2026-09-05 10:02:57
Apple’s annual September event is here! A foldable iPhone, the possibility of a ceramic Apple Watch, and new home devices could make this a big one.
On Wednesday, August 26, 2026, Apple announced their September event, which for more than a decade has meant new iPhones & new Apple Watches are set to debut. This will also be the inaugural Apple Event with new Apple CEO John Ternus at the helm.
This year, all eyes on on whether Apple will announce the long-rumoured foldable iPhone, alongside the iPhone 18 Pro lineup and a new generation of Apple Watches. There’s even the possibility that a ceramic Apple Watch case could return after a seven-year hiatus. But there’s still plenty we don’t know about the event, including whether Apple will finally unveil its long-rumoured Home accessories.
This Bingo Board represents my picks for what Apple will showcase during the event: a mix of rumours, dark-horse candidates, stagecraft predictions, and things I simply want to be true despite having absolutely zero evidence to support them.
Follow along, have fun, and enjoy the Surprise & Shine event!
Winning in Bingo means completing a specific pattern on your card, in this case, a row, column, diagonal, or the entire card. The "Good Morning Free Space" in the centre is already marked and can be part of any winning pattern.
The Bingo Board is available to download as a PNG or PDF, and I've added a more printer-friendly PDF so you don't end up using all your toner printing this card (but if you're at work during the event, you have my permission to print the full-colour PDF).
The predictions for this board were collected between August 30 and September 03rd and finalized on September 04, 2026.
Apple has a pretty good track record of releasing new AirPods alongside the iPhone. In 2022, the second-generation AirPods Pro debuted alongside the iPhone 14, followed by the USB-C refresh a year later at the iPhone 15 event. AirPods 4 arrived alongside the iPhone 16 in 2024, and last year, the AirPods Pro 3 were also announced at the September iPhone event.
If Apple does decide to release AirPods 5 at this event, they could come with updated chips, perhaps that heart rate sensor the Beats and Pro 3s got, and a handful of improvements to things like noise cancellation, audio quality, and battery life.
Each year, I try to predict the runtime of Apple’s iPhone event. Over the last nine events, the average has landed around 91 minutes, with the online years generally coming in shorter than the in-person shows.
This year feels like it could be a packed one. Between the foldable iPhone, the iPhone Pros, new Apple Watches, and the possibility that Apple’s long-rumoured home accessories finally make an appearance, I’m putting my money on the event running just shy of 90 minutes.
September iPhone Event History:
2025 Apple Event was 72 minutes
2024 Apple Event was 99 minutes
2023 Apple Event was 83 minutes
2022 Apple Event was 95 minutes
2021 Apple Event was 79 minutes
2020 Apple Event was 71 minutes
2019 Apple Event was 102 minutes
2018 Apple Event was 107 minutes
2017 Apple Event was 116 minutes
Apple has been slowly rolling out its own cellular modem across more of its devices. The C1 chip first debuted in the iPhone 16e in 2025, before being followed by the C1X later that year, which has since appeared in the M5 iPad Pro, iPhone 17e, and M4 iPad Air. Apple’s modem efforts have been received favourably so far, particularly for their lower power consumption and the battery life improvements that come with it. It wouldn’t surprise me if this is the event where Apple finally brings its own cellular modem to the Pro iPhones as well.
Note: It’ll be interesting to see whether Apple debuts the C2 chip in markets outside the US while continuing to use Qualcomm modems stateside, as Apple’s cellular chips still don’t support the mmWave 5G bands used in the United States.
There are rumours that Apple could introduce a mechanical aperture with this year’s iPhone 18 Pro lineup, bringing a feature to the camera system that Apple has mimicked through software since introducing Portrait mode with the iPhone 7 Plus.
A mechanical aperture would allow the camera to physically control how much light enters the lens, while also giving photos a more natural and customizable depth of field than what can typically be recreated digitally.
I had wondered if this might end up being a Pro Max exclusive feature, but a MacRumors article from earlier this year suggests it will land in both Pro models.
By the time the September keynote rolls around, the HomePod mini will have gone 2,156 days without an update. Similarly, the HomePod itself will have gone more than 1,300 days without a refresh.
With Apple rumoured to have held back several of its home devices while it worked on rebuilding Siri AI, it makes sense that, if the company does announce a broader smart home initiative at this event, devices like the HomePod mini could finally get a long-overdue update too.
In a shift from Apple’s long-established release format, the company is expected to announce only the iPhone 18 Pro lineup, and possibly its long-rumoured foldable iPhone, at this event, saving the standard iPhone 18 for a separate launch in the spring of 2027.
Apple has long been rumoured to be moving toward a biannual iPhone release cycle, with its most premium models arriving in the fall and the rest of the lineup following sometime in the spring.
So for this event, we’re fully expecting a refresh to the Pro lineup, though no major changes to the overall form factor are anticipated. That redesign happened last year.
We saw the briefest appearance of Apple’s lil’ mascot at WWDC, so I’m swinging again on the hope that another Lil Finder Guy Easter egg gets snuck into this event somewhere.
At long last, we might finally see Apple’s first foldable device. Expected to start somewhere between $2,000–$2,500 USD, the device is rumoured to feature a book-like design with a 5.5-inch external display that opens into a nearly creaseless 7.8-inch inner display, resembling an iPad mini.
How Apple will handle software on the foldable remains to be seen, but at WWDC we saw Apple update iPhone Mirroring to allow dynamic window resizing, strongly hinting at Apple's upcoming foldable device.
The iPhone Fold, or iPhone Ultra as it’s often referred to, is expected to come in Silver and a darker colour, using a titanium/aluminium construction and a thin design similar to what Apple debuted with the iPhone Air last year.
In addition to the expected drone footage around Apple Park, at some point, we'll transition from one place to the next via a fancy corridor, a tricked-out golf cart, an escape hatch, a portal, or a secret underground tunnel accessed via the fountain inside the courtyard of Apple Park.
I really don’t want this one to be true, but with Apple expected to produce a relatively small number of these devices at launch, there are some whispers suggesting that the first wave of foldable iPhones could be exclusive to the US, with Apple expanding the device to other markets in the future.
Face ID has been an authentication method on Apple’s iPhones for nearly a decade, dating all the way back to the iPhone X. But with Apple’s upcoming foldable, the company is rumoured to be making a return to Touch ID. That could simply come down to keeping the device as thin as possible, but there’s also a more practical explanation: with both an external and internal display, Touch ID would give you a consistent way to unlock the phone regardless of how you’re using it.
Sorry, Cosmic Orange lovers, but it looks like your favourite colour may be on the way out. Sky Blue, and possibly a Merlot Red colourway, are expected to take its place in the new iPhone 18 Pro lineup.
Both colours have been rumoured for months, with Sky Blue looking all but confirmed after Apple released an event invite heavily adorned in the colour.
Although the name of the device isn’t currently known, my pick, and one that’s commonly floated online, is that Apple’s foldable will be called the iPhone Ultra.
RAMmaggedon has forced nearly everyone to dramatically raise their prices. Everything from memory sticks to decade-old consoles has gotten more expensive just to keep up, and Apple is no different. On June 26, Apple dramatically increased prices across nearly its entire product lineup, with two notable exceptions: the iPhone and Apple Watch. With nearly everything else Apple sells seeing double-digit percentage increases, except the Polishing Cloth, which somehow got cheaper, it's entirely expected that the iPhone 18 Pro lineup and Apple Watch finally get their turn this year.
Apple has disguised price increases before by removing the lowest storage tier. For example, Apple could eliminate the 128GB option and make 256GB the new base model at the same price the 256GB model already sold for. Technically, the price of that configuration hasn’t increased, but by removing the cheaper model, Apple also eliminates the option with the smallest margins and requires everyone buying the base device to spend more. With the iPhone 17 Pro, though, 256GB is already the base storage tier at $1,099, and I have a hard time seeing Apple eliminate it entirely and jump straight to 512GB, which currently costs $1,299.
Current Prices (in USD)
iPhone 17 Pro:
256GB iPhone 17 Pro: $1,099 (Base)
512GB iPhone 17 Pro: $1,299 (+200 over base)
1TB iPhone 17 Pro: $1,499 (+400 over base)
iPhone 17 Pro Max:
256GB iPhone 17 Pro Max: $1,199 (Base)
512GB iPhone 17 Pro Max: $1,399 (+200 over base)
1TB iPhone 17 Pro Max: $1,599 (+400 over base)
2TB iPhone 17 Pro Max: $1,999 (+800 over base)
Apple Watch Ultra & Series 11:
Apple Watch Ultra 3: $799
Apple Watch Series 11 42mm Aluminium: $399
Apple Watch Series 11 42mm Aluminium + Cellular: $499
Apple Watch Series 11 46mm Aluminium: $429
Apple Watch Series 11 46mm Aluminium + Cellular: $529
Apple Watch Series 11 42mm Titanium: $699
Apple Watch Series 11 46mm Titanium: $749
Apple Watch SE 3 (not rumoured to be updated):
Apple Watch SE 3 40mm: $249
Apple Watch SE 3 40mm + Cellular: $299
Apple Watch SE 3 44mm: $279
Apple Watch SE 3 40mm + Cellular: $329
Apparently, this thing has been sitting around waiting to debut for years. The hardware has reportedly been ready, but Apple’s stumbles in overhauling Siri have delayed the product time and time again. But now that Siri is now working incredibly well, and this event could be a golden opportunity for Apple to show off the beginnings of its growing home strategy with a Home Hub–like device.
The Home Hub is expected to be a seven-inch tablet that can either mount to a wall or attach to some sort of speaker docking station. It would display information and widgets from your devices, while also providing quick access to Siri, smart home controls, and other lightweight interactions throughout the home.
The Apple TV has now gone more than 1,400 days without an update, and to complement any broader home announcements, including the expansion of Siri AI to more products, Apple could use this event to refresh the Apple TV with updated chips updated Siri experience.
It’s pretty much a given that if Apple is releasing a new iPhone, it’s also going to debut a new chip. Last year we got the A19 and A19 Pro, and it only makes sense that this year the A20 Pro will arrive with the iPhone 18 Pro lineup and, if I were betting, Apple’s foldable device as well.
The A20 Pro is also expected to move to Apple’s two-nanometre chip architecture, similar to what we saw with the M6 in the new Mac mini.
Forget the foldable iPhone, forget the iPhone 18 Pro, and forget the new cheaper polishing cloth, because Apple is rumoured to be bringing back a ceramic case for the next Apple Watch!
Apple last released a ceramic Apple Watch Edition with the Series 5, featuring a beautiful pearlescent white zirconia case that not only looked stunning, but was also incredibly durable and scratch-resistant. Having worn the ceramic Series 5 for more than half a decade, I can confidently say it was my favourite Apple Watch and absolutely one of my most prized Apple possessions during the time I owned it.
Ceramic Apple Watches were also positioned as premium offerings, with prices starting north of $1,300. It’s still unclear whether Apple plans to revive the old Edition branding or introduce a new premium tier that sits above its already expensive stainless steel models.
Samsung’s current flagship foldable, the Galaxy Z Fold 8, starts at $1,899 for 256GB of storage and climbs to $2,499 for the 1TB model. Foldables are already incredibly expensive to manufacture, and with the price of memory and storage these days, that cost only gets pushed higher. Rumours suggest Apple’s first foldable could start somewhere between $2,000 and $2,500, so I’ve planted my guess right smack dab in the middle at $2,249.
If Apple is going to debut a foldable iPhone that opens up to roughly the size of two iPhone displays, there’s no way in hell they’re not going to offer some sort of split-screen multitasking on the device.
The Apple Watch has seen over a dozen different band styles over its decade-long history, everything from the Alpine Loop to the Woven Nylon band. But it's been a couple of years since we saw a new Watch band style debut, so why not new colours, which they'll undoubtedly do, but also a brand new style of band.
* for this pick, I'm not counting the Hermès bands.
If Apple is going to debut a foldable iPhone that opens up to roughly the size of two iPhone displays, there’s no way in hell they’re not going to offer some sort of split-screen multitasking on the device.
With rumours that the iPhone 18 Pro line could get a little bit thicker, see improvements to the vapour chamber, and adopt new chips like Apple’s C-series cellular modem, there’s a pretty good chance the updated iPhones will also see a noticeable bump in battery life.
Making the prediction that the rumoured production challenges and limited launch supply of the foldable iPhone could result in Apple giving the device a later release date than the iPhone 18 Pro lineup. We’ve seen Apple do this before with the iPhone X in 2017, when preorders didn’t begin until six weeks after iPhone 8 preorders opened.
With some of the products rumoured to launch at this event, there's a chance that we might hear the infamous "One more thing..." line used by John Ternus during the event.
2026-08-23 11:27:41
Introducing the Summit Series, a new series of wallpapers for your iPhone, Mac, and iPad that's sure to peak your interest!
The Summit Series (not to be confused with the 1972 Canada–USSR hockey tournament, which Canada won) is a collection of four abstract mountain wallpapers for your Apple devices. With a soft, Cubist-inspired style and plenty of colour, the Summit Series brings a simple mountain aesthetic to your devices.
Summit Series
CA$4.99
Summit Series, a new series of mountain-inspired wallpapers for your iPhone, Mac, and iPad that's sure to peak your interest!
The collection includes wallpapers for the Mac (6016×3900), iPad (2732×2732), and iPhone (1320×2868). Enjoy!
Thank you for your support.
The collection of Summit Series wallpapers is available below, free of charge and in full resolution, but if you can support the work I do, I am also making the collection available as a donation gift of $4.99.
The collection includes wallpapers for the Mac (6016×3900), iPad (2732×2732), and iPhone (1320×2868). Read more about my approach to making wallpapers available for purchase over at The WinRAR Approach.
You can also support through tips. Every bit is truly appreciated!
Once purchased, a download link will be emailed to you to download the .zip file (67.5 MB) containing all 12 versions for Mac (6016 × 3900), iPad (2732 × 2732), and iPhone (1320 × 2868). The digital download link will expire 24 hours after the first download. If your link expires and you need to redownload the files, please send me an email with your order number and I can send along a new link for you.
Of the four summits, two are inspired by peaks located inside in my own backyard of Canada: Rundle Mountain & Lake Louise.
Mount Rundle is the famous wedge-shaped mountain overlooking the town of Banff, Alberta, with a peak more than 1,500 metres (5,000 feet) above the valley below. Fact of the blog post: it’s believed that moisture hitting Rundle’s western slopes travels through a network of faults and cracks before eventually feeding the famous Banff Upper Hot Springs.
The next Canadian summit wallpaper is Lake Louise, perhaps best known for its milky turquoise water, which gets its colour from fine rock sediment carried into the lake by glacial meltwater. The lake is framed by Victoria Glacier and Mount Victoria, which sits right along the border between Alberta and British Columbia.
The third peak featured is Half Dome. Located in California’s Yosemite National Park, Half Dome rises roughly 1,450 metres (4,790 feet) above the floor of Yosemite Valley.
And the fourth wallpaper, well, that one’s not really based on anything. It was actually the first wallpaper I made for the series before pivoting to actual peaks, but I liked it enough that I decided to keep it in the collection too..
All four wallpapers are available for your iPhone, iPad, and Mac. Enjoy!
I’m a one-person operation, working in healthcare by day & running this site as a passion project in my off time.
If you enjoy my work (the articles, the wallpapers, my general demeanour… anything really), consider leaving a tip & supporting the site. Your support is incredibly appreciated & goes a long way to keep this site and the works I produce ad-free & free of charge.
🏔️ Tips2026-07-30 05:06:03
Mosaic is a fun and vibrant collection for your Apple devices.
Mosaic is a simple and vibrant gradient background collection for your Apple devices.
Mosaic
CA$3.99
Mosaic, a new collection of four vibrant wallpapers for your Mac, iPhone, and iPad. The collection includes wallpapers for the Mac (6016×3900), iPad (2732×2732), and iPhone (1320×2868). Enjoy!
Thank you for your support.
The collection of Mosaic wallpapers is available below, free of charge and in full resolution, but if you can support the work I do, I am also making the collection available as a donation gift of $3.99.
The collection includes wallpapers for the Mac (6016×3900), iPad (2732×2732), and iPhone (1320×2868). Read more about my approach to making wallpapers available for purchase over at The WinRAR Approach.
You can also support through tips. Every bit is truly appreciated!
Once purchased, a download link will be emailed to you to download the .zip file (67.5 MB) containing all 12 versions for Mac (6016 × 3900), iPad (2732 × 2732), and iPhone (1320 × 2868). The digital download link will expire 24 hours after the first download. If your link expires and you need to redownload the files, please send me an email with your order number and I can send along a new link for you.
I wanted a new wallpaper and something a bit brighter for my devices and designed this pack of four variations in Sketch. The colours and gradient idea were loosely based on an image Apple teased of the Apple 川崎 (Kawasaki) retail store, which opened in December of 2019. But as I played with it more, I deviated from the angular look in favour of a variation that had more flowing shapes and lines.
Four versions are available for Mac, iPad, and iPhone. Enjoy!
I’m a one-person operation, working in healthcare by day & running this site as a passion project in my off time.
If you enjoy my work (the articles, the wallpapers, my general demeanour… anything really), consider leaving a tip & supporting the site. Your support is incredibly appreciated & goes a long way to keep this site and the works I produce ad-free & free of charge.
☕️ Tips2026-07-25 04:37:44
Lil Finder Guy. Born: 2026.04.11. Height: One Apple Tall.
It’s been several months since Apple launched the MacBook Neo and the ad campaign that gave birth to “Lil’ Finder Guy,” the adorable Finder-faced mascot that stole my heart and quickly took over parts of the internet.
Since their debut, we’ve learned a little more about the mascot through posts shared by Apple employees, including a look at the campaign’s appearance at the Cannes Lions festival and, most recently, some of the early sketches and design details that helped bring Lil’ Finder Guy to life.
And so, in an follow-up to my previous post about Lil’ Finder Guy, I wanted to collect all this updated bit of information and compile it into a single entry.
Apple’s Neo submission at Cannes Lions. Photo originally by Rachel Karten but the image has been adjusted.
I learned about Apple’s submission of its MacBook Neo campaign to Cannes Lions, an annual festival in France celebrating creativity in advertising, marketing, and design, during Episode 610 of Connected. The gang shared a link to a post by Joe Burger, an Associate Creative Director at Apple, who had posted about the campaign’s submission to the festival. The poster reads:
“When was the last time you noticed the launch of a budget laptop? People don't. Their phones are for "social." Their tablets are for "me-time." Their computers? "Work."
Enter MacBook Neo. Real performance, gorgeous colors, full macOS, at a price that, for Apple, is kind of radical.
A product Apple had never made before. For people Apple had never really talked to. Launched somewhere Apple had never really hung out: TikTok.
The campaign rolled out in four acts. We introduced the product through a birth announcement then a TL;DR explainer for the specs, and a chill unboxing. A Live Matcha Break at Apple Park turned the announcement into a hangout. Next, twelve videos highlighting Neo's palette: Blush, Indigo, Citrus. And our Can-Dos served up Mac explainers with the help of a new friend.
The videos incorporated new sounds, trending audio, ASMR, and we even remixed decades of familiar Mac sounds.
Our favorite comment of the whole run: "This is so un-Apple-like, but also done in a way that feels very Apple and I don't know how to explain it."
The results were anything but boring. The unboxing alone pulled 8M views, 1.2M likes, and 120K shares in two days, with no paid media. And then things really took off.
176M views on TikTok. 14.3M engagements. 11M likes. 603K saves. 98K comments. 1.9M shares — of an ad. 65K live viewers. 1M+ new followers since launch. It's the most searched new Mac in history.
The top eight trending Neo hashtags pulled another 680M views on TikTok before you count the spillover onto X, Reddit, Linkedin, and Instagram. TL;DR became the #1 citation in TikTok's Al search summary. And one brand-new internet icon in 'Lil' Finder Guy.'“
Lil Finder Guy Pin. Source: Tyler Stalman
Lil’ Finder Guy made their next appearance at WWDC, when attendees began posting photos of Lil’ Finder Guy pins included as part of their swag for attending the event. The pins were very limited, and unfortunately, incredibly elusive to find resellers online, with the few listings that have appeared asking anywhere from hundreds to more than a thousand dollars.
Rare listings for the Lil Finder Pin are unhinged.
The pin also gave us our first proper look at a flatter, two-dimensional version of Lil’ Finder Guy. Up until this point, most of the images we’d seen depicted them as a more three-dimensional character.
Lil Finder Guy based on the enamel pin gifted to attendees at WWDC.
But that wasn’t their only appearance at WWDC. Lil’ Finder Guy also made an incredibly quick and understated cameo behind Stacey Ford, VP of OS Program Management, during the opening moments of the WWDC keynote, tucked away behind one of the laptops on screen.
Look behind the MacBook to the left of Stacey at the 06:28 mark and you’ll see a little Finder Guy peeking out. Source: Apple
The decapitated head and body of Lil Finder Guy, posted by Sofia Coelho on LinkedIn (post since removed).
Our next drop of information came through another LinkedIn post in late July, this time in the form of a “BELATED BIRTHDAY ANNOUNCEMENT” from Apple art director Sofia Coelho, who wrote:
"BELATED BIRTHDAY ANNOUNCEMENT: On March 4th at 11:00 a.m., measuring exactly one apple tall, a mascot, charmingly coined by the internet as Lil' Finder Guy, was born!
Getting to lead the visual design and concept for this character and then watching it take off as a full-blown ‘internet icon’ (internet's words, not mine!) was a dream design project.
This lil fella is part of the larger MacBook Neo launch on TikTok, which I had the pleasure of working on with an insanely talented team. Thank you to everyone who brought this project to life.
You can check it all out on Apple's TikTok profile!”
Can we all just appreciate for a moment how adorable it is that Lil' Finder Guy is measured in units of apples?
In addition to the announcement, the post also shared a model of Lil' Finder Guy (albeit decapitated), and a few sketches showing the early prototyping phase of its creation.
Early sketches of Lil Finder Guy, posted by Sofia Coelho on LinkedIn (post since removed)
Thankfully, Apple’s tiny Finder-faced mascot hasn’t disappeared just yet. Since their debut, we’ve gotten a few more glimpses behind the scenes, including Apple’s Cannes Lions submission, an incredibly elusive WWDC pin, a tiny keynote cameo, and even some early sketches showing how Lil’ Finder Guy came to life. I hope we continue to see more of Apple’s adorable mascot in the days to come.
If you can’t get enough of this little mascot, I have made a small collection of merch including stickers, an enamel pin (note: shipping may be higher because tariffs, customs, and fuel surcharges), shirts & hoodies (version 1 | version 2), beanies, and hats (version 1 | version 2)
2026-07-14 04:32:38
Introducing Atlas Apple Park, a new collection of topographic wallpapers of the Cupertino area and the Apple Park campus.
Over half a decade ago, I created a collection of topographic Apple Park wallpapers, and today I’m revisiting it.
The collection features a range of colourful and more subdued designs showing the Cupertino area, with Apple’s sprawling 175-acre campus at the centre.
You can see Apple’s enormous spaceship building, which measures 4,805 feet (1,465 m) around, along with the fountain and rainbow arch inside the 30-acre courtyard. Just south of the main campus sits the Steve Jobs Theater, and if you look west of Apple’s current headquarters, you’ll also spot its former home at Infinite Loop.
To create the wallpapers in this series, I started with Terraink, a website developed by Yousif Amanuel that uses open-source map data from OpenStreetMap to generate colourful topographic maps. After downloading the SVG files, I brought them into Sketch and Pixelmator Pro to refine the colours and create a collection of wallpapers for all your Apple devices.
And if none of my designs are quite to your taste, Terraink makes it incredibly easy to customize the colours and map details so you can create something that looks exactly the way you want. Enjoy!
2026-07-04 11:49:52
RAMmaggedon comes for Apple, leaving price increases of up to 67% in its wake.
On Friday, June 26, 2026, Apple took down their retail store. Usually a signal of new products about to drop, you’d be forgiven for getting excited. But when the store came back online, we saw the inevitable outcome of what Apple, and the rest of the tech industry, has been battling for the better part of the past year: the significant skyrocketing of memory and storage prices.
Apple had increased their prices. And by a lot!
When the store came back online, the cost of nearly every Apple product, save for the Apple Watch, iPhone, and polishing cloth (for now), had gone up by 6–67%.
Just over a week prior to the increase, Tim Cook gave an interview to the WSJ where he hinted at the inevitable price increase to come:
“Unfortunately, price increases are unavoidable... We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable.”
And since the move affects all sorts of chips, memory and storage alike, the more memory and storage you configure into your build, the steeper your price increase will be.
For example, if you got a base M5 MacBook Air with a 10-core CPU, 8-core GPU, 16GB of memory, and 512GB of storage, the price increased from $1,099 to $1,299, an 18.2% increase.
But if you went with a top-specced MacBook Air with 32GB of memory and a 4TB SSD, the price jumped from $2,699 to $3,499, a 29.6% increase.
Below you’ll find a bunch of charts chronicling the current state of RAMmaggedon, the global memory-chip crisis we currently find ourselves in. Prices listed are in USD and current as of July, 2026.
Not even Apple’s recently released MacBook Neo escaped unscathed. Released only four months ago, the MacBook Neo started at just $599, or $499 for Education.
But RAMmaggedon doesn’t discriminate, and the base 8GB memory / 256GB storage configuration increased from $599 to $699, a $100 jump, or 16.7%. The Neo with 512GB of storage increased from $699 to $799, another $100 increase, or 14.3%.
Education prices have increased as well, now starting at $599 and $699 depending on configuration.
For the 13-inch M5 MacBook Air, the base 16GB memory / 512GB storage configuration increased from $1,099 to $1,299, a $200 jump, or 18.2%. The base model 13-inch MacBook Air features a binned 8-core GPU, while all other models feature a 10-core GPU. The 10-core GPU MacBook Air started at $1,199 and now costs $1,399 (16.7% increase)
Moving up to 24GB of memory, the 512GB model increased from $1,299 to $1,499, a $200 increase, or 15.4%. The 1TB model went from $1,499 to $1,799, a $300 increase, or 20.0%. The 2TB model climbed from $1,899 to $2,399, a $500 increase, or 26.3%. And the fully loaded 24GB / 4TB configuration rose from $2,499 to $3,299, an $800 increase, or 32.0%.
For the 32GB memory configurations, the 512GB model increased from $1,499 to $1,699, a $200 increase, or 13.3%. The 1TB model went from $1,699 to $1,999, a $300 increase, or 17.7%. The 2TB model jumped from $2,099 to $2,599, a $500 increase, or 23.8%. And the top-specced 32GB / 4TB model rose from $2,699 to $3,499, an $800 increase, or 29.6%.
For the 15-inch M5 MacBook Air, the base 16GB memory / 512GB storage configuration increased from $1,299 to $1,499, a $200 jump, or 15.4%.
Moving up to 24GB of memory, the 512GB model increased from $1,499 to $1,699, a $200 increase, or 13.3%. The 1TB model went from $1,699 to $1,999, a $300 increase, or 17.7%. The 2TB model climbed from $2,099 to $2,599, a $500 increase, or 23.8%. And the fully loaded 24GB / 4TB configuration rose from $2,699 to $3,499, an $800 increase, or 29.6%.
For the 32GB memory configurations, the 512GB model increased from $1,699 to $1,899, a $200 increase, or 11.8%. The 1TB model went from $1,899 to $2,199, a $300 increase, or 15.8%. The 2TB model jumped from $2,299 to $2,799, a $500 increase, or 21.7%. And the top-specced 32GB / 4TB model rose from $2,899 to $3,699, an $800 increase, or 27.6%.
For the 14-inch M5 MacBook Pro, the base 16GB memory / 512GB storage configuration increased from $1,599 to $1,899, a $300 jump, or 18.8%.
Moving up to 16GB of memory with 1TB of storage, the price increased from $1,699 to $1,999, a $300 increase, or 17.7%. The 2TB model went from $2,099 to $2,599, a $500 increase, or 23.8%. And the 4TB configuration rose from $2,699 to $3,499, an $800 increase, or 29.6%.
For the 24GB memory configurations, the 512GB model increased from $1,799 to $2,099, a $300 increase, or 16.7%. The 1TB model went from $1,899 to $2,299, a $400 increase, or 21.1%. The 2TB model climbed from $2,299 to $2,899, a $600 increase, or 26.1%. And the 24GB / 4TB configuration rose from $2,899 to $3,799, a $900 increase, or 31.0%.
For the 32GB memory configurations, the 512GB model increased from $1,999 to $2,399, a $400 increase, or 20.0%. The 1TB model went from $2,099 to $2,599, a $500 increase, or 23.8%. The 2TB model jumped from $2,499 to $3,199, a $700 increase, or 28.0%. And the top-specced 32GB / 4TB configuration rose from $3,099 to $4,099, a $1,000 increase, or 32.3%.
For the 14-inch M5 Pro MacBook Pro with the 15-core CPU / 16-core GPU configuration, the base 24GB memory / 1TB storage model increased from $2,199 to $2,499, a $300 jump, or 13.6%. The 2TB model went from $2,599 to $2,999, a $400 increase, or 15.4%. And the 4TB configuration rose from $3,199 to $3,999, a $800 increase, or 25.0%.
For the 48GB memory configurations on that same M5 Pro chip, the 1TB model increased from $2,599 to $3,099, a $500 increase, or 19.2%. The 2TB model climbed from $2,999 to $3,599, a $600 increase, or 20.0%. And the 48GB / 4TB configuration rose from $3,599 to $4,599, a $1,000 increase, or 27.8%.
Moving up to the M5 Pro with the 18-core CPU / 20-core GPU, the 24GB memory / 1TB storage model increased from $2,399 to $2,699, a $300 jump, or 12.5%. The 2TB model went from $2,799 to $3,199, an $400 increase, or 14.3%. And the 4TB configuration rose from $3,399 to $4,199, a $800 increase, or 23.5%.
For the 48GB memory configurations on the 18-core CPU / 20-core GPU M5 Pro chip, the 1TB model increased from $2,799 to $3,299, an $500 increase, or 17.9%. The 2TB model climbed from $3,199 to $3,799, a $600 increase, or 18.8%. And the 48GB / 4TB configuration rose from $3,799 to $4,799, a $1,000 increase, or 26.3%.
And for the 64GB memory configurations, the 1TB model increased from $2,999 to $3,699, a $700 increase, or 23.3%. The 2TB model jumped from $3,399 to $4,199, a $800 increase, or 23.5%. And the top-specced 64GB / 4TB configuration rose from $3,999 to $5,199, a $1,200 increase, or 30.0%.
The 14-inch M5 Max MacBook Pro also saw steep increases, especially at the higher storage tiers. For the 18-core CPU and 32-core GPU model, the 36GB / 2TB configuration rose from $3,599 to $4,099, a $500 increase, or 13.9%. The 4TB model climbed by $900 to $5,099, or 21.4%, while the 8TB model jumped by $1,700 to $7,099, or 31.5%.
For the 18-core CPU and 40-core GPU model, the 48GB configurations increased by $600–$1,800, with the 8TB model reaching $7,699, up 30.5%. The 64GB configurations rose by $800–$2,000, topping out at $8,099 for the 8TB model, a 32.8% increase.
The 128GB configurations were hit hardest. The 2TB model climbed from $5,099 to $6,999, up $1,900, or 37.3%. The 4TB model rose by $2,000 to $7,699, or 35.1%, while the fully loaded 8TB configuration jumped by $2,800 to $9,699, or 40.6%.
For the 16-inch M5 Pro MacBook Pro with an 18-core CPU and 20-core GPU, the 24GB memory configurations rose by $300–$900. The 1TB model increased from $2,699 to $2,999, or 11.1%; the 2TB model climbed from $3,099 to $3,599, or 16.1%; and the 4TB model jumped from $3,699 to $4,599, or 24.3%.
The 48GB configurations saw even larger increases. The 1TB model rose from $3,099 to $3,599, a $500 increase, or 16.1%. The 2TB model climbed from $3,499 to $4,199, a $700 increase, or 20.0%. And the 4TB model jumped by $1,100, from $4,099 to $5,199, or 26.8%.
The 64GB configurations were hit hardest. The 1TB model increased from $3,299 to $3,899, a $600 jump, or 18.2%. The 2TB model rose from $3,699 to $4,599, a $900 increase, or 24.3%. And the 4TB configuration climbed from $4,299 to $5,499, a $1,200 increase, or 27.9%.
The 16-inch M5 Max MacBook Pro saw some of the steepest increases in the lineup. For the model with an 18-core CPU and 32-core GPU, the 36GB memory / 2TB storage configuration rose from $3,899 to $4,899, a $1,000 increase, or 25.6%. The 4TB model climbed from $4,499 to $5,799, a $1,300 increase, or 28.9%. And the 8TB configuration jumped by $2,000, from $5,699 to $7,699, or 35.1%.
For the higher-end M5 Max with an 18-core CPU and 40-core GPU, the 48GB configurations rose by $1,200–$2,200. The 2TB model increased from $4,399 to $5,599, or 27.3%; the 4TB model climbed from $4,999 to $6,599, or 32.0%; and the 8TB configuration jumped from $6,199 to $8,399, or 35.5%.
The 64GB configurations were hit even harder. The 2TB model increased from $4,599 to $5,999, a $1,400 jump, or 30.4%. The 4TB model rose from $5,199 to $6,899, a $1,700 increase, or 32.7%. And the 8TB configuration climbed from $6,399 to $8,799, a $2,400 increase, or 37.5%.
Finally, the 128GB configurations saw the largest dollar increases. The 2TB model rose from $5,399 to $7,199, an increase of $1,800, or 33.3%. The 4TB model climbed from $5,999 to $8,099, a $2,100 increase, or 35.0%. And the fully loaded 128GB / 8TB configuration jumped from $7,199 to $9,999, an increase of $2,800, or 38.9%.
For the Mac mini with the 10-core CPU and 10-core GPU M4 chip, the 16GB unified memory / 256GB storage model increased from $599 to $799, a $200 jump, or 33.3%. The 512GB model rose from $799 to $999, a $200 increase, or 25.0%. The 1TB configuration climbed from $999 to $1,299, a $300 increase, or 30.0%. And the 16GB / 2TB model increased from $1,399 to $1,799, a $400 jump, or 28.6%.
Moving up to the 24GB unified memory configurations, the 256GB model increased from $799 to $999, a $200 jump, or 25.0%. The 512GB model rose from $999 to $1,199, a $200 increase, or 20.0%. The 1TB configuration climbed from $1,199 to $1,499, a $300 increase, or 25.0%. And the 24GB / 2TB model rose from $1,599 to $1,999, a $400 increase, or 25.0%.
For the Mac mini with the 12-core CPU and 16-core GPU M4 Pro chip, the 24GB unified memory configurations saw increasingly steep price hikes as storage increased. The 512GB model rose from $1,399 to $1,599, a $200 increase, or 14.3%. The 1TB model increased from $1,599 to $1,899, a $300 jump, or 18.8%. The 2TB configuration climbed from $1,999 to $2,399, an increase of $400, or 20.0%. The 4TB model rose from $2,599 to $3,399, an $800 increase, or 30.8%. And the 8TB configuration jumped from $3,799 to $5,399, a substantial $1,600 increase, or 42.1%.
For the Mac mini with the 12-core CPU and 16-core GPU M4 Pro chip, prices for the 48GB unified memory configurations climbed sharply as storage increased. The 512GB model rose from $1,799 to $2,199, a $400 increase, or 22.2%. The 1TB model went from $1,999 to $2,499, a $500 jump, or 25.0%. The 2TB configuration increased from $2,399 to $2,999, a $600 increase, or 25.0%. The 4TB model climbed from $2,999 to $3,999, a $1,000 increase, or 33.3%. And the 8TB configuration saw the largest jump, rising from $4,199 to $5,999, an increase of $1,800, or 42.9%.
For the Mac mini with the 14-core CPU and 20-core GPU M4 Pro chip, the 24GB unified memory configurations became significantly more expensive at the higher storage tiers. The 512GB model increased from $1,599 to $1,799, a $200 rise, or 12.5%. The 1TB model moved from $1,799 to $2,099, a $300 increase, or 16.8%. The 2TB configuration rose from $2,199 to $2,599, adding $400, or 18.2%. The 4TB model climbed from $2,799 to $3,599, an $800 increase, or 28.6%. At the top end, the 8TB model jumped from $3,999 to $5,399, a $1,400 increase, or 35.0%.
The increases were even larger for models equipped with 48GB of unified memory. The 512GB configuration rose from $1,999 to $2,399, an increase of $400, or 20.0%. The 1TB model went from $2,199 to $2,699, a $500 jump, or 22.7%. The 2TB configuration climbed from $2,599 to $3,199, adding $600, or 23.1%. The 4TB model increased from $3,199 to $4,199, a $1,000 rise, or 31.3%. And the 8TB model saw the steepest increase, climbing from $4,399 to $6,199, a $1,800 jump, or 40.9%.
As of June 27, 2026, the Mac Studio is available with two M4 Max configurations: a binned 14-core CPU and 32-core GPU model with 36GB of unified memory, and a higher-end 16-core CPU and 40-core GPU model with 64GB of unified memory.
For the 36GB unified memory model with the binned 14-core CPU and 32-core GPU, the 512GB configuration increased from $1,999 to $2,499, a $500 jump, or 25.0%. The 1TB model rose from $2,199 to $2,799, an increase of $600, or 27.3%. The 2TB configuration climbed from $2,599 to $3,299, adding $700, or 26.9%. The 4TB model increased from $3,199 to $4,299, a $1,100 jump, or 34.4%. And the 8TB configuration saw the steepest increase, rising from $4,399 to $6,299, an increase of $1,900, or 43.2%.
The increases were even larger for the Mac Studio with 64GB of unified memory, a 16-core CPU, and a 40-core GPU. The 512GB configuration rose from $2,699 to $3,499, an $800 increase, or 29.6%. The 1TB model increased from $2,899 to $3,799, a $900 jump, or 31.0%. The 2TB configuration climbed from $3,299 to $4,299, an increase of $1,000, or 30.3%. The 4TB model rose from $3,899 to $5,299, adding $1,400, or 35.9%. And the 8TB configuration jumped from $5,099 to $7,299, a $2,200 increase, or 43.1%.
As of June 27, 2026, Apple sells the Mac Studio with M3 Ultra in just one memory configuration: 96GB of unified memory. When the model debuted in 2025, it was also available with 256GB and 512GB. Apple discontinued the 512GB option on March 5, 2026, followed by the 256GB configuration on May 5, leaving 96GB as the maximum memory available.
The M3 Ultra Mac Studio is offered with either a binned 28-core CPU and 60-core GPU or a fully enabled 32-core CPU and 80-core GPU.
For the binned M3 Ultra model with 96GB of unified memory, the 1TB configuration increased from $3,999 to $5,299, a $1,300 jump, or 32.5%. The 2TB model rose from $4,399 to $5,799, an increase of $1,400, or 31.8%. The 4TB configuration climbed from $4,999 to $6,799, adding $1,800, or 36.0%. The 8TB model increased from $6,199 to $8,799, a $2,600 jump, or 41.9%. And the 16TB configuration saw the steepest increase, rising from $8,599 to $12,799, an increase of $4,200, or 48.8%.
For the fully enabled M3 Ultra chip with a 32-core CPU and 80-core GPU, the 1TB configuration rose from $5,499 to $6,799, a $1,300 increase, or 23.6%. The 2TB model increased from $5,899 to $7,299, a $1,400 jump, or 23.7%. The 4TB configuration climbed from $6,499 to $8,299, adding $1,800, or 27.7%. The 8TB model rose from $7,699 to $10,299, an increase of $2,600, or 33.8%. And the 16TB configuration jumped from $10,099 to $14,299, a $4,200 increase, or 41.6%.
Price increases also came to the iMac. The base two-port model, featuring the binned M4 with an 8-core CPU and 8-core GPU, saw increases of $200–300 across the board.
The base 16GB unified memory / 256GB storage configuration increased from $1,299 to $1,499, a $200 jump, or 15.4%. The 512GB model rose from $1,499 to $1,699, also a $200 increase, or 13.3%. And the 1TB configuration climbed from $1,699 to $1,999, a $300 increase, or 17.7%.
The two-port configuration with 24GB of unified memory also increased in price. The 256GB storage model rose from $1,499 to $1,699, a $200 increase, or 13.3%. The 512GB model increased from $1,699 to $1,899, also a $200 jump, or 11.8%. And the 1TB configuration climbed from $1,899 to $2,199, a $300 increase, or 15.8%.
The four-port iMac is available with 16GB, 24GB, or 32GB of unified memory, and every configuration saw a sizeable price increase.
The M4 iMac with a 10-core CPU, 10-core GPU, and 16GB of unified memory saw increases across every storage tier. The 256GB model rose from $1,499 to $1,699, a $200 increase, or 13.3%. The 512GB model increased from $1,699 to $1,899, also a $200 jump, or 11.8%. The 1TB configuration climbed from $1,899 to $2,199, a $300 increase, or 15.8%. And the 2TB model rose from $2,299 to $2,699, a $400 increase, or 17.4%.
The model with 24GB of unified memory also increased in price. The 256GB configuration rose from $1,699 to $1,899, a $200 increase, or 11.8%. The 512GB model increased from $1,899 to $2,099, also a $200 jump, or 10.5%. The 1TB model climbed from $2,099 to $2,399, a $300 increase, or 14.3%. And the 2TB configuration jumped from $2,499 to $2,899, a $400 increase, or 16.0%.
Finally, the 32GB unified memory configurations also saw sizeable increases. The 512GB model rose from $2,099 to $2,299, a $200 increase, or 9.5%. The 1TB model increased from $2,299 to $2,599, a $300 jump, or 13.0%. And the 2TB configuration climbed from $2,699 to $3,099, a $400 increase, or 14.8%.
Despite not having been updated in nearly four years, with the current model dating back to November 2022, the Apple TV 4K still managed to catch a stray during Apple’s price increases.
The 64GB Wi-Fi model increased from $129 to $199, a $70 jump, or 54.3%, while the 128GB Wi-Fi + Ethernet model rose from $149 to $249, a $100 increase, or 67.1%. To add insult to injury, those are the two largest percentage increases across Apple’s entire product lineup.
Like the Apple TV, both HomePod models were hit with price increases. The full-size HomePod increased from $299 to $349, a $50 jump, or 16.7%, while the HomePod mini rose from $99 to $129, a $30 increase, or 30.3%.
Keep in mind that the HomePod mini is now one of the oldest products currently on sale in Apple’s lineup, having been released in November 2020, during the wildest depths of the COVID-19.
Did Apple really need to raise the price of the Vision Pro? I’d bet dollars to doughnuts that Apple makes more money selling iPhone cases than it does from the margins on Vision Pro, but even the headset wasn’t spared from the price increases.
The 256GB model rose from $3,499 to $3,699, a $200 increase, or 5.7%, while the 512GB configuration climbed from $3,699 to $3,899, also a $200 jump, or 5.4%. The 1TB model increased from $3,899 to $4,199, a $300 rise, or 7.7%.
For the 11th-generation iPad with the A16 chip, Apple raised prices by $100 across all three storage tiers. The 128GB model increased from $349 to $449, a jump of 28.7%. The 256GB configuration rose from $449 to $549, an increase of 22.3%. And the 512GB model climbed from $649 to $749, a 15.4% increase.
For the 11-inch M4 iPad Air, the 128GB model increased from $599 to $749, a $150 jump, or 25.0%. The 256GB configuration rose from $699 to $849, also a $150 increase, or 21.5%. The 512GB model climbed from $899 to $1,099, a $200 increase, or 22.2%. And the 1TB configuration increased from $1,099 to $1,349, a $250 jump, or 22.7%.
For the 13-inch M4 iPad Air, the 128GB model increased from $799 to $949, a $150 jump, or 18.8%. The 256GB configuration rose from $899 to $1,049, also a $150 increase, or 16.7%. The 512GB model climbed from $1,099 to $1,299, a $200 increase, or 18.2%. And the 1TB configuration increased from $1,299 to $1,549, a $250 jump, or 19.2%.
For the 11-inch M5 iPad Pro with standard glass, the 256GB model increased from $999 to $1,199, a $200 jump, or 20.0%. The 512GB configuration rose from $1,199 to $1,399, also a $200 increase, or 16.7%. The 1TB model with 16GB of unified memory climbed from $1,599 to $1,849, a $250 increase, or 15.6%. And the 2TB configuration rose from $1,999 to $2,299, a $300 jump, or 15.0%.
For the 13-inch M5 iPad Pro with standard glass, the 256GB model increased from $1,299 to $1,499, a $200 jump, or 15.4%. The 512GB configuration rose from $1,499 to $1,699, also a $200 increase, or 13.3%. The 1TB model with 16GB of unified memory climbed from $1,899 to $2,149, a $250 increase, or 13.2%. And the 2TB configuration increased from $2,299 to $2,599, a $300 jump, or 13.0%.
For the iPad mini with the A17 Pro chip, Apple increased prices by $100 across all three storage tiers. The 128GB model rose from $499 to $599, a 20.0% increase. The 256GB configuration climbed from $599 to $699, an increase of 16.7%. And the 512GB model went from $799 to $899, a 12.5% jump.
Apple TV 4K was hit hardest, rising by as much as 67.1%, despite the device not being updated since 2022.
The biggest dollar increase was $4,200 on the 16TB Mac Studio with M3 Ultra.
The most expensive Mac Studio now costs $14,299.
More storage generally meant a much larger price increase.
The base Mac mini jumped 33.3%, from $599 to $799.
The cheapest iPad rose 28.7%, from $349 to $449.
The HomePod mini rose 30.3%, from $99 to $129, despite originally launching in November 2020.
High-end Mac buyers were hit hardest in dollars, with increases of $1,000 to $4,200.
The top Mac mini now costs $6,199, after an $1,800 increase.
Vision Pro saw the smallest increases, rising by only 5.4% to 7.7%.
