2026-03-02 00:15:10
Apple has advised its retail store employees to expect a "major rush" of customers this week, according to Bloomberg's Mark Gurman.
Apple teased "a big week ahead," with announcements starting Monday.
In his Power On newsletter today, Gurman said some employees believe Apple's preparations for new products this week are "on par with what happens before the debut of new iPhones in the fall," suggesting that at least one of the devices set to be unveiled between Monday and Wednesday will have "major mainstream appeal."
The new product likely to receive the most interest is the rumored lower-cost MacBook, which is described as an "incredible value" within Apple, according to the newsletter. Apple believes that a more affordable MacBook will help to "drive a serious number of switchers from Windows machines and Chromebooks," wrote Gurman.
While there have been no concrete rumors about the lower-cost MacBook's starting price, estimates range from $599 to $799 in the United States. In any case, qualifying college students and educators should receive $100 off the regular price.
The lower-cost MacBook is expected to be powered by the iPhone 16 Pro's A18 Pro chip, rather than an M-series chip, and it will reportedly have a smaller 12.9-inch display. Based on A18 Pro specs, this MacBook will likely have 8GB of RAM, and the laptop will likely have regular USB-C ports instead of faster Thunderbolt ports.
Like the iBook from the early 2000s, it has been rumored that this MacBook will come in fun color options, like yellow, green, blue, and/or pink.
Beyond the lower-cost MacBook, most if not all of the other new products coming this week are expected to feature upgraded chips and little else. Possibilities include an iPhone 17e with an A19 chip, an iPad Air with an M4 chip, an iPad 12 with an A18 chip, a MacBook Air with the M5 chip, and MacBook Pro models with M5 Pro and M5 Max chips.
2026-03-01 23:33:49
Following a new AirTag in January, Apple is set to unveil its next new products of 2026 this week. Apple CEO Tim Cook teased that the company will have a "big week ahead," with announcements set to begin this Monday, March 2.
Apple is reportedly planning a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4, with at least five new products expected to be unveiled, including a lower-cost MacBook, an iPhone 17e, and more.
Other possible products include an iPad Air with an M4 chip, an iPad 12 with an A18 chip and Apple Intelligence support, a MacBook Air with the M5 chip, and MacBook Pro models with M5 Pro and M5 Max chips. We are also waiting for long-awaited Apple TV and HomePod mini updates, but it is unclear if those are coming this week.
Related Reading: What to Expect From Apple's Big Week
Apple invited selected journalists and content creators to an "Apple Experience" in New York, London, and Shanghai on Wednesday, March 4 at 9 a.m. Eastern Time. During these in-person gatherings, attendees will likely receive hands-on time with the new products that Apple unveils between Monday and Wednesday this week.
MacRumors will be attending the "Apple Experience" in New York, so stay tuned to our coverage.
A big week ahead. It all starts Monday morning! #AppleLaunch pic.twitter.com/PQ9gM2Gl2r
— Tim Cook (@tim_cook) February 26, 2026
2026-03-01 22:51:59
Apple has temporarily closed all five of its retail stores in the United Arab Emirates, including three locations in Abu Dhabi and two in Dubai.
Apple Store at the Dubai Mall
2026-02-28 22:00:00
Get ready for an onslaught of Apple news! Ahead of a "special Apple experience" for the media on Wednesday, there will be several days of announcements coming from the company with Tim Cook confirming that things will kick off on Monday.
We're expecting a number of product announcements next week, but we're also continuing to look ahead at what we can expect with iPhone and Mac updates later this year. Software development is also continuing with iOS 26.4 proceeding through beta testing, so read on below for all the details!
2026-02-28 07:29:09
Starting on Monday, we're going to get our first major product announcements of 2026. Apple CEO Tim Cook teased a "big week ahead" with an "Apple Launch" hashtag, plus Apple has media events scheduled in New York, Shanghai, and London on Wednesday, March 4. We're expecting the iPhone 17e, an all-new low-cost MacBook, and minor refreshes to the Mac and iPad lines.
2026-02-28 04:08:57
With a similar screen size and easy, one-handed grip, the iPad mini has always been the Apple device that overlaps most with dedicated e-readers. Now, amid rumors pointing to an OLED display for the next generation, could the iPad mini finally replace devices such as the Kindle and Kobo?
The shift from LCD to OLED could make the iPad mini far more appealing as a reading device. OLED panels allow each pixel to turn off individually, producing true blacks and extremely high contrast.
Text can appear sharper and more defined against a dark background, particularly in dark mode. Night reading is also typically more comfortable because the display can emit less light overall. Color reproduction and viewing angles also improve with OLED, which could make a big difference for comics, magazines, and illustrated books.
Another benefit is power efficiency. OLED displays can consume less energy when displaying dark content. That could modestly extend battery life during reading sessions.
All current iPad models have no official water resistance rating. By contrast, devices like the Amazon Kindle Paperwhite and Kobo Libra Color are typically rated to withstand immersion, allowing users to read in the bath, by the pool, or at the beach without concern. Rumors suggest Apple is exploring a more sealed design for the next iPad mini, potentially using vibration-based speakers and fewer ingress points to add water resistance. This could remove one of the everyday practical advantages that e-readers currently hold over the iPad mini.
However, dedicated e-readers would still retain some major advantages over the iPad mini. Kindle and Kobo devices use e-ink screens that reflect ambient light rather than emitting light directly toward the eyes, behaving much more like paper. Many readers find that e-ink screens cause less fatigue during long reading sessions. Outdoor readability is another area where e-ink remains superior, since they become easier to read as ambient light increases.
Battery life is also dramatically different. Most e-readers last weeks on a single charge because the screen only uses power when the page changes. The iPad mini typically lasts for around a day or two of mixed use at most. E-readers are also intentionally limited devices that focus on reading, while tablets encourage multitasking, which can make focused reading more difficult for some users.
Even if OLED improves the reading experience, the iPad mini would still compete in a different price category. The current iPad mini starts at $499, and rumors suggest the OLED version could cost up to $100 more. By contrast, many Kindle and Kobo models are much more accessible and cost between $110 and $300 depending on features.
OLED would still make the iPad mini a significantly better reading device than it already is, but the physics of e-ink displays provide advantages that OLED cannot replicate, especially for reading. What OLED could do is shift the balance slightly; for casual readers, an OLED iPad mini may become good enough that buying a separate e-reader no longer feels necessary.
The OLED iPad mini is expected to launch with an A19 Pro chip in the second half of 2026.
This article, "Could Apple's OLED iPad Mini Finally Be a Kindle Killer?" first appeared on MacRumors.com
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