:05:00

The API: What It Is and How It boosts Your business

Read this post to finally understand what an API really is. Discover the ins and outs of Semrush’s .Trends API to find all the ways to leverage it for your business advantage.

How to Use Google Keyword Planner

2024-07-23 18:59:00

How to Use Google Keyword Planner

Google Keyword Planner is a free tool that lets you research the queries people type into Google.

Semantic Keywords: What They Are & How to Find Them

2024-07-23 18:39:00

Semantic Keywords: What They Are & How to Find Them

In SEO, semantic keywords are words or phrases that are conceptually related to a given keyword or topic.

The Most Searched Things on Google [2024]

2024-07-23 18:19:00

The Most Searched Things on Google [2024]

The word “youtube” is the most searched thing on Google. It gets 1.3 billion global searches per month.

Irrelevant Keywords: What They Are & How to Avoid Them

2024-07-23 18:03:00

Irrelevant Keywords: What They Are & How to Avoid Them

Irrelevant keywords are search engine queries that it doesn’t make sense for your site or page to appear for.

How to Make a Website for a Small Business (2024 Guide)

2024-07-23 17:45:00

How to Make a Website for a Small Business (2024 Guide)

How to build a website for a small business: 1) Choose a platform, 2) Pick a domain, 3) Create your site.

12 AI Content Generators to Make Great Content in Minutes

2024-07-22 20:20:00

12 AI Content Generators to Make Great Content in Minutes

AI can create a month’s worth of content and images in a couple of hours. However, to ensure that the quality of the content is as impressive as the speed, you need to learn how to create good prompts.

What Is a Spam Link? An Overview + How to Avoid Link Spam

2024-07-22 18:16:00

What Is a Spam Link? An Overview + How to Avoid Link Spam

Spam links are links that are placed on webpages in an attempt to manipulate search engine rankings.

Landing Page Optimization: Best Practices & Tips

2024-07-22 17:58:00

Landing Page Optimization: Best Practices & Tips

Landing page optimization is the process of improving elements on a landing page to increase conversions.