2026-06-16 18:54:06
Even my own role has changed radically. As Director of Content Marketing at Ahrefs, I do a lot less writing than I used to, and a lot more building of systems that do the work for me. That might sound…
2026-06-15 21:28:54
Here’s me letting my AI assistant code something for me, while I contemplate the AI doomsday scenarios. But debating the impact of AI on our jobs only gets you so far. A better use of your time is figuring out…
2026-06-15 21:16:49
You give it a goal like “plan the launch campaign for our new feature,” and it runs the whole job. It pulls competitor positioning, drafts the landing copy, writes the announcement emails, builds a sales-enablement one-pager, files the assets in…
2026-06-15 18:27:40
Using Ahrefs Web Analytics and Bot Analytics, we analyzed the server logs and live traffic of 137K domains, plus the user agents hitting all of them. Here’s what we found. In late May 2026, Google took both sides of the…
2026-06-11 00:34:00
International marketing is a job that gets exponentially complicated with each additional region and language you add. For example, we publish the Ahrefs blog in eight languages, which means roughly every meaningful task—refreshing an old article, checking hreflang tags, swapping…
2026-06-08 17:00:25
AI disrupting search has handed SEOs the seat at the table they’ve spent years trying to earn, and for the first time, the C-suite is genuinely paying attention. The question is whether you’re ready to lead when their attention is…