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2025-12-04 00:58:17

Last updated: December 3, 2025

Our team compiled data from 14 unique sources to estimate ChatGPT’s usage as of December 2025. Because each source had a different methodology for calculating usage, our model used a weighted average of all sources, with the weights based on the source’s longevity, credibility, and reputed accuracy. Further, we applied our model to the trailing 12 months to create a picture of the last year’s ChatGPT usage trend.

ChatGPT Number of Users: December 2025

The following table shares the number of unique users of ChatGPT as of December 2025. We break out standalone ChatGPT (website + app), Microsoft Copilot (which is powered by ChatGPT) and the combination of both. Afterwards, we share the 12 month trend.

	ChatGPT* *excluding Copilot	Microsoft Copilot	ChatGPT Total
Users	803 million	98 million	858 million
Visits	5.1 billion	998 million	5.5 billion
AI Search Market Share	61.3%	12.6%	73.9%
Estimated Quarterly User Growth	7% ▲	2% ▲	7% ▲
12 Month Trend

ChatGPT Total Monthly Users: 12 Month Trend (December 2025)

ChatGPT Market Share: December 2025

Below you can see the trend of ChatGPT’s market share over the past 12 months. Overall it remains fairly stagnant; while overall usage is growing well, competition from other generative AI chatbots continues to increase. Notably, Google’s recent Gemini update has been very well received and has seen increased usage compared to previous months.

ChatGPT Market Share: 12 Month Trend (December 2025)

ChatGPT Competitor Market Share: December 2025

Below you will find the market share trend of ChatGPT’s competitors. ChatGPT remains the market leader by a wide margin even as relative upstarts like Claude rapidly gain in market share.

ChatGPT Competitor Market Share: 12 Month Trend (December 2025) 

ChatGPT Use Cases: December 2025

Below we have published the breakdown of how people are using ChatGPT. The largest use case is general research, followed by academic research. There are 26 other cases in the “Other” category.

ChatGPT Use Cases: 12 Month Trend (December 2025)

ChatGPT Retention Rate by Subscription Tier

We looked at a cohort of subscribers from November 2024 and estimated subscription retention rate retention based on self-reporting at the 3 month, 6 month, and 1 year marks. 

ChatGPT Visitor Share by Country: December 2025

The table below lists the top countries in the world by share of ChatGPT visits. The US and India represent the largest visitor bases in the world, followed by Brazil at a distant third.

ChatGPT Visitor Share by Country (December 2025)

ChatGPT Purchasing Trends: December 2025

In the table below, we have published the top industries in which customers are using ChatGPT to assist with making purchases. While at most 16% of the members of an industry use ChatGPT in their purchasing journey, that number is increasing.

Top Industries Using ChatGPT to Make Purchases (December 2025)

Requesting a Copy of This Report

If you’d like a pdf copy of this report, you can reach out here.

Related Reading

• Top Generative AI Chatbots by Market Share
• Which Industries Use Generative AI To Make Purchases?
• ChatGPT Optimization: 2025 Guide
• Generative Engine Optimization (GEO): Explanation & Algorithm Breakdown
• Generative Engine Optimization (GEO) Strategy Guide

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2025-12-04 00:31:46

Last Updated: December 3, 2025

Our team collected data on the market share of each of the major generative AI chatbots in the U.S. as of December 3, 2025. The results are displayed in the tables below, organized by both market share and quarterly user growth. We also provide market share trend over time for the top 4 generative AI chatbots: ChatGPT, Google Gemini, Perplexity, and ClaudeAI.

For the purposes of this study, the term “generative AI chatbot” refers to LLM-based web & mobile applications used by the public to seek answers or create content.

Top Generative AI Chatbots by Market Share – November 2025

The Fastest Growing Generative AI Chatbots

The following table displays the fastest-growing Generative AI chatbots in the US as of December 3, 2025, judged by their change in estimated users quarter-over-quarter. ChatGPT remains the market leader, but its growth has eased as both Google and Microsoft release improvements to their AI assistants. Among the startups, general purpose AI chatbots have seen slow but steady user acquisition, while specialty AI tools such as developer-focused Phind and business-focused Claud AI top our growth report.

Fastest Growing Generative AI Chatbots – November 2025

ChatGPT Market Share: 2025 Trend

Below you will find the YTD 2025 trend of ChatGPT’s market share in the generative AI chatbot space. As the pioneer and marketplace leader, it has the most to lose, and it has seen a decline in market share this year at the hands of its many smaller competitors.

NOTE: ChatGPT’s market share includes that of Bing’s Copilot product, as they both use the same underlying system; the difference is only that Microsoft Copilot personalizes ChatGPT based on user data in the Microsoft ecosystem.

Google Gemini Market Share: 2025 Trend

Below you will find the YTD 2025 trend of Google Gemini’s market share in the generative AI chatbot space. It has experienced some decline in market share this year, even moreso than ChatGPT, as the fanfare around its release in December 2022 subsided. 

Perplexity Market Share: 2025 Trend

Below you will find the YTD 2025 trend of Perplexity’s market share in the generative AI chatbot space. While its growth may not look significant, it has taken some market share from ChatGPT and Gemini this year. 

ClaudeAI Market Share: 2025 Trend

Below you will find the YTD 2025 trend of ClaudeAI’s market share in the generative AI chatbot space. Like Perplexity, it has contributed to the splintering of the generative AI market and loss of market share from ChatGPT and Gemini. 

Requesting a Copy of This Report

If you’d like a pdf copy of this report, you can reach out here.

Related Reading

• Generative Engine Optimization (GEO): Explanation & Algorithm Breakdown
• Generative Engine Optimization (GEO) Strategy Guide
• Generative Engine Optimization (GEO) Cost Breakdown
• ChatGPT Optimization: 2025 Guide
• Perplexity AI Optimization: Ranking Factors and Strategy

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2025-12-03 05:13:27

We recently sat down with Slava Kravchuk, Founder and CEO of Atwix, our #1 choice in strategic eCommerce development companies. We discussed the evolving landscape of B2B eCommerce and what businesses need to succeed in 2026 and beyond, asking Slava to share insights he’s gleaned from Atwix’s over 15 years of experience serving manufacturers, distributors, and wholesalers in a variety of complex B2B eCommerce niches.

First Page Sage: You founded Atwix in 2006, nearly two decades ago. How has B2B eCommerce evolved since then, and what surprises you most about where we are today?

Slava Kravchuk: The pace of change has been staggering. When we started, most B2B companies didn’t even have websites, let alone eCommerce capabilities. The idea of a manufacturer taking orders online was considered radical. The global B2B eCommerce market reached $32.1 trillion in 2025 – proof that digital-first commerce is no longer optional for B2B businesses, it’s essential..

What surprises me most is how COVID-19 accelerated a decade of digital transformation into just a few quarters. We saw manufacturers and distributors who had been hesitant about eCommerce suddenly launching B2B portals in 8 weeks, like we did with Byrne Electrical during the pandemic. The crisis forced businesses to adapt or die, and many discovered that digital commerce wasn’t just a survival mechanism, it was a growth engine.

Atwix is a strategic eCommerce partner for over 15 years, guiding clients from initial strategy to their vision. What we’ve learned is that the businesses thriving today are those who didn’t just digitize their catalogs – they reimagined their entire customer experience.

First Page Sage: There’s been a lot of debate about platform choice lately; Magento, Adobe Commerce, Shopify Plus, Shopware, custom builds. As someone who’s worked across all these platforms, how should B2B companies think about this decision?

Kravchuk: Platform choice is critical, but it’s not about picking the “best” platform, it’s about picking the right platform for your specific business needs. That’s why Atwix is platform agnostic. We’re certified across Adobe Commerce, Magento, Shopify Plus, Shopware, and BigCommerce because different businesses have different requirements.

For complex B2B operations, manufacturers with custom pricing tiers, distributors managing multi-company accounts, wholesalers with intricate ERP integrations; Adobe Commerce (Magento) or Shopware is often the best fit. Their open architecture and robust B2B modules handle complexity out of the box. We’ve contributed over 300 core improvements to Magento since 2018 and have been the number one code contributing agency overall, we’re also the most certified Shopware partner in the US, so we know both of those platforms inside and out.

But for businesses prioritizing speed to market and simplicity, Shopify Plus can be excellent.

First Page Sage: You mentioned ERP integration. Why is this such a critical piece of the B2B eCommerce puzzle?

Kravchuk: Because B2B commerce doesn’t exist in a vacuum. Your eCommerce platform needs to talk to your ERP system in real time – inventory levels, pricing, customer credit terms, order status. Without seamless integration, you’re manually updating data, which leads to errors, delays, and frustrated customers.

The challenge is that every ERP system is different. We’ve integrated with everything from SAP and NetSuite to Infor and Epicor. Each requires individual architecture to meet custom business processes and careful planning. However, Atwix’s proprietary and proven middleware called Sirius is capable of connecting ERPs and any third-party systems to the eCommerce frontend and customer portal seamlessly. The results are transformative. Customers can see real time inventory, place orders with confidence, track shipments and even see their past offline orders and pay invoices online – all without picking up the phone.

This is where having an experienced partner matters. We’ve done this 250+ times, so we know the pitfalls and how to avoid them. A poorly executed ERP integration can sink an entire eCommerce project.

First Page Sage: Many B2B companies struggle with the question: “Do we build custom or use a platform?” What’s your advice?

Kravchuk: Start with a platform. Always. The days of building eCommerce from scratch are largely over unless you have very unique requirements and a massive budget. Modern platforms like Magento, Shopify Plus, and Shopware offer 80 to 90% of what most B2B businesses need out of the box.

The real question is: how do you customize that remaining 10 to 20% without creating technical debt? This is where open architecture of platforms like Shopware or Magento/Adobe Commerce shines. You can extend functionality without hacking the core, which means smoother upgrades and lower long term costs.

First Page Sage: You’ve talked about being a “strategic partner” rather than just a development agency. What does that mean in practice?

Kravchuk: It means we don’t just take orders and write code. Before we touch a single line of code, we sit down with clients and map out their three year vision. Where do you want your customer experience to be? What business outcomes are you trying to achieve? How will your operations need to scale?

This strategic approach prevents costly rebuilds. We’ve seen too many businesses launch an eCommerce site, realize it doesn’t support their growth, and have to start over two years later. That’s expensive and disruptive.

With Byrne Electrical, for example, we deployed their B2B portal in 8 weeks during the pandemic and have been evolving their eCommerce, based on the same Magento foundation for the last 5 years. But that speed was only possible because we took time upfront to understand their phased rollout strategy, their integration requirements, and their long term goals. We built for where they were going, not just where they were.

First Page Sage: Looking ahead to 2026 and beyond, what should B2B eCommerce companies be preparing for?

Kravchuk: Three things: AI, integrated experiences, and personalization.
AI is already transforming how B2B buyers discover products, get support, and place orders. We’re seeing AI powered search, predictive ordering based on purchase history, and chatbots that actually understand complex B2B queries. The businesses that embrace AI early will have a significant competitive advantage.

Integrated experience is no longer optional. Especially in B2B buyers would like to have a unified portal where they can discover products, get support, see past orders, pay invoices and complete most of the touchpoints online that they used to do via other channels.

Finally, personalization. B2B buyers now expect the same personalized experiences they get as consumers. Customer specific pricing, tailored product recommendations, customized catalogs – these aren’t nice to haves anymore. They’re table stakes.

The good news? The technology to deliver all this exists today. The question is whether businesses will invest in it before their competitors do.

First Page Sage: What’s one piece of advice you’d give to a B2B company considering a digital transformation project right now?

Kravchuk: Don’t wait for the perfect plan. Start with an MVP (minimum viable product) and iterate. The businesses that succeed are the ones that launch, learn, and improve continuously.

Byrne Electrical called their approach “mvp” with a lowercase “m”, they launched with core functionality and expanded from there. That pragmatism got them to market quickly and allowed them to gather real customer feedback to guide future development.

And choose your partner carefully. You’re not just buying software, you’re entering a long term relationship. Look for a partner with deep expertise in your industry, a track record of successful implementations, and the ability to think strategically, not just tactically. We have sites we built a decade ago that are still thriving because we built them to evolve, not to be replaced.

The future belongs to B2B companies that embrace digital commerce not as a project, but as an ongoing journey. And the best time to start that journey is now.

Source

2025-11-22 03:47:25

Last updated: November 21, 2025

To determine the industrial SEO agencies in 2025, our team researched and ranked 50+ firms based on a combination of six factors:

• Year Established provides a rough measure of whether an SEO agency has the necessary resources and experience to meet a variety of industrial marketing needs
• Founder Status refers to whether or not the founder or founders still remain at the agency, in either a managing or consulting role
• Leadership Experience rates the industrial marketing experience of each agency’s executives, and speaks to the impact that leadership has on company culture
• Average Reviews provides an estimate of the general satisfaction level of clients of each agency
• GEO Offering refers to whether or not each agency offers generative engine optimization, or an analogous service to help their clients rank on ChatGPT and other AI platforms
  Median Employee Tenure indicates the stability of each agency, as well as their commitment to retaining skilled staff
• Notable Clients are the best indicator of an agency’s reputation and experience providing SEO for industrial companies
• Media References are an estimate of how many times each company’s online publications have been cited by news sources

Our results are presented below, along with a brief description of each agency’s specialty within industrial SEO.

The Top Industrial SEO Agencies

First Page Sage

First Page Sage has long been a top choice for SEO thought leadership marketing services, and more recently, they have pioneered the emerging field of generative engine optimiziation. They provide a full-range of SEO services that begins with a customized strategic plan and lays out the best approach and execution details for achieving high ROI from SEO. 

• Notable Clients: Swagelok, Zetec, iGPS, Tempo Automation
• Leadership Experience: 4.9
• Company Size: 11-50
• Year Founded: 2009
• Headquarters: San Francisco, CA
• Average Reviews: 4.9
• Main Focus: Combining thought leadership expertise with SEO for high-ROI lead generation
• Contact: First Page Sage 

Aviate Creative

Aviate Creative focuses on the creative side of SEO, and helps their industrial clients establish a strong brand image in addition to improving their online visibility. This helps companies maintain a unified marketing approach across multiple channels, with Aviate being the best fit for industrial clients in need of a refreshed visual identity.

• Notable Clients: Sakar, Norwalt, Cimquest, Belay Technologies
• Leadership Experience: 3.8
• Company Size: 2-10
• Year Founded: 2005
• Headquarters: Long Valley, NJ
• Average Reviews: 5.0
• Main Focus: Branding for industrial companies
• Contact: Aviate Creative 

Ecreative Works

Ecreative focuses on the technical and web design side of SEO, and has scores of industrial website builds under their belt. The company primarily works with manufacturing and industrial clients and in addition to their web development and SEO services, provides paid search management for clients who are comfortable trading long-term ROI for fast results.

• Notable Clients: Industrial Metal Supply, Rosedale Products, Inc., Stack Plastics
• Leadership Experience: 4.0
• Company Size: 11-50
• Year Founded: 1999
• Headquarters: Saint Louis Park, MN
• Average Reviews: 4.6
• Main Focus: Paid search and web development for industrial businesses
• Contact: Ecreative Works 

Kula Partners

Kula Partners combines ABM with SEO-focused web design to help clients secure high-value accounts. They also provide sales support for industrial businesses with more limited teams, and provide the most value to clients in niche markets dominated by a small number of companies.

• Notable Clients: Emmerson Packaging, Essex Active, Reliable Automatic Sprinkler
• Leadership Experience: 4.5
• Company Size: 11-50
• Year Founded: 2004
• Headquarters: Halifax, Nova Scotia
• Average Reviews: 4.0
• Main Focus: SEO-focused web design and ABM
• Contact: Kula Partners 

Windmill Strategy

Windmill Strategy offers technical SEO and web design, making them a good fit for companies who have existing content marketing teams but lack technical expertise. Windmill’s team particularly experienced with industrial, scientific and technical clients.

• Notable Clients: Fast Test, Summit Engineered Automation, North Star Imaging
• Leadership Experience: 4.0
• Company Size: 11-50
• Year Founded: 2006
• Headquarters: Minneapolis, MN
• Average Reviews: 4.4
• Main Focus: Technical SEO and web design for industrial manufacturers
• Contact: Windmill Strategy 

Industrial Strength Marketing

Industrial Strength Marketing takes a sales enablement approach, and focuses on providing their clients with mid-to-late funnel sales support. They also help clients develop brand strategy, making them a strong choice for newer industrial companies with limited in-house capabilities.

• Notable Clients: ExxonMobil, Sentry, UPS
• Leadership Experience: 4.2
• Company Size: 11-50
• Year Founded: 2003
• Headquarters: Nashville, TN
• Average Reviews: 3.9
• Main Focus: Industrial brand strategy and sales enablement
• Contact: Industrial Strength Marketing 

StratMg

StratMg places their emphasis on user experience, improving their clients’ funnel conversion rates in addition to increasing search visibility. They’ve worked with a wide variety of industrial manufacturers, and are an excellent fit for industrial enterprises.

• Notable Clients: Allied Electronics, Armoloy, F. N. Smith
• Leadership Experience: 4.1
• Company Size: 11-50
• Year Founded: 2010
• Headquarters: Downers Grove, IL
• Average Reviews: 3.8
• Main Focus: UX-driven SEO for industrial businesses
• Contact: StratMg 

Source

2025-11-22 03:36:24

Last updated: November 21, 2025

When people ask me how to evaluate the ROI of their marketing campaigns, I tell them to start with their customer acquisition cost (CAC). That metric, along with your Customer Lifetime Value (Customer LTV, or sometimes abbreviated CLV) are your best friends in the world of B2B marketing.

By itself, your CAC tells you two things: (1) Which channels to invest more and less in; and (2) your marketing department’s strengths and weaknesses. The latter can be ascertained by comparing your CACs against industry benchmarks. 

The purpose of this article is to help you understand what a good CAC looks like within your industry. It may even be helpful to compare your CAC to adjacent industries to see if you’re within the broader range of other B2B businesses.

Calculating Your Customer Acquisition Cost

The simplest way to calculate your CAC is to divide your total marketing and sales spend by your total number of new customers, as shown in the formula below:

This calculation should be made on an annual or rolling annual basis, to account for any seasonal fluctuations in customer behavior. B2B businesses with consistent sales throughout the year may also choose to analyze their CACs quarterly to better evaluate the impact of new marketing or sales initiatives.

In addition to calculating your overall CAC, you may also calculate CACs on a channel by channel basis. This allows you to better compare the performance of disparate marketing channels against each other.

Once you’ve calculated your CACs, you can then compare them to the below industry benchmarks.

Average Customer Acquisition Cost (CAC) By Industry

The table below shares the average CACs in 29 B2B industries, gathered from clients we worked with between January 2022 and August 2025. The limitations of our dataset are as follows:

• Within each industry, we share two types of CAC: Organic and Inorganic. Organic CACs consist primarily of SEO and Organic Social. Inorganic CACs comprise primarily PPC / SEM and Paid Social.
• The below analysis does not include CACs for email marketing, in-person events, direct mail, outdoor advertising or other forms of lead generation due to insufficient data.
• All data comes from client analytics accounts, sourced anonymously. Note that our data on Organic CAC is weighted more heavily towards SEO because we are an SEO company; and our data on Inorganic CAC is weighted more heavily towards PPC / SEM than Paid Social, as our clients are primarily B2B. Likewise, the combined Average CAC is weighted 75% organic and 25% inorganic, reflecting our firm’s marketing services.

The results of our analysis are shared below:

Average Customer Acquisition Cost (CAC) for SaaS Companies

Our team has also analyzed the average customer acquisition costs of 22 SaaS industries to determine the average B2B CAC for each.

How Your CAC Relates to Customer Lifetime Value

Where your CAC tells you how much it costs to acquire a new customer, a customer’s lifetime value (LTV) does the opposite: it tells you how much profit, on average, each new customer provides. The simplest way to do so is to divide your monthly or annual profit by the number of unique customers you saw in that time period. You can then multiply that result by the number of years the average customer continues to buy from you to find your average customer LTV.

You should aim for an LTV of at least 3 times your CAC. This provides a comfortable buffer on each side, ensuring that you aren’t overspending on marketing. You should also weigh this ratio against historical trends, and when possible, direct competitor data to provide context. If, for instance, your LTV to CAC ratio is only 2:1 but there’s strong growth compared to historic trends, that doesn’t mean you should cut your marketing spend to try to reduce your CAC. In that case, your LTV will continue to rise as newer customers return and keep making purchases.

This is especially useful to keep in mind if you’ve just launched a new marketing campaign or committed to a longer term strategy. Let’s say you’ve just started an SEO campaign. It will take about 4–6 months before you begin seeing results, meaning that your LTV to CAC ratio will take a hit for those first few months. Once the campaign is well underway, however, your ratio will begin to increase and should continue to do so for the length of your campaign.

How to Lower Your CACs

You may have noticed that organic CAC beats out inorganic CAC in almost every case. This is for two reasons. The first is that an investment in organic channels will take longer to pay off, but results in sustainable lead generation that doesn’t require a constant influx of cash to maintain. The second reason is that your organic CAC relies more on skill and creativity. You need to find a good firm to work with, but if you do, your CAC will be much lower than your competitors who rely on inorganic channels.

If you’d like to know more about using organic marketing channels to lower your CAC, feel free to get in touch. We have presences in Sacramento, Los Angeles, and all around the US, and have helped businesses in many B2B industries achieve higher ROI via SEO than any other lead generation strategy.

Further Reading

For more information about CAC, and how they should relate to your LTV/CLV, see:

• CAC by Channel
• Average Customer Acquisition Cost (CAC) by Industry: B2C Edition
• Average CAC for eCommerce Companies
• Average CAC for SaaS Businesses, by Industry & Customer Type
• Average Customer Lifetime Value (LTV / CLV) for a Services Company
• The SaaS LTV to CAC Ratio

Source

2025-11-21 06:14:48

Last updated: November 20, 2025

This report ranks the top cybersecurity SEO agencies in 2025, based on a proprietary algorithm developed by our research team. From a total pool of 75+ candidates, we rank-ordered agencies based on the following criteria: 

• Notable Clients (25%): The top 3 most recognizable cybersecurity clients listed on the agency’s website or on 3rd party databases, with a higher score being awarded the more recognizable a client is. 
• Leadership Experience Score (15%): A quantitative evaluation of the agency’s C-suite and senior leadership, based on an examination of # years experience in SEO, as well as prior experience at cybersecurity companies.
• Average Reviews (15%): A 1-5 star ranking of each firm based on their online reviews, averaged out to the nearest whole star. In cases where the SEO firm does more than just cybersecurity, the score has been adjusted to more accurately fit their performance with cybersecurity clients.
• Founder Status (10%): A generalized score based on the size and tenure of the company to determine whether or not they have experienced a healthy amount of growth.
• Year Founded (10%): We consider an agency’s age to be a reflection of their ability to adapt to changing market conditions while continuing to deliver effective SEO services for their clients.
• Median Employee Tenure (10%): We used LinkedIn Insights to provide a rough measure of employee tenure, and favor agencies with longer tenures as employee retention correlates positively with training and opportunities for skill development.
• GEO Offering (10%): While as of yet, few SEO agencies have updated their approach to include generative engine optimization or other services that help clients rank on ChatGPT or AI Overviews, users are increasingly turning to AI tools instead of traditional search. We give higher scores to the agencies that have established a first mover advantage in this emerging discipline.
• Media References (5%): We estimated the total number of citations that each agency has received from news websites, major industry publications, and other highly respected websites

The following table presents the top 10 scoring agencies evaluated by our team. In addition to their ranking scores, we have also included information pertaining to the agency’s corporate HQ as well as their unique approach to SEO to get an idea of what they excel at.

The Top Cybersecurity SEO Agencies in 2025

First Page Sage

First Page Sage is the country’s top ranking SEO agency, and specializes in low-CAC organic lead generation via SEO and GEO. They are a full-service agency that also offers a wealth of additional services including strategy roadmaps and auditing, keyword mapping and landscape analysis, as well as creation of specialized conversion content such as white papers and reports.

First Page Sage has worked with several notable cybersecurity clients, and their leadership consists of some of the leading authority figures in SEO marketing. The company has seen consistent growth and development since its founding, due to a high level of quality reflected in its online customer reviews.

• Notable Clients: New Context, Cyberfort, SpiderOak, ZPE Systems
• Leadership Experience: 4.9
• Company Size: 100-250
• Year Founded: 2009
• Headquarters: San Francisco, CA
• Average Reviews: ★★★★★
• Approach to Marketing: Thought leadership SEO for cybersecurity leaders
• Contact: First Page Sage Website

REQ

REQ specializes in branding and web design for cybersecurity companies, making them the best choice for existing companies who need to redefine their space in the industry or who simply have an outdated website that needs optimization. In addition, they provide clients with analytics services to more accurately measure the success of existing campaigns and make effective roadmaps forward.

REQ has worked with several notable cybersecurity companies and their leadership appears well-versed in a wide variety of marketing channels and styles. The company has seen consistent growth over the last decade and a half, which is reflected in the quality of its online reviews.

• Notable Clients: Virtru, Carahsoft, Vantage Data Centers
• Leadership Experience: 4.4
• Company Size: 100-250
• Year Founded: 2009
• Headquarters: Washington, DC
• Average Reviews: ★★★★★
• Approach to Marketing: Branding and design for cybersecurity demand generation
• Contact: REQ Website

TOP Agency

TOP Agency is a cybersecurity SEO agency that specializes in branding services, making them an ideal match for companies seeking to improve their online image or younger companies still attempting to nail down their unique niche within the industry. They also provide influencer marketing service, a rarely offered option that places them more in the B2C realm of cybersecurity options, but an excellent choice for companies seeking viral guerilla marketing. 

Our team did not note any strictly cybersecurity clients for this agency, however, we noted several adjacent industry options, like tech and finance. The firm has a background primarily in marketing rather than cybersecurity, as well, however, its rate of growth since the company’s founding in 2018 and the quality of its online reviews are impressive.

• Notable Clients: FreshBooks, Ameriprise Financial
• Leadership Experience: 4.6
• Company Size: 100-250
• Year Founded: 2018
• Headquarters: Austin, TX
• Average Reviews: ★★★★★
• Approach to Marketing: Branding and influencer marketing for B2C cybersecurity companies
• Contact: TOP Agency

Alloy Media + Marketing

Alloy Marketing provides clients with access to a range of services primarily geared towards improving the customer experience. For branding, they provide initial research & strategy options as well as visual identity and messaging to facilitate implementation. Their UX teams provide clients with omnichannel optimizations to improve mobile and desktop performance based on initial auditing and evaluations. 

Alloy is a larger cybersecurity SEO agency, and their client history features several notable names in the industry. Their online reviews suggest a firm with an overall high success rate that reflects the experience of a company with almost three decades of experience. 

• Notable Clients: Coro, SonicWall, Cyneriol , 
• Leadership Experience: 4.3
• Company Size: 201-500
• Year Founded: 1997
• Headquarters: New York, NY
• Average Reviews: ★★★★☆
• Approach to Marketing: Branding, PR, and UX design
• Contact: Alloy Media + Marketing Website

CyberWhyze

Unlike other companies which target cybersecurity as one of several industries, CyberWhyze markets their services directly and exclusively towards them. CyberWhyze fills an important hole in cybersecurity SEO agencies, providing clients with video and video-related services. This allows their clients to generate warmer leads with engaging content that can be repurposed for a wide variety of marketing channels such as SEO, PPC, social media.

CyberWhyze has extensive experience working with cybersecurity companies to good effect, based on their online reviews. Their leadership is well-versed in both cybersecurity and marketing, and the company’s small teams indicate a high likelihood of working with someone in upper management. 

• Notable Clients: Cisco, Comstor, Fireeye
• Leadership Experience: 4.7
• Company Size: 11-50
• Year Founded: 2013
• Headquarters: Sacramento, CA
• Average Reviews: ★★★☆☆
• Approach to Marketing: Video and social media marketing
• Contact: CyberWhyze Website

Alaniz Marketing

Alaniz Marketing is a cybersecurity SEO agency that focuses on providing clients with technical SEO services, such as webdev, wordpress development, site auditing, and platform integration. In addition, they provide a content department that can help clients with a digital branding strategy that pins down their unique language in the cybersecurity space. 

Alaniz Marketing has worked with a smaller number of cybersecurity companies compared with others on this list, and their leadership, while very experienced, is limited to two people based on their website. This is consistent with the firm’s decision to keep their teams lean, despite the agency’s overall tenure.

• Notable Clients: CuneXus, Alliance Credit Union
• Leadership Experience: 3.9
• Company Size: 10-25
• Year Founded: 2008
• Headquarters: Novato, CA
• Average Reviews: ★★★★★
• Approach to Marketing: SEO-focused webdev and branding
• Contact: Alaniz Marketing Website

BlueText

Blue Text provides cybersecurity SEO as part of their larger omnichannel “digital orchestration” package, which includes PPC, traditional marketing,  and organic social media. For prospective clients attempting to identify their most useful marketing channel, this might make an ideal pairing. BlueText also provides these services a la carte, with clients being able to customize their packages as they see fit.

BlueText has partnered with several highly notable names in the cybersecurity industry in the past. Their website contains little, if any, information on their leadership. The firm is relatively small compared to others on this list, however, this may be appropriate since they are a relatively new company. 

• Notable Clients: Obrela, Varonis, Centauri
• Leadership Experience: 3.5
• Company Size: 11-50
• Year Founded: 2011
• Headquarters: Washington DC
• Average Reviews: ★★★★☆
• Approach to Marketing: Advertising, Branding, and digital orchestration for cybersecurity companies
• Contact: BlueTexWebsite

Metric Theory

Metric Theory is a cybersecurity SEO agency that specializes in PPC and paid search offerings. This makes them an ideal candidate for cybersecurity companies that want to roll out a new product or test new keywords to identify new audiences, but it limits their use case to relatively short-term campaigns. In addition to PPC, they also provide social media marketing, which would be ideal for B2C companies seeking organic growth. 

Metric Theory does not have extensive experience in the cybersecurity industry, based on their online client history. Their leadership appears to have a solid background in marketing as a whole rather than specifically in SEO, and the company has seen solid growth for having been in business for just more than a decade.

• Notable Clients: Zenefits, GoFundMe, Carvana
• Leadership Experience: 3.5
• Company Size: 100-250
• Year Founded: 2013
• Headquarters: San Francisco, CA
• Average Reviews: ★★★★☆
• Approach to Marketing: PPC and social media marketing
• Contact: Metric Theory Website

Aspectus Group

Aspectus Group provides cybersecurity clients with access to a wealth of services centered around digital marketing, which includes PPC and paid search, email marketing, and social media campaigns. This makes them an ideal choice for clients seeking a comprehensive digital marketing strategy that improves the customer experience at every stage of the sales funnel. 

Aspectus Group has worked with a small number of notable cybersecurity companies, however their reviews indicate a solid reputation for their craft. Their leadership appears to specialize more digital marketing as a whole rather than strictly SEO, but the company’s size and tenure suggest a solid marketing agency with several important offerings for their target audience.

• Notable Clients: Flexxon, Clavister, 
• Leadership Experience: 3.9
• Company Size: 51-200
• Year Founded: 2008
• Headquarters: London, England
• Average Reviews: ★★★★☆
• Approach to Marketing: Branding and digital marketing strategy for cybersecurity companies
• Contact: Aspectus Group Website

Proper Expression

Proper Expression is a cybersecurity SEO agency that specializes in late-stage funnel optimizations through highly targeted marketing channels, in particular webinar marketing. This allows clients to put an expert in front of an interested audience, generating relatively warmer leads compared to other marketing channels, assuming the client already has a charismatic expert on-staff and ready. 

Proper Expression is arguably the best at what they do based on their online reviews, despite the relatively limited use case of webinar marketing and their relative inexperience with cybersecurity companies. Their C-suite, however, is well-versed in webinar best practices, making them incredibly useful on the agency’s relatively small teams. 

• Notable Clients: DeskDirector, Robocorp
• Leadership Experience: 4.2
• Company Size: 11-50
• Year Founded: 2018
• Headquarters: Washington DC
• Average Reviews: ★★★★★
• Approach to Marketing: Webinar Marketing/Coaching for B2B cybersecurity
• Contact: Proper Expression Website

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