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Google Web Guide: What It Is, How It Works, and What It Means for SEO

2026-03-27 00:50:05

It’s a big change in how Google interprets intent and presents information. Think of it as a dynamically-generated, “magazine” SERP, that curates AI summaries and organic results. What’s different about Web Guide is that—unlike AI Overviews or AI Mode—it actually

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What AI Writing Tools Get Wrong (And The Stack I Use Instead)

2026-03-26 23:43:42

  The hard part in content marketing is the information—ideas, verified facts, and reference material. And that’s exactly where these tools fall short. I learned this after generating 40 articles through Claude. I’d tried the writing tools first, but they

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Is AI Content Bad for SEO? No, and It Never Will Be (7 Reasons)

2026-03-24 22:46:34

The real issue was never AI or “automatically generated content” itself. Google penalizes the same thing it always has: content that is thin, unhelpful, and spammy. AI just makes it much easier to create that kind of content at scale.

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15 Marketing Conferences to Attend in 2026

2026-03-18 00:30:24

Even better if it’s on your company’s dime. I asked Daria Samokish, our Head of PR and Conference Partnerships, for the list of conferences we’ve shortlisted that are worth attending. Without further ado, here are the best marketing conferences happening

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14 Digital Marketing Conferences to Attend in 2026

2026-03-18 00:16:00

But we’ve been to many and we’ll continue to go to many. These are the conferences we think you should check out, ranked by a mix of industry reputation, speaker quality, and audience size. Date: April 28-30 Location: Anaheim, USA

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AI Content Wasn’t Good Enough. Now It Is.

2026-03-17 00:22:58

Companies that scale AI-generated content do so with the knowledge that they are making a trade-off, we believe, choosing speed and scale at the expense of quality. We agree that AI is faster than any human, and it makes a

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