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Why 62% of AI citations don’t lead to brand mentions [Study]

2026-06-09 21:00:00

In partnership with Kevin Indig, we analyzed 3,981 domain appearances across ChatGPT, Gemini, Google AI Overviews, and Google AI Mode. The study reveals how AI engines treat citations and brand mentions differently, why “ghost citations“ are common, and what marketers can do to improve brand visibility in AI search.

How to decide which AI search prompts to track

2026-06-09 18:05:00

Use this framework to build a focused, high-signal prompt set that shows you where your brand stands in AI search results.

Google launches Search Profiles for publishers and creators

2026-06-08 15:40:00

Google‘s new Search profiles give publishers and creators a dedicated landing page in Discover. Here‘s what it means for brands.

Google Ads competitor analysis: A how-to guide (+ top tools)

2026-06-05 17:07:00

Google Ads competitor analysis: A how-to guide (+ top tools)

Learn how to analyze competitors‘ Google Ads campaigns with top industry tools and a step-by-step process.

Google's AI search optimization guide: what to do next

2026-06-05 01:14:00

Google‘s AI search optimization guide validates SEO. What it leaves out, and four moves to make now.

9 ways to improve SEO rankings and traffic

2026-06-04 18:21:00

9 ways to improve SEO rankings and traffic

Rank in organic search and AI Overviews by improving E-E-A-T and finding low-competition keywords. Here’s how + more strategies.