2025-04-08 23:11:13
This is a recipe for mediocrity. Competitors don’t always know what they’re doing. Their campaigns might be underperforming, and blindly following them could land you in the same hole. You also don’t want to get into a copying war and…
2025-04-07 17:41:36
So far, it doesn’t seem like it. There seems to be massive overlap in SEO and GEO, such that it doesn’t seem useful to consider them distinct processes. The things that contribute to good visibility in search engines also contribute…
2025-04-04 21:28:46
But its value goes beyond just awareness—AI citations can also drive engaged traffic to your site. Like any new referral channel, AI traffic is still finding its footing. Our research shows LLMs account for about 0.1% of traffic, though this…
2025-03-31 22:53:06
When big-name sponsors put their logo on your event materials, they’re essentially saying: “This event matters.” We know this firsthand because event sponsorships have been a big part of our marketing strategy. We’ve spent an estimated $500,000 on them, sponsoring…
2025-03-31 17:59:06
The tactics are broadly applicable, but how you apply them will depend on your business model. A local firm might focus on community-driven content and local SEO, while a digital-first platform might lean into educational resources and national visibility. To…
2025-03-26 17:42:22
As it stands AI traffic isn’t making much of a dent, so is it worth pursuing? Here’s what we know so far… We studied the traffic makeup of ~35K websites, and found that AI sends just 0.1% of total referral…