2026-04-17 07:48:00
Customers are more loyal to Apple than ever, according to a smartphone loyalty survey conducted by phone trade-in site SellCell. 96.4% of customers surveyed said they planned to stick with an iPhone for their next upgrade, and 3.6% said they would choose a different brand. That's up from 91.9% in SellCell's 2021 survey and 90.5% in 2019.
Android users were less loyal to their brand, and are almost 4x more likely to switch than iPhone users. 86.4% of people surveyed said they would stick with an Android device, while 13.6% said they planned to switch.
Of the 3.6% of iPhone users who said they would move to another platform, 69.7% said they would choose a Samsung smartphone, and 20.2% said they would choose a Google smartphone. While most Android users said they would switch to a Samsung or Google device, 26.8% said they would choose an iPhone over an Android smartphone.
Most iPhone users said they would stick with an iPhone because they prefer Apple (60.8%), while 17.4% said they were invested in the Apple ecosystem. About half of iPhone users contemplating switching said they would do so because the iPhone is too expensive or other brands offer better value, but 22.5% said other brands have better technology.
iPhone users were more likely to be loyal over time, and 83.8% said they had used an iPhone for more than five years. By comparison, just 33.8% of Android users said they had stuck with a brand for over five years.
SellCell's survey was limited to 5,000 U.S. respondents. The site says there was a roughly equal representation between iPhone and Android users, with two separate surveys that included the same question structure. More information from the survey is available from SellCell's website.
2026-04-17 07:06:45
Apple hardware engineering chief John Ternus and marketing chief Greg Joswiak recently did an interview with Tom's Guide, where they shared new insights into the MacBook Neo, AI, and spatial computing.
I think maybe another one from our past is this idea that Steve talked about is the Mac being the bicycle for the mind, right? And you know, from the very beginning, the vision was let's make personal computing as accessible to as many people as possible. And that was the mission of the MacBook Neo.
You know the products in this space that it's competing against. They're plastic, they're little, you can flex them. They're so cheap, because what have they done? They just tried to cut a nickel, cut a quarter, cut a dollar out of everything to try to make it cheaper, and as a result, they made it cheap, which is very different than making it a lower price and high value, which was the approach we were taking.
We're going to make the best iPad we can possibly make. We're going to make the best Mac we can possibly make. Some customer is going to choose one, some customer is going to choose the other. A lot of customers actually like to have both, and that's great too. So yeah, we never think about... there's never been this idea of mashing these two things together.
We've been doing things with intelligence for many years, right? And gen AI allows us an opportunity to do that even more. So I'm excited about that, but boy, this is not a sprint. This is a marathon, right? We're going to be doing stuff with intelligence for decades, not months or years.
2026-04-17 05:54:37
iPhone accessory maker Casely reissued a recall for its faulty Power Pod wireless power bank (via The Verge) after one of the affected units resulted in the death of a 75-year-old woman and another exploded on a plane.
Casely first issued the recall in April 2025 through the Consumer Product Safety Commission. At that time, the company said that the power banks could overheat and ignite, posing a fire and burn hazard to consumers. A total of 51 people had reported incidents where the battery overheated, expanded, or caught fire, and there were six minor burn injuries.
Since then, there have been an additional 28 reports, including two serious incidents. In August 2024, a woman in New Jersey was charging her phone with a Casely power bank on her lap, and it caught fire and exploded. She had second- and third-degree burns, and later died from complications from her injuries.
In February 2026, a 47-year-old woman was charging her cell phone with the power bank on an airplane when it caught fire and exploded, resulting in first-degree burns. Airlines have introduced more restrictive limits on power banks due to incidents like this.
Casely sold 429,200 power banks, which were branded as the Casely "Power Pod" with MagSafe compatibility. The 5,000mAh wireless power banks were available in multiple colors and patterns, and were priced at between $30 and $70. Affected units have an E33A model number and were sold from Amazon.com, the Casely website, and other websites between March 2022 and September 2024.
Anyone with a Casely Power Pod should stop using it immediately and contact Casely for a free replacement or a $60 store credit. Affected units should not be discarded, and customers should contact their local household hazardous waste collection center for disposal assistance. Casely is contacting all known purchasers directly.
2026-04-17 05:01:49
Apple's MacBook Neo has been a huge hit, and it's still in high demand over a month after it launched. The MacBook Neo is just $599, and with PC makers raising prices because of global RAM shortages, the Neo's low price tag and Apple allure are even more appealing.
MacBook Neo orders placed today on the online Apple Store won't reach customers until May, which means that it's sold out for the month of April, as 9to5Mac points out. All colors and both the 256GB and 512GB SSD configurations will be delivered between May 1 and May 8 at the earliest.
Some Apple retail locations have in-store availability today in select colors, but other stores won't have stock until May 11. Third-party retailers don't appear to have immediate stock, with Best Buy and Target listing delivery dates at least a week out.
Demand has exceeded expectations, and Apple is ramping up production. Apple is now planning to ship 10 million units in 2026, up from the original five to six million estimate. After the MacBook Neo launched, Apple CEO Tim Cook said that Apple saw its "best launch week ever for first-time Mac customers."
Apple may need to refresh the MacBook Neo sooner than expected because Apple does not have an unlimited supply of the binned A18 Pro chips that the machine uses. Apple could run out of the A18 Pro chip before it is able to satisfy MacBook Neo demand. Apple may need to restart A18 Pro chip production, which has ended, or start using an A19 Pro chip instead.
We'll likely hear more about the MacBook Neo's success during Apple's April 30 earnings call for the second fiscal quarter of 2026.
2026-04-17 04:03:08
Perplexity today launched Personal Computer, an expansion of Perplexity Computer that integrates with local files and apps on a Mac. Personal Computer was announced in March and was available on a waitlist basis, but it is officially rolling out today for Max subscribers.
Perplexity Computer came out earlier this year, and it's an all-in-one "digital worker" able to create and execute entire workflows. With today's upgrade, it can run directly on a Mac with access to the file system and native apps. Pressing both Command keys on a Mac will activate Personal Computer, and it responds to text or voice commands. Personal Computer can work across any Mac app, and it can see active apps and display quick actions automatically.
Perplexity says Personal Computer can run on any Mac with macOS 14 Sonoma or later, but the company recommends a Mac mini. With a Mac mini, Personal Computer can run 24/7 for work that requires a persistent machine or secure local access to files and native apps. Tasks can be initiated and managed from an iPhone on the go.
Personal Computer can do things like complete each task on a to-do list, sort a messy downloads folder, compare local files against information on the web, and more. It can create teams of agents across over 20 frontier models to complete tasks. Personal Computer's actions are visible, so users can step in when needed. Files are created in a secure sandbox, the actions that Personal Computer takes are auditable and reversible, and there is a kill switch.
Personal Computer for Mac is rolling out to Perplexity Max subscribers starting today, with Perplexity prioritizing waitlist members. Perplexity Max is priced at $200 per month, and the new feature is not available to $20/month Pro plan subscribers.
2026-04-17 01:00:25
OpenAI is making several updates to its Codex AI coding agent. Codex is now able to operate desktop Mac apps with its own cursor, seeing what's on the screen, clicking, and typing to complete tasks.
Codex can run multiple agents on the Mac in parallel, without interfering with the user's own work. OpenAI says developers will find it useful for testing apps, iterating on frontend changes, and more. Codex can now remember preferences, recurring workflows, tech stacks, and other information about each user's personal workflow. With automation improvements, Codex is able to resume work after a pause using existing conversation threads, and it can schedule future work for itself and work on a task across days or weeks. Codex also proposes work using context from projects, memory, and connected plugins.
There is an in-app browser for Codex that allows users to comment directly on pages to provide more precise instructions to the agent. In the future, Codex will get full use of the browser for opening websites, working through user flows, taking screenshots, and inspecting outputs.
Codex has been updated to use gpt-image-1.5 for generating images in the app, which OpenAI says is helpful for creating visuals for product concepts and mockups. Codex now includes support for multiple terminal tabs, addressing GitHub review comments, and opening files directly in the sidebar with rich previews for documents like PDFs and spreadsheets.
Along with these changes, Codex has over 90 new plugins that can combine skills, app integrations, and MCP servers to improve Codex's context gathering and actions.
The updates to Codex are rolling out today to Codex desktop users signed in with ChatGPT. The personalization features are not yet available to Enterprise, Education, EU, and UK users, but will be rolling out soon. Computer use is also not yet available in the EU or the UK.
