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site iconSeth GodinModify

Coordinator of The Carbon Almanac. Founder of Akimbo, home of the altMBA. Author of THE PRACTICE and THIS IS MARKETING.
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“Is it okay if I share my screen?”

2026-07-14 17:03:00

The meeting is now broken.

Even if you were actually engaging with the attendees before, it’s over. You took a new medium and stuffed an old one into it, changed the dynamic and ruined it.

Zoom is a device that eliminates physical distance and enables a synchronized conversation. Interactions in real time. In particular, groups of three to eight professionals, there to have a discussion.

Throwing your powerpoint into the mix transforms the dynamic. It takes your face off the screen and makes everyone else irrelevant. It forbids interaction. And it prevents you from reacting to the room as it unfolds, since it’s linear.

The disrespect comes through, even if you didn’t intend it to.

If you have something to show us, send it before the meeting. If there’s a memo, we can read it in advance, or afterward. In fact, if the memo is really important, simply pause the meeting while we all take two minutes to read it. We know how to read.

Reading and interacting are different events.

Powerpoint was invented by socially-awkward engineers as a way to create deniability and clarity in boring tech meetings. It’s a persistently misused piece of tech, used as a crutch or an effective way to hide.

If you call a meeting, do the work to earn it. Make sure the right people are there, make sure you’re prepared and make sure they are too. Use any excuse you can to cancel the meeting and replace it with a memo, one that’s short, clear and designed to accept responsibility.

There’s another new medium that’s arriving–well-edited, short and punchy videos, a one-way method to carefully say what you wanted to say. Send one of those if you want…

Show and tell has a long history going back to first grade. But if you’re going to do show and tell, do it with care.

The hedonic treadmill

2026-07-13 17:03:00

When we upgrade something in our lives, the thing we used to be satisfied with is no longer satisfying.

That’s the nature of an upgrade.

After a certain point, the only thing we’re buying is the way the upgrade makes us feel in the moment, not our satisfaction going forward.

Stereos, salt, art on the wall. It’s easy to get hooked on the climb, not the altitude.

Luxury goods are a special set of upgrades. These are purchases that aren’t actually an upgrade, they simply feel that way because of their cost (and the status that goes with it).

At some point, the best upgrade is the realization that we have enough.

Controversial

2026-07-12 17:44:00

This is a useful term. It helps us understand a topic or theory that can be considered from multiple points of view by people engaging with good intent.

“Pluto is a planet” was a controversial statement among some people who study the solar system.

On the other hand, it’s not controversial that Pluto actually exists.

Choosing to engage in a conversation about something that’s controversial gives us a chance to share our insights and engage in dialogue. And it also comes with the knowledge that we’ll need to devote time and care to having that conversation.

On the other hand, inventing false controversy is simply a tool to keep people away.

If you insist that the world is flat, and that talking about its spherical nature is controversial, then you’ve made it hard to be a travel agent, a geologist or a sailor. You’ve scared people away from a productive conversation because you’re claiming something without good intent.

The key element of ‘controversial’ is possibility. If that’s not there, it’s simply an empty argument.

Mel’s back

2026-07-12 00:15:51

Last year, the recording session I did with Mel Robbins was going so well that her producers asked me to stick around–four hours later, we had recorded enough for two episodes.

One never knows how these things will feel until after the fact, but part 2 is live now. I hope you get as much out of it as I did…

My day with Mel inspired my new book, which ships in 9 weeks. And the limited-edition multi-pack is well on its way to being fully subscribed. I just added a new spiral-bound booklet for the first 700 orders. Photos to come when it comes back from the printer.

You can find the conversations with Mel here.

Problems can be solved.

Here’s a short riff on the world’s worst boss:

And here’s a page for Mel fans who are new to the blog.

And the episode…

A captive audience

2026-07-11 17:03:00

The moment you start treating your customers as captives, they begin to make other plans.

It might take a while, but they always end up leaving. The first step is warning away their friends.

On the other hand, when we treat our customers like the free agents they are, they often choose to stick around (and bring the others).

Before you reward an analyst for jacking up the price and making some money this week, it might be worth focusing on what that short-term move is going to cost you.

Riff-o-matic

2026-07-10 17:03:00

More than 345 riffs, worthy of a calendar, all in one place. They don’t fit in a blog post, so I made a page of them. Hit the refresh above to see another one, or see them all, and vote on your favorites, at sethsriffs.com

On the riffs page, you can click the ? icon and launch a search of the blog for more details and discovery. Share links are also there.