2026-09-12 00:00:26
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2026-09-11 20:52:39
The Internet’s Dr. Drang on the Live Rewind and Siri Recap features announced this week:
The hoops Apple jumped through to avoid certain words is pretty funny. For example, in the discussion of Live Rewind, we learn that
Audio from the microphone flows into the audio buffer inside the Secure Exclave on the S11 chip.
You think your watch records the audio around you? No no no. The audio flows into the Secure Enclave, and flowing is definitely not recording because it’s a different word.
Notably Apple chose not to use a very common synonym for “flowing” that would be instantly understandable to most, because no doubt it did not like the implications of that word. So I guess it depends on what the meaning of the word “is” is.1
Also worth noting that the Siri Recap feature, unlike Live Rewind, does not even bother to alert people around you that recording—sorry, flowing—is happening, using similar linguistic hopscotch. From Apple’s own privacy document:
There is no audible signal because no raw audio is retained, and there is no way to reconstruct the original audio from a Siri Recap or share raw audio with anyone.
The implication obviously being only raw audio could even be considered a privacy violation. That’s an interesting way of framing it, even though I’m pretty sure there are people who would be upset to know that their conversations are being summarized even if audio is not being retained.
Glenn has already done a thorough and even-handed rundown of this feature, but I think Dr. Drang’s point about the lengths to which Apple has to contort itself to make it seem like this feature is on the up-and-up is, in and of itself, telling.
2026-09-11 08:13:40
At my gym, all the signs are handwritten and friendly. In one section, a sign asks members not to drop their weights because there are downstairs neighbors.1 In the bathrooms, reminders to flush and wash hands. But throughout the gym, signs say—more directly—no live streaming. Other signs ask people to exercise consideration when recording their routines for themselves or their coaches to ensure nobody else is in their sight lines. Privacy in the gym is paramount to ensure everyone is not self-conscious and is comfortable.
I was thinking of my gym when I heard about Live Rewind and Siri Recap in the just-announced Apple Watch Series 12 and Apple Watch Ultra 4. These are two of the four flagship Audio Intelligence features launching in beta later this year. Both of these tools record audio continuously. Live Rewind lets you double-press the Digital Crown to receive a transcription of the last 15 seconds of conversation. Siri Recap takes notes on what it hears throughout the day and provides Apple Intelligence-generated summaries.
Both features have, understandably, freaked people out, made them angry, or caused them to shrug in resignation. Surely Apple is exaggerating the privacy protections it explains on the same page it describes the features! And if Apple is all in on recording us all the time without our consent or knowledge whenever one of its devices is nearby, the privacy game is over, isn’t it!? Everything becomes fodder for the machine; private conversations are immutable; the future is surveillance!
I’m not one for extremes, and I’ve studied Apple’s privacy and security provisions and mistakes for nearly 30 years. But I have concerns about these features from social, political, safety, and legal standpoints. Let me tackle the privacy and security first.
When Apple announced Private Cloud Compute in 2024, it was interesting, but it felt academic because it didn’t then release a Siri worth worrying about. In 2026, the PCC expansion with Siri AI is much more important, as Siri may send huge amounts of our personal information to the cloud to provide better answers derived from our data.2
After studying Apple’s details on PCC, I felt reassured. This is partly because one of Apple’s five pillars of PCC integrity is transparency. This is unlike many previous claims by Apple that it would be transparent. Here, they’ve stated exactly what will be available to researchers, and one researcher already found a flaw and was awarded the highest Apple bounty—$150,000. The other pillars include end-to-end encryption, barring access by Apple or other parties through cryptographic design, and no way for an external (or internal!) party to determine which PCC server is processing an individual’s data.
Apple’s promises with Audio Intelligence are somewhat different, though I find them a valid approach to minimizing invasions of one’s privacy and an attempt to reduce violations of other people’s personal sphere. Here are the fundamentals for Live Rewind and Siri Recap:
Audio isn’t recorded, nor is it stored, nor is a transcript made. As it is captured, the audio is not accessible to you, watchOS or iOS, apps, or Apple. Apple achieves this by using the Secure Exclave to process audio; after processing, the audio is immediately discarded.4
All of the audio processing happens on your Apple Watch and iPhone. That prevents leakage. If you engage Siri, however, some portion of the Live Rewind text could be sent to PCC under the same security protections. (Apple says “will.”)
Siri Recap uses PCC. The process is complicated, exposing as little information as possible within the already secured PCC environment.
iCloud syncing is end-to-end encrypted. You don’t need to enable Advanced Data Protection (ADP).
Siri Recap deletes summaries after seven days; Live Rewind’s 15-second text snippets are deleted within 30 seconds after the Apple Watch display dims. You can save Siri Recaps or export them. With Live Rewind, they are retained within the Siri app if you choose to save them or ask Siri about the text.
From a design standpoint, these measures all feel well thought out to prevent all of the egregious use cases one might imagine: Unwanted recordings! Apple analyzing our conversations to sell us stuff (or sell to third parties)! Leakage that would allow friends or strangers to access summaries, snippets, or conversations, including via internet cloud storage!
And yet. I find the above fits into the meme of “My ‘An explanation of how the Apple Watch recording what you are saying is kept private and anonymous’ T-shirt has people asking a lot of questions already answered by my shirt.”
When I’m out in public in the United States, courts have found that in most situations, I have little right to privacy. But then you can shave that down. If a neighbor points a camera from their house at my unfenced front lawn, visible from the street?Generally legal, with some exceptions related to harassment or intimidation. But if a camera points into my house through a window or into a fenced area of my property, most jurisdictions find that “not cool” (a legal term).
The audio side of this is very different. My state of Washington, for instance, is an “all-party consent” state; some states are “one-party consent” or have different rules. “One party” means anyone in the conversation (on a phone, in person, via videoconferencing, etc.) can consent, so they can record audio or have a device or system do it for them. In Washington and other all-party states, every person being recorded must consent, or it is illegal and actionable. (Recording across state lines or internationally becomes complicated.)
The company says it’s not “recording” or “storing” audio. But it is capturing it. Shockingly, I’m not a lawyer, so I can’t provide a legal analysis. (Presumably many privacy-focused organizations are doing deep reads of state-level statutes.) But the gut check is what I’m really going for, anyway: do these two features have the feeling of being recorded without one’s permission, even if Apple is trying to mitigate both the technical reality and the sense of it?
On the technical side, it appears that you have to enable each feature in the Watch app on the paired iPhone. Live Rewind requires enabling Siri: Live Rewind: Double Click Digital Crown. You can schedule Siri Recap by time, trigger it or turn it off using a location, or enable or disable it manually, such as through Control Center.
So let’s do the vibe check.
Live Rewind appears to be buffering audio at all times in anticipation of needing to transcribe the last 15 seconds. Apple says Live Rewind is designed to alert those around you that you’re replaying audio: when you double-click the Digital Crown, a chime sounds (ignoring any of your settings) as the Apple Watch’s entire screen is taken over with an animation that includes a microphone indicator.
However, unless Live Rewind is also a literal Time Machine, this doesn’t feel right. People are being warned 15 seconds after their audio is captured. (If Apple doesn’t mean that, it needs to clarify.) Further, it assumes that people will be keyed in to someone’s smartwatch making sounds and flashing images they should be paying attention to.
There’s also no “stop recording” option: if you’re being recorded by Live Rewind, you as an unrelated party—a waiter, a friend, a stranger, someone nearby, a celebrity—have no way to say “no.”
Siri Recap ostensibly is capturing audio whenever it’s active in any of the circumstances above. There’s no indication to other people that it’s running at all, and no one except the user can opt out.
Apple’s mitigations here include that no speaker is attributed, though Siri Recap identifies and anonymously labels different voices.
With Siri Recap, an Apple Watch automatically discards “potentially harmful content.” Apple defines this as content that “promotes self-harm or hateful speech, and sensitive information, such as financial data, government-assigned identifiers, authentication data, and certain personal identifiers.” I’m not sure this list is a strong argument for Siri Recap.
When using a public or private space, there should be a compelling case, even with the protections enumerated. There are already many kinds of assistive technology used by people with many kinds of disabilities to let them function better in a world often hostile to people with no or low vision or hearing.
However, the assistive case isn’t what defines Live Rewind, a useful feature of convenience that has massive privacy implications despite the way data is captured and stored. And it doesn’t help with Siri Recap at all. Siri Recap is just “life recording” without the label attached, since no audio or video is retained, and only 0.01% of a day’s conversation will likely be summarized.
These features feel like they were designed in a lab and passed through to production without enough people wondering, “Will this provoke a tremendous backlash because of the gaps in privacy that are relatively obvious?”
The best way I can conclude my analysis is by quoting Apple:
Be mindful of those around you. While audio is not recorded and stored, and no speakers are attributed, consider those around you where conversations might be private or sensitive.
Given that Apple has to warn of this, it’s the surest sign the features shouldn’t be released in this form. Apple repeats the form of the warning I see regularly at my gym… but apparently it isn’t heeding it.
2026-09-10 22:00:00
We give our keynote reactions, Dan makes tentative plans and Moltz and Lex need to get their hearing checked.
2026-09-10 21:46:32
“It’s just a big iPhone.”
A description of the Pro Max? The iPhone 6? The iPhone 6 Plus?
None of the above.
Those old enough—cough, cough—to remember all the way back to 2010’s introduction of the iPad might recall this as a common dismissal of the first generation of Apple’s tablet. Which, to be fair, was kind of just a big iPhone.1 Not that there was anything wrong with that—in fact, it was a pretty successful elevator pitch for an entirely new product category.
But if you tuned in for Apple’s announcement of the iPhone Duo this week, you may have noticed something curious: Apple only rarely made mention of its very successful tablet line. The company’s view is clear: the iPhone Duo, even when open in all of its glory, may evoke an iPad, but it is very much not an iPad.
When introducing the device, new CEO John Ternus was clear about the Duo’s heritage:
We started with the experience that we wanted for ourselves, a larger display that feels as natural and intuitive as iPad.
At the risk of sounding like I’m nitpicking, let’s delve into that second clause there. It’s a comparison—it feels like an iPad.
Later on, when industrial design chief Molly Anderson did her best Jony-Ive-esque introduction to the device, she couched it in similar terms:
The two sides connect into a continuous frame, surrounding the largest iPhone display we’ve ever designed. Inspired by the versatility of iPad…
There’s a twofer there: the interior screen is the largest iPhone display, and it’s inspired by the iPad. Again, not an iPad.
There are only two other glancing mentions of the iPad. One when Apple mentions upcoming support for the Apple Pencil—”the first time iPhone offers the great Apple Pencil experience that iPad users love”—and slightly later when it discusses the display: “Drawing on our learnings from iPad and Mac, we developed a custom nanotexture finish…”
And that’s it. Those four mentions of the iPad are all that you’ll hear in the entire event.
Apple’s product page for the Duo takes it even further: the only mention there is about picking up a Siri conversation from your iPad and continuing it on your phone. That’s it.
By comparison, that 2010 introduction of the original iPad? You’ll hear the iPhone mentioned more than 20 times, including about how the iPad runs iPhone apps. That was a lineage that Apple wanted made very clear.
Why am I harping on this?
Because you better believe Apple thoroughly considers its word choice in all of its marketing materials, especially in its most viewed annual event.
Like a lot of Apple product marketing choices, this one is simultaneously surprising and, somehow, obvious. Apple could have described the iPhone Duo as an iPhone that opens into an iPad, leveraging the success of its tablet product line, especially compared to its Android competitors. It might even have helped assuage those concerned about the price tag: yes, it starts at $2000, but you’re getting an iPhone and an iPad in one. What a savings!
But I think Apple was also all too aware that this would be writing checks that it couldn’t cash.2 Because though the iPhone clearly takes cues from the iPad, it is definitively not an iPad. It’s not an iPad that you fold up to put in your pocket. Or an iPad with a little iPhone glued to the front. It’s not running iPadOS. You won’t be installing or running iPad apps.
And, like I said, there’s an obviousness to all of that. Because the iPhone Duo’s screen, large as it is—at 7.6 inches, it’s just .7 inches smaller than the iPad mini—isn’t necessarily ideal for all the features in iPadOS, whether it’s the multitasking windowing system, Slide Over, or even just the menu bar hanging out up at the top of the screen. Having it be an iPhone that works like an iPad when you open it up makes as much—or as little—sense as an iPad that works like an iPhone when you fold it closed.
This distinction also allows it the freedom to do things that the iPad doesn’t. Like the clever ability to pin a video to the top of the screen in portrait. Or being able to fold it and put it on its side for FaceTime calls. The way it shifts user interfaces away from the crease when it’s partially closed. All of these are specific affordances for this device, which helps set it apart from Apple’s other products. Even many of the interface layouts are distinct, like the vertical dock or the minimized status bar.
In some ways the Duo is neither an iPhone nor an iPad, but a third device. But if you’re going to pick one to connect it to, well, why wouldn’t you choose your—if not the—most successful consumer product of all time?
In the end, the iPhone line is starting to impinge upon the iPad—not unlike the way the iPad itself has begun to blur the lines with the Mac by adding keyboard and trackpad support, windowing, and more.
This isn’t convergence in the way that some have feared, with all of the devices getting squished into a mushy middle ground. Instead, it’s informing each device with what the company has learned from its other products and, in typical Apple fashion, making each product the best version of itself.
Consumers fear convergence, but it’s a risk for Apple too. Because in a world where an iPhone folds out to an iPad, will people really buy both devices? The answer: some may not. But how many of those people were really in the market for an iPad in the first place? Apple is betting that people love their iPhones so much that, just as with the iPhone 6 and the Pro Max lines and even the edge-to-edge displays of the iPhone X and later, that what they really want is an iPhone, but more.
2026-09-10 08:39:17
In his first event video since taking over as Apple CEO, John Ternus got a cheeky introduction from his predecessor Tim Cook before boldly referencing some classic Steve Jobs moments and setting the company’s most important product on a new course.
I appreciated the video’s opening conceit, which was essentially a cinematic debate about what makes for a great opening scene, leading to Tim Cook narrating his own entrance to Apple Park—and then, in a twist, explaining that he’s not the main character of this story, it’s the other guy—namely Ternus. What a great, ego-deflating moment of support—and it stuck the landing in the way that many Apple introductory segments don’t, feeling either a bit too silly or a bit too smug.
(I also appreciated the direction of this video, which made sure that the scenes behind presenters were actually populated. Past videos made it feel like Apple Park was abandoned after some sort of apocalypse, while this one made it feel like everyone at Apple was still hard at work on making the company’s next batch of products. And it allowed for some low-key levity, like the segment set at a Hollywood backlot that featured a fake rainstorm falling on film noir characters and Apple presenters alike, a collection of Roman soldiers marching with a classical composer, and a couple of astronauts riding on the back of a golf cart.)
After professing what a privilege it was to represent Apple, Ternus quickly turned to a defense of the iPhone, and the smartphone more generally, as a cornerstone of our digital worlds. In casting the tech product at the center of our experiences as an “intelligent personal hub,” Ternus was alluding to Jobs’s declaration more than 25 years ago that the Mac was the center of a “digital hub.” In modern terms, the smartphone certainly fills that role, connecting to accessories and bringing in data from disparate sources.
Not only was it bold to tie the first pronouncement of a new Apple CEO to a famous Jobs strategy, but it was also bold to use the moment to take a direct shot at competitors who seek to replace the smartphone with unspecified new AI-infused tech products. It has always seemed obvious to me that the smartphone is just too perfectly positioned, with the right set of attributes, to survive whatever an AI-infused future might throw at it.
Ternus’s opening remarks fed into that, referencing the key features that make the iPhone such a powerfully useful product: It’s always with you, has a powerful processor, a great display, is always connected to a high-speed network, has high-quality sensors, and has a battery big enough to last all day. I have a hard time believing that even a deeply AI-heavy future won’t require all of those features, and it’s already in our pockets.
Of course, he would say that. He’s the CEO of a company that sells devices, primarily smartphones. But I think he’s also right.
Still, Apple is a tech company, and everything in its sphere is touched by AI now, so the company needed more than a profession that the iPhone was just great at AI, thank you. And so Ternus and his team worked to define Apple’s place in our AI-focused world—in some interesting ways.
Obviously, the presentation spent a lot of time discussing Apple Intelligence, which—after a two-year delay—is finally living up to its promise. The new Siri AI assistant is quite good, and it will provide iPhone users with a satisfying experience for casually looking up information and performing tasks, whether it’s world knowledge or personal data that lives on their devices. Apple is about to turn a real weakness into—well, if not a strength, then at least no longer an Achilles heel.
Apple also pressed its advantage when it comes to designing its own processors, which give the iPhone a strong story in terms of on-device AI. You can see how Apple has begun to prioritize AI benchmarks—the new A20 Pro processor has two Neural Engines (just as the M6 chip does), offers a bunch of next-gen GPU cores with neural accelerators, and has a 50% boost in memory bandwidth.
How much AI work is currently being done on-device on smartphones? Probably not much, but perhaps a little, and over time if app developers want to minimize their reliance on expensive (and potentially non-private) cloud services, they may gravitate toward using the features Apple provides on device. This is a bet by Apple that on-device AI becomes more prominent over time, but if you design your own chips and sell your own smartphones, it’s the right bet to make. I’ve seen the pendulum swing from processing being focused in the cloud to it happening on personal devices more than once. It would not surprise me at all if it happens again, and Apple is positioning itself to be ready if it does.
But there were some appreciably non-obvious examples of Apple’s approach to AI in the event, as well. Apple has said previously that it would support SynthID, a feature that tags AI-generated content. What it hadn’t previously revealed is that it’s built Apple Reference Image, a system that cryptographically signs the original pixel data from an iPhone camera’s sensor in a way that can verify that a photo is unedited. Accepting that most photos do get edited, Apple has built the system in a way that the signed, unedited original rides along with the version you’re processing and editing—but even if you edit the image, there’s a method to view the original and make sure that it’s properly reflecting reality.
I don’t know enough about this category to know if there are similar implementations from other groups, or if there’s an emerging standard that Apple is either inventing or avoiding, but it sure does sound like a good idea to have a way to say that a photograph was really taken from an iPhone’s image sensor and wasn’t just fabricated.
Finally, Apple’s most surprising AI announcement of the day, one that I doubt anyone had on their bingo card, is that Apple is apparently making the Apple Watch an AI wearable. The new Apple Watch models, apparently in conjunction with a fairly modern iPhone, have a feature that listens to your conversation and lets you display what someone said for the previous 15 seconds. It’s like TiVo for… reality? And then there’s Siri Recap, which listens to everything and writes high-level notes based on your conversations. It’s AI meeting notes for your life.
These features are wild, and if you haven’t noticed, they are coming at a time when people are increasingly critical of tech companies intruding into places that were previously presumed to be at least a bit private. Fortunately, Apple does have a fairly positive reputation when it comes to privacy, and the company has detailed technically how these features work—no audio files are saved, apps have no access to audio data, and the AI transcription engine runs on audio in a buffer. But since we live in a world where people are already convinced their phones listen to them and use their conversations to send them ads, I’m not convinced the nuance of a statement like “my Apple Watch is listening to our conversation, but it’s not recording” is going to go over well.
I’m curious just how much of this feature is happening on the Apple Watch and how much is happening on the connected iPhone. Is the Apple Watch just there to listen to audio, make disclaimer chimes to warn people they’re being monitored, and pass the audio on to the iPhone for processing? Is the Apple Watch performing a raw transcription of audio chunks into text and passing that on to the iPhone for assembly into more understandable blocks of text? I’m sure it’ll all come out. And then we’ll all need to judge: are either of these features useful enough to make it worth the trouble of explaining to other people that things are being captured? It’s worth considering the inverse, too: Does Apple’s admirable commitment to privacy lead to summaries that aren’t especially helpful or actionable?
A lot of questions, not a lot of answers—yet.
I’d argue that Apple can’t afford to not try features like this, however. Our culture may ultimately reject even the most privacy-focused AI recording features, whether they come in camera glasses or attentive smartwatches. But if there’s any valid, non-creepy case to be made for this sort of technology, someone needs to make it. I know a lot of people will roll their eyes at this, but this is one of those times when the phrase “only Apple can do this” might actually be true. They’re taking a swing, and I admire that. It may not be enough.
Keep in mind that there’s another invasive AI feature rumored to be attached to a future Apple product—namely, the next generation of AirPods Pro, which may come with embedded cameras. I assume Apple’s explanation of these new Apple Watch features is a preview of how camera-bearing AirPods would be explained—namely, that the image data is walled off, inaccessible, processed by AI algorithms on device and then discarded. If these Apple Watch features become wildly unpopular, it might be a hint to stow those AirPods. If people accept Apple’s assurances, maybe things will be different.
Off to the iPhone, the big reason Apple does these events. Of course, the iPhone Duo is the most interesting and different iPhone in years, if ever. I can’t wait to play with one. It’s an incredibly complex piece of hardware engineering that also generates hundreds of serious usability issues for iOS and all the apps that run on it.
At first glance, Apple seems to have gotten really creative in trying to solve those usability issues. There was a time when Apple might have introduced a product like this and just explained that while you could rest the device partially open at an angle, horizontally or vertically, those angles simply weren’t supported and you should only ever use the product open or closed. And a lot of us would’ve shrugged and said, well, okay Apple, I get that we’re asking a lot by wanting you to cover all the bases right away. Maybe next year?
Not the iPhone Duo. While I’m sure there will be some frustrating edge cases, this product announcement shows what can happen when a company is fully committed to bringing its entire organization to bear on supporting a new piece of hardware. There’s a new multitasking model, support for Apple Pencil on iOS for the first time(!), the ability for apps to run on both inside and outside screens at once, Apple’s first under-display camera, an entirely reoriented iOS dock and set of toolbars, and a whole lot more.
It’s almost overwhelming, but it’s also clearly the right way to launch a product like this. It would make no sense for Apple to spend years developing a folding iPhone… and then deciding to shrug and release a half-baked iOS update to support it. If a company boasts about how the integration of hardware and software is its secret sauce, this is the moment when it needs to back that up with action. Feels to me like it has.
As exciting as this all is, let’s not forget that folding phones are a teeny portion of the overall smartphone market. Not only is this the most expensive iPhone ever, but it’ll probably be the worst seller of the iPhone line, at least to start. And in doing so, it’ll probably be the best-selling folding phone of all time. Apple’s endorsement of this style of device will drive sales of other folding phones, too. Just don’t expect it to take over the world. If it sells as well as the iPhone Air, it would be quite a coup.
That’s because most people will want to buy the iPhone 18 Pro. While that product pales in comparison to the alien newness of the iPhone Duo, it’s also exactly the phone most people will want to buy. The new camera upgrade, which adds a moving aperture to the iPhone for the first time, should offer a serious improvement in an array of shots. I’m sad that Apple has seemingly retired Cosmic Orange this year, but that’s okay, it’s just resting—I predict a nostalgic orange iPhone comeback in a year or two.
Bottom line—the iPhone 17 Pro was a huge hit and I suspect the 18 Pro will be, too. Yes, it starts at $100 more than the past models, but what doesn’t? I’m actually relieved Apple didn’t raise the price by $150 or $200. The iPhone 18 Pro might not be the one most people talk about, but it’ll be the one most people buy. (And then in the spring, we’ll see how the iPhone 18 fares as a phone released out of the spotlight of the big fall iPhone event.)
In the long run, though, is the iPhone Duo the future of the iPhone line? It depends on what you mean by “long run.” It seems to me that the impulse of the iPhone Duo and all folding phones is based on the premise that phone users want huge displays (true) but at some point those displays just don’t fit in their pockets (a sad fact of physics and tailoring). Wouldn’t you want the biggest screen that also fits in your pocket? If so, then at some point that ideal device becomes a foldable, or rollable, or some other kind of shape that can be large when in use and small when it’s stowed away.
Now is probably not that time. (Certainly not at that price.) But its time may yet come, especially as Apple does its thing and just keeps iterating, making the iPhone Duo thinner and lighter and more full featured over time.
I can’t wait to try out the iPhone Duo. As someone who spends a lot of time using an iPad, I’m seriously intrigued if it might fit in my life as a primary device. But for most people, it will be not just too expensive, but too weird. That’s fine. Apple strikes me as a company that’s willing to be patient—while making a lot of money from people who want to be out there on the cutting edge.
For everyone else, there’s the iPhone 18 Pro. And that’s as it should be.
