About Ian Betteridge

I used to edit a Mac magazine, launched a website called Alphr.com

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Ten Blue Links, “I’m sorry about the politics” edition

2024-11-16 18:17:03

1. The Reach saga rumbles on I’ve banged on about the parlous strategy of Reach plc before, but the departures from its senior editorial ranks will continue to make a bad strategy worse. What makes this situation more difficult for the company is its board, which is free of any experience in newsrooms or in […]

Weeknote, Sunday 10th November 2024

2024-11-10 19:45:17

It’s been a while since I wrote a weeknote, although I’ve kept up with the other kinds of writing that I do. But: I work now. I’m working at a small B2B publisher helping them sort out a few things. This was originally going to be an in-and-out job which would take nine months, but […]

Ten Blue Links, “ignoring the election” edition

2024-11-10 00:20:58

1. UK university fees going up (but not by enough to make the system work) For those of you not in the UK, the British system of university funding is a weird mash-mash of different stuff, cobbled together from the mistakes made by successive governments. When I was young, the government effectively paid all tuition […]

Ten Blue Links, “stoically facing the end times” edition

2024-11-02 03:04:05

1. When is AI coding not AI coding? You might have heard something about how Google now creates a quarter of its code using AI. But as with most things concerning everyone’s favourite hot tech, the devil is in the details. And the details, according to this poster on Hacker News, are that what’s being counted here […]

Ten Blue Links “Sometimes we must make a quirkafleeg” edition

2024-10-27 04:57:23

1. How do you tell an AR product doesn’t have a mass market application? When people start talking about how good it is for use in surgery. Don’t believe me? Here’s a Microsoft piece from 2018 talking about surgeons were using HoloLens. These kinds of applications are as old as AR itself, and they represent […]

Nuvia, Qualcomm and ARM’s license to print money

2024-10-24 01:44:45

Ah, the nuclear option. So why is ARM cancelling Qualcomm’s right to make ARM-compatible chips? To understand what’s going on, you need to know a little bit about how ARM makes money. ARM doesn’t make processors. Instead, ARM develops processor core designs, which you can license to build your own chips, with ARM earning a per-unit […]

10 Blue Links, “WordPress+SEO+WWIII” edition

2024-10-20 19:17:59

1. The era of the search engine traffic strategy I spent a good ten years knee-deep in SEO and building content strategies for scale publishers around search, but as some of you will know I think that era is over. It’s almost a year since I published an article which outlined why I think so […]

Ten Blue Links “my god, what have I done?” edition

2024-10-13 18:03:05

1. Well who could possibly have seen this coming? I wrote a while ago that the era of major levels of affiliate revenue for publishers was going to come to an end within the next three to five years. Generative AI writing means both that Google is likely to become a sea of slop, and […]

Ten Blue Links, literary salon Edition

2024-10-06 20:03:01

1. Apple’s built in apps can do (almost) everything One of the characteristics of hardcore nerdery is the tendency to over engineer your systems. People spend a lot of time creating systems, tinkering with them, making them as perfect as possible, only to abandon them a few years down the line when some new shiny […]

Ten Blue Links “reinventing drink ordering” Edition

2024-09-29 01:56:05

1. Inventing the future If there is a book about Apple, I have probably read it. On my first day working at the company in 1989 I was given the obligatory copy of then-CEO John Sculley’s Odyssey: From Pepsi to Apple. After that, I devoured as much as I could.  I don’t think I have read a […]