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The SEO, SEM, PPC and Content Marketing blog for SEMrush users.
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What is a pillar page & how to create one (+ examples)

2026-11-13 22:40:00

What is a pillar page & how to create one (+ examples)

Pillar pages can build your authority and increase visibility. Here’s why they matter and how to create them.

How to do an SEO competitor analysis with the Semrush MCP

2026-11-13 20:24:00

Learn how to use the Semrush MCP to analyze your competitors’ keywords, pages, and backlinks.

AI traffic quality: Look past the industry benchmarks and measure ROI

2026-11-12 19:21:00

Published benchmarks describe someone else‘s site. Here‘s how to measure AI traffic quality in your own analytics and decide whether to invest more.

How to use Semrush with Google Search Console

2026-11-11 19:40:00

Learn how to use Semrush with Google Search Console: which tools connect, how to set each one up, and six ways to use your GSC data in Semrush.

Semrush vs. Ahrefs: Which is right for your team?

2026-11-10 21:12:00

Semrush vs. Ahrefs compared on AI visibility, backlinks, rank tracking, pricing, features, add-ons, scalability, and more.

Prompt tracking methodology to measure AI visibility

2026-11-10 20:59:00

Learn why tracking more AI prompts can still create blind spots and use a prompt tracking methodology that balances coverage, discovery, and verification.