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Mapped: The Most Popular Boys’ Names in Every U.S. State

2026-11-15 02:30:12

A map of the United States showing the most popular boy's baby name in each state in 2025, with Liam, Noah, Oliver, and Theodore leading most states.

Which Boys’ Names Are Most Popular Across the U.S.?

Key Takeaways

  • Liam has been America’s top boy’s name for nine straight years, but it led only 15 states in 2025, down from 23 a year earlier.
  • Noah (14 states), Oliver (12), and Theodore (6) led most of the remaining states. Theodore topped just one state in 2024.
  • West Virginia’s favorite was Waylon, a name that had never topped any state before.

The most popular boys’ names vary widely across the U.S., with some dominating entire regions and others claiming the top spot in just one state.

This map shows the most popular name given to baby boys born in 2025 in every U.S. state and D.C., using data from the Social Security Administration. The agency counts names from Social Security card applications, organized by state of birth.

Liam Leads 15 States, Including the Three Largest

Just four names topped the rankings in 47 states. Liam, Noah, and Oliver remained the dominant favorites, but Theodore emerged as a serious contender, leading six states after topping just one in 2024.

Each name has its own territory. Liam led much of the Sun Belt, including California, Texas, and Florida, while Noah topped many East Coast states, from Massachusetts to South Carolina. Oliver’s states stretch across the Midwest and Mountain West, while Theodore’s are mostly northern: Maine, New Hampshire, Michigan, and Minnesota, along with Kansas and Wyoming.

The table below lists each state’s most popular boy’s name and its runner-up, along with the number of boys given each name in 2025:

State Most Popular Boy's Name (2025) Second Most Popular (2025)
Name Boys Given the Name Name Boys Given the Name
Alabama John 343 William 331
Alaska Noah 46 Theodore 45
Arizona Liam 437 Noah 434
Arkansas Liam 167 Hudson 147
California Liam 2,624 Noah 2,607
Colorado Liam 397 Theodore 373
Connecticut Noah 268 Liam 241
Delaware Noah 63 Liam 59
District of Columbia Noah 58 Theodore 53
Florida Liam 1,865 Noah 1,749
Georgia Liam 661 Noah 653
Hawaii Elijah 49 Noah 46
Idaho Oliver 128 Theodore 124
Illinois Liam 690 Noah 683
Indiana Oliver 428 Liam 393
Iowa Oliver 198 Liam 185
Kansas Theodore 183 Oliver 179
Kentucky Oliver 278 Liam 253
Louisiana Noah 237 Liam 223
Maine Theodore 83 Oliver 77
Maryland Liam 463 Noah 377
Massachusetts Noah 468 Liam 446
Michigan Theodore 490 Noah 478
Minnesota Theodore 339 Henry 313
Mississippi James 160 William 155
Missouri Oliver 405 Theodore 393
Montana Oliver 62 Henry 58
Nebraska Liam 149 Theodore 128
Nevada Liam 205 Mateo 184
New Hampshire Theodore 101 Henry 77
New Jersey Liam 749 Noah 742
New Mexico Noah 115 Liam 109
New York Noah 1,381 Liam 1,368
North Carolina Noah 684 Liam 680
North Dakota Liam 56 Henry 49
Ohio Oliver 653 Theodore 611
Oklahoma Liam 232 Noah 189
Oregon Oliver 199 Theodore 188
Pennsylvania Noah 744 Liam 566
Rhode Island Noah 67 Liam 64
South Carolina Noah 276 Liam 271
South Dakota Oliver 66 Liam 60
Tennessee Noah 444 Liam 425
Texas Liam 2,688 Noah 2,450
Utah Oliver 274 Liam 227
Vermont Oliver 35 Theodore 34
Virginia Liam 590 Noah 556
Washington Noah 426 Liam 403
West Virginia Waylon 115 Hudson 106
Wisconsin Oliver 336 Theodore 323
Wyoming Theodore 27 James 25

The three largest states help explain how Liam remains No. 1 nationally while leading relatively few states. About 7,200 of the country’s 20,800 Liams were born in California, Texas, or Florida, and the name finished second in 17 other states. As with America’s favorite dog breeds by state, the national ranking gives more weight to populous states.

In some states, just one baby determined the most popular name. Noah edged out Theodore in Alaska by a single birth, while Oliver won Vermont by the same margin. Arizona was nearly as close, with 437 Liams versus 434 Noahs. Across 22 states, the winning name finished ahead by 10 babies or fewer.

These close races reflect how much baby-name preferences have diversified. Liam was given to about 1.1% of boys born in 2025, or one in every 88, according to the agency’s national data. In 1950, the top name, James, accounted for 4.7% of boys. With parents choosing from a wider variety of names, just 27 Theodores were enough to lead Wyoming.

Noah and Theodore Are Gaining on Liam

The map looked different a year earlier. Liam led 23 states in 2024, compared with just six for Noah. In 2025, seven states switched directly from Liam to Noah, including New York, where Liam had held the top spot for 10 straight years. Nationally, Liam’s lead over Noah shrank from about 1,800 babies to just 460.

The table below shows the five most popular boys’ names nationally each year from 2020 to 2025:

Rank Most Popular Boys' Names in the U.S. by Year
2020 2021 2022 2023 2024 2025
1 Liam Liam Liam Liam Liam Liam
2 Noah Noah Noah Noah Noah Noah
3 Oliver Oliver Oliver Oliver Oliver Oliver
4 Elijah Elijah James James Theodore Theodore
5 William James Elijah Elijah James Henry

Liam, Noah, and Oliver have held the top three spots in the same order every year since 2019. Theodore is the newcomer. It ranked 99th in 2015 and entered the top five in 2024, before climbing to No. 1 in six states in 2025.

Its rise fits what baby-name experts call the 100-year rule, the tendency for a name to sound fresh again about a century after it was last in fashion. Theodore previously peaked at No. 30 in 1904, during Theodore Roosevelt’s presidency, before falling to No. 314 by 1999.

Not every state followed the national trends. Four states chose a name outside the national top four, including West Virginia, where Waylon became the most popular boy’s name after never previously topping a state ranking.

Alabama also broke with tradition. John overtook William, ending the latter’s 30-year run at No. 1 in the state. Although John now ranks 23rd nationally, it was America’s most popular boy’s name every year from 1880 to 1923.

Learn More on the Voronoi App

If you enjoyed today’s post, check out From John to Jayden: How Names Have Changed for American Boys Since the 1880s on Voronoi.

Ranked: Countries That Spend the Most Time Gaming

2026-11-15 01:22:45

Which Countries Spend the Most Time Playing Video Games?

Key Takeaways

  • The Philippines leads the ranking, with internet users spending an average of 11 hours and 14 minutes gaming each week.
  • Five of the top 10 markets are in the Americas, including Brazil, Mexico, the United States, Chile, and Argentina.
  • All five East Asian markets surveyed, including Japan, China, and South Korea, rank below the worldwide average for weekly gaming time.

From mobile games to consoles and PCs, gaming is a global pastime. But which countries spend the most time playing, and how do some of the world’s biggest gaming markets compare?

This visualization ranks 54 countries and territories by weekly gaming time using data from GWI’s Q2 2025 research, published in the Digital 2026 Global Overview Report. The figures cover internet users aged 16 and older and include mobile, console, and computer gaming.

The World Averages Just Under an Hour of Gaming a Day

The worldwide average is 6 hours and 56 minutes of gaming per week, equivalent to just under an hour per day. The table below shows the full ranking by average weekly gaming time.

Rank Country / Territory Weekly Time (h:mm)
1 🇵🇭 Philippines 11:14
2 🇧🇷 Brazil 10:56
3 🇹🇷 Turkey 10:11
4 🇲🇽 Mexico 9:24
5 🇺🇸 United States 9:09
6 🇨🇱 Chile 9:05
7 🇹🇭 Thailand 8:53
8 🇿🇦 South Africa 8:28
9 🇦🇷 Argentina 8:26
10 🇻🇳 Vietnam 8:21
11 🇪🇬 Egypt 8:13
12 🇲🇾 Malaysia 8:07
13 🇵🇹 Portugal 8:03
14 🇨🇴 Colombia 8:02
15 🇦🇪 United Arab Emirates 7:56
16 🇷🇴 Romania 7:46
17 🇳🇱 Netherlands 7:45
18 🇸🇦 Saudi Arabia 7:43
19 🇳🇴 Norway 7:43
20 🇬🇷 Greece 7:33
21 🇷🇸 Serbia 7:32
22 🇰🇪 Kenya 7:29
23 🇧🇬 Bulgaria 7:26
24 🇳🇿 New Zealand 7:20
25 🇫🇷 France 7:16
26 🇦🇺 Australia 7:14
27 🇮🇩 Indonesia 7:13
28 🇷🇺 Russia 7:13
29 🇭🇷 Croatia 7:09
30 🇸🇪 Sweden 7:08
31 🇨🇦 Canada 6:56
32 🇩🇪 Germany 6:54
33 🇳🇬 Nigeria 6:48
34 🇬🇧 United Kingdom 6:38
35 🇪🇸 Spain 6:37
36 🇸🇬 Singapore 6:33
37 🇩🇰 Denmark 6:20
38 🇮🇹 Italy 6:19
39 🇮🇳 India 6:16
40 🇹🇼 Taiwan 6:03
41 🇮🇱 Israel 5:58
42 🇦🇹 Austria 5:55
43 🇨🇭 Switzerland 5:52
44 🇰🇷 South Korea 5:48
45 🇵🇱 Poland 5:39
46 🇭🇺 Hungary 5:39
47 🇧🇪 Belgium 5:36
48 🇮🇪 Ireland 5:32
49 🇨🇿 Czechia 5:23
50 🇨🇳 China 5:12
51 🇭🇰 Hong Kong 5:06
52 🇬🇭 Ghana 4:41
53 🇯🇵 Japan 3:59
54 🇲🇦 Morocco 2:36
-- 🌐 Global Average 6:56

The Philippines, Brazil, and Turkey are the only three markets where internet users average more than 10 hours of gaming per week. Brazil comes in second at 10 hours and 56 minutes, followed by Turkey at 10 hours and 11 minutes.

For Filipino internet users, the weekly figure works out to roughly 1 hour and 36 minutes of gaming per day, more than 35 minutes above the worldwide daily average.

At the other end of the ranking, Japan averages 3 hours and 59 minutes per week, while Morocco comes last at 2 hours and 36 minutes. The gap between the Philippines and Morocco is 8 hours and 38 minutes per week.

Brazil and Mexico Outgame U.S. Despite Massive Gaming Market

The Americas account for five of the top 10 markets, making the region particularly prominent in the ranking.

Brazil averages nearly two hours more gaming per week than the United States, while Mexico also ranks ahead of the U.S. at 9 hours and 24 minutes.

This contrasts with the U.S. being the world’s second-largest video game market by revenue in 2024, highlighting the difference between a country’s gaming market size and the time its internet users spend playing.

East Asia Shapes Gaming Culture, But Spends Less Time Playing

Some of the most surprising results come from East Asia, home to several of the world’s most influential video game industries.

South Korea averages 5 hours and 48 minutes of gaming per week, while China records 5 hours and 12 minutes. Taiwan comes in at 6 hours and 3 minutes, and Hong Kong at 5 hours and 6 minutes.

Japan ranks 53rd out of 54 markets, with internet users spending just 3 hours and 59 minutes gaming each week. That’s less than half the 9 hours and 9 minutes recorded in the United States.

Despite their global influence on gaming culture, all five East Asian markets fall below the worldwide average.

Japan’s position is particularly striking given its role in shaping the global gaming industry through companies such as Nintendo and Sony.

The contrast highlights an important distinction: producing some of the world’s most influential video games doesn’t necessarily mean spending the most time playing them.

Learn More on the Voronoi App

If you enjoyed this visualization, check out The World’s Top Gaming Markets on the Voronoi app.

Ranked: The World’s Most and Least Stressful Cities

2026-11-14 23:11:09

Which Cities Are the Most and Least Stressful?

Key Takeaways

  • New York ranks as the world’s most stressed city, with Dublin close behind.
  • A 10 km journey in Dublin takes more than twice as long as in cities on the “least stressed” list.
  • Four Dutch cities rank among the world’s 10 least stressed.

Major cities offer access to jobs and opportunities, but often at the cost of longer commutes, higher expenses, and everyday pressures.

Yet the most stressful cities aren’t necessarily the largest, with some smaller European cities ranking surprisingly high.

This visualization uses data from Remitly, which analyzed 170 cities using information collected in October 2025. Each city received a stress score out of 10 based on travel times, cost of living, healthcare quality, perceived crime, and air pollution.

The scores reflect urban living conditions rather than residents’ self-reported stress.

The World’s 10 Most Stressed Cities

New York’s fast-paced reputation makes its top ranking unsurprising. Dublin, however, finishes almost level with it, ahead of much larger cities such as Mexico City, Manila, and London.

Traffic helps explain Dublin’s position, with congestion making travel unusually slow for a city of its size.

The table below ranks the 10 cities with the highest stress scores.

Rank City Country Stress Score
1 New York USA 7.56
2 Dublin Ireland 7.55
3 Mexico City Mexico 7.38
4 Manila Philippines 7.34
5 London UK 7.25
6 Milan Italy 7.25
7 Athens Greece 7.23
8 São Paulo Brazil 7.14
9 Turin Italy 6.90
10 Kolkata India 6.89

New York ranks first with a score of 7.56, just 0.01 points ahead of Dublin. While New York has particularly high living costs, Dublin stands out for its traffic.

According to Remitly, driving 10 km in Dublin takes around 32 minutes, compared with an average of 21 minutes across the cities studied. That’s roughly 50% longer than the sample average.

Kolkata, which ranks 10th overall, has the slowest travel times in the dataset. A 10 km journey takes an average of 34 minutes and 33 seconds, more than three times as long as in San Antonio, Texas, the fastest city at 10 minutes and 13 seconds.

Europe also features prominently, with Dublin, London, Milan, Turin, and Athens all appearing among the 10 most stressed cities.

The World’s 10 Least Stressed Cities

At the opposite end of the ranking, the Netherlands stands out. Eindhoven and Utrecht occupy the top two spots, with two other Dutch cities also making the top 10.

The contrast with Dublin is striking, as cities in these two relatively wealthy European countries perform very differently on Remitly’s measures of urban stress.

The table below shows the 10 cities with the lowest stress scores.

Rank City Country Stress Score
1 Eindhoven Netherlands 2.34
2 Utrecht Netherlands 2.67
3 Canberra Australia 2.80
4 Tallinn Estonia 2.83
5 Gronigen Netherlands 2.84
6 Trondheim Norway 2.84
7 Bergen Norway 2.85
8 Porto Portugal 2.97
9 Brisbane Australia 2.98
10 Rotterdam Netherlands 3.34

Eindhoven ranks as the world’s least stressed city, scoring just 2.34 thanks in part to shorter commutes, strong healthcare scores, and low perceived crime.

A 10 km journey takes just under 15 minutes in Eindhoven, compared with approximately 32 minutes in Dublin.

Utrecht ranks second, while Groningen and Rotterdam place fifth and 10th, respectively. The Netherlands is the only country with four cities in the least-stressed top 10.

Norway and Australia also perform well, with two cities each: Trondheim and Bergen for Norway, and Canberra and Brisbane for Australia.

These results overlap with broader quality-of-life rankings. In Visual Capitalist’s ranking of the world’s best cities for quality of life in 2026, Canberra ranks first and Bergen second.

Although the methodologies differ, both studies highlight the importance of healthcare, environmental quality, and everyday convenience.

Learn More on the Voronoi App

If you enjoyed this visualization, check out Good Luck Buying a Home in These Cities! on the Voronoi app.

Ranked: America’s Best Universities Across 3 Rankings

2026-11-14 21:46:07

Which U.S. Universities Rank Among the Best?

Key Takeaways

  • MIT ranks first among U.S. institutions in both Forbes and the QS World University Rankings, while Harvard takes the top spot on the Academic Ranking of World Universities list.
  • Sixteen U.S. universities appear in the top 25 across all three rankings, including UC Berkeley, UCLA, and UC San Diego.
  • Princeton shows how much rankings can differ, placing second in Forbes but 11th in QS.

Which U.S. universities come out on top? Three major rankings offer different perspectives on the country’s leading institutions, from undergraduate outcomes to academic reputation and research performance.

This infographic compares American institutions appearing in the top 25 U.S. positions of Forbes America’s Top Colleges (2027), QS World University Rankings (2027), and ShanghaiRanking’s Academic Ranking of World Universities (2026).

For QS and ARWU, international universities are excluded so the numbers represent positions among U.S. institutions rather than global ranks.

MIT, Harvard, and Stanford Lead the Pack

MIT is the most consistent leader, taking first place in both Forbes and QS and third in ARWU. Harvard claims the top position in ARWU while ranking third in the other two.

Stanford ranks second in QS and ARWU but sixth in Forbes. All three universities rank among the top six U.S. institutions across every list, despite the different criteria involved.

University Forbes 2027 (#) QS 2027 ARWU 2026
MIT 1 1 3
Harvard 3 3 1
Stanford 6 2 2
Princeton 2 11 5
Caltech 7 4 8
UC Berkeley 9 9 4
Columbia 4 12 6
University of Pennsylvania 5 5 12
Yale 8 7 9
University of Chicago 17 10 7
Cornell 14 6 10
Johns Hopkins 11 8 16
UCLA 12 14 11
Northwestern 15 13 19
University of Michigan 21 15 21
UC San Diego 22 22 14
Duke 13 19 —
NYU — 17 17
Brown 18 18 —
University of Washington — 24 13
Carnegie Mellon 25 16 —
University of Texas at Austin — 20 25
University of Illinois — 21 24
Vanderbilt 10 — —
UC San Francisco — — 15
Rice 16 — —
Washington University in St. Louis — — 18
Williams College 19 — —
Dartmouth 20 — —
Rockefeller University — — 20
University of Wisconsin–Madison — — 22
Notre Dame 23 — —
University of North Carolina — — 23
Penn State — 23 —
Bowdoin College 24 — —
Boston University — 25 —

MIT tops Forbes’ ranking for the second consecutive year, supported by strong alumni earnings, low student debt, and a 96% six-year graduation rate. The university also offers free tuition to students from families earning under $200,000, subject to financial eligibility.

Why the University Rankings Differ

Different priorities produce striking contrasts. Vanderbilt, for example, ranks 10th in Forbes but falls outside the U.S. top 25 in both QS and ARWU.

Forbes emphasizes undergraduate outcomes, including earnings, student debt, and graduation rates, whereas QS considers research, reputation, and international reach. ARWU places greater weight on research indicators such as highly cited researchers, major scientific prizes, and published work.

As a result, universities that excel in undergraduate outcomes may not rank as highly on research-focused measures, making the three rankings complementary rather than interchangeable.

Public Universities Stand Out

Public universities are also well represented. UC Berkeley ranks ninth in Forbes and QS and fourth in ARWU, making it one of just six institutions in the top 10 across all three lists.

UCLA places 12th, 14th, and 11th, respectively, while UC San Diego ranks 22nd in Forbes and QS but 14th in ARWU.

The University of Michigan also appears in the top 25 of all three rankings, highlighting the strength of public research universities alongside elite private institutions.

The Northeast Has the Most Top Universities

The Northeast has the highest concentration of top-ranked universities in the U.S., accounting for 16 of the 36 institutions in the dataset (44%).

The Midwest and West follow with seven universities each, while the South has six.

Massachusetts and New York alone account for eight institutions, including MIT, Harvard, Columbia, and Cornell.

California dominates the West, with six of the region’s seven institutions, including Stanford, UC Berkeley, and UCLA.

Learn More on the Voronoi App

If you enjoyed today’s post, check out Mapped: Which Countries Have the Most Top 1,000 Universities? on Voronoi.

Ranked: The 40 Most Visited Websites in 2026

2026-11-14 19:22:04

Google, YouTube, and ChatGPT among the world’s most visited websites in September 2026.

Which Websites Get the Most Traffic in 2026?

Key Takeaways

  • Google and YouTube dominated global web traffic, attracting nearly 169 billion combined visits in September 2026.
  • ChatGPT ranked fourth worldwide with 8.2 billion visits, ahead of Instagram, Reddit, and TikTok.

From searching for answers to watching videos and scrolling social media, billions of people visit the same familiar websites every day. AI assistants have now joined these established platforms among the world’s most visited online destinations.

This graphic ranks the top 40 websites by estimated monthly visits in September 2026, using data from Semrush. Figures cover desktop and mobile web sessions, including repeat visits.

Google and YouTube Tower Over the Rest

The gap between the top two websites and everyone else is staggering. YouTube, despite ranking second, receives nearly five times as many visits as third-place Facebook, while Google attracts almost twice as much traffic as YouTube.

Both leaders belong to Alphabet, giving the company the top destinations for search and online video. Google reported in its June investor presentation that Search queries had reached an all-time high the previous quarter and said people who use its AI-powered features search more often.

The table below shows the top 40 websites and their estimated monthly web visits in September 2026:

Rank Website Monthly Web Visits (Billions)
1 google.com 108.90
2 youtube.com 59.97
3 facebook.com 12.21
4 chatgpt.com 8.23
5 instagram.com 6.81
6 reddit.com 4.82
7 whatsapp.com 4.26
8 x.com 4.17
9 wikipedia.org 3.80
10 pornhub.com 3.40
11 tiktok.com 2.71
12 bing.com 2.33
13 amazon.com 2.32
14 yahoo.com 2.30
15 xvideos.com 2.27
16 duckduckgo.com 2.21
17 linkedin.com 1.89
18 yahoo.co.jp 1.72
19 msn.com 1.70
20 xhamster.com 1.64
21 claude.ai 1.58
22 pinterest.com 1.50
23 github.com 1.44
24 weather.com 1.38
25 netflix.com 1.38
26 microsoft.com 1.38
27 twitch.tv 1.26
28 yandex.ru 1.25
29 discord.com 1.25
30 live.com 1.24
31 temu.com 1.16
32 canva.com 1.07
33 apple.com 0.96
34 spotify.com 0.92
35 naver.com 0.90
36 imdb.com 0.84
37 telegram.org 0.79
38 paypal.com 0.76
39 roblox.com 0.74
40 openai.com 0.71

Together, Google and YouTube received 168.9 billion visits, compared with 91.3 billion across the other 38 websites in the ranking. In other words, Alphabet’s two leading platforms generated nearly twice as many visits as the rest of the top 40 combined, including major social networks, shopping sites, streaming services, and AI tools.

Other search engines draw substantial traffic but remain much smaller, with Bing receiving 2.3 billion monthly visits and DuckDuckGo 2.2 billion.

ChatGPT Joins the Internet’s Biggest Platforms

ChatGPT’s position among the top five websites puts an AI assistant alongside some of the internet’s most established social media platforms. Its 8.2 billion monthly visits place it between Facebook and Instagram, highlighting how prominent AI tools have become in everyday web activity.

Meta’s reach extends further through WhatsApp, which ranks seventh with 4.3 billion visits. Together, Facebook, Instagram, and WhatsApp attract 23.3 billion monthly visits, giving Meta a substantial presence across social networking, photo sharing, and messaging.

Reddit, X (formerly Twitter), and TikTok are among the other major social media platforms attracting billions of monthly visits.

While ChatGPT ranks alongside established social platforms, its closest AI competitors sit much further down the list. Claude, another of the world’s most popular AI tools, ranks 21st with 1.6 billion visits, roughly one-fifth of ChatGPT’s monthly traffic.

Learn More on the Voronoi App

If you enjoyed today’s post, check out ChatGPT Climbs to #10 in U.S. Web Traffic on Voronoi.

Ranked: The World’s 21 Largest Beauty Companies

2026-11-14 01:05:14

Which Beauty Companies Are the World’s Largest?

Key Takeaways

  • L’Oréal is the world’s largest beauty company, generating nearly $50 billion in beauty sales in 2025.
  • European-headquartered companies occupy seven of the top 10 positions, including LVMH, Chanel, and Beiersdorf.
  • Despite overall industry growth, 10 of the top 20 beauty companies recorded year-over-year sales declines.

From L’Oréal and Estée Lauder to Chanel and Shiseido, the world’s biggest beauty companies generate billions of dollars annually from skincare, cosmetics, fragrances, and hair care.

Together, the 10 largest companies generated $151.65 billion in beauty sales in 2025, accounting for nearly 59% of the combined sales of the world’s top 100 beauty companies.

This visualization ranks the world’s largest beauty companies using data from Women’s Wear Daily’s (WWD) 2025 Beauty Inc Top 100. Figures reflect beauty-related sales rather than total company revenue and are estimates except for L’Oréal’s reported figures.

Currency fluctuations also affected the U.S. dollar-denominated sales of some European and Japanese companies, even when their sales increased in local currencies.

L’Oréal Dominates Global Beauty Sales

Known for brands such as Kiehl’s, Kérastase, and CeraVe, L’Oréal generated $49.7 billion in beauty sales in 2025, growing 1.3% from the previous year.

That’s $22.7 billion more than second-ranked Unilever, whose portfolio includes brands such as Dove and Vaseline.

Procter & Gamble ranks third at $15.4 billion, followed closely by Estée Lauder at $14.7 billion.

The table below ranks the 21 largest beauty companies in the world based on 2025 sales:

Rank Company Headquarters 2025 Beauty Sales
(Billion USD)
Sales Change
YoY (in %)
1 L’Oréal 🇫🇷 Clichy, France 49.7 +1.3
2 Unilever 🇬🇧 London, UK 27.0 -2.9
3 Procter & Gamble 🇺🇸 Cincinnati, U.S. 15.4 +3.0
4 The Estée Lauder Companies Inc. 🇺🇸 New York, U.S. 14.7 -3.0
5 LVMH Moët Hennessy Louis Vuitton 🇫🇷 Paris, France 9.2 -3.0
6 Chanel Ltd. 🇬🇧 London, UK 9.2 +3.1
7 Beiersdorf 🇩🇪 Hamburg, Germany 8.9 0
8 Shiseido 🇯🇵 Tokyo, Japan 6.5 -2.1
9 Coty Inc. 🇳🇱 Amsterdam, Netherlands 5.8 -4.6
10 Puig 🇪🇸 Barcelona, Spain 5.3 +5.5
11 Bath & Body Works 🇺🇸 Columbus, U.S. 4.6 +1.2
12 Henkel 🇩🇪 Düsseldorf, Germany 4.4 -0.9
13 Kao Corp. 🇯🇵 Tokyo, Japan 4.4 +4.1
14 Kenvue 🇺🇸 Skillman, U.S. 4.1 N/A
15 Natura Cosméticos SA 🇧🇷 São Paulo, Brazil 3.8 -3.3
16 Colgate-Palmolive 🇺🇸 New York, U.S. 3.5 -2.8
17 Amorepacific 🇰🇷 Seoul, South Korea 3.2 +7.9
18 L’Occitane International SA 🇨🇭 Plan-les-Ouates, Switzerland 3.0 -7.9
19 LG H&H 🇰🇷 Seoul, South Korea 2.5 -11.1
20 Mary Kay 🇺🇸 Addison, U.S. /
🇨🇭Geneva, Switzerland
2.4 0
21 Wella Company 🇺🇸 New York, U.S. 2.4 +6.2

Together, the four largest companies generated $106.8 billion in beauty sales, highlighting the scale of the industry’s leading players.

European Companies Lead the Rankings

European-headquartered companies account for seven of the top 10 positions, reflecting the region’s strength across both luxury beauty and mass-market personal care.

Luxury-focused LVMH and Chanel are tied at $9.2 billion in beauty sales, followed closely by Germany’s Beiersdorf at $8.9 billion.

Outside Europe, Japan’s Shiseido ranks eighth globally with $6.5 billion in beauty sales, while South Korea’s Amorepacific and LG H&H recorded $3.2 billion and $2.5 billion, respectively.

The ranking also highlights the industry’s global reach, with major beauty companies headquartered across North America, Europe, Asia, and South America.

Beauty Sales Grow Despite Declines Among Major Players

The world’s 100 largest beauty companies generated a combined $258.99 billion in sales in 2025, up 2.7% from the previous year.

Yet performance varied significantly among the industry’s biggest players. Of the top 20 companies, 10 recorded declining sales, while South Korea’s Amorepacific posted the strongest growth at 7.9%.

Meanwhile, LG H&H recorded the steepest decline among the companies listed, with sales falling 11.1% year-over-year.

Two of the companies in this ranking, Procter & Gamble and LVMH, are also among the world’s top 50 most valuable companies.

Learn More on the Voronoi App

For more reading on beauty and luxury goods companies, check out LVMH & Its Market Rivals — Publicly Traded Luxury Leaders Ranked by Market Cap on Voronoi.