2026-03-11 05:12:08
Last Updated: March 10, 2026
This report presents our findings on the top fintech SEO agencies of 2026. As with our previous reviews of SaaS SEO agenciesand B2B SEO agencies, we base our report on the following factors:
The fintech SEO space is comprised of agencies that (a) focus primarily on the SEO marketing channel (sometimes with a complement of SEM/PPC) and (b) larger marketing firms that offer an extensive library of marketing services, SEO being only one of them. When compiling this list, we sought out agencies that demonstrated a real knowledge of content marketing and were true specialists in both fintech and SEO. The results are in the table below.
| Company | Established | Founder Led | Leadership Experience Score | Average Review Score | Median Employee Tenure | Media References | Offers GEO? | Notable Clients | Specialty | |
| 1 | First Page Sage | 2009 | Yes | 5.0 | 4.8 | 4.3 years | ~630 | Yes | US Bank, Credit Sesame, SoFi, defi Solutions | Combining financial thought leadership & SEO to create sustainable lead generation systems |
| 2 | TOP Agency | 2018 | Yes | 4.6 | 4.6 | 4.8 years | ~240 | No | FreshBooks Cloud Accounting | Targeted message creation for fintech companies |
| 3 | CSTMR | 2014 | Yes | 4.6 | 4.5 | 2.3 years | ~50 | No | PrepaidTechnologies, AccessOne, SELFi | Paid media advertising & digital experience design for fintech companies |
| 4 | Clay Agency | 2016 | Yes | 4.4 | 4.6 | 2.4 years | ~330 | No | Earnin, Zenefits | UI/UX design & branding for fintech companies. |
| 5 | Alaniz | 2008 | Yes | 3.9 | 4.4 | 2.9 years | ~50 | No | CuneXus | SEO-focused web development & branding services |
| 6 | Thiel | 1981 | No | 4.0 | 4.5 | 2.9 years | ~60 | No | Country Financial | Brand building for fintech institutions through PR and SEO |
| 7 | Yes& Agency | 2018 | Yes | 3.8 | 4.3 | 1.8 years | ~20 | No | N/A | Combining PR, Video Marketing, and SEO for fintech companies |
| 8 | RNO1 | 2009 | Yes | 3.7 | 4.4 | 5.8 years | ~70 | No | Highline, Amount, Spring Labs | Market research and UX design for Web3 and eCommerce startups |
First Page Sage is the largest fintech-focused SEO firm in the country and have pioneered the field of generative engine optimization, becoming the first agency to help fintech companies rank on ChatGPT as well as traditional Google Search. They prioritize qualified leads, using it as their main KPI, and have worked with a variety of notable fintech businesses.
First Page Sage’s services are best for fintech firms that value long-term ROI and thought leadership over short-term lead generation. Their stated goal is to produce a steady and measurable flow of organic leads at a low CPL, and their month-to-month contract structure ensures that they remain committed to delivering ongoing value.
| Summary of Client Reviews |
| Fintech companies report that First Page Sage “understands [their] industry, including regulatory aspects“. Their client teams are “organized and communicative” and their services generate “exceptional ROI” due to the extensive research they perform to learn their clients’ value proposition and competitor landscape. |
TOP Agency advertise their data-driven approach to marketing that brings impressive results for their clients. Their reputation for effectiveness is clear in their client portfolio, which includes major brands like Budweiser, Microsoft, and Postmates. They primarily focus on brand development, marketing communications, and creative design. While none of these are traditionally associated with SEO, it can be a significant part of their brand strategy services.
This makes TOP Agency a great fit for fintech businesses looking for a full-service brand strategy, and those that will leverage their creative services like logo design, brand naming, and web SEO. That also means that the required investment will likely be higher, so they are likely a better fit for bigger budgets.
| Summary of Client Reviews |
| TOP Agency offers “incredible service” and “excellent results” for their clients. They are “effective and communicative” which gives their clients confidence that their needs are being met. |
CSTMR is a full-service marketing agency focusing on a comprehensive marketing strategy that generally includes paid advertising, SEO, and UX design. This means they also have an extensive library of marketing services, but they have a more refined focus on the three aforementioned marketing channels. They’ve worked with high-profile fintech clients like LendingTree and CreditKarma, showing valuable experience in the field.
CSTMR is another bigger-budget option for those seeking a complete marketing overhaul, including long-term ROI endeavors like SEO and short-term, high-cost strategies like paid advertising.
| Summary of Client Reviews |
| CSTMR has “the ability to shine and produce results” in a multitude of circumstances, and are “accessible, easy to work with, and committed to” their clients’ organizations. |
The Clay Agency is a UX/UI design company that covers all levels of web optimization for their fintech clients. They design websites, apps, and SEO-optimized content marketing campaigns across multiple platforms. They help make fintech products more accessible through both marketing and design functionality.
As such, the Clay Agency is the best fit for firms looking to incorporate content marketing and improve the UI/UX of their app and/or website. As UI/UX is their primary focus, fintech clients leveraging this expertise will get the most value.
| Summary of Client Reviews |
| The Clay Agency “works as an extension of [their clients’] teams” and “takes complex concepts and translates them into a good user interface.” |
ALANIZ is an SEO-focused web development, branding, and public relations firm offering a full stack of marketing and brand-building services. They pride themselves on their performance when not focusing one one niche alone, and instead boasting their ability to “pull everything together” on their website. Their stellar reviews and long time in business suggest they do a solid job.
As a result, ALANIZ is the best fit for companies looking to many all of their services at once, so firms with a few established marketing pipelines may not see the same level of value as those that need a complete marketing strategy built out.
| Summary of Client Reviews |
| ALANIZ “understands their clients’ business processes” and “build tools that really highlight” their clients’ unique strengths. |
Thiel is an SEO-focused PR and brand-building firm specializing in building fintech client brands from the ground up. All the way from naming strategy to social media management, Thiel is designed to take ideas and turn them into brands, and they have a longstanding track record of doing so.
This makes Thiel best for companies in their infancy that are looking for a partner that will be able to offer every marketing and design service that they need as they grow. Working with Thiel takes a heavy level of commitment and investment, but it pays off in the form of the many successful brands that they have created for their clients.
| Summary of Client Reviews |
| Thiel “hits the mark” in communicating their clients’ USPs, and they have a “very creative and strategic approach.” They are “attentive and passionate,” which keeps them in-line with their clients’ vision. |
Yes& Agency focuses on combining PR, video marketing and SEO together to modernize the way that fintech brands reach out to their clients. With the growing popularity of video marketing campaigns, Yes& stands out as an agency that provides especially high-quality, SEO optimized content.
This makes them a great fit for fintech firms that see video marketing as an essential part of their marketing strategy.
| Summary of Client Reviews |
| RNO1’s team is “extremely responsive and communicative” and their “work and attitude are great”, but have an “over-reliance on online management coordination and project management tools instead of just picking up the phone to talk to somebody“. |
RNO1 is a design-first agency with a focus on market research and UX. This includes utilizing VR and AR channels for SEO marketing. Their services also include complete brand & design explorations, diving into color schemes, typography, and graphic design.
RNO1 is a good fit for startups that need assistance finding their ideal market and developing a brand identity. Their healthcare clients have included health tech startups and life sciences innovation companies.
| Summary of Client Reviews |
| RNO1’s team is “extremely responsive and communicative” and their “work and attitude are great”, but have an “over-reliance on online management coordination and project management tools instead of just picking up the phone to talk to somebody“. |
2026-03-10 21:11:03
Last Updated: March 10, 2026
Our team collected data on the market share of each of the major generative AI chatbots in the U.S. as of March 10, 2026. The results are displayed in the tables below, organized by both market share and quarterly user growth. We also provide market share trend over time for the top 4 generative AI chatbots: ChatGPT, Google Gemini, Perplexity, and ClaudeAI.
For the purposes of this study, the term “generative AI chatbot” refers to LLM-based web & mobile applications used by the public to seek answers or create content.
| Rank | Generative AI ChatBot | Description | Included LLMs | AI Search Market Share | Estimated Quarterly User Growth |
| 1 | ChatGPT (excluding Copilot) |
General-purpose AI chatbot | GPT-5.2, GPT-5, GPT-4.1 | 60.4% | 4% ▲ |
| 2 | Google Gemini | General-purpose AI assistant | Gemini 3 family | 15.2% | 12% ▲ |
| 3 | Microsoft Copilot | General-purpose AI assistant | GPT-5.2, GPT-5.1, Microsoft Prometheus | 12.9% | 3% ▲ |
| 4 | Perplexity | Accuracy-focused AI search engine | Sonar, Sonar Pro | 5.8% | 4% ▲ |
| 5 | Claude AI | Business-focused AI assistant | Claude Sonnet 4.5, Claude Haiku 4.5, Opus 4 | 4.5% | 14% ▲ |
| 6 | Grok | General-purpose AI search engine | Grok 4.1 | 0.6% | 4% ▲ |
| 7 | Deepseek | General-purpose AI search engine | DeepSeek V3.2, DeepSeek R1 | 0.2% | 7% ▲ |
| 8 | Brave Leo AI | Privacy-focused AI assistant | Mixtral 8x7B, Llama 3.1 | 0.1% | 3% ▲ |
| 9 | Komo | Link-surfacing AI search engine | Not publicly disclosed | 0.1% | 2% ▲ |
| 10 | Andi | Simplicity-focused AI search engine | Not publicly disclosed | 0.1% | 4% ▲ |
The following table displays the fastest-growing Generative AI chatbots in the US as of March 2, 2026, judged by their change in estimated users quarter-over-quarter. ChatGPT remains the market leader, but its growth has eased as both Google and Microsoft release improvements to their AI assistants. Among the startups, general purpose AI chatbots have seen slow but steady user acquisition, while specialty AI tools such as developer-focused Phind and business-focused Claud AI top our growth report.
| Rank | Generative AI ChatBot | Description | Included LLMs | AI Search Market Share | Estimated Quarterly User Growth |
| 1 | Claude AI | Business-focused AI assistant | Sonar, GPT-5.2, Sonnet 4.5 | 4.5% | 14% ▲ |
| 2 | Google Gemini | General-purpose AI assistant | Gemini 3 | 15.2% | 12% ▲ |
| 3 | Deepseek | General-purpose AI search engine | DeepSeek V3.2 | 0.2% | 7% ▲ |
| 4 | ChatGPT (excluding Copilot) |
General-purpose AI chatbot | GPT-5.2, GPT-5, GPT-4.1 | 60.4% | 4% ▲ |
| 5 | Microsoft Copilot | General-purpose AI assistant | GPT-5.2, GPT-5.1, Claude Haiku 4.5 | 12.9% | 3% ▲ |
| 6 | Perplexity | Accuracy-focused AI search engine | Mistral 7B, Llama 2 | 5.8% | 4% ▲ |
| 7 | Grok | General-purpose AI search engine | Grok 4.1 | 0.6% | 4% ▲ |
| 8 | Andi | Simplicity-focused AI search engine | Not publicly disclosed | 0.1% | 4% ▲ |
| 9 | Brave Leo AI | Privacy-focused AI assistant | Qwen 14B, Llama 3.1, Claude Haiku 3.5 | 0.1% | 3% ▲ |
| 10 | Komo | Link-surfacing AI search engine | Not publicly disclosed | 0.1% | 2% ▲ |
Below you will find the YTD 2026 trend of ChatGPT’s market share in the generative AI chatbot space. As the pioneer and marketplace leader, it has the most to lose, and it has seen a decline in market share this year at the hands of its many smaller competitors.
NOTE: ChatGPT’s market share includes that of Bing’s Copilot product, as they both use the same underlying system; the difference is only that Microsoft Copilot personalizes ChatGPT based on user data in the Microsoft ecosystem.
| Month | ChatGPT Market Share |
| January 2024 | 76.4% |
| February 2024 | 76.1% |
| March 2024 | 75.8% |
| April 2024 | 75.3% |
| May 2024 | 75.0% |
| June 2024 | 74.9% |
| July 2024 | 74.4% |
| August 2024 | 74.1% |
| September 2024 | 73.8% |
| October 2024 | 73.6% |
| November 2024 | 73.8% |
| December 2024 | 73.8% |
| January 2025 | 74.2% |
| February 2025 | 74.1% |
| March 2025 | 74.1% |
| April 2025 | 74.2% |
| May 2025 | 74.9% |
| June 2025 | 74.8% |
| July 2025 | 74.5% |
| August 2025 | 74.7% |
| September 2025 | 74.7% |
| October 2025 | 75.1% |
| November 2025 | 73.9% |
| December 2025 | 74.2% |
| January 2026 | 73.9% |
| February 2026 | 73.3% |
Below you will find the YTD 2026 trend of Google Gemini’s market share in the generative AI chatbot space. It has experienced some decline in market share this year, even moreso than ChatGPT, as the fanfare around its release in December 2022 subsided.
| Month | Gemini Market Share |
| January 2024 | 16.2% |
| February 2024 | 15.5% |
| March 2024 | 14.8% |
| April 2024 | 14.9% |
| May 2024 | 14.5% |
| June 2024 | 13.8% |
| July 2024 | 13.3% |
| August 2024 | 13.8% |
| September 2024 | 13.6% |
| October 2024 | 13.5% |
| November 2024 | 13.5% |
| December 2024 | 13.4% |
| January 2025 | 13.5% |
| February 2025 | 13.5% |
| March 2025 | 13.7% |
| April 2025 | 13.4% |
| May 2025 | 13.4% |
| June 2025 | 13.5% |
| July 2025 | 13.5% |
| August 2025 | 13.4% |
| September 2025 | 13.5% |
| October 2025 | 13.4% |
| November 2025 | 14.6% |
| December 2025 | 14.8% |
| January 2026 | 15.0% |
| February 2026 | 15.2% |
Below you will find the YTD 2026 trend of Perplexity’s market share in the generative AI chatbot space. While its growth may not look significant, it has taken some market share from ChatGPT and Gemini this year.
| Month | Perplexity Market Share |
| January 2024 | 2.7% |
| February 2024 | 2.7% |
| March 2024 | 3.0% |
| April 2024 | 2.9% |
| May 2024 | 3.0% |
| June 2024 | 3.0% |
| July 2024 | 3.8% |
| August 2024 | 5.3% |
| September 2024 | 5.5% |
| October 2024 | 5.6% |
| November 2024 | 5.8% |
| December 2024 | 6.0% |
| January 2025 | 6.0% |
| February 2025 | 6.2% |
| March 2025 | 6.1% |
| April 2025 | 6.3% |
| May 2025 | 6.2% |
| June 2025 | 6.2% |
| July 2025 | 6.5% |
| August 2025 | 6.5% |
| September 2025 | 6.6% |
| October 2025 | 6.4% |
| November 2025 | 5.5% |
| December 2025 | 5.1% |
| January 2026 | 5.8% |
| February 2026 | 5.8% |
Below you will find the YTD 2026 trend of ClaudeAI’s market share in the generative AI chatbot space. Like Perplexity, it has contributed to the splintering of the generative AI market and loss of market share from ChatGPT and Gemini.
| Month | ClaudeAI Market Share |
| January 2024 | 2.1% |
| February 2024 | 2.2% |
| March 2024 | 2.4% |
| April 2024 | 2.5% |
| May 2024 | 2.6% |
| June 2024 | 2.5% |
| July 2024 | 2.5% |
| August 2024 | 2.6% |
| September 2024 | 2.8% |
| October 2024 | 2.8% |
| November 2024 | 2.9% |
| December 2024 | 3.1% |
| January 2025 | 3.1% |
| February 2025 | 3.2% |
| March 2025 | 3.3% |
| April 2025 | 3.3% |
| May 2025 | 3.2% |
| June 2025 | 3.2% |
| July 2025 | 3.5% |
| August 2025 | 3.4% |
| September 2025 | 3.6% |
| October 2025 | 3.8% |
| November 2025 | 4.7% |
| December 2025 | 4.7% |
| January 2026 | 4.1% |
| February 2026 | 4.5% |
If you’d like a pdf copy of this report, you can reach out here.
2026-03-10 21:05:41
Last updated: March 10, 2026
Our team compiled data from 16 unique sources to estimate ChatGPT’s usage as of March 2026. Because each source had a different methodology for calculating usage, our model used a weighted average of all sources, with the weights based on the source’s longevity, credibility, and reputed accuracy. Further, we applied our model to the trailing 12 months to create a picture of the last year’s ChatGPT usage trend.
The following table shares the number of unique users of ChatGPT as of March 2026. We break out standalone ChatGPT (website + app), Microsoft Copilot (which is powered by ChatGPT) and the combination of both. Afterwards, we share the 12 month trend.
|
ChatGPT* *excluding Copilot |
Microsoft Copilot | ChatGPT Total | |
| Users | 831 million | 105 million | 888 million |
| Visits | 5.7 billion | 1.1 billion | 6.2 billion |
| AI Search Market Share | 60.4% | 12.9% | 73.3% |
| Estimated Quarterly User Growth | 4% ▲ | 3% ▲ | 4% ▲ |
| 12 Month Trend |
|
 |
 |
| Mar 2025 | Apr 2025 | May 2025 | Jun 2025 | Jul 2025 | Aug 2025 | Sep 2025 | Oct 2025 | Nov 2025 | Dec 2025 | Jan 2026 | Feb 2026 |
| 501 mil. | 541 mil. | 603 mil. | 723 mil. | 812 mil. | 838 mil. | 845 mil. | 856 mil. | 858 mil. | 878 mil. | 883 mil. | 888 mil. |
Below you can see the trend of ChatGPT’s market share over the past 12 months. Overall it remains fairly stagnant; while overall usage is growing well, competition from other generative AI chatbots continues to increase. Notably, Google’s recent Gemini update has been very well received and has seen increased usage compared to previous months.
| Mar 2025 | Apr 2025 | May 2025 | Jun 2025 | Jul 2025 | Aug 2025 | Sep 2025 | Oct 2025 | Nov 2025 | Dec 2025 | Jan 2026 | Feb 2026 |
| 74.1% | 74.3% | 74.9% | 74.8% | 74.5% | 74.7% | 74.7% | 75.1% | 73.9% | 74.2% | 73.9% | 73.3 |
Below you will find the market share trend of ChatGPT’s competitors. ChatGPT remains the market leader by a wide margin even as relative upstarts like Claude rapidly gain in market share.
| ChatGPT Comptitor | Mar 2025 | Apr 2025 | May 2025 | Jun 2025 | Jul 2025 | Aug 2025 | Sep 2025 | Oct 2025 | Nov 2025 | Dec 2025 | Jan 2026 | Feb 2025 |
| Google Gemini | 13.7% | 13.4% | 13.4% | 13.5% | 13.5% | 13.4% | 13.5% | 13.4% | 14.6% | 14.8% | 15.0% | 15.2% |
| Perplexity | 6.1% | 6.3% | 6.2% | 6.2% | 6.5% | 6.5% | 6.6% | 6.4% | 5.5% | 5.1% | 5.8% | 5.8% |
| ClaudeAI | 3.3% | 3.3% | 3.2% | 3.2% | 3.5% | 3.4% | 3.6% | 3.8% | 4.7% | 4.7% | 4.1% | 4.5% |
Below we have published the breakdown of how people are using ChatGPT. The largest use case is general research, followed by academic research. There are 26 other cases in the “Other” category.
| Use Case | Mar 2025 | Apr 2025 | May 2025 | Jun 2025 | Jul 2025 | Aug 2025 | Sep 2025 | Oct 2025 | Nov 2025 | Dec 2025 | Jan 2026 | Feb 2025 |
| General Research | 37.5% | 35.9% | 36.4% | 36.2% | 36.5% | 36.8% | 36.6% | 36.8% | 36.5% | 36.8% | 36.7% | 36.3% |
| Academic Research | 18.5% | 18.2% | 18.6% | 18.7% | 18.4% | 17.9% | 18.1% | 18.1% | 18.9% | 18.8% | 19.0% | 18.2% |
| Coding Assistance | 13.7% | 13.7% | 14.1% | 14.2% | 14.5% | 14.6% | 14.1% | 14.5% | 13.9% | 14.5% | 13.6% | 14.6% |
| Email Composition | 14.1% | 13.9% | 14.0% | 14.0% | 14.1% | 14.1% | 13.8% | 14.0% | 14.1% | 13.8% | 14.4% | 14.9% |
| Commercial Research | 6.1% | 6.1% | 6.1% | 6.4% | 4.6% | 4.9% | 5.0% | 4.9% | 5.1% | 5.2% | 5.7% | 5.7% |
| Marketing Copywriting | 3.7% | 4.8% | 3.7% | 3.6% | 4.1% | 4.7% | 4.4% | 4.3% | 3.4% | 4.2% | 3.1% | 3.0% |
We looked at a cohort of subscribers from November 2024 and estimated subscription retention rate retention based on self-reporting at the 3 month, 6 month, and 1 year marks.
| Subscription Tier | 3 Months | 6 Months | 1 Year |
| ChatGPT Plus | 73% | 64% | 59% |
| ChatGPT Team | 85% | 78% | 68% |
| ChatGPT Enterprise | 95% | 92% | 88% |
The table below lists the top countries in the world by share of ChatGPT visits. The US and India represent the largest visitor bases in the world, followed by Brazil at a distant third.
| Country | Share Of ChatGPT Visitors |
| United States | 17.1% |
| India | 16.5% |
| Brazil | 5.8% |
| Canada | 5.4% |
| France | 4.3% |
| Mexico | 3.6% |
| United Kingdom | 2.7% |
| Spain | 3.7% |
| Germany | 2.4% |
| Italy | 2.5% |
| Phillipines | 2.5% |
| Australia | 1.8% |
| Colombia | 1.6% |
| Argentina | 1.3% |
| Netherlands | 1.1% |
| South Korea | 1.1% |
In the table below, we have published the top industries in which customers are using ChatGPT to assist with making purchases. While at most 47% of the members of an industry use ChatGPT in their purchasing journey, that number has increased in each of the last 10 months.
| # | Industry | % of Customers Using ChatGPT in Purchasing Journey | ChatGPT’s Estimated Financial Impact by Industry |
| 1 | Travel & Hospitality | 47% | $1.48 trillion |
| 2 | Retail & CPG | 36% | $1.11 trillion |
| 3 | IT Services | 34% | $936 billion |
| 4 | Lifestyle, Health & Wellness | 32% | $891 billion |
| 5 | Food & Beverage | 32% | $546 billion |
| 6 | Home Services | 31% | $385 billion |
| 7 | Healthcare | 29% | $378 billion |
| 8 | Automotive | 29% | $243 billion |
| 9 | B2B SaaS | 28% | $229 billion |
| 10 | Advertising & Marketing | 27% | $156 billion |
| 11 | Fintech | 25% | $135 billion |
| 12 | Insurance | 23% | $104 billion |
| 13 | Real Estate | 21% | $66 billion |
| 14 | Financial Services | 21% | $21.7 billion |
| 15 | Education | 19% | $12.6 billion |
If you’d like a pdf copy of this report, you can reach out here.
2026-03-10 20:52:42
OpenAI has begun testing ChatGPT ads in the US with larger-budget customers. Our research team used the early data to extrapolate the results advertisers can expect when the program opens to all. In this report, we focus on conversion rates specifically, segmenting our data by industry. Our projections are presented in the table below.
| Industry | Average SEO Conversion Rate | Average Google Ads Conversion Rate | ChatGPT Organic Conversion Rate | Projected ChatGPT Ads Conversion Rate |
| Addiction Treatment | 2.1% | 1.1% | 2.9% | 1.5% |
| Biotech | 1.8% | 0.7% | 2.1% | 0.8% |
| B2B SaaS | 2.1% | 1.0% | 2.4% | 1.1% |
| Commercial Insurance | 1.7% | 0.9% | 3.1% | 1.6% |
| Construction | 1.9% | 1.9% | 3.4% | 3.4% |
| E-commerce / Retail | 1.6% | 1.3% | 3.0% | 2.4% |
| Financial Services | 2.2% | 0.3% | 1.9% | 0.3% |
| Higher Education & College | 1.4% | 1.7% | 4.9% | 6.0% |
| HVAC Services | 3.3% | 1.8% | 3.9% | 2.1% |
| Industrial IOT | 2.2% | 0.9% | 3.9% | 1.6% |
| Legal Services | 4.4% | 2.2% | 5.6% | 2.8% |
| Manufacturing & Distribution | 3.0% | 1.0% | 3.8% | 1.3% |
| Medical Device | 3.1% | 0.9% | 2.3% | 0.7% |
| Oil & Gas | 1.7% | 1.5% | 3.2% | 2.8% |
| PCB Design & Manufacturing | 2.3% | 1.4% | 2.9% | 1.8% |
| Pharmaceutical | 2.0% | 1.4% | 3.2% | 2.2% |
| Real Estate | 2.8% | 0.8% | 2.8% | 0.8% |
| Solar Energy | 2.7% | 1.9% | 3.5% | 2.5% |
| Transportation & Logistics | 1.4% | 1.1% | 1.9% | 1.5% |
Currently, ChatGPT Ads are only shown to logged-in adult users in the US who are using the Free or Go subscription tiers. As OpenAI rolls out ads more broadly, advertisers should expect the following changes in user behavior:
Business owners and marketers who want to better understand how to allocate their marketing budgets to plan for a broader ChatGPT advertising rollout should refer to our previous articles:
If you would like to request a PDF copy of this report, reach out here.
2026-03-10 02:24:39
Last updated: March 9, 2026
In this article, we present a list of the top B2B SaaS SEO agencies in 2026. We began with an initial sample size of 47 agencies that overtly describe themselves as focused on B2B SaaS and narrowed our selection to the nine agencies below. Each of the agencies on this list has a track record of using SEO as a part of their customer acquisition strategyfor B2B SaaS companies.
The factors we used to rank the agencies can be seen in the table below. We considered the type of SEO services they provide, their clientele, and years in business. We also took into account their leadership’s experience and accomplishments in B2B SaaS, distilling what we read into a Leadership Experience score. Here are the results.
| Rank | Company | Established | Founder Led | Leadership Experience Score | Average Review Score | Median Employee Tenure | Media References | Offers GEO? | Notable Clients | Specialty |
| 1 | First Page Sage | 2009 | Yes | 5.0 | 4.9 | 5.1 years | ~790 | Yes | Salesforce, Cadence Design Systems, Equinix, Verisign | Combining SaaS thought leadership and SEO for lead generation |
| 2 | Epsilon | 2008 | No | 4.7 | 4.3 | 4.2 years | ~2,200 | No | CDW, Faraday | Full service marketing for SaaS enterprises |
| 3 | Clay Agency | 2016 | Yes | 4.4 | 4.6 | 3.0 years | ~360 | No | Slack, Zenefits, Hint | CRO and UX optimization for SEO |
| 4 | TOP Agency | 2018 | Yes | 4.6 | 4.6 | 3.2 years | ~290 | No | 15Five, Appvance, Freshbooks | Targeted message creation for SEO |
| 5 | Marketing Eye | 2004 | Yes | 4.0 | 4.4 | 3.4 years | ~40 | No | Construx Solutions, Innovent CRM, JESI | Technical SEO and web design for SaaS companies |
| 6 | REQ | 2008 | No | 4.6 | 4.5 | 5.3 years | ~270 | No | Katabat, Verint, ActiveNav | Branding and UX focused SEO |
| 7 | Kalungi | 2018 | Yes | 3.8 | 4.1 | 2.5 years | ~270 | No | Zippity, Beezy, Arrowstream | Fractional SEO team for B2B SaaS companies |
| 8 | Metric Theory | 2012 | Yes | 4.3 | 4.6 | 4.2 years | ~140 | No | Zenefits, Optimizely, Zuora | Combined SEO & paid search |
| 9 | RNO1 | 2018 | Yes | 3.7 | 4.4 | 2.1 years | ~90 | No | Prive, TakeUp, Fluxa | Market research and UX design for SaaS startups |
First Page Sage combines SEO, generative engine optimization (GEO), and thought leadership to provide lead generation for their clients. They take several weeks at the start of each campaign to create a detailed strategic plan based around new conversions as well as a rank-ordered list of the company’s most valuable keywords. They then create content and lead gen funnels on a monthly basis. They are highly focused on ROI and measurement. Their B2B SaaS clients include major players such Salesforce, Microsoft, SoFi, and Creditkarma, but they’ve also worked with a wide variety of smaller software companies.
| Summary of Online Reviews |
| First Page Sage is known as a B2B SaaS industry leader that “provides excellent ROI on campaigns”. Customers say they have “the best grasp on SEO strategy I’ve seen” while providing clients with “an incredible personal touch“, but results can sometimes be slow to start. |
Epsilon is a full-service marketing company that provides SEO services for B2B SaaS enterprises. Over the past several decades, the company has established themselves as highly skilled marketers that offer a broad range of services, allowing clients with complex vendor vetting processes to unify their marketing needs under a single roof.
| Summary of Online Reviews |
| Although a very experienced company, Epsilon has impressed clients for being “exceptionally responsive to feedback” and willingly “making revisions, feature improvements, and functional changes” when necessary to maximize success for clients. |
Clay Agency focuses its efforts on helping SaaS companies maximize their conversion rates through UI/UX design and brand strategy. They are a good fit for B2B SaaS companies that have strong existing organic traffic, but see few organic leads.
| Summary of Online Reviews |
| “Collaborative and highly engaged” is how the Clay Agency is described. The agency has impressed clients by establishing a relationship that one describes by saying “they truly cared about the product and its design as much as we did.” |
The TOP Agency champions a data-driven approach to marketing, and have worked with high-profile B2B SaaS companies such as Microsoft and Freshbooks. They have a strong commitment to continuous testing and feedback implementation, and focus primarily on the creative and branding side of SEO.
| Summary of Online Reviews |
| The TOP Agency is described as being “really good at what they do” and delivering “significant results.” |
Marketing Eye works primarily with smaller B2B SaaS businesses, providing strategic consulting and technical SEO services. They are a strong choice for companies with existing in-house content teams, or those that don’t yet need a full suite of marketing services.
| Summary of Online Reviews |
| The Marketing Eye team has been lauded for producing “creative and original content.” The company also impresses clients by being “passionate at what they do.” |
REQ blends traditional advertising with SEO services, helping B2B SaaS clients build a strong brand identity. They work best with well-established companies, offering a full suite of digital marketing services, and their pricing often puts them out of reach for small startups.
| Summary of Online Reviews |
| REQ places a premium on client relations and have been described as “a true partner” that is like a “part of our team rather than just an agency we’re working with.” |
Kalungi helps SaaS companies grow by providing fractional SEO marketing services. This strategy, which they call growth-as-a-service, helps their clients fill marketing roles with s skills short-term, or complete a team for a longer project.
| Summary of Online Reviews |
| Kalungi has helped clients “create sustainable workflows and marketing campaigns.” They have also helped clients to gain “confidence in the reports and data” acquired from marketing tools. |
Metric Theory combines SEO and digital advertising, using remarketed display ads to create multiple touchpoints that increase the likelihood of a visitor converting to a lead. While effective, their focus on paid channels can lead to lower long-term ROI than other SEO agencies in this report.
| Summary of Online Reviews |
| Clients of Metric Theory describe teams as “effective communicators and researchers” with everyone being “an expert in their own lane” that “can see the big picture.” |
RNO1’s specialty is market research and branding for B2B SaaS clients, helping them create unique visual identities and digital experiences to leave lasting impressions. Their work emphasizes design, and they work primarily with startups that focus on Web3.
| Summary of Online Reviews |
| RNO1 has been successful in “increasing web traffic” and improving client “user experience.” They have also been noted for their customer attentiveness, with one client noting “I felt like I was really their only client the whole time.” |
When deciding between SEO agencies, we recommend asking the below questions before deciding on a partner. These questions are crafted through our experience meeting with clients, and extensive trial and error working with clients in several B2B SaaS niches.
| Question | Ideal Answer | Red Flags | Reasoning |
| What B2B SEO services do you provide? | “We place an emphasis on thought leadership content marketing, beginning with technical SEO, keyword research, and strategic SEO planning.” | “We only do technical SEO.”“We do initial keyword research and write a few blog articles each month” | If you want to get the most out of an SEO campaign in terms of ROI, technical SEO and some occasional blog articles will not be enough to improve domain authority and consistently drive lead growth. |
| How do you create SEO content? | “We provide each client a team of specialists, including an SME, graphic designer, conversion optimizer, and analytics specialist.” | “We have a team of on-staff copywriters who write for all our B2B SEO clients.” | Many SEO firms have teams of writers that create cookie-cutter content for a wide variety of content, which can compromise industry authority while reaping sub-par results. |
| How do you measure B2B SEO results? | “Our main KPI is marketing qualified leads (MQLs) or new revenue; secondary KPIs are rankings for commercially valuable keywords and traffic-to-lead conversion rate. We always strive to measure our success by our clients’ success.” | “We measure success based on search ranking positions and organic traffic.” | If an SEO firm only measures success by search placement and organic traffic, they will likely neglect vital SEO principles like conversion optimization essential to growing revenue. |
The best SEO firms will:
If a B2B SEO firm fails to meet one of these standards, they fail to achieve significant results, stripping SEO services of the channel’s uniquely high ROI. Combined with SEO’s relatively long lead time before seeing results, clients can be left dedicating months or years to a campaign that provides subpar outcomes.
Finally, if you’d like to learn more about the best way to find the right B2B SEO agency, you can reach out to us on our contact page.
2026-03-10 02:23:22
Last updated: March 9, 2026
The following report details the top IT & MSP SEO agencies of 2026. Our team developed this list from a total of ~40 candidates, which we then rank ordered according to the following criteria:
The table below lists the top 9 IT and MSP marketing agencies, along with a brief description of their marketing specialty.
| Rank | Company | Established | Founder Led | Leadership Experience | Average Review Score | Median Employee Tenure | Notable Clients | Approach to Marketing |
| 1 | First Page Sage |
2009 | Yes | 4.8 | 4.9 | 4.3 Years | Equinix, ZPE Systems, iTech | Combining thought leadership content with SEO strategy for branding and lead generation |
| 2 | Epsilon | 2008 | No | 4.7 | 4.3 | 4.7 years | Epson, Dell, Faraday | Full-service marketing for enterprise IT clients |
| 3 | JumpFactor | 2009 | Yes | 4.1 | 4.8 | No data | Pixelcarve, MSP Caltech, MSP Yardstick Technologies | Digital marketing and paid search for IT companies |
| 4 | Opollo | 2018 | Yes | 4.2 | 3.5 | 3.6 years | Webflow, Synnex, Microsoft | Social media marketing for B2C IT companies seeking high engagement |
| 5 | The Hoffman Agency | 1987 | Yes | 4.2 | 4.8 | 3.3 years | Oracle, Meta, Microsoft | Earned media, SEO, and PR services for IT and other SaaS companies |
| 6 | Seota Digital Marketing | 2009 | No | 4.1 | 4.8 | 4.3 years | Spector IT, CinchOps, M2 technology | Target web design/redesign to maximize organic traffic growth. |
| 7 | Lemonade Stand | 2013 | Yes | 4.3 | 4.0 | 3.3 years | RE/MAX, Tocht, Ragnar | Former MSP-turned-marketing agency offering full-service MSP marketing |
| 8 | Yes& | 1986 | Yes | 4.4 | 4.5 | 1.8 years | Avaya, Commscope | Branding, PPC, and SEO services geared towards smaller IT companies |
| 9 | MiroMind | 2010 | Yes | 3.5 | 5.0 | 4.8 years | Microsoft, byteplant | On-site SEO and technical optimizations for international clients |
First Page Sage has extensive experience providing SEO services to IT and MSP clients, with reviews from clients specifically praising their strategic planning and content quality. First Page Sage’s approach fuses SEO with thought leadership marketing, which has proved forward-thinking as content quality is increasingly necessary to stand out from the crowd of AI-generated content. Reviews also noted that First Page Sage’s campaigns all begin with a highly valuable strategic planning period, allowing those with in-house writers and marketers to benefit from First Page Sage’s strategic acumen without committing to the longer contracts that most SEO agencies require. They’ve worked with several notable IT companies, including Equinix and ZPE systems, earning First Page Sage the #1 position in our report.
| Summary of Online Reviews |
| First Page Sage’s approach to SEO is “comprehensive and well-executed” with many MSPs reporting that the agency has “become an integral part of [their] marketing strategy”. Their teams are “detail-oriented and communicative” and “adapt quickly to the impact of emerging technologies on the IT industry”. |
Epsilon is a full-service marketing company that covers a broad range of marketing services, from traditional to digital. Their specialty is providing enterprise IT companies with a single vendor who can handle all aspects of marketing under one roof. Reviews note that Epsilon is adept at handling SEO for complex and innovative service offerings, and are capable of coordinating multichannel campaigns. Their client portfolio includes many recognizable names such as Epson, Dell, and Faraday.
| Summary of Online Reviews |
| Epsilon’s teams are “attentive” and “responsive” to enterprise clients’ needs, and customers report that their “very costly” pricing is made up for by strong results. |
Jumpfactor is a digital marketing agency specifically for MSPs. They offer SEO, PPC, Reputation/PR management, and brand strategy services to help start-up MSPs get off the ground with a comprehensive marketing plan. The best partner for JumpFactor would be a mid-size MSP with the resources to scale but without a defined marketing strategy to get there, as they will get the most value out of their wide variety of MSP-specific marketing channels.
| Summary of Online Reviews |
| JumpFactor “knows technology and Saas.” Their expertise has helped clients reap “solid results” over years-long campaigns. |
Opollo is a more generalist marketing company, but has significant expertise working with SaaS, IT, and cybersecurity providers. As one of the newer companies on the list, they don’t have as longstanding a reputation, but they have been able to work with some very big names in the tech industry and generate meaningful results. Their youth as a company also positions them to be more agile and adaptive to market trends since they aren’t set in longstanding ways of doing things.
| Summary of Online Reviews |
| Opollo Marketing staff are “focused on generating high-quality leads” and “their attention to detail, knowledge of the SaaS space, and dedication to results” keep their clients happy. |
The Hoffman Agency is a marketing service provider and consultant specializing in earned media, PR, and brand development. They offer SEO as an accessory service to these broader offerings, so they aren’t an ideal partner for those looking specifically for SEO services. Hoffman partnerships are for firms looking for a complete brand overhaul, and those looking for their well-known PR and earned media services.
| Summary of Online Reviews |
| The Hoffman Agency is “responsive and collaborative,” providing results that make clients feel like “they are dedicated to the success” of their business. |
Seota Digital Marketing focuses primarily on building SEO WordPress and Shopify websites. While this is usually a service targeted toward B2C/eCommerce businesses, some IT and MSP providers can benefit from a quality WordPress website with an SEO-optimized blog page. For businesses that are only looking for this service, Septa could be a good fit.
| Summary of Online Reviews |
| Seota staffs “a team of professional Shopify designers” who are “very responsive and helpful.” They do a great job of “iterating on improvements” and “have a strong understanding of the development process.” |
Lemonade Stand is an MSP-turned full-service marketing agency. Their list of services includes SEO, PPC, backlink outreach, YouTube advertising, video, and Creative Media. This broad service library allows them to cater to a wide range of clients seeking exploratory marketing options. However, Lemonade Stand may lack the focus that more specialized agencies provide. This can be compensated for by their specific expertise as a former MSP.
| Summary of Online Reviews |
| Lemonade Stand has “done an amazing job” with their clients, with teams that “do it all and do it all VERY well.” They specialize in “coming up with solutions that are simple and oftentimes don’t cost much money.” |
Yes& is an IT & MSP marketing agency specializing in PPC/SEM that also offers a respectable suite of SEO services. This makes them a great fit for short-term marketing campaigns like seasonal promotions or product launches. While this marketing style provides fairly low ROI, it is great for quickly capturing a sizable portion of your market when your business is just starting out and looking to develop some case studies to build a more long-term marketing strategy around later on. In addition, their teams also provide branding services, research & analytics, as well as event marketing and PR work.
| Summary of Online Reviews |
| Yes& “follows an effective workflow” and “communicates consistently to meet deadlines” with clients. Their teams “understand [the client’s] brand and culture,” resulting in campaigns that “do a great job of presenting [client] materials as professionally as possible.” |
MiroMind is an SEO firm with a specialty in on-site SEO optimization and international clients. Much of their work focuses on SEO optimizing company websites, link-building, and generalized SEO content. They also offer unique international SEO services, which is a fairly niche need but could put them over the edge for firms looking to use one unified SEO strategy for multiple markets across the world.
| Summary of Online Reviews |
| MiroMind staff are “very nice and professional,” and they offer “high-level customer service.” |