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The ChatGPT Traffic Playbook: How to Track, Measure, and Grow

2025-11-18 21:13:17

In this guide, you’ll learn what makes ChatGPT traffic unique, how to track it in your analytics, and strategies to increase both direct and indirect visits from this AI assistant. ChatGPT traffic works differently from regular search engine traffic. Knowing

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How to Compare Your AI Visibility Against Your Competitors

2025-11-13 22:08:03

This guide shows you how to run an AI search competitor analysis that reveals: Which brands in your industry dominate AI search today Where your competitors earn visibility, but you don’t Which topics, pages, and sources drive their advantage What

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43 B2B SEO Statistics for 2025

2025-11-12 19:52:27

We pulled the most recent, B2B-specific stats and organized them around the most important things in B2B SEO. Below are the stats worth citing in 2025. Organic search is still a top B2B discovery and pipeline driver. AI may have

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AI’s Impact on SEO: 13 Things That Changed, 4 Things That Stayed The Same

2025-11-11 18:00:57

This shift happened fast. In 2024, AI Overviews rolled out to millions of searches, ChatGPT climbed into the top ranks of global websites, and the once-reliable #1 Google spot began losing a third of its clicks. Suddenly, SEO wasn’t just

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AI Overviews Change Every 2 Days (But Never Change Their Mind)

2025-11-11 17:56:10

To find the answers, our data scientist, Xibeijia Guan, analyzed over 43,000 keywords—each with at least 16 recorded AI Overviews—over the course of a month. She extracted this data from Brand Radar, our new AI visibility tool that tracks hundreds

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What Triggers AI Overviews? 86 Factors and 146 Million SERPs Analyzed

2025-11-10 19:20:52

To answer these questions, we analyzed our database of 146 million SERPs and explored how often AI Overviews appeared for 86 different keyword traits, from YMYL to CPC to query length. Across our data set, AI Overviews appear for 21%

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