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By John Gruber. A technology media focused on Apple.
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Apple’s Developer Guidelines for Ratings and Review Prompts

2026-04-18 08:43:35

Apple Design:

Avoid pestering people. Repeated rating requests can be irritating, and may even negatively influence people’s opinion of your app. Consider allowing at least a week or two between requests, prompting again after people demonstrate additional engagement with your experience.

Prefer the system-provided prompt. iOS, iPadOS, and macOS offer a consistent, nonintrusive way for apps and games to request ratings and reviews. When you identify places in your experience where it makes sense to ask for feedback, the system checks for previous feedback and — if there isn’t any — displays an in-app prompt that asks for a rating and an optional written review. People can supply feedback or dismiss the prompt with a single tap or click; they can also opt out of receiving these prompts for all apps they have installed. The system automatically limits the display of the prompt to three occurrences per app within a 365-day period. For developer guidance, see RequestReviewAction.

There are a lot of apps that eschew a lot of these guidelines. I mean, how do you avoid pestering people when the entire idea of an alert asking for a rating/review is, by nature, pestering? It’s an oxymoron, like saying “Don’t pester people when you pester them.”

I actually knew about the system setting to opt out of these prompts. On iOS it’s in Settings → Apps → App Store: In-App Ratings & Reviews. On MacOS, it’s in the App Store app’s Settings window. On both platforms, it’s on by default. This is one of several settings that I would change, personally, but choose not to, as a critic / pundit / know-it-all, so as to have more of the standard experience that most users get. If you’re annoyed by these prompts though, you should feel free to turn them off.

Follow-Up Regarding App Store Reviews, Which Are Definitely Busted

2026-04-18 08:31:16

I wrote yesterday:

And the apps that do the right thing — like Godier’s Current — and never solicit a review like a needy hustler are penalized.

On Mastodon, Steven Troughton-Smith responded:

Review prompts are the difference between a great app getting five positive reviews, and thousands of positive reviews. I would never recommend to a developer to not implement the APIs. It’s App Store Editorial suicide for most apps, since Apple tends to only pick things up when they have that body of review data.

I can see how my describing not prompting for reviews as “the right thing” looks like I’m suggesting developers should not prompt for reviews. That wasn’t my intention.

You have to play the game as the game stands, and Apple controls the game. And in the game as it stands, apps need 5-star reviews to gain traction in the App Store, perhaps especially so for apps in crowded categories. And for most apps, the only way to achieve that is through prompting. But it’s still the right thing to do, by users, not to do it.

That’s the problem with how Apple has set this up — to be competitive, apps need to do the wrong thing. I’m a competitive bastard. If I had an app in the App Store today, I’d almost certainly prompt for reviews. That’s the game. I admire developers who refuse to play this part of the game. It’s noble. But it’s not a winning strategy. I want Apple to fix the game — that’s the only real solution.

The system is so twisted that even Apple itself begs for these reviews from its own apps, even the system apps built into iOS. When else does Apple ever ask for anything? It looks needy and pathetic. Real Gil Gunderson vibes.

The funny thing is, this morning while I was reading the Mastodon thread with Troughton-Smith’s post, Ivory prompted me for a rating. Which I dutifully submitted. 5 stars, of course. Which brings me to another follow-up point. A few readers have emailed to object to the argument that it hurts developers to give apps anything short of a 5-star rating. (A few of these readers are from Germany, no surprise.) It’s logical, I agree, that a 4-star rating ought to be considered fair and just for a good app with obvious room for improvement. But anything short of 5 stars pulls down any good app’s average, because the overwhelming majority of users who rate apps only ever assign 5 stars for apps they like, or 1 star for apps they’re angry about. In a system where the overwhelming majority of users only ever assigns 1 or 5 stars, assigning 4 stars is effectively a mildly negative review. That sucks. Apple should fix it. But until they do (which, let’s face it, they probably won’t), obstinately ignoring that this is how App Store ratings work does not help good apps get the attention you think you’re helping them get with a 4-star rating.

App Store Reviews Are Busted

2026-04-17 09:00:26

Terry Godier:

For example, if you have a 4.1 star rating in the App Store, any 4 star review is going to decrease that average. In other words, leaving a 4 star review is essentially leaving a negative review. [...]

You will see a lot of 4 star reviews that say things like, “This is my favorite app!” or “Gamechanger!” The apps that tend to have these types of reviews are often over a 4.0 in the store and are being actively harmed average-wise by having them, even though the intent was clearly not to do so.

Problem #1 is that star-rating systems absolutely suck for aggregation. If you’re going to collect and average ratings from users, the system that works best is binary: thumbs-up or thumbs-down. Netflix switched from stars to thumbs in 2017, and YouTube switched all the way back in 2009. The App Store should switch to thumbs.

The logical endpoint of apps optimizing for a 5 star review invalidates the system as meaningful on the store. The system becomes a better representation of the sophistication at review prompt execution than it does an accurate reflection of app product quality. The incentive isn’t to create an actual 5 star app, but rather to create a robust system that transmits only 5 star reviews.

Problem #2 is that even if the App Store switched from stars to thumbs, the system would still be gamified by developers, rewarding, as Godier aptly puts it, not the best apps but instead the apps that are best at “review prompt execution”. Apple should remove the APIs that allow apps to prompt for reviews, and forbid the practice of prompting for them. Nothing good, and much bad, comes from these prompts. Imagine being in a restaurant, and in the middle of your entree, the server comes to your table and hands you an iPad and asks you to rate the joint on Yelp. That’s what using most apps is like. And the apps that do the right thing — like Godier’s Current — and never solicit a review like a needy hustler are penalized.

Every time I see one of these prompts it’s like getting hit up by a panhandler — and some of the prompts come from Apple’s own apps. It’s all so greasy. One of the advantages of a walled garden ought to be keeping panhandlers and solicitors out.

Freecash Was More Like Scamcash

2026-04-17 08:10:09

Sarah Perez, writing for TechCrunch:

If you’ve been on TikTok this year, you’ve more than likely encountered ads for Freecash. The app has been marketed as a way to make money just by scrolling TikTok — and jumped to the top of the app stores in recent months, peaking at the No. 2 position in the U.S. App Store.

In truth, Freecash pays users to play mobile games — all the while collecting a heaping amount of sensitive data, according to cybersecurity company Malwarebytes. [...]

On Monday, after being contacted by TechCrunch for comment, Apple pulled Freecash from its App Store. As of Monday afternoon, the app was still listed in the Google Play store. (It has since been removed).

As I have repeatedly written, it boggles my mind why Apple doesn’t have an App Store “bunco squad” that targets scam and fraud apps that are popular and/or high-grossing. It’s folly to think that the App Store could ever be completely free of scam apps. But it’s absurd that this app Freecash rose to #2 in the App Store, with millions of downloads, and Apple only took a look at and removed it after TechCrunch asked about the app.

Pieter Arntz, writing at Malwarebytes:

The landing pages featured TikTok and Freecash logos and invited users to “get paid to scroll” and “cash out instantly,” implying a simple exchange of time for money. Those claims were misleading enough that TikTok said the ads violated its rules on financial misrepresentation and removed some of them.

Once you install the app, the promised TikTok paycheck vanishes. Instead, Freecash routes you to a rotating roster of mobile games — titles like Monopoly Go and Disney Solitaire — and offers cash rewards for completing time‑limited in‑game challenges. Payouts range from a single cent for a few minutes of daily play up to triple‑digit amounts if you reach high levels within a fixed period.

The whole setup is designed not to reward scrolling, as it claims, but to funnel you into games where you are likely to spend money or watch paid advertisements.

Dystopian. And it’s gross that the follow-the-money chain here ultimately leads to pay-to-win games from established brands like Hasbro (Monopoly Go) and, of all companies, Disney (Disney Solitaire). Look at these games’ App Store listings, and you’ll see: (a) their in-app purchases are clearly meant to capitalize on addicts, and (b) their privacy report cards are appalling. And Apple is taking 30 percent of all this. Honest to god, how would it be any worse if Apple started selling cigarettes in its retail stores? Because there’d be butts to clean up outside the glass doors?

Colliding With Reality, Indeed

2026-04-17 04:39:05

Anton Troianovski, reporting for The New York Times under the headline “Trump’s Portrayal of the War in Iran Collides With Reality”:

President Trump is trying to cast his Iran war as all but over, a done-and-dusted success.

But after years of trying to impose his own reality on the world, he has now run into a crisis that is not bending to his narrative.

On the one hand, I’m loath to complain about the Times finally stating the obvious and treating Trump like they would any other official. Same goes for a Peter-Baker-bylined piece this week, “Trump’s Erratic Behavior and Extreme Comments Revive Mental Health Debate”. Finally. It was good that the Times’s reporting on Biden’s mental acuity two years ago was sharp enough to draw the ire of the Biden administration. But Biden never once said anything crazy. Forgetful? Slightly confused? Sure. But Trump is saying and tweeting crazy-ass stuff every day now. A steady stream of abject unhinged nuttiness. For chrissake he badgered kindergarteners at the White House Easter egg roll about Biden’s use of an autopen.

But on the other hand, when exactly has Trump “run into a crisis” that did “bend to his narrative”? He’s a bullshitter, and so good at bullshitting that his bullshit often flies. That’s very different from reality bending to meet the bullshit.

The difference with Iran is that war is about as close as anything gets to being bullshit-proof. Trump created a crisis that can’t be bullshitted.

(Also, take it easy on the Oompa-Loompa makeup, sir.)

How to Format 10-Digit Phone Numbers

2026-04-17 04:09:07

The Associated Press Stylebook, on Threads:

We updated our style for telephone numbers in 2024 to drop parentheses. We now recommend the form: 212-621-1500.

For international numbers use 011 (from the United States), the country code, the city code and the telephone number: 011-44-20-7535-1515.

Use hyphens, not periods. No parentheses. The form for toll-free numbers: 800-111-1000. If extension numbers are needed, use a comma to separate the main number from the extension: 212-621-1500, Ext. 2.

I have long been annoyed that U.S. phone numbers are so often formatted in the outdated (123) 555-1234 format. The use of parentheses for the area code dates back to the old days, when you only needed to dial the area code to call a number outside your own area code. (The same era whence comes the verb dial.) Until 10-digit dialing with mandatory area codes started to become standard in the late 1990s, you only needed to dial seven digits to call a local number.

Apple’s Contacts app (and I think the system-wide Contacts framework, used by third-party apps like Flexibits’s excellent Cardhop), will go so far as to reformat numbers entered in 123-555-1234 format as (123) 555-1234. Apple should update the formatting to go the other way, and turn phone numbers with the area code in parentheses into the 123-555-1234 format. It’s only because area codes used to be optional that they were put in parentheses. Given that 7-digit dialing is never going to return, we should abolish the parentheses too.