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Commemorating 70 Years of Artificial Intelligence

2026-06-23 02:00:01



Artificial intelligence is the transformative, strategic technology of the early 21st century. It is significantly reshaping practically every aspect of our lives, including in ways that probably no one anticipated. Its rate of adoption and impact have been unprecedented when compared with other technologies.

AI as a distinct field was formally established in 1956 at the Dartmouth Summer Research Project on Artificial Intelligence, proposed by John McCarthy, Marvin Minsky, Nathaniel Rochester, and Claude Shannon. In their August 1955 proposal for the research project, the scientists introduced the term artificial intelligence and envisioned machines capable of simulating human intelligence.

AI is the “science of making machines do things that would require intelligence if done by men,” as defined by Minsky. The professor received the ACM Turing Award, which is often called the “Nobel Prize in computing.”

Since AI’s humble beginnings 70 years ago, it has evolved significantly in its capabilities, gained prominence, and earned widespread adoption across many areas including business, education, finance, health care, industry, and the military.

IEEE’s contributions to the progress and adoption of AI throughout its journey are substantial and multifaceted.

As we celebrate AI’s 70th birthday, understanding its history, current status, limitations, and concerns is key to harnessing it for good.

The technology’s roller-coaster evolution

Although AI emerged as a distinct field in 1956, its intellectual roots extend back further. The ideas and theories that underpin AI predate modern computers such as the ENIAC, unveiled in 1946.

In 1943 Warren Sturgis McCulloch, a neurophysiologist and cybernetician, and Walter Pitts, a logician working in computational neuroscience, were inspired by the human brain. The two devised mathematical models of artificial neurons, demonstrating that artificial neural networks could perform logical computation.

Frank Rosenblatt, a Cornell psychologist, later advanced those ideas by developing the perceptron, an early neural network that laid the foundation for modern machine learning and deep learning.

A major milestone came in 1950, when celebrated computer scientist Alan Turing posed the question, “Can machines think?” In his 1950 landmark paper “Computing Machinery and Intelligence,” published in Mind, he explored the nature of machine intelligence. He introduced the “imitation game,” later known as the Turing test, as a practical means of evaluating it. The test remains an influential concept in AI and the philosophy of intelligence, as I discussed in my article “The Turing Test at 75: Its Legacy and Future Prospects,” published in IEEE Intelligent Systems.

Claude Shannon, recognized as the father of information theory, explored the potential of machines for complex reasoning tasks in his 1950 article “Programming a Computer for Playing Chess,” published in Philosophical Magazine.

In 1956 AI became a formal discipline, inspiring scientists to explore and advance it further. John McCarthy developed Lisp in 1958, and it became the dominant programming language for AI research and development. In 1959 Arthur Lee Samuel, a computer science professor at Stanford, introduced the term machine learning to describe programs that could improve their performance through experience.

In the early 1980s, renewed enthusiasm and government funding fueled the development of symbolic AI, a rule-based expert system (also known as a knowledge-based system) that encodes domain-specific knowledge as sets of rules. A notable example was MYCIN, designed to diagnose infectious diseases.

Although successful in limited domains, expert systems’ inherent limitations have restricted their broader adoption. Expert refers to a computer system that mimics human experts in a specific domain. It was popular in the early days of AI, and subsequently disappeared with advances in AI such as neural networks and machine learning.

AI’s journey was marked by periods of soaring expectations and disappointing progress, known as “AI winters,” during which funding, interest, and confidence declined. Analyses of the episodes revealed recurring causes and insightful lessons for the field.

A new phase of growth—often described as “AI spring”—emerged in the 2010s with advances in deep learning, the rise of large language models, the transformer architecture, and generative AI (GenAI).

“The imperative before us today is not only to advance AI’s capabilities but also to ensure that it remains human-centered, trustworthy, ethical, and dedicated to enhancing human well-being and societal progress.”

Unlike earlier approaches that processed information sequentially, a transformer model analyzes an entire sequence of text or audio, assessing the importance of each word or component relative to others, enabling dramatic advancements in GenAI and its applications.

Ashish Vaswani, a former computer scientist at Google, and his colleagues at Google Brain introduced the transformer architecture that underpins today’s generative AI systems in their influential 2017 paper “Attention Is All You Need.” Vaswani and Sam Altman—chief executive of OpenAI, which offers ChatGPT—are widely regarded as the masterminds behind the GenAI revolution.

AI reached new heights with the public release of ChatGPT in 2022, followed quickly by a wave of chatbots and generative AI tools that accelerated global interest.

More recently, the rise of agentic AI systems capable of increasingly autonomous operation has expanded AI’s capabilities and impact.

AI’s 70-year journey reflects an extraordinary interplay of vision, experimentation, setbacks, innovation, and impact.

For further information and diverse perspectives on AI history, check out my curated collection of articles.

Strengths and promises

AI’s pragmatic strength lies in its ability to process information, recognize patterns, and perform cognitive tasks at an unprecedented speed and scale. It can analyze vast amounts of data, extract insights, and identify trends or anomalies that are difficult for humans to detect. The programs can automate routine tasks and repetitive knowledge work, improve productivity, and reduce costs.

Chatbots and other forms of GenAI can answer queries and rapidly create text, images, videos, music, software code, educational materials, and other content on the fly in response to a user’s prompts, accelerating information-gathering, innovation, and decision-making. AI summarizes, translates, and rephrases text effectively and can assist in idea generation. It also facilitates natural-language interactions, making technology more accessible to nonexperts and the diverse global community. Its multimodal capabilities enhance its usefulness across diverse domains. Additionally, it can serve as a powerful collaborator, augmenting creativity and problem-solving capacity rather than replacing human intelligence.

AI is transitioning from standalone tools to autonomous, goal-driven systems. Agentic AI systems that can plan, act, and adapt with minimal human oversight are on the rise, enabling large-scale impact.

The 400-page AI Index 2026, published by the Stanford Institute for Human-Centered AI, reveals the technology’s enhanced capabilities and unprecedented adoption rates, outpacing those of the telephone, the television, the personal computer, and the Internet.

For a deep exposition on the current state of AI, read this analysis from IEEE Spectrum, which also published the “Great AI Reckoning” special report.

Weaknesses and concerns

Along with its benefits, AI presents significant risks and concerns. They include biased, discriminatory, and harmful responses; a lack of transparency and explainability in decision-making; privacy violations from data collected for AI training; and cybersecurity vulnerabilities including AI-powered attacks.

AI systems can hallucinate, generating confident but incorrect or fabricated information. Moreover, AI can facilitate and amplify the spread of misinformation, deepfakes, and manipulated content, undermining public trust and driving the algorithmic manipulation of public opinion. The flattering, people-pleasing, or affirming behavior known as AI sycophancy can be harmful as well.

Overreliance on AI could erode human judgment, critical thinking, and decision-making skills. And autonomous systems can make errors with serious consequences in critical domains including defense, health care, and transportation.

The technology’s development and deployment, therefore, must be guided by informed understanding, sound judgment, and responsible governance. In assessing AI’s suitability for any application, its capabilities, advantages, limitations, and risks must be carefully and holistically considered.

IEEE’s contributions

IEEE has not merely documented and disseminated AI’s progress. It has actively fostered, standardized, and guided it toward further advances and responsible use for the benefit of humanity. IEEE maintains a hub for information on its AI activities that is a valuable resource for researchers, developers, regulators, and users.

IEEE publishes 11 AI-focused journals that advance the frontiers of knowledge, including IEEE Intelligent Systems. In its AI at 70 commemorative issue, Intelligent Systems identified the 10 most influential AI articles published since 2000. The magazine, produced by the IEEE Computer Society, has inducted 10 pioneers into its AI Hall of Fame, honoring their contributions and impact on technology and society.

To foster AI research and development, since 2006, the magazine has recognized the field’s rising stars through its AI’s 10 to Watch awards. The biennial awards spotlight outstanding contributions of young researchers and professionals. Nominations for this year’s awards are open until 1 July.

Since the early days of AI, the IEEE Computer, Computational Intelligence, and Systems, Man, and Cybernetics societies have been among those that have fostered AI research and practice. The Computer Society offers a guide to becoming an AI developer.

IEEE and its societies sponsor more than 100 AI conferences annually. The conference archives are available in the IEEE Xplore Digital Library.

The IEEE Learning Network offers more than 200 courses across AI-related areas.

The IEEE Standards Association has developed more than 100 AI-related standards. Its CertifAIEd program promotes ethical design and deployment of autonomous intelligent systems.

The Institute has featured several IEEE members who have developed AI-driven applications, such as Abhishek Appaji, who has created tools to help detect psychiatric disorders.

Shaping AI’s future

The history of AI helps us understand the motivations behind developments and inspires and guides us toward the next phase of the technology’s innovation and revolution. AI’s trajectory is bound to be shaped by the collective choices we make now and in the future.

As Turing wrote in his 1950 landmark article, “We can only see a short distance ahead, but we can see plenty there that needs to be done.”

The imperative before us today is not only to advance AI’s capabilities but also to ensure that it remains human-centered, trustworthy, ethical, and dedicated to enhancing human well-being and societal progress.

War Taught this Ukrainian Entrepreneur the Value of Resilience

2026-06-20 21:00:01



Salome Mikadze-Struk is no stranger to adversity. The daughter of refugees, she built a software-development business as an undergraduate at the height of the COVID-19 pandemic and kept it running despite the outbreak of war in her native Ukraine. Now, she’s drawing on her experiences to mentor tech-startup founders and speak publicly about the importance of resilience in entrepreneurship.

Mikadze-Struk was studying at Georgetown University, in Washington, D.C., when COVID-19 struck. Classes went online, and she moved back to Ukraine. In the midst of that disruption she saw an opportunity to develop her business idea, called Movadex, by tapping Ukraine’s pool of talented young engineers. Then Russia invaded in early 2022, during her final semester. Taking online classes from bomb shelters and helping employees evacuate to safer parts of the country was surreal, she says, but the team kept the company afloat and she graduated later that year.

In 2023, Mikadze-Struk took a hiatus from her business to pursue an MBA at Stanford University, which she completed this year. In her precious spare time she’s been advising startups and giving talks, using her unique perspective to promote the need for resilience in entrepreneurship—something she thinks is increasingly important in the software industry as AI coding tools upend old business models.

“You need to be okay with risk, you need to be resilient. You need to be okay with disruption and okay with uncertainty,” she says, “because this is inevitably going to be part of this industry for the foreseeable future.”

An Early Focus on Education

Mikadze-Struk’s parents had settled in Ukraine after fleeing conflict in the Abkhazia region of Georgia in the early 1990s. “They left everything behind,” she says. “You can look on Google Maps and zoom in on where their houses were and it’s all rubble.”

Despite this backstory, Mikadze-Struk says she and her sister had a conventional middle-class upbringing in Kyiv. Her father ran a small shop and her mother was a stay-at-home mom. Her parents placed an emphasis on education and encouraged her to study hard and take part in extracurricular programs such as Ukraine’s Junior Academy of Sciences, which introduces students to research.

“They weren’t rich, so they knew that our way to make it in life was not through investments, but through merit-based accomplishments,” she says.


When Mikadze-Struk was 14, her family discovered the newly launched Ukraine Global Scholars program, a nonprofit that helps talented students secure scholarships abroad. The program helped her win a full scholarship to the Emma Willard School, a private girl’s school in Troy, N.Y.

Discovering Tech

After graduating high school in 2018, Mikadze-Struk was accepted to Georgetown to study business administration. But it was outside the classroom that her career direction began to take shape. She won a startup competition with a medical device she had developed for a school project and, while the business idea didn’t go anywhere, it sparked an interest in entrepreneurship.

Ukraine’s software industry was booming, and she began attending startup events and competitions in her home country the summer before starting college. There she met her eventual cofounder Nor Newman.

Despite both being just 18, they saw a gap in the market. The pair noticed many founders had strong ideas but lacked the technical expertise to realize them, while talented engineering students often struggled to gain real-world experience. Newman had begun informally connecting startups with his college friends, but the pair soon saw commercial potential. “We realized we could actually create our own startup studio and help startups as a team, versus just connecting people,” says Mikadze-Struk.

Then, when the COVID-19 pandemic struck in early 2020, halfway through her sophomore year, it brought both disruption and opportunity for Newman and Mikadze-Struk. While travel restrictions and lockdowns made life complicated, there was also a surge of companies looking to move their business online. “COVID really skyrocketed everything we were doing,” she says.

Sensing an opportunity, Mikadze-Struk and Newman incorporated Movadex in Ukraine in early 2020. From the start, they decided to focus on not only providing engineering talent, but also helping startups with product development. Many times, says Mikadze-Struk, a founder’s vision for the software doesn’t line up with what users actually want. “What really helped us grow is not just the engineering or quality of code, but rather a holistic approach to creating a product and actually getting into the brain of the user,” she says.

Navigating Adversity

Back in Ukraine, Mikadze-Struk had to juggle this booming business with studying remotely—taking classes at night and working during the day. It was exhausting, she says, but it also allowed her to immediately apply what she learned in business classes to building her startup.

Having successfully navigated the pandemic, Mikadze-Struk was dealt another wild card. In early 2022, Russia invaded Ukraine and her life was again turned upside down. It was particularly traumatic for her family, having already been forced from their home in Georgia once by war.

photo of woman in a light pink suit standing under an veranda with greeneryIn 2023, Mikadze-Struk took an extended leave from her company to pursue an MBA at Stanford.Christie Hemm Klok

“For my parents to experience their daughters going through all the same things they had gone through was really heartbreaking,” she says. “But at the same time, because I’d heard so much about their story of resilience I had power in me to not fully break down.”

On the day of the invasion the founders told employees to take the day off and emailed clients to warn of potential disruptions. The next couple of days were spent checking on staff and evacuating as many as possible to their headquarters in Lviv, in Western Ukraine.

By the following Monday the business was back up and running. Soon afterward, they partnered with the Lviv IT Cluster business association’s nonprofit arm to help resettle refugees from the eastern part of Ukraine, where strikes were focused, and offer job placements. Throughout this period, Mikadze-Struk was also completing her final year at Georgetown remotely. “Half of my senior year was actually spent in bomb shelters,” she says.

Promoting Resilience in Entrepreneurship

That summer, Mikadze-Struk graduated with a bachelor’s degree in business administration and learned she had been accepted onto Stanford University’s MBA program. In 2023, she took an extended leave from Movadex and moved to California. She also gave birth to her daughter in 2024.

Balancing studies and parenthood was already a full-time job, but she continued to engage with the startup ecosystem by volunteering as a startup mentor and public speaker. Now, after graduating from Stanford, she is stepping back into a more active leadership role at Movadex, where she hopes to drive the company’s expansion into the United States. She also wants to develop a stronger focus on helping customers understand and implement AI in their businesses.

While AI is undeniably disrupting the tech industry, Mikadze-Struk, now an IEEE Senior Member, is fundamentally optimistic about its impact. “The way AI democratized access to building software and to prototyping…is just mind blowing,” she says.

But it will require a significant shift in mind-set for engineers, especially junior developers hunting for jobs. They need to “fall in love with AI” and embrace it as a powerful copilot, she says. As these tools increasingly take over the nuts-and-bolts work of coding, engineers also need to nurture higher-level skills like systems thinking and architectural design.

Perhaps most importantly, given the rapid pace at which the technology is evolving, engineers need to nurture their adaptability and resilience. “It’s both exciting and scary, because you don’t know what tomorrow will bring.”

IEEE Rolls Out Large Language Models Virtual Training Course

2026-06-20 02:00:01



Large language models have moved out of the research lab and into engineers’ daily workflow. LLMs serve as reasoning engines that can orchestrate complex tasks including identifying vulnerabilities in source code and transforming fragmented project discussions into rigorous technical specifications.

While the general public uses AI tools to write email and plan vacations, technical professionals use LLMs as core architectural elements that are fundamentally changing how digital infrastructures are built and maintained. As the AI models move into mainstream engineering practice, the demand for technical expertise is rising.

The LLM technology market is expected to grow by about 33 percent every year through 2030, according to MarketsandMarkets. The rapid expansion suggests that proficiency in implementing and securing the models is transitioning from a niche into a core requirement for technologists.

More than just a better search engine

To use LLMs effectively, technical professionals must move beyond treating them as conversational robots. At a fundamental level, the AI systems are built on the transformer architecture, a framework that replaced the older method of processing data in a fixed, sequential order. Unlike earlier models that analyzed information one step at a time, transformers use self-attention mechanisms to ingest vast datasets simultaneously.

For technical professionals, LLMs are core architectural elements that are fundamentally changing how digital infrastructures are built and maintained.

Relying on such LLMs without understanding their internal logic creates a significant reliability risk. To build tools that work consistently, developers must understand the core principles that govern how the models process information and generate results. By mastering how a model processes information and how its internal settings influence the result, developers can move away from a trial-and-error approach toward a more precise one to ensure the AI tool handles complex data reliably.

Four ways LLMs are changing jobs

Here are areas that integrate large language models.

Moving past basic prompts. Developers are using application program interfaces (APIs) to connect LLMs directly to their databases and software tools. Employing the APIs allows AI to perform work such as executing code or searching through internal repositories.

Fixing the “hallucination” problem. LLMs are at risk of hallucinations, which are generated facts or code that looks correct but actually is wrong or broken. To fix the problem, retrieval-augmented generation (RAG) forces AI to look up information in a trusted source such as a company’s database.

Prioritizing data security. When using AI with proprietary code, security is a major concern. Engineers must learn how to set up “private” instances of the models to ensure that sensitive company data stays within a secure cloud environment and is not used to train public versions.

The future of collaboration. By automating repetitive coding tasks and summarizing thousands of pages of documentation, LLMs let engineers spend more time on high-level designs and solving important issues.

Online course program helps with mastering the tech

The gap between people who use AI and those who understand how to build with it is growing wider. To help technical professionals stay ahead, IEEE offers a five-course online program, Large Language Models Demystified, available through the IEEE Learning Network.

The program, developed by IEEE Educational Activities in partnership with the IEEE Computer Society, is built for people who want to understand the “how” and the “why” behind the technology. Rather than just teaching basic prompting, the curriculum dives into the engineering behind generative AI, including:

  • Evolution, impact, and hands-on exercises: the shift from statistical methods to modern transformers, including hands-on model optimization.
  • Understanding transformer architectures: the mathematical core of self-attention and positional encoding, implemented in NumPy and Python.
  • Architectural analysis and implementation: advanced LLM design with practical model-building exercises.
  • Training and modeling with PyTorch: end-to-end pipelines in PyTorch, leveraging parameter-efficient techniques such as low-rank adaptation and quantization.
  • Optimization, alignment, and deployment: performance scaling, reinforcement learning from human feedback (RLHF), group-relative policy optimization, RAG, and agentic AI.

Upon completion of the program, participants earn professional development credits and a digital badge from IEEE to verify their expertise.

Enroll in the course program on the IEEE Learning Network.

Organizations looking to prepare their teams to work on LLMs can connect with an IEEE content specialist to discuss group enrollment and tailored training paths.

What Amazon’s Astro Taught Me About Giving Robots a Soul

2026-06-19 18:00:00



In 2018, Amazon brought me in as the lead UX Sound Designer for Astro, its first consumer home robot. Astro used cameras and other sensors to map and navigate your home and workplace, and could proactively patrol, check up on loved ones, and transport small items using its built-in cargo bin. While there was a well-defined feature set and form factor, initially there was no character direction. In fact, even before Astro had a name, there were two main questions—was it simply Alexa on wheels, or was it a robot with its own character?

The Astro team was divided. One option was to focus on Alexa, and treat the mobile robot simply as an added utility. Along with the majority of the UX team, I argued for Astro to not focus on Alexa. Our belief was that a thing that moves through your home and turns toward you with intent can never be just an appliance. People would ascribe character to it whether we wanted them to or not, and so the only question was whether we shaped that character or let it happen by accident.

Ultimately, Astro became Astro rather than Alexa, and user testing backed up our decision. People didn’t see the robot as Alexa. They saw it as its own character, and that’s what they wanted it to be. Alexa on the device felt somewhat strange and creepy, but building Astro its own voice was too slow and expensive in 2018. So, we settled on Alexa as a supporting character that handled any actual talking, while Astro was the main character, communicating as much as it could without words, through sound, motion, and facial expressions.

I had been brought on to the Astro team to define the robot’s sound design language and voice. But there was no one to flesh out the robot’s actual character. You cannot make a single real decision about a character without defining it first. Every choice about how Astro moved, sounded, paused, or reacted was a character choice, and those choices required all disciplines working together. As sound lead, I was weaving together sound, motion, and character, and how they played together inside each story moment. The animators, who programmed Astro’s motion and facial expressions, were extraordinary at what they did, but the emotional arc they were animating came from the sound (and therefore character) work first. So I stepped into that role, which is where my real work started. What I learned about building character for robots applies to nearly everything being built in embodied AI right now.

Character Is a Design System

Developing a character for Astro meant answering questions that had never been asked about a product at Amazon: What is the emotional range of this robot’s baseline state? How does this robot communicate uncertainty without eroding trust? Where is the line between being expressive and annoying? What are the vulnerabilities of this device’s character?

These are design questions. They have real answers, and every team working on the product has to build from them. For example, Astro’s emotional range was designed to be relatively small at first. We never wanted Astro to get too sad or too angry. It could play sad, but would snap out of it quickly and end the reaction on a high note to keep things positive.

Character leaks out of every seam and can create a disjointed experience if not defined correctly. Even if it’s just animation timing that’s slightly off, or a response that’s technically correct but contextually tone-deaf, users feel every one of these inconsistencies, even if they can’t name them. Watch what happens at the beginning and end of this Sing sequence:

Astro goes from nothing, into the emotional moment, and then lands back on nothing. No buildup, no cooldown, no sense that the feeling came from somewhere or had anywhere to go. I pushed hard for better character stitching, the transitions in and out of expressive moments that make a performance feel continuous rather than assembled, but it never got implemented. The moment itself works. But without the stitching, it reads as a clip playing on a robot rather than coming from within the robot character itself.

Story and Sound at the Beginning

We had decided that Astro would have no spoken dialogue, but it had something that functioned the same way: a vocabulary of sounds, tones, and rhythms that acted as its voice. This vocabulary became the leading output of the character’s personality. The robot’s motion and facial expressions were built around it.

Astro’s wake-up sequence is a great example. Waking wasn’t just a boot animation on the screen; it was an entire performance. Slow and humble at first, the robot oriented itself quietly, then stretched its screen, checked its wheels, and finally, with an upward gesture toward its telescoping mast, it popped it up slightly, and did a little dance of joy. Sound, motion, and eyes hit every beat together in full choreography.

The character’s output in that sequence was first written as a story. Astro is waking up in its new home for the first time. Its main aspiration is to be part of a family, so this is the moment it has been waiting for, this is its purpose. Being the responsible character that it is, it wants to make sure everything is good to go before it introduces itself and starts learning its new home.

This narrative came first because it drove every other decision that we made. After the story was written, sound gave that story a metaphorical voice: the excited tones, the pacing as it checked its wheels, and the bright melodic phrase as Astro looked up at its new family for the first time and introduced itself. Once the sound was laid down, the animation team did their thing with motion and facial expressions, taking cues from the emotional arc the sound had established. Motion didn’t lead—it followed the feeling of the story and the sounds, the same way an animator follows a recorded vocal take.

That wake-up sequence became one of the most-discussed moments in early user testing. People described it as “alive.” What they were responding to wasn’t any single element. It was all three channels (sound, motion, and facial expressions) expressing the same defined character in harmony.

Context Is Where Character Becomes Real

The most compelling characters are defined not by a fixed disposition but by how they respond to their environments and the people in them. They’re still recognizably themselves even as they adapt. This is what I call contextual character. A robot living in a home doesn’t occupy a single emotional state. It moves through rooms with different energy, encounters people in different moods, operates at different times of day, and responds to an endless range of social situations it was never explicitly designed for.

We got close to a contextual character output with Astro’s sound. When a specific piece of environmental context was fed in, the system adapted beautifully, and Astro felt completely alive. But every state like this was still a prediction we made by hand—a situation we had to imagine in advance and design a response for. A random home throws more situations at a robot than anyone can possibly predict, so there was always a longer tail of moments the system was never prepared for.

The difference between a product people describe as “smart” and one they describe as “aware” often comes down to this. Smartness is capability. Awareness is context. Presence is character. And character is always in reaction to the people around it, to its environment, to its own evolving state. That’s what makes it feel like something is emotionally present with you.

This is where AI changes the game for character design in ways that go well beyond what was possible with Astro. AI-driven adaptation doesn’t require the contextual predictions that we relied on. It learns the specific rhythms, preferences, and emotional context of the people it lives and works with. The character doesn’t just respond to context. It grows into it.

What Industry Is Missing

The character and soul of the impending wave of embodied AI products appears to almost always be an afterthought. And character defined late is character defined by default. It becomes the sum of a thousand small decisions made by different people thinking about anything but character. People project character onto devices whether you plan for it or not, especially if those devices move—a robot that moves is already a character. If nobody has designed this character, the result will be products that feel like nothing, or worse, feel confusing and not trustworthy. Technically impressive, but lifeless.

We did not get this fully right with Astro. So many things were moving in parallel that character was rarely treated as a utility, and it made sense why. When you are building a first-of-its-kind product, the things that are the loudest are the ones that break, the deadlines, the costs, the features a customer can point to on a box. Character is quieter than all of that. It’s easy to assume it can come later. On a team as large as the Amazon Astro team, it’s lucky to get any idea onto the road map when it is competing with a hundred others that all feel more urgent in the moment. None of this came from people not caring. It came from character being the kind of thing that is hard to prioritize until you see what its absence costs you.

My Asks to Product Leaders

If you are building a product that will share physical or conversational space with people, three things are worth considering:

Define character before you define interactions. You need a defensible character with enough emotional logic to answer hard questions consistently. Find answers to character questions early, and have every discipline build from the same foundation.

Build story and sound into the character pipeline, not the production pipeline. Story and sound developed alongside character definition has the chance to inform motion, expression, and interaction logic. This requires a different kind of collaboration, and a different kind of hire.

Design for adaptation, not just consistency. A consistent character is necessary, but the products that will matter most in people’s lives are the ones that deepen through use. The infrastructure to support that is more and more accessible, but the design thinking to take advantage of it is still rare.

An expanded version of this story is available on Medium.

IEEE’s 2026 Education Week Events Emphasized Lifelong Learning

2026-06-18 02:00:02



The rapid evolution of the global engineering landscape requires continuous education. For one week in April, the IEEE community focuses on its educational frameworks. IEEE Education Week, which just concluded its fifth year, provided a comprehensive overview of the resources available to professionals and students.

From 11 to 19 April, the organization supplied a variety of live and virtual events, online resources, and promotions that champion the cycle of lifelong learning.

IEEE President Mary Ellen Randall kicked off the week with the keynote: “Inspiring Tomorrow’s Innovators: How IEEE Educational Resources Can Open Pathways Into STEM.” The event served as a central point for programs that run throughout the year.

“Education Week allows different units to share resources with members and the public, covering everything from preuniversity programs to advanced professional training,” says Jamie Moesch, managing director of IEEE Educational Activities.

Coordination across the organization

The event relied on the cooperation of 120 IEEE partners. Involved organizational units included the IEEE Communications Society, the IEEE Education Society, and chapters and sections from around the world, including in Brazil, Colombia, and India. They produced 114 events, 23 resources, and 11 special offers.

“These collaborations help members remain current in a changing technological environment,” says Timothy Kurzweg, vice president of IEEE Educational Activities. “The goal is to provide accessible tools that assist members in both their own professional development and their efforts to mentor new engineers.”

“The week allows different units to share resources with members and the public, covering everything from preuniversity programs to advanced professional training.” —Jamie Moesch, managing director of IEEE Educational Activities

The participation metrics reflect a broad geographic interest. The IEEE Education Week website recorded more than 4,770 visitors, with primary engagement coming from India, Nigeria, and the United States. Nearly 240 digital badges were issued to people who completed educational quizzes.

To encourage participation, organizers enlisted 72 volunteer ambassadors to promote the week’s activities across their local networks and share key resources on social media.

Available educational tools

Here are a few of the virtual events held during Education Week—most of which are available on demand:

The Education Week website highlights resources and offers shared by IEEE organizational units, including:

Individuals who were unable to attend the live sessions can find the archived content on the IEEE Education Week website.

The website also accepts donations for education-related funds managed by the IEEE Foundation.

Updates and technical resources continue to be shared through the #EducationAtIEEE hashtag on social media channels.

Planning for IEEE Education Week 2027, scheduled for 3 to 11 April, is underway.

Behind the Scenes of a Technical Interview

2026-06-18 00:13:01



This article is crossposted from IEEE Spectrum’s careers newsletter. Sign up now to get insider tips, expert advice, and practical strategies, written in partnership with tech career development company Parsity and delivered to your inbox for free!

I’ve sat on both sides of the interview table several times over the past decade. You might be surprised to hear that I’ve often been just as nervous interviewing candidates as I was when being interviewed!

Nearly all the interview advice out there is about the candidate’s side, but understanding the other side can also help you prepare. Let me show you what I’ve seen firsthand, and what I’d bet is happening at the company you just interviewed with.

If you recently got rejected after an interview, this might explain what actually happened.

One caveat, because I’ve been on the receiving end of this: A couple of my recent interviews were run entirely by AI. These were screening rounds, but a growing share of job seekers now report being interviewed by a bot somewhere in the process. Everything below assumes you reached a person.

Most teams have no standard prep

You might assume companies train people to run interviews. Many don’t.

In practice, your interviewers may be much less prepared than it seems. Their prep might look like this: “Here’s a rubric from three years ago, figure it out.” Or: “Let’s grab a conference room between meetings and decide what to ask.”

The questions are often whatever the interviewer personally studied when they were job hunting. These days, they may be generated with an LLM the morning of.

Then the panel negotiates. One person wants to quiz candidates on data structures and algorithms for a role in which they design websites. Another insists system design is essential for a junior level position. People default to what was done to them and assume it’s normal because it was normal to them.

What’s normal to the spider is chaos to the fly.

“Scoring” that isn’t really scoring

After an interview, some processes I was part of had one simple scale to score candidates: yes, no, strong yes, strong no.

The result is predictable. Like the candidate? Strong yes. They rubbed you the wrong way but answered everything correctly? Somehow a soft yes at best.

Structured scoring with defined criteria measurably reduces this. The research backs it, and the rare times I saw it used well, it changed my own assessments. Yet many teams I worked on never used this approach.

Prestige bias and politics

Even with a strong scoring system, bias and office politics can change the outcome.

For instance, I once interviewed someone I was strongly against hiring. It was clear they didn’t know what they were doing, and they’d be running critical infrastructure. I gave a strong no with objective reasons, scoring notes, specific examples from the technical round.

Leadership pulled me into a meeting right after and asked why. I walked them through my notes.

What I didn’t know: Several of them already knew the candidate personally. They liked them. They wanted them hired. I said the decision was theirs, my assessment hadn’t changed, and wished them luck.

I’ve also watched a strong resume short-circuit an entire loop. The team saw a top-tier company name, skipped the standard technical rounds, lobbed a few softballs, and basically welcomed the candidate in.

But once this engineer got started, it turned out to be a poor fit. And it wasn’t the candidate’s fault. They were set up for failure, because nobody checked whether this person could do this job at this company.

In both cases, it didn’t work out.

What you can actually control

You could read all this and decide the system is broken or rigged.

The broken part is fair. The rigged part isn’t. People who are genuinely good at interviewing pass more often. It’s messy, but it’s not a lottery.

You can’t fight bias, politics, or a sloppy process. That’s like being mad at the weather. You can only play the two cards you’re dealt: your technical ability and your behavioral presence.

Most candidates obsess over the technical side and forget the behavioral rounds exist. But product managers, designers, and cross-functional leads—people with zero technical background—will judge you entirely on whether you can tell a clear story and seem like someone worth working with. If you’re unlikeable in the room, you’ve roughly halved your odds at every stage.

So here’s the unglamorous advice that actually works: put yourself on camera.

Talk through a project you led, a mistake you made, a hard problem you solved. Record it. Watch it back. Cringe. Do it again.

Think out loud, under pressure, with another human watching.

If you keep failing interviews, the fix isn’t always more technical prep. It’s getting better at being in a room with other people who are potentially more nervous, less prepared, and more biased than you ever imagined.

The process is broken. You can still win.

—Brian

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