2026-03-26 22:03:40
Apple just announced the AirPods Max 2 earlier this month, and today Amazon introduced the first cash discount on the headphones. You can get the Midnight and Starlight color options for $529.99 on Amazon, down from $549.00.
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Shoppers should remember that this is a pre-order discount on the AirPods Max 2, which are set to officially launch on April 1. Although this is only a $19 discount on the AirPods Max 2, it's the best markdown you'll find online if you're looking to pre-order the headphones.
2026-03-26 21:53:52
Apple is selling the iPhone Air with up to a 30% discount on its official Amazon storefront in the United Kingdom, marking a steep and highly unusual direct price reduction.
The sale price brings the 256GB iPhone Air down to as low as £699 across two colorways (Sky Blue and Space Black), both reduced from their original £999 price. The Light Gold 256GB model is currently listed at £749, while the White 256GB configuration sits at £799. All four colors are available with free next-day delivery.
512GB models are also discounted: The Cloud White configuration is listed at £1,049, down from £1,199, while other colors are available from £899. The 1TB model is similarly reduced, with pricing starting from £1,099 for the Space Black option, down from £1,399.
The reduction of up to 30% represents the lowest price at which the iPhone Air has ever been available directly from Apple in any market. It is also unprecedented for Apple to heavily discount a current-generation iPhone. Apple never normally discounts its current lineup and the company typically holds firm on pricing until a model is superseded. This appears to support the narrative that the iPhone Air has not been the commercial success Apple had hoped for.
The device is widely believed to have struggled since its launch in September last year. A KeyBanc Capital Markets survey revealed "virtually no demand" for the iPhone Air, and Apple analyst Ming-Chi Kuo reported that suppliers had been asked to reduce capacity by more than 80% between launch and the first quarter of 2026, with some components discontinued by the end of 2025.
Apple reportedly cut production orders to nearly "end of production" levels, and supplier Foxconn reportedly dismantled all of its production lines for the device, while Luxshare stopped production at the end of October. The device is now believed to be out of production and Apple may simply be selling through its existing stockpile of the device.
Mizuho Securities found the iPhone Air was the only outlier in an otherwise strong iPhone 17 cycle, with Apple cutting Air production by one million units while increasing orders for all other models by two million. The iPhone Air is believed to have captured just 6.8% of iPhone 17 generation sales in the U.S. in its launch quarter, compared to 30.6% for the iPhone 17 Pro and 55.5% for the Pro Max.
Analysts have pointed to price as the central issue: The iPhone Air launched at $999, just $100 less than the $1,099 iPhone 17 Pro, which offers a triple-lens rear camera and substantially better speakers and battery life. Rival smartphone manufacturers including Xiaomi, Oppo, and Vivo have either cancelled or adjusted development plans for their own ultra-thin models in response to the iPhone Air's poor reception, with Samsung similarly reportedly cancelling the Galaxy S26 Edge after the Galaxy S25 Edge sold poorly.
The Information reported in November that Apple has delayed the second-generation iPhone Air, which had been scheduled to launch alongside the iPhone 18 Pro in fall 2026. The next version of the device could feature a second rear camera in response to customer feedback and launch in spring 2027.
2026-03-26 21:48:01
Apple today announced four new members of its American Manufacturing Program: TDK, Bosch, Cirrus Logic, and Qnity Electronics.
Apple said TDK will manufacture tunnel magnetoresistance (TMR) sensors in the U.S. for the first time ever, for use in iPhones shipped around the world. Apple says these sensors help to support iPhone features such as camera stabilization.
Apple, Bosch, and TSMC will work together to produce integrated circuits (ICs) for Bosch's new sensing hardware at a TSMC facility in Washington, according to Apple. These chips help to support features like Crash Detection, tracking in the Activity app, and elevation measurements across products like the iPhone and Apple Watch.
Apple said it is also working with Cirrus Logic and GlobalFoundries to establish new semiconductor process technologies at a GlobalFoundries facility in New York. This collaboration enables Cirrus Logic to develop solutions for a number of components in Apple products, including advanced chips that power Face ID systems.
Finally, Qnity Electronics and HD MicroSystems will provide "cutting-edge materials and technologies essential for semiconductor manufacturing." This collaboration will "pioneer innovations for high-performance computing and AI."
Apple's American Manufacturing Program aims to bring more "advanced manufacturing and critical component production" to the U.S., as part of the company's four-year $600 billion commitment to U.S. manufacturing and innovation. Apple is dedicating $400 million of the $600 billion to these four new members of the program through 2030.
"At Apple, we believe in the power of American innovation and manufacturing, and we're proud to partner with even more companies to produce critical components and cutting-edge materials for our products right here in the U.S.," said Apple's CEO Tim Cook.
The program's initial members included Amkor, Broadcom, Coherent, Corning, GlobalFoundries, GlobalWafers America, Samsung, Texas Instruments, and others.
2026-03-26 19:04:17
Apple is evaluating a 200-megapixel telephoto camera sensor that could potentially ship in an iPhone as soon as next year, according to Digital Chat Station, a leaker on Chinese social media platform Weibo with a decent track record.
In a post shared today, the leaker said Apple is actively testing a 200-megapixel 1/1.2" sensor similar to the one rumored for Oppo's upcoming Find X9 Ultra.
On the already-released Find X9 Pro, Oppo debuted a 200-megapixel periscopic telephoto lens with a large 1/1.56" sensor that's far bigger than typical zoom cameras. An earlier leak by Digital Chat Station suggests Oppo's upcoming Ultra model will push this further by introducing a 1/1.28" sensor.
The leaker's latest claim is a notable development. In January, they said 200-megapixel camera sensors were being discussed in Apple's supply chain, but that they had not appeared in engineering prototypes. At the time, Apple's development work was said to remain focused on refining its existing 48-megapixel systems.
January was also the month that Morgan Stanley reported Apple is working to bring a 200-megapixel camera to the iPhone as soon as 2028.
Samsung introduced a 200-megapixel rear camera on its Galaxy S23 Ultra in 2023, and the follow-up models also have one. With a 200-megapixel camera, an iPhone would be able to shoot photos with greater detail. The increased megapixel count would also result in higher-resolution photos, which can be cropped further and printed at larger sizes without a loss of image quality.
In early 2027, Apple is expected to release the regular iPhone 18 as part of a new split-launch cycle, with next-generation Pro models following during the usual September time frame. Next year could also usher in a 20th anniversary iPhone, which could be either a Pro equivalent or perhaps a higher-tier premium model, similar to Apple's iPhone X.
2026-03-26 05:59:41
Apple is working on an AI wearable device that's been described as a pin or a pendant. Apple is experimenting with the device right now, but if development moves forward, it could launch as soon as 2027.
We've rounded up everything we know about the AI pin so far.
2026-03-26 05:27:18
Apple continues to celebrate its upcoming 50th anniversary by hosting events around the world, with the latest two held in the UK and Australia today.
Mumford & Sons at Apple Battersea
Apple showcased digital artwork at the Sydney Opera House
