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We Tracked 1,885 Pages Adding Schema. AI Citations Barely Moved.

2026-05-12 00:36:19

AI cited pages were almost three times more likely to have JSON-LD than non-cited pages. That’s a big gap, and the kind of stat that gets shared in LinkedIn carousels and conference slides as proof that schema is an AI

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Schema Markup: What It Is & How to Implement It

2026-05-11 21:00:07

​​ Here’s a basic example of what the code can look like: ​​You can see that, unlike the words on a page, schema is a form of structured data. Its standardized format means there’s no chance of Google misinterpreting it.

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Claude Skills for SEO and Marketing: What They Are and How to Use Them

2026-05-09 00:59:32

It pulls the article and generates three to five distinct LinkedIn posts. Before that, every LinkedIn post started the same way. I’d re-explain the voice rules. The fold-line rule. The hook patterns I like, the ones I don’t. The example

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On-Page AEO: 4 Writing Frameworks for Better AI Visibility

2026-05-08 21:35:11

Dan Petrovic wrote a great article explaining why human-friendly content is AI-friendly content. In a nutshell, there is a striking parallel between how people and AI models process text information: we both try to glean meaning from long text without

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How Does AI Get Its Information? Training Data, RAG, MCPs, and APIs Explained

2026-05-07 23:33:30

Each data layer has its own pros and cons, so if you’ve ever wondered why an AI confidently told you something wrong, why one tool seems to know about last week’s news and another doesn’t, or why your competitor’s product

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Agentic AI vs. Generative AI: What’s the Difference, and Why Does It Matter?

2026-05-07 00:47:15

A marketer opens ChatGPT, types a prompt, and gets a (probably pretty bad) blog post draft back in 30 seconds. That’s generative AI. Their colleague opens Agent-A, gives it a target keyword, and walks away. Twenty minutes later, they have

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