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site iconSeth GodinModify

Coordinator of The Carbon Almanac. Founder of Akimbo, home of the altMBA. Author of THE PRACTICE and THIS IS MARKETING.
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The magic of a two-year waitlist

2026-08-12 17:03:00

The Decware triode amp is the best low-power stereo amp I’ve ever heard. And it’s a bargain. If you have the right speakers, it’s an extraordinary device.

And there’s a two-year waitlist. 2000 people, 11 pages long.

This approach to timing and production serves all the people that matter to the company.

Employees are free to do their best work without rushing.

The operation is able to be right-sized instead of more-sized.

The risks are reduced, since the infinite loop of expansion is almost always followed by the doom loop of contraction.

Would-be customers who are impatient can go elsewhere or even buy a used one.

And the folks who are upgrading to this final, ultimate purchase of equipment discover that the value of the transaction goes up commensurate with how long they have to wait. In a world built on instant convenience, perhaps this is something worth waiting for.

Most MBAs would tell Steve to raise prices, ramp up production, automate, outsource and maximize profits.

But perhaps the resilient and generative approach is precisely the right choice. The hard parts are: 1. making something people are willing to wait for, and 2. having the guts and commitment to make them wait.

Pick your customers, pick your future. And often, entrepreneurs forget that they don’t work for Milton Friedman. We can choose the work we do and the value we create, and we can decide what better looks like.

Attention up for auction

2026-08-11 17:03:00

If you win an auction to get a click, you probably overpaid.

Every other bidder stopped bidding, that’s why you won.

Putting attention up for auction is a good business model—for the seller.

Give me one reason

2026-08-10 16:11:00

When your project, proposal or resume is rejected, it’s tempting to try to understand why.

Scrutinize the rejection letter and turn the short sentence into a paragraph or an essay, then play it over and over in your search for how to do better next time.

If you can simply answer this rejection, next time will go better.

The frustration really kicks in when the reasons begin to conflict. Too hot, too cold. Too tall, too short…

The truth is simpler: People who reject you or your work aren’t giving you the real reason. They’re simply inserting “here is where I write a few generic sentences to sound polite.”

Even if you could completely answer the objection in that rejection letter, they’re still going to reject you.

That’s because the rejector isn’t here to teach you anything, and isn’t offering the objection so that you will correct it. They’re simply being nice when they say, “go away.”

The honest rejections would say something like, “my boss didn’t like you,” or “I was in a bad mood,” or “we realized that our spec wasn’t very clear and the person we liked didn’t fit it either,” or “we wanted someone who looked more like us,” or “your competence made us nervous,” or…

Take what they wrote and replace it with “no.”

It’ll save a lot of time.

“We’re all being surprised at the same time”

2026-08-09 17:03:00

Keith Jarrett on improvisation.

When the artist is creating in real time, in conjunction with the witnesses in the room, “performance” goes away.

It’s creation.

Improvisation is a privilege, a chance to create without a guarantee.

The McIntosh Modernity Index

2026-08-08 17:03:00

There’s a village in Luxembourg that’s right outside the main metropolis. A farmer often ties up a donkey to the little bridge leading to town.

The juxtaposition of international digital trading and donkeys is a reminder that as fast as the future arrives, the past also sticks around. We can measure the distance not just in years, but in miles. “How many miles is it to the nearest donkey?” is an interesting metric.

There’s probably a version of the donkey in your office or your town.

As the crow flies

2026-08-07 17:03:00

You’re not a crow, neither is your project.

To get from a village in rural France to Los Angeles, the trip to London might be a tiny fraction of the distance from London to LA, but it takes more than half the time.

It’s easy to imagine that every step in our journey proceeds at the same velocity, but it rarely does. And just because the destination is in sight doesn’t mean you’re almost there…


PS Here is a fifteen-year-old addendum to yesterday’s post.