About Ian Betteridge

I used to edit a Mac magazine, launched a website called Alphr.com

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Ten Blue Links “my god, what have I done?” edition

2024-10-13 18:03:05

1. Well who could possibly have seen this coming? I wrote a while ago that the era of major levels of affiliate revenue for publishers was going to come to an end within the next three to five years. Generative AI writing means both that Google is likely to become a sea of slop, and […]

Ten Blue Links, literary salon Edition

2024-10-06 20:03:01

1. Apple’s built in apps can do (almost) everything One of the characteristics of hardcore nerdery is the tendency to over engineer your systems. People spend a lot of time creating systems, tinkering with them, making them as perfect as possible, only to abandon them a few years down the line when some new shiny […]

Ten Blue Links “reinventing drink ordering” Edition

2024-09-29 01:56:05

1. Inventing the future If there is a book about Apple, I have probably read it. On my first day working at the company in 1989 I was given the obligatory copy of then-CEO John Sculley’s Odyssey: From Pepsi to Apple. After that, I devoured as much as I could.  I don’t think I have read a […]

Ten Blue Links, “Turn to the left” edition

2024-09-21 05:48:42

QuickTime My first look at QuickTime came before it was publicly released. I was working at Apple in IS&T in 1990, and we had a session one afternoon showing everyone the world of the future. Of course, Knowledge Navigator took pride of place, but also shown off was an early version of a revolutionary new […]

Ten Blue Links, “hell of a lot of Apple here, Ian” edition

2024-09-15 18:13:00

1. Oh was there some new Apple stuff? Apparently there was. I didn’t get chance to watch the keynote live — I was in Amsterdam for a conference — but the only thing that really stood out for me when I saw it later was the feature for AirPods Pro which allows them to function […]

“Ireland doesn’t want the money”

2024-09-14 18:08:37

John Gruber on the EU ruling that Apple owes 13bn euro in taxes to Ireland: Ireland doesn’t want the money… What a great win for Margrethe Vestager, making clear to the world that the EU is hostile to successful companies. Good job. Ireland has long had a reputation as, effectively, an in-EU tax haven — […]

Founder Mode, hackers, and being bored by tech

2024-09-14 17:34:07

I could — and probably should — write an entire essay about the cult of the founder in Silicon Valley, how it developed and the damage it has done. This article from Dave Karpf, though, encapsulates some of my own thinking. Contrasting Aaron Swartz and Sam Altman — both members of the first Ycombinator cohort […]

Why do people get the history of Apple so wrong?

2024-09-07 15:38:26

Dave Winer (who really should know better): Graham uses Steve Jobs as an example. He knew what was and wasn’t an Apple product. A hired CEO would have to have that explained to him. Sculley, who Graham cites, is a perfectly nice person in my experience, had no idea how to deal with Windows. Very […]

DOJ, Nvidia, and why we restrict monopolies

2024-09-05 03:23:36

A 1600, a group of English merchants were granted a royal charter, a legal document which allowed them to venture to foreign lands and seek trade. This was a big bet: not only were the territories they aimed to trade in a long way from England, dangerous to get to and occupied by people who […]

Ten Blue Links, “I was a teenage anarchist” edition

2024-09-01 22:58:36

1. Model collapse isn’t just for AI When a large language model starts to ingest a lot of content written by either itself or other large language models, it falls into what’s called model collapse: a state where, like a snake eating its own tail, it no longer makes sense.  Back when I was working on […]