2026-03-28 06:13:51
We're less than three months away from our first look at Apple's smarter, redesigned version of Siri. iOS 27, iPadOS 27, and macOS 27 will focus on Siri updates, and rumors about what we can expect are picking up.
There's a full chatbot version of Siri in the works, which will change the way that we use Apple's personal assistant. Siri will be more like Claude or ChatGPT, marking a major improvement in how Siri works and what it can do.
2026-03-28 04:53:21
March has been an incredibly busy month for Apple, with the company unveiling more than 10 new products and accessories. We said hello to the MacBook Neo at the start of the month, and we bid farewell to the Mac Pro at the end of it.
Nevertheless, there is still a lot more to come this year.
Beyond the usual annual updates to iPhones and Apple Watches, Apple's all-new smart home hub is finally expected to launch later this year, once the more personalized version of Siri arrives. We are also expecting a foldable iPhone, a MacBook Pro with an OLED display, and long-awaited updates to the Apple TV and HomePods this year.
Here is what to expect from Apple later this year, according to rumors. Where there are arrows shown, it refers to a device's current chip → next chip.
2026-03-28 03:09:22
Anime streaming service Crunchyroll is now available as an Apple TV app channel, making it easier for prospective customers to subscribe without having to open up another app.
Apple TV users in the U.S., Canada, UK, and Australia are now able to subscribe to Crunchyroll through the Apple TV. There's a 7-day free trial available, after which the service is priced at $9.99 per month. The Crunchyroll Apple TV Channel is separate from existing Crunchyroll subscriptions, and an existing account can't be linked to the Apple TV app.
As with all Apple TV Channels content, if you sign up for Crunchyroll with the Apple TV app, you'll be billed through Apple. Crunchyroll says its full catalog of over 50,000 episodes is available through the Crunchyroll Apple TV Channel.
Apple TV Channels have long been an Apple TV app feature that makes subscribing to multiple services more convenient. Channels content can be watched in the Apple TV app without having to open up another app, and access can be shared with up to six members of a Family Sharing group. Channels also offer watch on-demand content and offline downloads.
Some of the available Apple TV Channels include Starz, Paramount+, AMC+, Mubi, Shudder, MGM+, and IFC Films.
2026-03-28 03:03:40
It's been a little over two weeks since the MacBook Neo launched on March 11, and MacRumors videographer Dan Barbera has been using it daily to do a more thorough review.
2026-03-28 02:01:53
Apple has hired former Google VP Lilian Rincon as its vice president of product marketing for artificial intelligence, reports Axios. Before joining Apple, Rincon was vice president of product for Google Shopping.
At Apple, Rincon will be in charge of product marketing and product management for all of Apple's AI platforms, reporting to Apple marketing chief Greg Joswiak.
Rincon led the global product organization that handled Google's consumer-facing shopping experiences, and before that, she was a director of product management in the Google Shopping division, and she worked on Google Assistant. Rincon first joined Google in 2017, and she also previously worked at Microsoft and Skype.
Apple's AI marketing efforts come at a critical time as it prepares to roll out the updated chatbot version of Siri in iOS 27, and Rincon has a lot of work ahead. Apple is seen as being far behind competitors when it comes to AI development, both because of its failure to deploy Apple Intelligence Siri features on time and because iOS, macOS, and iPadOS offer far fewer AI features compared to Android and Windows.
With iOS 27, Apple is overhauling Siri. We'll get the smarter Siri Apple first introduced at the June 2024 WWDC keynote, plus Apple is planning for a full chatbot version of Siri that will compete with chatbots like Claude, Gemini, and ChatGPT.
We'll see our first glimpse of the new AI features Apple has planned at the 2026 Worldwide Developers Conference, which begins on Monday, June 8.
2026-03-28 01:01:41
Apple is into its final days of hosting 50th-anniversary celebrations around the world, making stops in Washington D.C., Mexico City, Shanghai, Tokyo, and beyond.
On Tuesday, March 24, actor Troy Kotsur and Gallaudet University president Roberta Cordano sat down for a discussion with Apple's accessibility chief Sarah Herrlinger about how accessible technology helps to foster creativity.
In 2022, Kotsur became the first deaf male actor to win an Academy Award for his performance in the Apple TV film CODA, while Cordano is the first deaf woman to be president of the Gallaudet University for the deaf and hard of hearing.
The discussion was part of a special Today at Apple session held at Apple's Carnegie Library store in Washington, D.C., and hundreds of other accessibility advocates also attended the event to reflect on what it means to have Apple products and technologies that work for everyone, including people with disabilities.
On Wednesday, March 25, Apple brought together "some of Mexico's most celebrated filmmakers, actors, and creators" for a conversation about creativity and storytelling at its Apple Antara store in Mexico City. This included some of the people behind the hit Apple TV productions Las Azules, Acapulco, and Midnight Family.
In front of its Jing'an store in Shanghai today, Apple set up a circular catwalk that models walked around as part of Shanghai Fashion Week.
And over in Tokyo today, a virtual YouTuber and singer known as Mori Calliope appeared live on a screen at Apple's Omotesando store.
Image Credit: @hamu_3nd
