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Top Generative AI Chatbots by Market Share – March 2026

2026-03-10 21:11:03

Last Updated: March 10, 2026

Our team collected data on the market share of each of the major generative AI chatbots in the U.S. as of March 10, 2026. The results are displayed in the tables below, organized by both market share and quarterly user growth. We also provide market share trend over time for the top 4 generative AI chatbots: ChatGPT, Google Gemini, Perplexity, and ClaudeAI.

For the purposes of this study, the term “generative AI chatbot” refers to LLM-based web & mobile applications used by the public to seek answers or create content.

Top Generative AI Chatbots by Market Share – March 2026

Rank Generative AI ChatBot Description Included LLMs AI Search Market Share Estimated Quarterly User Growth
1 ChatGPT
(excluding Copilot)
General-purpose AI chatbot GPT-5.2, GPT-5, GPT-4.1 60.4% 4% ▲
2 Google Gemini General-purpose AI assistant Gemini 3 family 15.2% 12% ▲
3 Microsoft Copilot General-purpose AI assistant GPT-5.2, GPT-5.1, Microsoft Prometheus 12.9% 3% ▲
4 Perplexity Accuracy-focused AI search engine Sonar, Sonar Pro 5.8% 4% ▲
5 Claude AI Business-focused AI assistant Claude Sonnet 4.5, Claude Haiku 4.5, Opus 4 4.5% 14% ▲
6 Grok General-purpose AI search engine Grok 4.1 0.6% 4% ▲
7 Deepseek General-purpose AI search engine DeepSeek V3.2, DeepSeek R1 0.2% 7% ▲
8 Brave Leo AI Privacy-focused AI assistant Mixtral 8x7B, Llama 3.1 0.1% 3% ▲
9 Komo Link-surfacing AI search engine Not publicly disclosed 0.1% 2% ▲
10 Andi Simplicity-focused AI search engine Not publicly disclosed 0.1% 4% ▲

Generative Ai Market Share Comparison Top Four Engines

The Fastest Growing Generative AI Chatbots

The following table displays the fastest-growing Generative AI chatbots in the US as of March 2, 2026, judged by their change in estimated users quarter-over-quarter. ChatGPT remains the market leader, but its growth has eased as both Google and Microsoft release improvements to their AI assistants. Among the startups, general purpose AI chatbots have seen slow but steady user acquisition, while specialty AI tools such as developer-focused Phind and business-focused Claud AI top our growth report.

Fastest Growing Generative AI Chatbots – March 2026

Rank Generative AI ChatBot Description Included LLMs AI Search Market Share Estimated Quarterly User Growth
1 Claude AI Business-focused AI assistant Sonar, GPT-5.2, Sonnet 4.5 4.5% 14% ▲
2 Google Gemini General-purpose AI assistant Gemini 3 15.2% 12% ▲
3 Deepseek General-purpose AI search engine DeepSeek V3.2 0.2% 7% ▲
4 ChatGPT
(excluding Copilot)
General-purpose AI chatbot GPT-5.2, GPT-5, GPT-4.1 60.4% 4% ▲
5 Microsoft Copilot General-purpose AI assistant GPT-5.2, GPT-5.1, Claude Haiku 4.5 12.9% 3% ▲
6 Perplexity Accuracy-focused AI search engine Mistral 7B, Llama 2 5.8% 4% ▲
7 Grok General-purpose AI search engine Grok 4.1 0.6% 4% ▲
8 Andi Simplicity-focused AI search engine Not publicly disclosed 0.1% 4% ▲
9 Brave Leo AI Privacy-focused AI assistant Qwen 14B, Llama 3.1, Claude Haiku 3.5 0.1% 3% ▲
10 Komo Link-surfacing AI search engine Not publicly disclosed 0.1% 2% ▲

ChatGPT Market Share: 2026 Trend

Below you will find the YTD 2026 trend of ChatGPT’s market share in the generative AI chatbot space. As the pioneer and marketplace leader, it has the most to lose, and it has seen a decline in market share this year at the hands of its many smaller competitors.

NOTE: ChatGPT’s market share includes that of Bing’s Copilot product, as they both use the same underlying system; the difference is only that Microsoft Copilot personalizes ChatGPT based on user data in the Microsoft ecosystem.

Month ChatGPT Market Share
January 2024 76.4%
February 2024 76.1%
March 2024 75.8%
April 2024 75.3%
May 2024 75.0%
June 2024 74.9%
July 2024 74.4%
August 2024 74.1%
September 2024 73.8%
October 2024 73.6%
November 2024 73.8%
December 2024 73.8%
January 2025 74.2%
February 2025 74.1%
March 2025 74.1%
April 2025 74.2%
May 2025 74.9%
June 2025 74.8%
July 2025 74.5%
August 2025 74.7%
September 2025 74.7%
October 2025 75.1%
November 2025 73.9%
December 2025 74.2%
January 2026 73.9%
February 2026 73.3%
Chatgpt Market Share 2026 Trend

Google Gemini Market Share: 2026 Trend

Below you will find the YTD 2026 trend of Google Gemini’s market share in the generative AI chatbot space. It has experienced some decline in market share this year, even moreso than ChatGPT, as the fanfare around its release in December 2022 subsided. 

Month Gemini Market Share
January 2024 16.2%
February 2024 15.5%
March 2024 14.8%
April 2024 14.9%
May 2024 14.5%
June 2024 13.8%
July 2024 13.3%
August 2024 13.8%
September 2024 13.6%
October 2024 13.5%
November 2024 13.5%
December 2024 13.4%
January 2025 13.5%
February 2025 13.5%
March 2025 13.7%
April 2025 13.4%
May 2025 13.4%
June 2025 13.5%
July 2025 13.5%
August 2025 13.4%
September 2025 13.5%
October 2025 13.4%
November 2025 14.6%
December 2025 14.8%
January 2026 15.0%
February 2026 15.2%
Gemini Market Share 2026 Trend

Perplexity Market Share: 2026 Trend

Below you will find the YTD 2026 trend of Perplexity’s market share in the generative AI chatbot space. While its growth may not look significant, it has taken some market share from ChatGPT and Gemini this year. 

Month Perplexity Market Share
January 2024 2.7%
February 2024 2.7%
March 2024 3.0%
April 2024 2.9%
May 2024 3.0%
June 2024 3.0%
July 2024 3.8%
August 2024 5.3%
September 2024 5.5%
October 2024 5.6%
November 2024 5.8%
December 2024 6.0%
January 2025 6.0%
February 2025 6.2%
March 2025 6.1%
April 2025 6.3%
May 2025 6.2%
June 2025 6.2%
July 2025 6.5%
August 2025 6.5%
September 2025 6.6%
October 2025 6.4%
November 2025 5.5%
December 2025 5.1%
January 2026 5.8%
February 2026 5.8%
Perplexity Market Share 2026 Trend

ClaudeAI Market Share: 2026 Trend

Below you will find the YTD 2026 trend of ClaudeAI’s market share in the generative AI chatbot space. Like Perplexity, it has contributed to the splintering of the generative AI market and loss of market share from ChatGPT and Gemini. 

Month ClaudeAI Market Share
January 2024 2.1%
February 2024 2.2%
March 2024 2.4%
April 2024 2.5%
May 2024 2.6%
June 2024 2.5%
July 2024 2.5%
August 2024 2.6%
September 2024 2.8%
October 2024 2.8%
November 2024 2.9%
December 2024 3.1%
January 2025 3.1%
February 2025 3.2%
March 2025 3.3%
April 2025 3.3%
May 2025 3.2%
June 2025 3.2%
July 2025 3.5%
August 2025 3.4%
September 2025 3.6%
October 2025 3.8%
November 2025 4.7%
December 2025 4.7%
January 2026 4.1%
February 2026 4.5%
Claudeai Market Share 2026 Trend

Requesting a Copy of This Report

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ChatGPT Usage Statistics: March 2026

2026-03-10 21:05:41

Last updated: March 10, 2026

Our team compiled data from 16 unique sources to estimate ChatGPT’s usage as of March 2026. Because each source had a different methodology for calculating usage, our model used a weighted average of all sources, with the weights based on the source’s longevity, credibility, and reputed accuracy. Further, we applied our model to the trailing 12 months to create a picture of the last year’s ChatGPT usage trend.

ChatGPT Number of Users: March 2026

The following table shares the number of unique users of ChatGPT as of March 2026. We break out standalone ChatGPT (website + app), Microsoft Copilot (which is powered by ChatGPT) and the combination of both. Afterwards, we share the 12 month trend.

ChatGPT*
*excluding Copilot
Microsoft Copilot ChatGPT Total
Users 831 million 105 million 888 million
Visits 5.7 billion 1.1 billion 6.2 billion
AI Search Market Share  60.4% 12.9% 73.3%
Estimated Quarterly User Growth 4% ▲ 3% ▲ 4% ▲
12 Month Trend

ChatGPT Total Monthly Users: 12 Month Trend (March 2026)

Chatgpt Monthly Users 12 Month Trend
Mar 2025 Apr 2025 May 2025 Jun 2025 Jul 2025 Aug 2025 Sep 2025 Oct 2025 Nov 2025 Dec 2025 Jan 2026 Feb 2026
501 mil. 541 mil. 603 mil. 723 mil. 812 mil. 838 mil. 845 mil. 856 mil. 858 mil. 878 mil. 883 mil. 888 mil.

ChatGPT Market Share: March 2026

Below you can see the trend of ChatGPT’s market share over the past 12 months. Overall it remains fairly stagnant; while overall usage is growing well, competition from other generative AI chatbots continues to increase. Notably, Google’s recent Gemini update has been very well received and has seen increased usage compared to previous months.

ChatGPT Market Share: 12 Month Trend (March 2026)

Chatgpt Market Share 2026 Trend
Mar 2025 Apr 2025 May 2025 Jun 2025 Jul 2025 Aug 2025 Sep 2025 Oct 2025 Nov 2025 Dec 2025 Jan 2026 Feb 2026
74.1% 74.3% 74.9% 74.8% 74.5% 74.7% 74.7% 75.1% 73.9% 74.2% 73.9% 73.3

ChatGPT Competitor Market Share: March 2026

Below you will find the market share trend of ChatGPT’s competitors. ChatGPT remains the market leader by a wide margin even as relative upstarts like Claude rapidly gain in market share.

ChatGPT Competitor Market Share: 12 Month Trend (March 2026)

Chatgpt Vs Competitor Market Share
ChatGPT Comptitor Mar 2025 Apr 2025 May 2025 Jun 2025 Jul 2025 Aug 2025 Sep 2025 Oct 2025 Nov 2025 Dec 2025 Jan 2026 Feb 2025
Google Gemini 13.7% 13.4% 13.4% 13.5% 13.5% 13.4% 13.5% 13.4% 14.6% 14.8% 15.0% 15.2%
Perplexity 6.1% 6.3% 6.2% 6.2% 6.5% 6.5% 6.6% 6.4% 5.5% 5.1% 5.8% 5.8%
ClaudeAI 3.3% 3.3% 3.2% 3.2% 3.5% 3.4% 3.6% 3.8% 4.7% 4.7% 4.1% 4.5%

ChatGPT Use Cases: March 2026

Below we have published the breakdown of how people are using ChatGPT. The largest use case is general research, followed by academic research. There are 26 other cases in the “Other” category.

ChatGPT Use Cases: 12 Month Trend (March 2026)

Chatgpt Use Cases 12 Month Trend
Use Case Mar 2025 Apr 2025 May 2025 Jun 2025 Jul 2025 Aug 2025 Sep 2025 Oct 2025 Nov 2025 Dec 2025 Jan 2026 Feb 2025
General Research 37.5% 35.9% 36.4% 36.2% 36.5% 36.8% 36.6% 36.8% 36.5% 36.8% 36.7% 36.3%
Academic Research 18.5% 18.2% 18.6% 18.7% 18.4% 17.9% 18.1% 18.1% 18.9% 18.8% 19.0% 18.2%
Coding Assistance 13.7% 13.7% 14.1% 14.2% 14.5% 14.6% 14.1% 14.5% 13.9% 14.5% 13.6% 14.6%
Email Composition 14.1% 13.9% 14.0% 14.0% 14.1% 14.1% 13.8% 14.0% 14.1% 13.8% 14.4% 14.9%
Commercial Research 6.1% 6.1% 6.1% 6.4% 4.6% 4.9% 5.0% 4.9% 5.1% 5.2% 5.7% 5.7%
Marketing Copywriting 3.7% 4.8% 3.7% 3.6% 4.1% 4.7% 4.4% 4.3% 3.4% 4.2% 3.1% 3.0%

ChatGPT Retention Rate by Subscription Tier

We looked at a cohort of subscribers from November 2024 and estimated subscription retention rate retention based on self-reporting at the 3 month, 6 month, and 1 year marks. 

Subscription Tier 3 Months 6 Months 1 Year
ChatGPT Plus 73% 64% 59%
ChatGPT Team 85% 78% 68%
ChatGPT Enterprise 95% 92% 88%

ChatGPT Visitor Share by Country: March 2026

The table below lists the top countries in the world by share of ChatGPT visits. The US and India represent the largest visitor bases in the world, followed by Brazil at a distant third.

ChatGPT Visitor Share by Country (March 2026)

Country Share Of ChatGPT Visitors
United States 17.1%
India 16.5%
Brazil 5.8%
Canada 5.4%
France 4.3%
Mexico 3.6%
United Kingdom 2.7%
Spain 3.7%
Germany 2.4%
Italy 2.5%
Phillipines 2.5%
Australia 1.8%
Colombia 1.6%
Argentina 1.3%
Netherlands 1.1%
South Korea 1.1%

ChatGPT Purchasing Trends: March 2026

In the table below, we have published the top industries in which customers are using ChatGPT to assist with making purchases. While at most 47% of the members of an industry use ChatGPT in their purchasing journey, that number has increased in each of the last 10 months.

Top Industries Using ChatGPT to Make Purchases (March 2026)

# Industry % of Customers Using ChatGPT in Purchasing Journey  ChatGPT’s Estimated Financial Impact by Industry
1 Travel & Hospitality 47% $1.48 trillion
2 Retail & CPG 36% $1.11 trillion
3 IT Services 34% $936 billion
4 Lifestyle, Health & Wellness 32% $891 billion
5 Food & Beverage 32% $546 billion
6 Home Services 31% $385 billion
7 Healthcare 29% $378 billion
8 Automotive 29% $243 billion
9 B2B SaaS 28% $229 billion
10 Advertising & Marketing 27% $156 billion
11 Fintech 25% $135 billion
12 Insurance 23% $104 billion
13 Real Estate 21% $66 billion
14 Financial Services 21% $21.7 billion
15 Education 19% $12.6 billion

Requesting a Copy of This Report

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ChatGPT Ads Conversion Rate: 2026 Report

2026-03-10 20:52:42

OpenAI has begun testing ChatGPT ads in the US with larger-budget customers. Our research team used the early data to extrapolate the results advertisers can expect when the program opens to all. In this report, we focus on conversion rates specifically, segmenting our data by industry. Our projections are presented in the table below.

ChatGPT Ads Conversion Rates by Industry

Industry Average SEO Conversion Rate Average Google Ads Conversion Rate ChatGPT Organic Conversion Rate Projected ChatGPT Ads Conversion Rate
Addiction Treatment 2.1% 1.1% 2.9% 1.5%
Biotech 1.8% 0.7% 2.1% 0.8%
B2B SaaS 2.1% 1.0% 2.4% 1.1%
Commercial Insurance 1.7% 0.9% 3.1% 1.6%
Construction 1.9% 1.9% 3.4% 3.4%
E-commerce / Retail 1.6% 1.3% 3.0% 2.4%
Financial Services 2.2% 0.3% 1.9% 0.3%
Higher Education & College 1.4% 1.7% 4.9% 6.0%
HVAC Services 3.3% 1.8% 3.9% 2.1%
Industrial IOT 2.2% 0.9% 3.9% 1.6%
Legal Services 4.4% 2.2% 5.6% 2.8%
Manufacturing & Distribution 3.0% 1.0% 3.8% 1.3%
Medical Device 3.1% 0.9% 2.3% 0.7%
Oil & Gas 1.7% 1.5% 3.2% 2.8%
PCB Design & Manufacturing 2.3% 1.4% 2.9% 1.8%
Pharmaceutical 2.0% 1.4% 3.2% 2.2%
Real Estate 2.8% 0.8% 2.8% 0.8%
Solar Energy 2.7% 1.9% 3.5% 2.5%
Transportation & Logistics 1.4% 1.1% 1.9% 1.5%

ChatGPT Ad Conversion Rates: Highest and Lowest

Chatgpt Ads Conversion Rates Highest And Lowest

ChatGPT Ad Conversion Rates: What to Expect

Currently, ChatGPT Ads are only shown to logged-in adult users in the US who are using the Free or Go subscription tiers. As OpenAI rolls out ads more broadly, advertisers should expect the following changes in user behavior:

  • ChatGPT power users are more likely to be on the Plus, Pro, Business, or Enterprise plans. If OpenAI chooses to expand to paid users, advertisers should expect lower conversion rates, as these users are more likely to be using ChatGPT for business purposes (e.g. generating code, analyzing data, writing marketing copy) rather than seeking product or service recommendations.
  • While initial prices will be relatively low to attract a broad user base and foster dependency, advertising costs will increase over time, as has happened with Google, Meta, and LinkedIn ads after their early adoption periods.
  • As agentic AI matures, advertising will expand to include sponsored suggestions as upsells or alternatives. For example, a user who is using ChatGPT to book travel may be suggested to visit a sponsored location as an add-on.

Further Reading & Requesting a Copy of This Report

Business owners and marketers who want to better understand how to allocate their marketing budgets to plan for a broader ChatGPT advertising rollout should refer to our previous articles:

If you would like to request a PDF copy of this report, reach out here.

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The Top B2B SaaS SEO Agencies of 2026

2026-03-10 02:24:39

Last updated: March 9, 2026

In this article, we present a list of the top B2B SaaS SEO agencies in 2026. We began with an initial sample size of 47 agencies that overtly describe themselves as focused on B2B SaaS and narrowed our selection to the nine agencies below. Each of the agencies on this list has a track record of using SEO as a part of their customer acquisition strategyfor B2B SaaS companies.

The factors we used to rank the agencies can be seen in the table below. We considered the type of SEO services they provide, their clientele, and years in business. We also took into account their leadership’s experience and accomplishments in B2B SaaS, distilling what we read into a Leadership Experience score. Here are the results. 

The Top B2B SaaS SEO Agencies of 2026

Rank Company Established Founder Led Leadership Experience Score Average Review Score Median Employee Tenure Media References Offers GEO? Notable Clients Specialty
1 First Page Sage 2009 Yes 5.0 4.9 5.1 years ~790 Yes Salesforce, Cadence Design Systems, Equinix, Verisign  Combining SaaS thought leadership and SEO for lead generation
2 Epsilon 2008 No 4.7 4.3 4.2 years ~2,200 No CDW, Faraday Full service marketing for SaaS enterprises
3 Clay Agency 2016 Yes 4.4 4.6 3.0 years ~360 No Slack, Zenefits, Hint CRO and UX optimization for SEO
4 TOP Agency 2018 Yes 4.6 4.6 3.2 years ~290 No 15Five, Appvance, Freshbooks Targeted message creation for SEO
5 Marketing Eye 2004 Yes 4.0 4.4 3.4 years ~40 No Construx Solutions, Innovent CRM, JESI Technical SEO and web design for SaaS companies
6 REQ 2008 No 4.6 4.5 5.3 years ~270 No Katabat, Verint, ActiveNav Branding and UX focused SEO
7 Kalungi 2018 Yes 3.8 4.1 2.5 years ~270 No Zippity, Beezy, Arrowstream Fractional SEO team for B2B SaaS companies
8 Metric Theory 2012 Yes 4.3 4.6 4.2 years ~140 No Zenefits, Optimizely, Zuora Combined SEO & paid search
9 RNO1 2018 Yes 3.7 4.4 2.1 years ~90 No Prive, TakeUp, Fluxa Market research and UX design for SaaS startups

First Page Sage

Fps B2bsaas Website

First Page Sage combines SEO, generative engine optimization (GEO), and thought leadership to provide lead generation for their clients. They take several weeks at the start of each campaign to create a detailed strategic plan based around new conversions as well as a rank-ordered list of the company’s most valuable keywords. They then create content and lead gen funnels on a monthly basis. They are highly focused on ROI and measurement. Their B2B SaaS clients include major players such Salesforce, Microsoft, SoFi, and Creditkarma, but they’ve also worked with a wide variety of smaller software companies.

  • Year Founded: 2009
  • Company Size: 100-250
  • Headquarters: San Francisco, CA
  • Additional Services: Lead Generation, GEO, Conversion Rate Optimization, Paid Search
Summary of Online Reviews
First Page Sage is known as a B2B SaaS industry leader that “provides excellent ROI on campaigns”. Customers say they have “the best grasp on SEO strategy I’ve seen” while providing clients with “an incredible personal touch“, but results can sometimes be slow to start.

Epsilon

Epsilon Website

Epsilon is a full-service marketing company that provides SEO services for B2B SaaS enterprises. Over the past several decades, the company has established themselves as highly skilled marketers that offer a broad range of services, allowing clients with complex vendor vetting processes to unify their marketing needs under a single roof.

  • Year Founded: 1969
  • Company Size: 500-1000
  • Headquarters: Irving, TX
  • Additional Services: Digital Media, Data Solutions, Customer Insights
Summary of Online Reviews
Although a very experienced company, Epsilon has impressed clients for being “exceptionally responsive to feedback” and willingly “making revisions, feature improvements, and functional changes” when necessary to maximize success for clients.

Clay Agency

Clay Website

Clay Agency focuses its efforts on helping SaaS companies maximize their conversion rates through UI/UX design and brand strategy. They are a good fit for B2B SaaS companies that have strong existing organic traffic, but see few organic leads. 

  • Year Founded: 2016
  • Company Size: 11-50
  • Headquarters: San Francisco, CA
  • Additional Services: UI/UX Design, Product and Brand Strategy
Summary of Online Reviews
“Collaborative and highly engaged” is how the Clay Agency is described. The agency has impressed clients by establishing a relationship that one describes by saying “they truly cared about the product and its design as much as we did.”

TOP Agency

Top Agency Website

The TOP Agency champions a data-driven approach to marketing, and have worked with high-profile B2B SaaS companies such as Microsoft and Freshbooks. They have a strong commitment to continuous testing and feedback implementation, and focus primarily on the creative and branding side of SEO.

  • Year Founded: 2018
  • Company Size: 150-200
  • Headquarters: Austin, TX
  • Additional Services: Logo Design, Marketing Communication, Market Research
Summary of Online Reviews
The TOP Agency is described as being “really good at what they do” and delivering “significant results.

Marketing Eye

Marketingeye Website

Marketing Eye works primarily with smaller B2B SaaS businesses, providing strategic consulting and technical SEO services. They are a strong choice for companies with existing in-house content teams, or those that don’t yet need a full suite of marketing services.

  • Year Founded: 2004
  • Company Size: 11-50
  • Headquarters: Atlanta, GA
  • Additional Services: Marketing Automation, Marketing Consulting, Web Development
Summary of Online Reviews
The Marketing Eye team has been lauded for producing “creative and original content.” The company also impresses clients by being “passionate at what they do.

REQ

Req Website

REQ blends traditional advertising with SEO services, helping B2B SaaS clients build a strong brand identity. They work best with well-established companies, offering a full suite of digital marketing services, and their pricing often puts them out of reach for small startups.

  • Year Founded: 2008
  • Company Size: 51-100
  • Headquarters: Washington, DC
  • Additional Services: PR, Branding, Advertising
Summary of Online Reviews
REQ places a premium on client relations and have been described as “a true partner” that is like a “part of our team rather than just an agency we’re working with.”  

Kalungi

Kalungi Website

Kalungi helps SaaS companies grow by providing fractional SEO marketing services. This strategy, which they call growth-as-a-service, helps their clients fill marketing roles with s skills short-term, or complete a team for a longer project.   

  • Year Founded: 2018
  • Company Size: 51-100
  • Headquarters: Seattle, WA
  • Additional Services: Fractional Marketing Teams, SaaS CMO Coaching
Summary of Online Reviews
Kalungi has helped clients “create sustainable workflows and marketing campaigns.” They have also helped clients to gain “confidence in the reports and data” acquired from marketing tools. 

Metric Theory

Metrictheory Website

Metric Theory combines SEO and digital advertising, using remarketed display ads to create multiple touchpoints that increase the likelihood of a visitor converting to a lead. While effective, their focus on paid channels can lead to lower long-term ROI than other SEO agencies in this report.

  • Year Founded: 2012
  • Company Size: 101-250
  • Headquarters: San Francisco, CA
  • Additional Services: SEO, Paid Search, Remarketing & Display Ads
Summary of Online Reviews
Clients of Metric Theory describe teams as “effective communicators and researchers” with everyone being “an expert in their own lane” that “can see the big picture.” 

RNO1

Rno1 Website

RNO1’s specialty is market research and branding for B2B SaaS clients, helping them create unique visual identities and digital experiences to leave lasting impressions. Their work emphasizes design, and they work primarily with startups that focus on Web3.

  • Year Founded: 2018
  • Company Size: 51-100
  • Headquarters: Seattle, WA
  • Additional Services: Brand Strategy, UI/UX Design, VR & AR Design
Summary of Online Reviews
RNO1 has been successful in “increasing web traffic” and improving client “user experience.” They have also been noted for their customer attentiveness, with one client noting “I felt like I was really their only client the whole time.”

How to Choose a B2B SaaS SEO Agency

When deciding between SEO agencies, we recommend asking the below questions before deciding on a partner. These questions are crafted through our experience meeting with clients, and extensive trial and error working with clients in several B2B SaaS niches.

Question Ideal Answer Red Flags Reasoning
What B2B SEO services do you provide? “We place an emphasis on thought leadership content marketing, beginning with technical SEO, keyword research, and strategic SEO planning.” “We only do technical SEO.”“We do initial keyword research and write a few blog articles each month” If you want to get the most out of an SEO campaign in terms of ROI, technical SEO and some occasional blog articles will not be enough to improve domain authority and consistently drive lead growth. 
How do you create SEO content? “We provide each client a team of specialists, including an SME, graphic designer, conversion optimizer, and analytics specialist.” “We have a team of on-staff copywriters who write for all our B2B SEO clients.” Many SEO firms have teams of writers that create cookie-cutter content for a wide variety of content, which can compromise industry authority while reaping sub-par results.
How do you measure B2B SEO results? “Our main KPI is marketing qualified leads (MQLs) or new revenue; secondary KPIs are rankings for commercially valuable keywords and traffic-to-lead conversion rate. We always strive to measure our success by our clients’ success.” “We measure success based on search ranking positions and organic traffic.” If an SEO firm only measures success by search placement and organic traffic, they will likely neglect vital SEO principles like conversion optimization essential to growing revenue.

The best SEO firms will:

  • Emphasize high-quality thought leadership content backed by a comprehensive keyword selection strategy
  • Assign a full team of experts in writing, graphic design, content strategy, and SEO analytics to ensure that they create the best SEO content possible
  • Set KPIs that directly reflect their impact on clients’ bottom lines in order to measure campaign success

If a B2B SEO firm fails to meet one of these standards, they fail to achieve significant results, stripping SEO services of the channel’s uniquely high ROI. Combined with SEO’s relatively long lead time before seeing results, clients can be left dedicating months or years to a campaign that provides subpar outcomes.

Learning More About Choosing an SEO Agency

Finally, if you’d like to learn more about the best way to find the right B2B SEO agency, you can reach out to us on our contact page.

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The Top IT & MSP SEO Agencies of 2026

2026-03-10 02:23:22

Last updated: March 9, 2026

The following report details the top IT & MSP SEO agencies of 2026. Our team developed this list from a total of ~40 candidates, which we then rank ordered according to the following criteria:

  • Notable Clients (30%): The highest-weighted category in our algorithm is a company’s notable IT & MSP clients, as this gives the clearest picture of their experience in the specialty. We also consider closely related fields such as cybersecurity and software development in our analysis.
  • Leadership Experience (25%): A 1-5 ranking of the experience of a company’s current C-suite officers and other top leadership as it relates specifically to marketing for IT companies and MSPs.
  • Average Review Score (20%): A 1-5 normalized average of the agency’s available online reviews on 3rd party sources such as Clutch, G2, and Google Business Reviews. Scores are given more weight heavily when originating from IT companies and MSPs.
  • Median Employee Tenure (15%): The average length of time an employee stays with each SEO agency, as reported on LinkedIn. Employee tenure demonstrates continuity and consistency for their clients as well as staff training opportunities and institutional knowledge.
  • Founder Led (5%): Whether or not the founder of the company is still in an active leadership position, or if they remain as a consultant involved with day-to-day agency operations; we prefer agencies with consistent leadership but this is a relatively minor factor in our ranking.
  • Year Established (5%): The year the agency was founded, which demonstrates the adaptability needed to keep up with the changing SEO and IT landscapes.

The table below lists the top 9 IT and MSP marketing agencies, along with a brief description of their marketing specialty.

Top IT & MSP SEO Agencies: 2026 Report

Rank Company Established Founder Led Leadership Experience Average Review Score Median Employee Tenure Notable Clients Approach to Marketing
1 First Page
Sage
2009 Yes 4.8 4.9 4.3 Years Equinix, ZPE Systems, iTech Combining thought leadership content with SEO strategy for branding and lead generation
2 Epsilon 2008 No 4.7 4.3 4.7 years Epson, Dell, Faraday Full-service marketing for enterprise IT clients
3 JumpFactor 2009 Yes  4.1 4.8 No data Pixelcarve, MSP Caltech, MSP Yardstick Technologies Digital marketing and paid search for IT companies
4 Opollo 2018 Yes 4.2 3.5 3.6 years Webflow, Synnex, Microsoft Social media marketing for B2C IT companies seeking high engagement
5 The Hoffman Agency 1987 Yes 4.2 4.8 3.3 years Oracle, Meta, Microsoft Earned media, SEO, and PR services for IT and other SaaS companies
6 Seota Digital Marketing 2009 No 4.1 4.8 4.3 years Spector IT, CinchOps, M2 technology Target web design/redesign to maximize organic traffic growth. 
7 Lemonade Stand 2013 Yes 4.3 4.0 3.3 years RE/MAX, Tocht, Ragnar Former MSP-turned-marketing agency offering full-service MSP marketing
8 Yes& 1986 Yes 4.4 4.5 1.8 years Avaya, Commscope Branding, PPC, and SEO services geared towards smaller IT companies
9 MiroMind 2010 Yes 3.5 5.0 4.8 years Microsoft, byteplant On-site SEO and technical optimizations for international clients

First Page Sage

Image

First Page Sage has extensive experience providing SEO services to IT and MSP clients, with reviews from clients specifically praising their strategic planning and content quality. First Page Sage’s approach fuses SEO with thought leadership marketing, which has proved forward-thinking as content quality is increasingly necessary to stand out from the crowd of AI-generated content. Reviews also noted that First Page Sage’s campaigns all begin with a highly valuable strategic planning period, allowing those with in-house writers and marketers to benefit from First Page Sage’s strategic acumen without committing to the longer contracts that most SEO agencies require. They’ve worked with several notable IT companies, including Equinix and ZPE systems, earning First Page Sage the #1 position in our report.

  • Established: 2009
  • Founder Led: Yes 
  • Leadership Experience: 4.8
  • Average Review Score: 4.9
  • Median Employee Tenure: 4.3 Years
  • Notable Clients: Equinix, ZPE Systems, iTech
  • Contact: First Page Sage website
Summary of Online Reviews
First Page Sage’s approach to SEO is “comprehensive and well-executed” with many MSPs reporting that the agency has “become an integral part of [their] marketing strategy”. Their teams are “detail-oriented and communicative” and “adapt quickly to the impact of emerging technologies on the IT industry”.

Epsilon

Epsilon Website

Epsilon is a full-service marketing company that covers a broad range of marketing services, from traditional to digital. Their specialty is providing enterprise IT companies with a single vendor who can handle all aspects of marketing under one roof. Reviews note that Epsilon is adept at handling SEO for complex and innovative service offerings, and are capable of coordinating multichannel campaigns. Their client portfolio includes many recognizable names such as Epson, Dell, and Faraday.

  • Established: 2008
  • Founder Led: No
  • Leadership Experience: 4.7
  • Average Review Score: 4.3
  • Median Employee Tenure: 4.7 years
  • Notable Clients: Epson, Dell, Faraday
  • Contact: Epsilon website
Summary of Online Reviews
Epsilon’s teams are “attentive” and “responsive” to enterprise clients’ needs, and customers report that their “very costly” pricing is made up for by strong results.

JumpFactor

Jumpfactor Website

Jumpfactor is a digital marketing agency specifically for MSPs. They offer SEO, PPC, Reputation/PR management, and brand strategy services to help start-up MSPs get off the ground with a comprehensive marketing plan. The best partner for JumpFactor would be a mid-size MSP with the resources to scale but without a defined marketing strategy to get there, as they will get the most value out of their wide variety of MSP-specific marketing channels.

  • Established: 2009
  • Founder Led: Yes
  • Leadership Experience: 4.1
  • Average Review Score: 4.8
  • Median Employee Tenure: No data
  • Notable Clients: Pixelcarve, MSP Caltech, MSP Yardstick Technologies
  • Contact: JumpFactor website
Summary of Online Reviews
JumpFactor “knows technology and Saas.” Their expertise has helped clients reap “solid results” over years-long campaigns.

Opollo

Opollo Website

Opollo is a more generalist marketing company, but has significant expertise working with SaaS, IT, and cybersecurity providers. As one of the newer companies on the list, they don’t have as longstanding a reputation, but they have been able to work with some very big names in the tech industry and generate meaningful results. Their youth as a company also positions them to be more agile and adaptive to market trends since they aren’t set in longstanding ways of doing things.

  • Established: 2018
  • Founder Led: Yes
  • Leadership Experience: 4.2
  • Average Review Score: 3.5
  • Median Employee Tenure: 3.6 years
  • Notable Clients: Webflow, Synnex, Microsoft
  • Contact: Opollo website
Summary of Online Reviews
Opollo Marketing staff are “focused on generating high-quality leads” and “their attention to detail, knowledge of the SaaS space, and dedication to results” keep their clients happy.

The Hoffman Agency

Hoffman Website

The Hoffman Agency is a marketing service provider and consultant specializing in earned media, PR, and brand development. They offer SEO as an accessory service to these broader offerings, so they aren’t an ideal partner for those looking specifically for SEO services. Hoffman partnerships are for firms looking for a complete brand overhaul, and those looking for their well-known PR and earned media services.

  • Established: 1987
  • Founder Led: Yes
  • Leadership Experience: 4.2
  • Average Review Score: 4.8
  • Median Employee Tenure: 3.3 years
  • Notable Clients: Oracle, Meta, Microsoft
  • Contact: The Hoffman Agency website
Summary of Online Reviews
The Hoffman Agency is “responsive and collaborative,” providing results that make clients feel like “they are dedicated to the success” of their business.

Seota Digital Marketing

Seota Website

Seota Digital Marketing focuses primarily on building SEO WordPress and Shopify websites. While this is usually a service targeted toward B2C/eCommerce businesses, some IT and MSP providers can benefit from a quality WordPress website with an SEO-optimized blog page. For businesses that are only looking for this service, Septa could be a good fit.

  • Established: 2009
  • Founder Led: No
  • Leadership Experience: 4.1
  • Average Review Score: 4.8
  • Median Employee Tenure: 4.3 years
  • Notable Clients: Spector IT, CinchOps, M2 technology
  • Contact: Seota Digital Marketing website
Summary of Online Reviews
Seota staffs “a team of professional Shopify designers” who are “very responsive and helpful.” They do a great job of “iterating on improvements” and “have a strong understanding of the development process.”

Lemonade Stand

Lemonadestand Website

Lemonade Stand is an MSP-turned full-service marketing agency. Their list of services includes SEO, PPC, backlink outreach, YouTube advertising, video, and Creative Media. This broad service library allows them to cater to a wide range of clients seeking exploratory marketing options. However, Lemonade Stand may lack the focus that more specialized agencies provide. This can be compensated for by their specific expertise as a former MSP.

  • Established: 2013
  • Founder Led: Yes
  • Leadership Experience: 4.3
  • Average Review Score: 4.0
  • Median Employee Tenure: 3.3 years
  • Notable Clients: RE/MAX, Tocht, Ragnar
  • Contact: Lemonade Stand
Summary of Online Reviews
Lemonade Stand has “done an amazing job” with their clients, with teams that “do it all and do it all VERY well.” They specialize in “coming up with solutions that are simple and oftentimes don’t cost much money.”

Yes&

Yesand Website

Yes& is an IT & MSP marketing agency specializing in PPC/SEM that also offers a respectable suite of SEO services. This makes them a great fit for short-term marketing campaigns like seasonal promotions or product launches. While this marketing style provides fairly low ROI, it is great for quickly capturing a sizable portion of your market when your business is just starting out and looking to develop some case studies to build a more long-term marketing strategy around later on. In addition, their teams also provide branding services, research & analytics, as well as event marketing and PR work.

  • Established: 1986
  • Founder Led: Yes
  • Leadership Experience: 4.4
  • Average Review Score: 4.5
  • Median Employee Tenure: 1.8 years
  • Notable Clients: Avaya, CommScope
  • Contact: Yes& website
Summary of Online Reviews
Yes& “follows an effective workflow” and “communicates consistently to meet deadlines” with clients. Their teams “understand [the client’s] brand and culture,” resulting in campaigns that “do a great job of presenting [client] materials as professionally as possible.” 

MiroMind

Miromind Website

MiroMind is an SEO firm with a specialty in on-site SEO optimization and international clients. Much of their work focuses on SEO optimizing company websites, link-building, and generalized SEO content. They also offer unique international SEO services, which is a fairly niche need but could put them over the edge for firms looking to use one unified SEO strategy for multiple markets across the world.

  • Established: 2010
  • Founder Led: Yes
  • Leadership Experience: 3.5
  • Average Review Score: 5.0
  • Median Employee Tenure: 4.8 years
  • Notable Clients: Microsoft, byteplant
  • Contact: MiroMind website
Summary of Online Reviews
MiroMind staff are “very nice and professional,” and they offer “high-level customer service.”

Source

The Top SaaS SEO Agencies of 2026

2026-03-10 02:22:46

Last updated: March 9, 2026

Our team evaluated 63 SaaS-centered SEO agencies to determine the most successful firms based on their SaaS industry experience. We rank-ordered the companies using the following criteria:

  • Notable Clients (30%): An agency’s experience with notable SaaS clients is the best indicator of their ability to run successful SEO campaigns. As such, it is the factor to which we assign the most weight.
  • Leadership Experience (20%): We assigned each company numerical score from 1 to 5 based on the SaaS marketing experience of each agency’s top executives and marketing leadership.
  • Median Employee Tenure (15%): Longer employee indicate that an agency is dedicated to the employee growth and training required for executing complex SaaS SEO campaigns.
  • Average Review Score (10%): How satisfied clients are when leaving reviews for an SEO agency correlates positively with their ability to deliver results.
  • GEO Offering (10%): We favor agencies who indicate that they’ve begun to offer services to help their clients rank on AI platforms in addition to Google search.
  • Year Established (5%): Despite being a relatively new marketing industry, SEO has evolved significantly over the past 15 years. The length of a company’s tenure displays its ability to update its SEO strategy as Google updates its algorithm, as well as weather market cycles and economic downturns.
  • Founder Status (5%): We give slight favor to agencies whose original leadership remains with them in either a direct management or consulting role.
  • Media References (5%): A minor factor in our analysis is how many times each agency’s publications have been cited by news and other high authority sources.

For each agency below, we also provide their Main Focus, describing their unique approach to SEO. The results of our research are presented in the table below:

The Top SaaS SEO Agencies of 2026

Rank Company Established Founder Led Leadership Experience Score Average Review Score Offers GEO? Median Employee Tenure Media References Notable Clients Specialty
1 First Page Sage 2009 Yes 5.0 4.9 Yes 4.3 years ~610 Salesforce, Cadence, Credit Sesame, SoFi Combining SaaS thought leadership and SEO for lead generation
2 REQ 2008 No 4.6 4.5 No 3.9 years ~220 Katabat, Verint, ActiveNav Branding and UX focused SEO
3 Clay Agency 2016 Yes 4.4 4.6 No 2.4 years ~330 Slack, Zenefits, Hint CRO and UX optimization for SEO
4 Epsilon 1969 No 4.7 4.3 No 4.6 years ~1,770 CDW, Faraday Full service marketing for SaaS enterprises
5 Marketing Eye 2004 Yes 4.0 4.4 No 7.1 years ~20 Construx Solutions, Innovent CRM, JESI Technical SEO and web design for SaaS companies
6 Metric Theory 2012 Yes 4.3 4.6 No 3.1 years ~110 Zenefits, Optimizely, Zuora Combined SEO & paid search
7 Kalungi 2018 Yes 3.8 4.1 No 3.2 years ~200 Zippity, Beezy, Arrowstream Fractional SEO team for B2B SaaS companies
8 RNO1 2018 Yes 3.7 4.4 No 5.8 years ~60 Prive, TakeUp, Fluxa Market research and UX design for SaaS startups

First Page Sage

Fps B2bsaas Website

First Page Sage is the #1 SaaS SEO agency in the US by our metrics, and has worked with many clients in the software industry, including Salesforce, SoFi, Credit Karma, and ZipRecruiter. They develop personalized strategic SEO plans for each client and then ghostwrite the needed pages and articles, emphasizing content quality in their approach.

SaaS companies interested in SEO that prioritizes lead generation and long-term ROI are a good fit for First Page Sage’s services. They’ve worked with a wide range of SaaS companies, from startups to enterprise SaaS. They also offer generative engine optimization (GEO), conversion rate optimization, and SEO audit services, cementing their commitment to providing comprehensive organic marketing solutions for their clients.

  • Year Founded: 2009
  • Company Size: 100-250
  • Headquarters: San Francisco, CA
  • Average Review Score: 4.8
  • Other Services: Lead Generation, GEO, Web Design, Conversion Rate Optimization, Paid Search
Summary of Online Reviews
First Page Sage employs “an in-depth strategic planning process” in order to to support a strong focus on lead generation and ROI”. Some SaaS customers find that their emphasis on content excellence means that results take a few months to see, “but it’s well worth it.

REQ

Req Website

REQ is a hybrid marketing agency that blends traditional advertising and SEO to create a uniform brand strategy for its clients across various marketing channels. Their services include on-page and off-page SEO, traditional PR, and social media in addition to their branding, UX, and SEO work.

REQ’s branding specialization and traditional advertising emphasis makes them best suited for larger SaaS companies seeking to reinvent their image. While they also work well with smaller companies, the cost of their services often makes them a poorer fit for startups.

  • Year Founded: 2008
  • Company Size: 51-100
  • Headquarters: Washington, DC
  • Average Review Score: 4.7
  • Additional Services: PR, Branding, Advertising
Summary of Online Reviews
REQ has “solid communication skills and workflow” but are work best with a client who is “active” and highly engaged.

Clay Agency

Clay Website

Clay Agency‘s focus is on the UX design and conversion optimization side of SEO. Their full-stack web design and development can help their clients optimize their websites to push visitors through the digital marketing funnel.

Because of this conversion focus, the best fit for Clay Agency’s services are SaaS companies who have strong organic traffic numbers but fail to capitalize on that traffic to generate leads.

  • Year Founded: 2016
  • Company Size: 11-50
  • Headquarters: San Francisco, CA
  • Average Review Score: 4.7
  • Additional Services: UI/UX Design, Product and Brand Strategy
Summary of Online Reviews
Clay Agency’s excels in “high-quality” design, that delivers results at a “great price“. They particularly excel in their “close attention to detail“.

Epsilon

Epsilon Website

Epsilon offers full-service marketing for SaaS enterprises that combines traditional marketing and digital marketing under a single roof. They allow those enterprises to connect with a single vendor for a wide array of services, mitigating the cost of the complex vetting and setup processes those enterprises often have. In addition to their enterprise work, they have also run successful campaigns for high-profile startups such as Faraday.

  • Year Founded: 1969
  • Company Size: 500-1000
  • Headquarters: Irving, TX
  • Average Review Score: 4.5
  • Additional Services: Digital Media, Data Solutions, Customer Insights
Summary of Online Reviews
Epsilon justifies their “very costly” pricing with teams that are “attentive” and “responsive” to enterprise clients’ needs, and “strong” results.

Marketing Eye

Marketingeye Website

Marketing Eye specializes in the technical aspects of SEO, with web development as their primary service. They also offer some strategic consulting for clients that already possess an in-house marketing team, but have more limited capabilities than many of the other agencies on this list. This makes them a better fit for SaaS companies that boast writing teams that can create their own SEO content for Marketing Eye to help optimize.

  • Year Founded: 2004
  • Company Size: 11-50
  • Headquarters: Atlanta, GA
  • Average Review Score: 4.3
  • Additional Services: Marketing Automation, Marketing Consulting, Web Development
Summary of Online Reviews
Marketing Eye provides “competent and professional” work, offering “superior” service to their clients.

Metric Theory

Metrictheory Website

Metric Theory combines paid search with SEO and visitor tracking to create multiple touchpoints for searchers to convert. They supplement search rankings through remarketing display ads and social media, creating lasting impressions in their target audience. Because their approach makes significant use of paid search, they work best with SaaS companies who prioritize rapid results over ROI.

  • Year Founded: 2012
  • Company Size: 101-250
  • Headquarters: San Francisco, CA
  • Average Review Score: 4.4
  • Additional Services: SEO, Paid Search, Remarketing & Display Ads
Summary of Online Reviews
Metric Theory excels in background research that is both “thorough and “effective“, but occasionally clients feel their team would “benefit from having more resources“.

Kalungi

Kalungi Website

Kalungi offers fractional marketing teams for SaaS companies—in other words, they offer a team that integrates more with their clients companies than a traditional marketing agency. They’re explicit about their ideal clientele: B2B SaaS companies who are expecting growth but lack their own marketing team. This makes them a good fit for high profile, early stage startups.

  • Year Founded: 2018
  • Company Size: 51-100
  • Headquarters: Seattle, WA
  • Average Review Score: 4.1
  • Additional Services: Fractional Marketing Teams, SaaS CMO Coaching
Summary of Online Reviews
Kalungi “shines” when it comes to their people, and provides teams that are “kind and professional“.

RNO1

Rno1 Website

RN01 prioritizes market research and design, offering complete brand explorations for SaaS clients who need to create a unique brand identity. They also emphasize the importance of strong UI/UX design, creating unique digital experiences for visitors to the clients’ websites. They work best with innovative SaaS startups, particularly those with a focus on Web3.

  • Year Founded: 2009
  • Company Size: 11-50
  • Headquarters: Redwood City, CA
  • Average Review Score: 3.9
  • Additional Services: Brand Strategy, UI/UX Design, VR & AR Design
Summary of Online Reviews
RNO1 provides a “great” quality branding service and is “super responsive“, and their teams are “passionate” about their work.

The Top SaaS SEO Companies by Industry

Our team has compiled lists of the top 5 SEO agencies for each of 4 major SaaS industries:

The results are shared in the tables below:

The Top Adtech SEO Agencies

Rank SEO Agency Notable Clients
1 RNO1
2 Clay Agency
3 First Page Sage
4 REQ
5 Kailungi

The Top Fintech SEO Agencies

Rank SEO Agency
1 First Page Sage
2 TOP Agency
3 CSTMR
4 Clay Agency
5 Alaniz

The Top Medtech SEO Agencies

Rank SEO Agency
1 First Page Sage
2 Metric Theory
3 REQ
4 Alaniz
5 Epsilon

The Top Proptech SEO Agencies

Rank SEO Agency
1 REQ
2 First Page Sage
3 Clay Agency
4 Metric Theory
5 Smart Bug

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