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Top Brand Visibility Factors in ChatGPT, AI Mode, and AI Overviews (75k Brands Studied)

2025-12-12 18:37:45

Let’s get into it. We studied two new factors in our research this time around: “YouTube mentions” and “YouTube mention impressions”—using newly available data in Ahrefs Brand Radar. Both correlated more strongly with AI visibility than anything else, beating even

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I Ran an AI Misinformation Experiment. Every Marketer Should See the Results

2025-12-10 18:25:14

Almost every AI I tested used the fake info—some eagerly, some reluctantly. The lesson is: in AI search, the most detailed story wins, even if it’s false. AI will talk about your brand no matter what, and if you don’t

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10 ChatGPT SEO Tools That Help You Rank Higher

2025-12-09 00:19:36

Below you’ll find 10 ChatGPT SEO tools; A collection of MCPs and custom GPTs that plug straight into your workflow, reduce the grunt work, and help you focus on making all-around better SEO decisions. Pricing: ChatGPT Plus/Team plan ($20+/mo) The

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Do Self-Promotional “Best” Lists Boost ChatGPT Visibility? Study of 26,283 Source URLs

2025-12-04 16:30:19

Just last month, OpenAI CEO Sam Altman revealed that more than 800 million people use the platform each week. But what does it take to get mentioned and cited in its responses? Our latest research into top-of-the-funnel queries shows that

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Short vs. Long Content in AI Overviews: The Data Says Both Work

2025-12-03 19:25:44

For instance, this study of only 20 brands (narrow sample size) is proclaiming that content needs 10,000+ words to be cited by AI. I’ve also seen others insist very short content (250–500 words) is the future for visibility in AI,

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What Is an MCP Server, and Why Should Marketers Care?

2025-11-27 17:51:01

This means you can ask: ‘Show me which blog posts lost traffic last month, what keywords they rank for in Ahrefs, and how many support tickets mentioned those topics in Intercom’—and get one consolidated answer instead of logging into three

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