2026-03-28 02:01:53
Apple has hired former Google VP Lilian Rincon as its vice president of product marketing for artificial intelligence, reports Axios. Before joining Apple, Rincon was vice president of product for Google Shopping.
At Apple, Rincon will be in charge of product marketing and product management for all of Apple's AI platforms, reporting to Apple marketing chief Greg Joswiak.
Rincon led the global product organization that handled Google's consumer-facing shopping experiences, and before that, she was a director of product management in the Google Shopping division, and she worked on Google Assistant. Rincon first joined Google in 2017, and she also previously worked at Microsoft and Skype.
Apple's AI marketing efforts come at a critical time as it prepares to roll out the updated chatbot version of Siri in iOS 27, and Rincon has a lot of work ahead. Apple is seen as being far behind competitors when it comes to AI development, both because of its failure to deploy Apple Intelligence Siri features on time and because iOS, macOS, and iPadOS offer far fewer AI features compared to Android and Windows.
With iOS 27, Apple is overhauling Siri. We'll get the smarter Siri Apple first introduced at the June 2024 WWDC keynote, plus Apple is planning for a full chatbot version of Siri that will compete with chatbots like Claude, Gemini, and ChatGPT.
We'll see our first glimpse of the new AI features Apple has planned at the 2026 Worldwide Developers Conference, which begins on Monday, June 8.
2026-03-28 01:11:57
It's been a little over two weeks since the MacBook Neo launched on March 11, and MacRumors videographer Dan Barbera has been using it daily to do a more thorough review.
2026-03-28 01:01:41
Apple is into its final days of hosting 50th-anniversary celebrations around the world, making stops in Washington D.C., Mexico City, Shanghai, Tokyo, and beyond.
On Tuesday, March 24, actor Troy Kotsur and Gallaudet University president Roberta Cordano sat down for a discussion with Apple's accessibility chief Sarah Herrlinger about how accessible technology helps to foster creativity.
In 2022, Kotsur became the first deaf male actor to win an Academy Award for his performance in the Apple TV film CODA, while Cordano is the first deaf woman to be president of the Gallaudet University for the deaf and hard of hearing.
The discussion was part of a special Today at Apple session held at Apple's Carnegie Library store in Washington, D.C., and hundreds of other accessibility advocates also attended the event to reflect on what it means to have Apple products and technologies that work for everyone, including people with disabilities.
On Wednesday, March 25, Apple brought together "some of Mexico's most celebrated filmmakers, actors, and creators" for a conversation about creativity and storytelling at its Apple Antara store in Mexico City. This included some of the people behind the hit Apple TV productions Las Azules, Acapulco, and Midnight Family.
In front of its Jing'an store in Shanghai today, Apple set up a circular catwalk that models walked around as part of Shanghai Fashion Week.
And over in Tokyo today, a virtual YouTuber and singer known as Mori Calliope appeared live on a screen at Apple's Omotesando store.
Image Credit: @hamu_3nd2026-03-28 00:51:47
On this week's episode of The MacRumors Show, we discuss Apple's announcement of its 37th annual Worldwide Developers Conference (WWDC), where the company is expected to unveil a major Siri overhaul alongside iOS 27, macOS 27, and other next-generation operating systems.
2026-03-28 00:33:48
Apple says it has no record of a successful spyware attack against any device running Lockdown Mode, the opt-in security feature it introduced in 2022.
"We are not aware of any successful mercenary spyware attacks against a Lockdown Mode-enabled Apple device," an Apple spokesperson told TechCrunch.
Lockdown Mode is available on the iPhone, iPad, and Mac, and dramatically restricts certain system features that are commonly exploited by mercenary spyware. When enabled, it blocks most message attachment types, disables certain complex web technologies, and prevents devices from automatically joining non-secure Wi-Fi networks, among other restrictions. Apple designed the feature specifically to protect high-risk users such as journalists, activists, lawyers, and others who may be personally targeted by sophisticated nation-state-level attacks.
2026-03-27 22:21:51
Apple has begun pushing Lock Screen notifications to iPhones and iPads running older versions of iOS and iPadOS, warning users of active web-based attacks.
The alerts, which appear as a "Critical Software" notification from the Settings app, warn that Apple "is aware of attacks targeting out-of-date iOS software, including the version on your iPhone," and urge users to install a critical update to protect their device. The notifications are being seen on devices running a range of older iOS versions, including iOS 17.0, far beyond the iOS 13 and iOS 14 devices that Apple specifically flagged in its support documentation.
In the documentation, Apple highlighted recent reports about hacking tools that are effective against older versions of iOS. Hackers are using iOS exploit kits known as "Coruna" and "DarkSword," which can take advantage of vulnerabilities in iOS 13 through to iOS 17.2.1. Clicking a malicious link or visiting a compromised website on an unpatched device could result in data being stolen.
"If your iPhone doesn't have the latest software, update iOS to protect your data," Apple says. Users can update by going to Settings, General, and Software Update.
Apple released iOS 15.8.7 and iOS 16.7.15, along with corresponding iPadOS versions, on March 11 to address security vulnerabilities associated with the Coruna exploit kit. Devices running the latest updated versions of iOS 15 through iOS 26 are already protected, while devices on iOS 13 or iOS 14 must update to iOS 15 to receive these protections.
Apple has patched the vulnerabilities as they have come to light over the last several months, so users who have already upgraded to the newest version of iOS available for their iPhone are protected from the malicious websites and links that are circulating right now. Apple Safe Browsing in Safari is enabled by default and blocks the malicious URL domains identified in the attacks.
Users who are unable to update should consider enabling Lockdown Mode, if available, to protect against malicious web content. Lockdown Mode is available on iOS 16 and later.
