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site iconMatt BirchlerModify

Product designer at NMI, YouTuber, and podcaster
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John Ternus will be Apple's next CEO (starting September 1, 2026)

2026-04-21 07:17:34

Apple: Tim Cook to become Apple Executive ChairmanJohn Ternus to become Apple CEO

Under Cook’s leadership Apple has grown from a market capitalization of approximately $350 billion to $4 trillion, representing a more than 1,000% increase, and yearly revenue has nearly quadrupled, from $108 billion in fiscal year 2011 to more than $416 billion in fiscal year 2025.

From a business perspective, it's undeniable that Tim Cook has been massively successful. Apple was big when he took over, but it wasn't the behemoth it is today. At a very core level, he has been remarkably good at his job. Big Business Boy Birchler has got to respect that.

Cook has also stood by some beliefs that I think are genuinely laudable. Apple's commitment to user privacy leveled up when he was in charge, and his drive to sustainability and the environment is worthy of praise.

That said, while his tenure has been financially successful, I think a lot of people feel like Apple isn't quite the company they originally fell in love with, and I hope Ternus can make us feel more that way again. I recognize that's hard when you're not the scrappy underdog, you're one of the biggest companies in the world, but I do think it's important for Apple to keep that "we do whatever is right for the user" energy and less of that "we extract as much as we're legally allowed to from every user and developer" energy. Insert something here about the shareholders' "bloody ROI".

+ Argue more effectively

2026-04-20 19:00:31

You can't cast a whole group of people as "evil" and then be surprised when they don't come around to your side.

Our computers are just too good

2026-04-20 07:21:43

Andy Nicolaides: I’m not a Pro, and that’s okay.

I started to realise recently, but was fully reconciled in my mind after using the MacBook Neo for a few days. The realisation is that, when it comes to my personal devices at least, I’m not a pro and I don’t need the best / top of the range of every product I get to get a lot of joy, and productivity out of them. This is a completely obvious statement to most people reading this I imagine, and it’s kind of blown my mind it took me so long to realise it.

Other than my spell check really not liking the "realise" spelling my British friend uses here, I love this article. Andy points out something I've been wresting around with for a while as well: our computers are better (way better?) than they need to be.

The MacBook Neo is a fuckin' irresistible (I saw two in first class on a recent flight!) and the iPhone Air isn't lighting up the sales charts, but even I can't help but enjoy using this single-camera, okay-battery phone sometimes. By all accounts, the 17 Pro iPhones are selling quite well too, and part of that is because they're technically very good, but I can't help but also think that the colors and the design really hit with a lot of people.

For better or worse, I think that I remain a "pro" user. I was at a few concerts and a wedding recently, and I did regret not having the best cameras at a few of those, and while I am traveling with my Neo and using it as my "couch computer", every time I use my MacBook Pro, I go, "hot damn, that's amazing."

I still love the Neo, though. It's got…something…

Quick 🤫 update

2026-04-18 01:00:14

An update on my biggest project yet. I swear it's almost ready!

What if games could be "pretty successful" and not out the developer out of business?

2026-04-16 20:00:00

I really loved this quote from John Linneman on a recent Digital Foundry podcast:

There was a time when they could produce games in a moderately sustainable fashion, it seems, and they didn't need to be multi-million sellers. And in fact, the big multi-million sellers could help support this wide range of content, which in turn strengthens the platform. I think this black and white thinking of "if it's not the biggest thing, then it's a failure," is extremely dangerous and slowly whittles away at the overall life and vibrancy around a platform until it fails. Like this min-maxing that we're seeing, it's not healthy and it's not sustainable.

I could not agree more.

No vibe coded visionOS bump

2026-04-16 09:00:00

No vibe coded visionOS bump

This post on Reddit caught my attention:

Been curious about the state of the visionOS ecosystem so I pulled the numbers from Appfigures on every app released specifically for visionOS since the platform was announced. This excludes the thousands of 2D iPad/iPhone apps that are just compatible with the headset.

The Feb 2024 launch triggered a spike of 260 native apps in a single month, the highest ever. Since mid-2024 it's settled into a steady 20 to 45 new native apps per month.

Also keep in mind these are only what's available on the public App Store. As a developer myself, most of what's actually being built today never gets published there. It's enterprise software, and it barely makes the news.

With visionOS 27 coming later this year and a next-gen Vision Pro potentially landing within two years, I think the ecosystem is a lot healthier than the chart alone suggests.

Setting aside the fact this has the "actually, there are tons of Vision Pro users, you just can't see them" argument that's all too common in the /r/visionpro subreddit, this top comment caught my eye:

What surprised me is that I don't see a boom correlated with “vibe coding.” I think I read elsewhere that there was something like an 80% jump in the App Store due to coding agents, so I’m wondering why that hasn’t happened here🧐

The agentic coding revolution has hit web and iOS dev really hard, with record numbers of GitHub projects and iOS apps being created, but it seems this has completely avoided the visionOS platform. Or maybe even worse, it has, and the 36 new apps we saw in March 2026 would have been closer to zero if this wasn't happening.